The Personalization Experts, using data to create personalized advertising with more context
Financial Services Case Studies and Success Stories with A Million Ads
CASE STUDY American Express
A Million Ads helped American Express drive awareness for Small Business Saturday. The campaign used hyper-local messaging to reach listeners in their own neighborhoods. Ads called out specific small... businesses that listeners could support. The solution delivered dynamic ad variants in real time. This approach increased engagement with local communities.
A Million Ads helped American Express drive awareness for Small Business Saturday. The campaign used hyper-local messaging to reach listeners in their own neighborhoods. The ads called out small busi...nesses that listeners could support. This approach increased engagement with the campaign. The solution used real-time, dynamic ad variants to personalize messages.
Entertainment Case Studies and Success Stories with A Million Ads
CASE STUDY EA
A Million Ads helped EA boost Madden game purchases using dynamic creative. The ads highlighted the 'Fieldsense' feature and changed messages based on the listener's location and local NFL team sched...ule. This approach made the ads more relevant to each audience. EA saw increased purchase activity for Madden by connecting with local NFL fans. The campaign used data points like location, date, and rotation to personalize ads.
A Million Ads helped EA increase purchases for Madden by using dynamic creative. The ads highlighted 'Fieldsense' and changed messages based on location and date. Local NFL teams and game schedules w...ere included in the ads. This approach aimed to boost engagement and drive more sales. The campaign focused on making the ads more relevant to each listener.
A Million Ads helped NOW TV increase sales and reduce inefficiencies using dynamic ad technology. The campaign served personalized content to different target audiences. This approach led to a 228% i...ncrease in sales. NOW TV also saw a 60% improvement in cost efficiency. The results show strong growth and better use of marketing spend.
A Million Ads helped NOW TV increase sales and reduce inefficiencies with dynamic ad serving. The campaign used data points like genre, time of day, and daypart to target a wide audience. NOW TV saw ...a 228% increase in sales. Cost efficiency improved by 60%. The solution made ads more relevant and drove strong business results.
A Million Ads helped Disney+ promote the Mulan movie using dynamic audio ads. The campaign used real scenes from the movie and data points like daypart and device type. The goal was to increase brand... consideration and drive new subscriptions. The campaign delivered 481 ad variants. Disney+ saw a 21.4% increase in brand consideration and a 64% increase in purchase intent.
A Million Ads helped Disney+ boost brand consideration and new subscriptions for the Mulan movie release. The campaign used dynamic audio ads with real scenes from the movie, targeting listeners base...d on daypart and day of week. Disney+ delivered 481 unique ad variants to engage audiences. Brand consideration rose by 21.4%. Purchase intent increased by 64%.
Food & Beverages Case Studies and Success Stories with A Million Ads
CASE STUDY Mondelez
A Million Ads helped Mondelez announce winners in an ongoing Creme Egg competition. The campaign used dynamic creative to name winning store locations as eggs were found. Location data powered ads th...at called out specific stores and cities. This approach allowed real-time updates for thousands of stores. The solution made the campaign more engaging and relevant for customers.
A Million Ads helped Deliveroo increase orders by using dynamic ads. The ads featured nearby restaurants in real-time based on the listener's location and time of day. Deliveroo could show different ...restaurants at different times to match customer needs. The campaign used data points like location, rotation, and daypart. This approach aimed to boost orders by making ads more relevant to each listener.
Red Bull used Studio.AI and synthetic voice technology from ElevenLabs and AMA to create an AI-powered ad for Red Bull Culture Clash. The campaign generated over 16,000 ad variants in minutes. The ad...s changed based on device type, location, and weather. In phase 1, ads directed listeners to ticket sales. In phase 3, ads shared weather updates and directions. This campaign was an industry first for AI-powered dynamic audio advertising.
A Million Ads helped Coca-Cola boost brand lift during the Christmas season. The campaign used location, date, and time of day data to deliver timely messages about Coca-Cola's hero product. This app...roach connected with consumers and reinforced Coca-Cola's importance at Christmas. The dynamic ad variants increased brand association.
Red Bull used Studio.AI and synthetic voice technology from ElevenLabs and AMA to create an AI-powered ad for Red Bull Culture Clash. The campaign generated over 16,000 ad variants in minutes. The ad...s changed based on device type, location, and weather. The campaign included three script versions for different event phases. This approach helped Red Bull deliver dynamic, personalized ads to listeners.
