Alida Overview

Alida transforms customer feedback into actionable insights by centering community engagement in market and experience research. Businesses gain deeper understanding of customer needs, enabling the refinement of user experiences and product development. Alida's platform supports testing marketing campaigns and applying real user feedback to drive strategic improvements. This approach not only fosters stronger customer relationships but also informs more effective decision-making, ensuring that products and services align closely with market demands. With Alida, companies can leverage community-driven insights to enhance customer satisfaction and loyalty, ultimately impacting their bottom line positively.

Use Cases

Customers recommend Engaging Conversational Surveys, Collecting Feedback, Advertisement, as the business use cases that they have been most satisfied with while using Alida.

Other use cases:

  • Market Research
  • Product Marketing
  • Generation Of New Leads
  • Collaboration
  • Loyalty Management
  • Communication Management
  • Helpdesk Management
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Business Priorities

Improve Customer Satisfaction and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Alida.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Scale Best Practices
  • Build Brand Awareness
  • Improve ROI
  • Improve Product Experience
  • Improve Employee Experience
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
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Alida Use-Cases and Business Priorities: Customer Satisfaction Data

Alida works with different mediums / channels such as Social Media. Twitter. and Promotions.

Alida's features include Embedded Survey Forms, Personalization, and Dashboard. and Alida support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Alida analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We love engaging with our brand influencers across all platforms and all brands...." Peer review by Mariya N, Community Manager, Custom Insights

Alida, SmileBack, SurveyMethods, Medallia Agent Connect, Listen360 Customer Engagement Platform, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Alida, a Community-Centered Research Platform, focuses on putting the community at the core of market research. Better customer insights and experiences are delivered through this approach.

Popular Business Setting

for Alida

Top Industries

  • Media Production
  • Research
  • Retail

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Alida is popular in Media Production, Research, and Retail and is widely used by Enterprise, Large Enterprise, and Mid Market.

Alida Customer wins, Customer success stories, Case studies

How does Alida address your Engaging Conversational Surveys Challenges?

How efficiently Does Alida manage your Collecting Feedback?

How efficiently Does Alida manage your Market Research?

How can Alida enhance your Product Marketing process?

74 buyers and buying teams have used Cuspera to assess how well Alida solved their Customer Feedback Management needs. Cuspera uses 1063 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

ATTN: - Media Production

Alida helped ATTN: test and measure marketing, brand, and ad campaigns with advanced measurement tools. ATTN: built a Gen Z and Millennial insight community to gather feedback and drive change. They ...provided partners with access to hard-to-reach audiences and delivered thought leadership on topics like sustainability and diversity. ATTN: saw a 32% increase in brand/message association, 15% increase in brand/product favorability, 10% increase in purchase intent, and 11% increase in brand awareness. The Alida platform enabled faster, more cost-effective insights and stronger partnerships.

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Aurora Health Care - Hospital & Health Care

Aurora Health Care used Alida to improve patient experience. They launched Aurora Health Share to get ongoing feedback from 5,000 primary care patients. This helped them understand challenges and val...idate messaging. They saw a 40% improvement in website engagement. Patient portal volume increased by 34%. MyAurora appointments went up by 36%.

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Autodesk - Computer Software

Alida helped Autodesk improve its research operations with the Autodesk Research Community. The Research Ops team used Alida to recruit users, gather feedback, and scale research activities. They lau...nched a DIY toolkit for participant recruiting and shared best practices across teams. This led to faster, higher quality user feedback and better engagement with customers. Autodesk increased the impact of research on business decisions and product development.

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BMO - Financial Services

Alida helped BMO gather fast customer feedback during a major banking transition. The team used Alida to run 9 studies in 2.5 months, focusing on digital banking experiences and communication. Insigh...ts from these studies improved customer migration, digital touchpoints, and communication strategies. Over 3,800 customers joined the feedback community. BMO used the results to enhance digital banking and ensure a smooth transition for new customers.

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Canadian Tire - Retail

Alida helps Canadian Tire improve customer experience and product development. Canadian Tire built a customer panel with over 210,000 members using Alida. The insights team runs up to 200 research st...udies a year, including concept testing and advanced modeling. They use customer feedback to shape products and marketing. The program gives Canadian Tire access to unique consumer groups and supports data-driven decisions.

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Condé Nast - Media & Entertainment

Alida helped Condé Nast use audience insights and behavioral data to drive content and product innovation. Condé Nast built insight communities with over 70,000 members in 12 countries. This let team...s answer business questions faster and test new ideas quickly. The platform helped close multi-million dollar advertising deals and generated over $1 million in new annual revenue. Condé Nast also centralized research to optimize local market spend.

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Alida Surveys: Creating & Editing Surveys

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Frequently Asked Questions(FAQ)

for Alida

What is Alida?

Alida is a Customer Experience Management and insights platform that empowers brands to collect and action both broad feedback and deep insights from the customers, to make decisions with them. It helps brands understand and act on their customers’ truth to improve customer experience, increase revenue and accelerate innovation.

Alida empowers brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy. Its dynamic survey creator with over 25 different question types and an intuitive analytics interface to help brands drive better business outcomes with broad customer feedback and enables brands to create quick and engaging interactions with their customers to collect feedback or other preference data, drive calls-to-action (CTA), and engage through social media and other digital channels. It also allows to build and stay in touch with a highly engaged digital insight community of the brand’s advocates and provides the most up-to-date information about their community and the ability to monitor key performance indicators in real-time.

What is Alida used for?

Alida is a Customer Feedback Management Software mainly used by its customers to Improve Customer Satisfaction and Increase Sales & Revenue by Engaging Conversational Surveys, Collecting Feedback and Advertisement .

What are the top features of Alida?

Embedded survey forms, Personalization and Dashboard are some of the top features of Alida.

Who uses Alida?

Alida is used by Media Production, Research and Retail among other industries.

What are Alida alternatives?

Where is Alida located?

Alida is headquartered at Vancouver, British Columbia.
lightning

Peers used Alida for Engaging conversational surveys and Collecting feedback

Alida Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.60/5 ★

Read Reviews (300)
Custom Reports

3.96/5 ★

Read Reviews (130)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.60/5 ★

Read Reviews (300)
Custom Reports

3.96/5 ★

Read Reviews (130)

Software Failure Risk Guidance

?

for Alida

Overall Risk Meter

Low Medium High

Top Failure Risks for Alida

Alida Inc. News

Product

Alida Launches Industry-First AI Assistant for User Research - MarTech Cube

Alida has launched an AI-powered assistant for user research, enhancing its platform with capabilities like instant data summarization, visualization, and Figma Prototype Testing. This innovation aims to streamline research workflows and improve insight generation, supporting researchers in delivering impactful results efficiently.

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Product

Alida Introduces New Usability Testing Tool to Leading UX Platform

Alida has launched a new usability testing tool within its UX research platform. This addition enables organizations to gather real-time user feedback and optimize digital experiences. The tool strengthens Alidas position in customer experience management by expanding its suite for user research, audience management, and actionable insights.

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Alida Inc. Profile

Company Name

Alida Inc.

Company Website

https://www.alida.com/

HQ Location

Vancouver, British Columbia

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B