Alida Overview

Alida transforms customer feedback into actionable insights by centering community engagement in market and experience research. Businesses gain deeper understanding of customer needs, enabling the refinement of user experiences and product development. Alida's platform supports testing marketing campaigns and applying real user feedback to drive strategic improvements. This approach not only fosters stronger customer relationships but also informs more effective decision-making, ensuring that products and services align closely with market demands. With Alida, companies can leverage community-driven insights to enhance customer satisfaction and loyalty, ultimately impacting their bottom line positively.

Use Cases

Customers recommend Engaging Conversational Surveys, Collecting Feedback, Advertisement, as the business use cases that they have been most satisfied with while using Alida.

Other use cases:

  • Market Research
  • Product Marketing
  • Generation Of New Leads
  • Collaboration
  • Loyalty Management
  • Communication Management
  • Helpdesk Management
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Business Priorities

Improve Customer Satisfaction and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Alida.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve ROI
  • Improve Product Experience
  • Improve Employee Experience
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
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Alida Use-Cases and Business Priorities: Customer Satisfaction Data

Alida works with different mediums / channels such as Social Media. Twitter. and Promotions.

Alida's features include Embedded Survey Forms, Personalization, and Dashboard. and Alida support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Alida analytics capabilities include Analytics, and Custom Reports.

Reviews

"...On the Sales side, findings from our partnership with Vision Critical have directly contributed to multiple deals as research studies are included at particular levels of commitments...." Peer review by Daniel H., Media Production

Peer review evidence (same sources as the product rating summary)

"...The platform is built to be an extension of our brand and a collaborative way for our customers to engage and give us their feedback...." Peer review by User
"...Collect valuable customer feedback and voice of employee data through your insight community powered by Alida...." Case Study Bendigo Bank
"...We can use One Community to ask those very specific questions about a very specific product or category and give advertisers not only quick answers, but in-depth, very meaningful answers...." Peer review by Peggy Byrd, VP, Integrated Marketing, Radio One, Radio One

Alida, SmileBack, SurveyMethods, Medallia Agent Connect, Listen360 Customer Engagement Platform, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Alida, a Community-Centered Research Platform, focuses on putting the community at the core of market research. Better customer insights and experiences are delivered through this approach.

Popular Business Setting

for Alida

Top Industries

  • Media Production
  • Research
  • Retail

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Alida is popular in Media Production, Research, and Retail and is widely used by Enterprise, Large Enterprise, and Mid Market.

Alida Customer wins, Customer success stories, Case studies

Why is Alida the best choice for Engaging Conversational Surveys?

What benefits does Alida offer for Collecting Feedback?

What Are the key features of Alida for Market Research?

How efficiently Does Alida manage your Product Marketing?

74 buyers and buying teams have used Cuspera to assess how well Alida solved their Customer Feedback Management needs. Cuspera uses 1063 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

 

Woolworths Financial Services - Financial Services - Financial Services

Woolworths Financial Services used Alida to launch the DifferenceMakers community. This community lets customers share feedback to shape new products and loyalty programs. In just 6 months, they saw ...a 3% increase in CSAT scores for collections. The team sped up insight delivery and reduced research costs. Insights from the community supported new product launches and improved customer experience.

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POLITICO - Media Production - Media Production

POLITICO used Alida to build an insight community of 6,500+ influential readers in one year. Recruiting research participants now takes hours instead of weeks. 45% of community members are at the exe...cutive or C-suite level. The platform helps shape editorial strategy, refine digital products, and offer unique research to advertisers. POLITICO saw significant growth in commercial research opportunities and faster decision-making.

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Travelport - Information Technology And Services - Information Technology and Services

Travelport used Alida to launch a Customer Voice Panel with over 1,000 members. This panel delivers feedback and insights in days, not months, helping Travelport validate design decisions and inform ...strategies. The feedback supports product development, marketing, and customer experience improvements. Travelport's marketing team uses these insights for global campaigns, reinforcing their industry leadership. The company now makes faster, more confident decisions and has embedded customer feedback into its product design process.