A Million Ads helped Deliveroo increase orders by using dynamic ads. The ads featured nearby restaurants in real time. Deliveroo could show different restaurants at different times of day. The campai...gn used data points like location, rotation, and daypart. This approach led to more orders for Deliveroo.
A Million Ads helped Dunkin' use dynamic creative for national radio ads. Dunkin' could change ad scripts based on each listener's location. This drove people to their local Dunkin' store. The campai...gn used data points like rotation, location, and date & time. Dunkin' moved from local to national ad buying while keeping messages local.
Blue Apron used A Million Ads to boost purchases by showing different reasons to buy around holidays. They used consumer insights to target each audience segment with relevant recipes, offers, and pr...omotions. The campaign aimed to increase purchase intent and sales. Blue Apron saw a 60% year-over-year revenue surge during this campaign.
A Million Ads helped Dunkin' use dynamic creative for national radio ads. Dunkin' could change ad scripts based on the listener's location. This drove people to their local Dunkin' store. The campaig...n used data points like rotation, location, and date & time. Dunkin' moved from local to national ad buying with personalized messages.
Uber Eats used A Million Ads for a multi-channel NFL campaign. The campaign used dynamic creative to deliver gameday and non-gameday messages based on the NFL schedule and local teams. The goal was t...o increase order value and frequency by highlighting convenience and variety. The campaign used data points like date, weather, and location to personalize ads.
A Million Ads helped Mondelez announce winners in a Creme Egg competition. The campaign used dynamic creative to name winning store locations as eggs were found. Location data powered ads that called... out specific stores and cities. This approach let Mondelez update ads in real time. The campaign supported a national rollout across thousands of stores.
A Million Ads helped Coca-Cola increase brand lift with dynamic audio ads. The campaign used location, date, and time of day to deliver timely messages about Coca-Cola's hero product during Christmas.... The goal was to boost brand association and connect with consumers at key moments. The campaign focused on reminding people of Coca-Cola's role at Christmas. Results showed increased brand lift through personalized messaging.
Blue Apron used A Million Ads to boost purchases by showing different reasons to buy around holidays. They used consumer insights to target each audience segment with relevant recipes, reasons to buy..., and special promotions. The campaign aimed to increase purchase intent and sales. Blue Apron saw a 60% year-over-year revenue surge as a result.
Uber Eats used A Million Ads for a multi-channel NFL campaign. The campaign used dynamic creative to show gameday and non-gameday messages based on the NFL schedule and local teams. The goal was to i...ncrease order value and frequency by highlighting convenience and variety. The campaign used data points like date, weather, and location to personalize ads.
Banking Case Studies and Success Stories with A Million Ads
CASE STUDY Chase
A Million Ads helped Chase boost app downloads and signups with dynamic audio ads. The campaign highlighted everyday and seasonal spending moments, using personalized calls to action based on device ...type. Chase saw a 39% increase in listeners likely to recommend the brand. There was a 31% rise in listeners planning to open a Chase account. App download intent grew by 15% among listeners.
A Million Ads helped Chase boost app downloads and signups with dynamic audio ads. The campaign highlighted everyday and seasonal spending moments to connect with listeners. Bespoke calls-to-action d...rove users to download the app or visit the website. Results included a 39% increase in listeners likely to recommend Chase, a 31% increase in those planning to open an account, and a 15% increase in app downloads.
Non-Profit Organization Management Case Studies and Success Stories with A Million Ads
CASE STUDY Cancer Research – Race 4 Life
A Million Ads used dynamic creative technology for Cancer Research’s Race for Life campaign. The goal was to increase engagement and signups for local events, especially among underrepresented groups.... The campaign used personalized ads based on location, sequence, and date. Brand awareness doubled, participation intent rose by 15%, and sign-up intent for males aged 18-55 was six times higher than the 2% benchmark.
A Million Ads used dynamic creative technology for Cancer Research’s Race for Life campaign. The goal was to boost engagement and signups, especially among underrepresented groups. The campaign deliv...ered hyperlocal, personalized ads based on location and audience. Brand awareness doubled. Participation intent rose by 15%. Sign-up intent for males aged 18-55 was six times higher than the 2% benchmark.
