Alida: Product updates, Customer stories, and Insights | 2026 Cuspera

Stitch Fix used the Alida platform to launch in the UK and build a customer community called In The Fix. They ran over 50 research projects, saving about £280,000 in research agency fees. Insights fr...om these projects led to new clothing collections, products, and targeted marketing campaigns. Stitch Fix saw higher order value, better keep rates, and improved customer satisfaction. Their Facebook community now provides ongoing feedback and new product ideas.
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Alida helped tombola, Britain's biggest bingo brand, build a customer insight community called Player Panel. The goal was to boost customer loyalty and brand awareness by listening to player feedback.... tombola used Alida to run live Q&As, test ads, and gather feedback on new app features and promotions. This led to a 7% year-over-year growth in new depositing players, record net gaming revenue in August and October 2023, and £66,000 in cost savings since launching the community.
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Alida helped POLITICO build an insight community called POLITICO Insiders. The goal was to reach hard-to-find influencers and speed up insights for editorial and advertising teams. In one year, they ...recruited over 6,500 members, with 45% at the executive or C-suite level. POLITICO now gathers feedback in hours, not weeks, and uses these insights to shape content, improve digital products, and offer new research to advertisers. This led to faster decision-making and more commercial research opportunities.
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Alida helped Cvent improve its event platform by collecting real-time feedback from users. Cvent launched a UX Research Panel to involve customers in the design process. This led to a 10-17% improvem...ent in product usability. Research turnaround time dropped to less than 2 weeks. More customers participated in research and design. Cvent made faster, data-driven product decisions with Alida.
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Alida helped the Pittsburgh Pirates use fan segmentation and insights to improve game-day experiences. The team created a Fan Council of 4,000 segmented fans, linking feedback to CRM and purchase dat...a. This approach let them tailor marketing and promotions to different fan groups. They cut at least two weeks off decision-making timelines. The Pirates identified real-time fixes and improved season ticket sales strategy.
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Alida helps Canadian Tire improve customer experience with a 210,000-member insight community. The platform enables access to unique consumer groups and supports advanced profiling for product and pe...rsona development. Canadian Tire increased research studies from 20 to 200 per year, using data-driven insights for product testing and marketing. The solution integrates transactional, loyalty, and direct feedback data for precise audience segmentation. This approach boosts speed, efficiency, and customer-driven decision making.
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