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Keurig Canada - Consumer Goods - Consumer Goods

Keurig Canada used Alida to build an insight community of 8,000 coffee fans. This helped them save $831,000 in research costs in just 10 months. The community gave fast feedback, helping Keurig avoid... costly mistakes and focus on the best ideas. Keurig shared these insights with retail partners to close deals faster. The platform improved collaboration and helped find new market opportunities.

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Pierre & Vacances - Hospitality - Hospitality

Pierre & Vacances used Alida to build the "Pierre & Vous" insights community. They wanted to understand what digital features and information mattered most to guests before and during holidays. Feedb...ack showed guests preferred a web-based digital booklet with local info over an app. Pierre & Vacances launched a QR-accessible digital welcome booklet, letting local teams update content. This led to a 9-point increase in customer satisfaction and faster, less costly project delivery.

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Pixel United - Entertainment - Entertainment

Pixel United used Alida to build player communities and gather deep insights into player motivations. They recruited over 20,000 members to their Big Fish Think Tank, combining in-game data with atti...tudinal feedback. This approach gave them a 360° view of player preferences and improved player experiences. Pixel United saved thousands of dollars on recruitment and incentives by using their own community for research. Fast feedback from players led to immediate improvements, like removing disruptive ads and tapping into fan groups for broader insights.

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Alida Surveys: Creating & Editing Surveys

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Frequently Asked Questions(FAQ)

for Alida

What is Alida?

Alida is a Customer Experience Management and insights platform that empowers brands to collect and action both broad feedback and deep insights from the customers, to make decisions with them. It helps brands understand and act on their customers’ truth to improve customer experience, increase revenue and accelerate innovation.

Alida empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy. Its dynamic survey creator with over 25 different question types and an intuitive analytics interface to help brands drive better business outcomes with broad customer feedback and enables brands to create quick and engaging interactions with their customers to collect feedback or other preference data, drive calls-to-action (CTA), and engage through social media and other digital channels. It also allows to build and stay in touch with a highly engaged digital insight community of the brand’s advocates and provides the most up-to-date information about their community and the ability to monitor key performance indicators in real-time.

What is Alida used for?

Alida is a Customer Feedback Management Software mainly used by its customers to Improve Customer Satisfaction and Increase Sales & Revenue by Engaging Conversational Surveys, Collecting Feedback and Advertisement .

What are the top features of Alida?

Embedded survey forms, Personalization and Dashboard are some of the top features of Alida.

Who uses Alida?

Alida is used by Media Production, Research and Retail among other industries.

What are Alida alternatives?

Where is Alida located?

Alida is headquartered at Vancouver, British Columbia.
lightning

Peers used Alida for Engaging conversational surveys and Collecting feedback

Alida Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.60/5

Read Reviews (300)
Custom Reports

3.96/5

Read Reviews (130)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.60/5

Read Reviews (300)
Custom Reports

3.96/5

Read Reviews (130)

Software Failure Risk Guidance

?

for Alida

Overall Risk Meter

Low Medium High

Top Failure Risks for Alida

Alida Inc. News

Product

Alida Launches Industry-First AI Assistant for User Research - MarTech Cube

Alida has launched an AI-powered assistant for user research, enhancing its platform with capabilities like instant data summarization, visualization, and Figma Prototype Testing. This innovation aims to streamline research workflows and improve insight generation, supporting researchers in delivering impactful results efficiently.

Product

Alida Introduces New Usability Testing Tool to Leading UX Platform

Alida has launched a new usability testing tool within its UX research platform. This addition enables organizations to gather real-time user feedback and optimize digital experiences. The tool strengthens Alidas position in customer experience management by expanding its suite for user research, audience management, and actionable insights.

Alida Inc. Profile

Company Name

Alida Inc.

Company Website

https://www.alida.com/

HQ Location

Vancouver, British Columbia

Employees

501-1000

Social

Financials

SERIES B