Computer Software Case Studies and Success Stories with A Million Ads
CASE STUDY Dell
Dell used A Million Ads to increase brand awareness. They created ads that changed based on weather, date, and market. The campaign targeted 'need moments' for users. Dell ran these dynamic ads acros...s multiple markets. The goal was to show real business solutions in a relevant way.
Oil & Energy Case Studies and Success Stories with A Million Ads
CASE STUDY Exxon
A Million Ads used dynamic creative technology for Exxon. The goal was to raise awareness of Exxon fuel benefits. The campaign targeted heavy fuel users. Each listener heard a planned sequence of fac...ts about Exxon fuel. The ads used data points like location and time of day. This helped educate customers about the product.
A Million Ads used dynamic creative technology for Exxon. The campaign aimed to raise awareness of Exxon fuel benefits among heavy fuel users. Each listener heard a planned sequence of important fact...s. The ads changed based on location and time of day. This approach helped educate consumers about Exxon's fuel advantages.
Telecommunications Case Studies and Success Stories with A Million Ads
CASE STUDY Sky
A Million Ads helped Sky increase sales for Sky Broadband. The campaign used dynamic ads to highlight product features and benefits. The ads focused on solving holiday problems to create urgency. The... campaign aimed to drive more sales. The results showed a 60% year-over-year revenue surge.
A Million Ads helped Tracfone boost brand awareness with dynamic creative. The ads changed messages based on time of day and rotated through Straight Talk Wireless plans. This made the ads more relev...ant and increased the chance of listeners switching during tax refund season. The campaign used data points like daypart and day of week to target consumers.
A Million Ads helped Tracfone use dynamic creative to boost brand awareness. The ads changed messages based on time of day and rotated through different Straight Talk Wireless plans. This made the ad...s more relevant to listeners. The goal was to increase the chance that people would switch plans with their tax refund. The campaign focused on using data to educate consumers.
A Million Ads helped Sky Broadband increase sales by using dynamic ads that highlighted product features. The campaign focused on benefits that solved holiday problems, creating urgency. Dynamic ad v...ariants were used to engage listeners. The approach led to higher sales for Sky Broadband.
Restaurants Case Studies and Success Stories with A Million Ads
CASE STUDY Starbucks
A Million Ads helped Starbucks use purchase behavior data to increase loyalty and sales. Starbucks created unique ads for each listener based on their purchase history, rewards status, and local data... like weather. The campaign aimed to boost sales and customer loyalty. The ads changed for each person to make them more relevant. This approach used dynamic ad technology to connect better with customers.
A Million Ads helped Starbucks use purchase behavior data to boost loyalty and sales. Starbucks created unique ads for each listener using menu preferences, rewards status, and local data like weathe...r. The campaign aimed to increase sales and customer loyalty. Starbucks used dynamic ad variants to personalize the experience for every customer.
A Million Ads helped McDonalds boost app downloads and purchases with dynamic audio ads. The campaign targeted both existing and new app users, using data points like daypart, rotation, and weather. ...McDonalds saw an 80% increase in brand favorability. Purchase intent rose by over 7%. Brand consideration increased by 24%.
A Million Ads helped McDonalds boost app downloads and purchases with dynamic audio ads. The campaign targeted both existing and new users, using data like time of day and weather to personalize mess...ages. McDonalds saw an 80% increase in brand favorability. Purchase intent rose by over 7%. Brand consideration increased by 24%.
Automotive Case Studies and Success Stories with A Million Ads
CASE STUDY Jeep
A Million Ads helped Jeep run a drive to dealership campaign. The campaign used dynamic ads to tell listeners about their nearest Jeep dealership in real time. This aimed to increase visits to local ...dealerships. The campaign focused on location-based targeting to boost engagement.
A Million Ads helped Audi drive awareness and sales using dynamic creative technology. Audi targeted specific audience groups with relevant S type model information. The campaign used dynamic ad vari...ants to personalize messaging. This approach aimed to highlight benefits for each audience. The solution focused on increasing engagement and relevance for Audi's ads.
A Million Ads helped Audi drive awareness and sales using dynamic creative technology. The campaign targeted specific audience groups with relevant S type model information. This approach allowed Aud...i to show the right message to the right people. The goal was to increase both awareness and sales for Audi's S type models. The campaign used dynamic ad variants to reach different audiences.
A Million Ads helped Jeep run a Drive to Dealership campaign. The campaign used dynamic ads to tell listeners about their nearest Jeep dealership in real time. This aimed to increase visits to local ...dealerships. The campaign focused on location-based targeting to boost dealership traffic.
Transportation/Trucking/Railroad Case Studies and Success Stories with A Million Ads
CASE STUDY Amtrak
A Million Ads helped Amtrak increase bookings for travel. The ads gave different reasons to travel based on who the audience was and where they were listening. The campaign used dynamic ad variants t...o target people with relevant messages. Amtrak saw a 60% year-over-year revenue surge. The solution focused on personalizing ads to drive more bookings.
A Million Ads helped Amtrak increase bookings by using dynamic ads. The ads gave different reasons to travel based on who was listening and their location. One ad talked about food in LA and Portland.... Another ad focused on outdoor activities in New York and Boston. Amtrak saw more bookings from these personalized ads.
Consumer Electronics Case Studies and Success Stories with A Million Ads
CASE STUDY Samsung
Samsung used A Million Ads to promote its SmartThings Energy app. The goal was to increase awareness and downloads as energy prices rose. The campaign used dynamic ads that changed based on weather, ...date, and device type. Messaging targeted key moments, like cold winter days. The campaign aimed to help people use energy more efficiently.
SmartThings Energy helped Samsung boost app downloads. Samsung wanted more people to know about the app and use it to save energy. They used dynamic ads that changed based on weather, time, and devic...e. The campaign targeted key moments, like cold winter days. The goal was to help people use less energy and find better tariffs. The campaign increased awareness and encouraged more downloads of the app.
Retail Case Studies and Success Stories with A Million Ads
CASE STUDY Tesco
A Million Ads helped Tesco use dynamic audio ads to increase local store visits. Tesco personalized messages based on weather, time of day, and day of week. This approach matched ads to each listener...'s context. The campaign aimed to drive more customers to their nearest Tesco store. The strategy focused on meeting customer needs in real time.
A Million Ads helped Target extend its weekly national mailer to audio ads. The campaign used dynamic creative based on local inventory and listener location. This approach increased agility and rele...vance for each listener. The campaign drove more store visits and higher cart value. It continues to perform well on key metrics like foot traffic.
A Million Ads helped Luxottica drive more store visits with dynamic audio ads. Each listener heard a message directing them to the nearest Luxottica store by zip code. The campaign used real-time dat...a like location, time, and date to trigger sales events and promotions. Luxottica saw a 30% increase in foot traffic compared to the CubeIQ benchmark. The campaign focused on driving in-store visits and boosting sales.
A Million Ads helped Tesco use dynamic audio ads to increase local store visits. Tesco used data like weather, time of day, and day of week to personalize messages for listeners. The campaign aimed t...o drive customers to their nearest store at the right moment. This approach made the ads more relevant and timely for each listener. The case highlights how context-driven personalization can boost in-store traffic.
A Million Ads helped Ulta Beauty use audience data to personalize ads for listeners. The campaign promoted products and gift ideas before the holidays. The goal was to increase purchases and drive st...ore visits. Ulta Beauty aligned products to key audiences. The campaign used data points like location, date, and audience. Store visits increased as a result.
A Million Ads helped CVS increase store visits with dynamic ad campaigns. CVS targeted different audience segments with relevant products and offers, including vaccine and booster information for par...ents. The campaign led to a 6.45% incremental increase in store visits, which equals 15,000 more visitors. This case shows how personalized audio ads can drive in-store traffic for retail businesses.
A Million Ads helped Target use dynamic audio ads to boost sales and store visits. The campaign extended Target's weekly national mailer into audio, using local inventory and listener location data. ...The ads were tailored for different audience segments and locations. The campaign led to ongoing strong performance in foot traffic and cart value. Target saw a 60% year-over-year revenue surge during the campaign.
A Million Ads helped Sainsbury's use dynamic audio ads to match offers with summer moments. The campaign updated promotions weekly using date triggers. Sainsbury's optimized ads based on weather, day..., time, and audience segment. This let them promote picnic deals when sunny and pizza deals when rainy. The approach made their messaging more relevant and timely.
A Million Ads helped Ulta Beauty use audience data to personalize ads for listeners. The campaign promoted products and gift ideas for holiday promotions. The goal was to increase purchases and drive... more people to stores. Ulta Beauty aligned products to key audiences to boost store visits. The campaign used dynamic ad variants for better engagement.
A Million Ads helped Luxottica drive more store visits with dynamic audio ads. Each listener heard a message directing them to the nearest Luxottica store by zip code. The campaign used real-time dat...a to activate and end promotions automatically. Luxottica saw a 30% increase in foot traffic compared to the CubeIQ Footfall Benchmark. This campaign helped boost store visits and sales.
A Million Ads helped Sainsbury's use dynamic audio ads to match offers with summer moments. The campaign updated promotions weekly using date triggers. Sainsbury's also used weather, day, and audienc...e data to show the right deals, like picnic offers on sunny days. This approach let Sainsbury's react quickly to changing conditions. The campaign aimed to boost engagement with timely, relevant messages.
A Million Ads helped CVS boost store visits with dynamic audio ads. The campaign targeted different audience groups with relevant products and vaccine information. CVS saw a 6.45% increase in store v...isits, adding 15,000 more visitors. The ads used data points like location and device to personalize messages. This approach drove more people to CVS stores.
Utilities Case Studies and Success Stories with A Million Ads
CASE STUDY British Gas
A Million Ads helped British Gas increase the relevancy of their Boiler Cover ads. The campaign used dynamic messaging based on weather, temperature, and time of day. This approach aimed to boost sal...es during winter. As a result, British Gas saw a 2.4x increase in online sales. The campaign also contributed to a 60% year-over-year revenue surge.
A Million Ads helped British Gas boost relevancy in their winter campaign. The solution used dynamic audio ads that changed messages based on weather, temperature, time, and location. The goal was to... increase sales of British Gas Boiler Cover. The campaign achieved a 2.4x increase in online sales. Revenue surged 60% year over year.
Apparel & Fashion Case Studies and Success Stories with A Million Ads
CASE STUDY Under Armour
A Million Ads helped Under Armour boost brand awareness. Under Armour used dynamic audio ads to give listeners fresh motivational messages at different times of day. The ads changed based on context,... like time and weather. This approach connected with consumers and kept the message relevant. The campaign aimed to motivate people to work harder every time they heard the ad.
A Million Ads helped Under Armour boost brand awareness. Under Armour used dynamic ads to give listeners fresh motivational messages at different times of the day. The ads were contextually relevant ...and changed based on data points like date, time, and weather. This approach helped Under Armour connect with consumers in a personal way. The campaign aimed to motivate people to work harder and keep the brand top of mind.
Marketing and Advertising Case Studies and Success Stories with A Million Ads
CASE STUDY Mailchimp
Mailchimp used A Million Ads to boost sales and brand awareness. The campaign delivered funny, thought-provoking questions in ads that changed based on weather and time of day. This approach matched ...how Mailchimp uses data to help clients with email marketing. The campaign made ads more relevant to listeners. Mailchimp saw a 60% year-over-year revenue increase.
Mailchimp used A Million Ads to boost sales and brand awareness. The campaign delivered humorous, contextually relevant ads that changed based on weather and time of day. This approach matched how Ma...ilchimp uses data to help clients improve emails. The dynamic ads made the campaign more engaging. The campaign aimed to increase sales and brand awareness for Mailchimp.
Consumer Goods Case Studies and Success Stories with A Million Ads
CASE STUDY Kellogg's
A Million Ads used dynamic creative technology for Kellogg's. The campaign showed different ads at different times of day. This matched Kellogg's products to moments when people felt hungry. The goal... was to increase sales. The campaign helped Kellogg's boost sales by using relevant time of day messaging.
A Million Ads helped Clorox use contextual data and target audiences to boost sales. Clorox matched product benefits to different audience segments at scale. The campaign used data points like audien...ce, daypart, date, and device type. Clorox saw a 60% year-over-year revenue surge from this approach.
Duracell used A Million Ads technology to help listeners prepare for storms during hurricane season. The campaign used real-time weather data to change ad messages as storms got closer. Urgent calls ...to action encouraged people to buy Duracell batteries. Ads targeted cities like Tampa, Mobile, New Orleans, and New York as storms moved. This approach gave people timely information to stay safe and ready.
Duracell used A Million Ads technology to help listeners prepare for storms during hurricane season. The campaign used real-time weather data to change ad messages as storms got closer. Ads became mo...re urgent in areas like Tampa, Mobile, New Orleans, and New York. The goal was to remind people to buy Duracell batteries before storms hit. This approach gave listeners timely and useful information.
A Million Ads helped Kellogg's increase sales using dynamic creative. The campaign used time of day messaging to show Kellogg's products when consumers felt hungry. The goal was to boost sales by mat...ching ads to 'need' moments. The campaign led to a 60% year-over-year revenue surge. Dynamic ad variants were used to reach consumers at the right time.
A Million Ads helped Clorox use contextual data and target audiences to increase sales. Clorox matched product benefits to different audience segments at scale. The campaign used data points like aud...ience, daypart, date, and device type. Clorox saw a 60% year-over-year revenue surge. This shows the impact of dynamic ad variants and targeted marketing.
A Million Ads helped Johnson & Johnson use audience and contextual data to show unique baby product ads to different parent groups. The campaign targeted parents with babies, toddlers, and parents-to...-be with tailored product offers. Johnson & Johnson saw a 17% increase in sales. Market share grew by 0.5 percentage points.
A Million Ads helped Johnson & Johnson use audience and contextual data to target parents with unique baby product ads. The campaign promoted different products to parents with babies, toddlers, or t...hose expecting. Johnson & Johnson saw a 17% increase in sales. Market share grew by 0.5 percentage points. The campaign used dynamic ad variants to reach key audiences.
Internet Case Studies and Success Stories with A Million Ads
CASE STUDY Facebook
Facebook used A Million Ads for its elevate campaign. The campaign targeted business audiences with messages tailored by role and location. It explained how elevate can help grow an online business o...r presence. The campaign aimed to increase sales for businesses. Dynamic ad variants were used to reach different groups.
A Million Ads helped Amazon increase brand lift for Prime Day and boost Amazon Prime subscriptions. The campaign used dynamic audio ads with targeted messages for different audience segments. The ads... highlighted flash sales, countdowns, and Prime benefits. The creative optimized calls to action for both Prime members and non-members. Results included an 8.5 percentage point increase in brand favorability and an 8.2 percentage point rise in valuable memberships.
A Million Ads helped YouTube promote its new streaming service as a live cable TV replacement. The campaign used dynamic creative to show viewers that YouTubeTV offered their favorite types of progra...mming. This approach led to a 33% increase in ad recall. It also improved custom product understanding by 6%.
A Million Ads helped Amazon boost brand lift for Prime Day and drive more Amazon Prime subscriptions. The campaign used dynamic audio ads with tailored messages for different audience segments. Prime... and non-members heard different calls to action. The results showed an 8.5 percentage point increase in brand favorability. There was also an 8.2 percentage point rise in valuable memberships.
Facebook used A Million Ads to run the Elevate campaign. The campaign targeted business audiences with different messages based on role and location. It explained how Elevate can help grow an online ...business or presence. The campaign aimed to increase sales for businesses. The content highlights dynamic ad variants and audience targeting.
YouTube used A Million Ads to promote its new streaming service as a live cable TV replacement. The campaign used dynamic creative to show viewers that their favorite types of programming were availa...ble on YouTubeTV. This approach helped clear up confusion about the service. The results included a 33% increase in ad recall and a 6% increase in custom product understanding.
Other Industry Case Studies and Success Stories with A Million Ads
CASE STUDY British Airways
A Million Ads worked with British Airways to boost awareness for their January sale. They used first party search data and API integration to create dynamic ads with the Studio platform. Each ad high...lighted the top holiday destination searched in each city. The campaign led to a 73% increase in purchase intent. Brand consideration also rose by 74%.
A Million Ads helped Ladbrokes increase engagement and bets in Australia using dynamic audio ads with real-time odds. The campaign used data points like API, day of week, and location to personalize ...ads. Ladbrokes saw a 57% increase in bets year-over-year. Active clients grew by 49% and turnover rose by 36%. The campaign drove strong business results for Ladbrokes.
A Million Ads helped Ladbrokes boost engagement and bets in Australia with dynamic audio ads. The ads used real-time odds and local event data to make each message relevant. Ladbrokes saw a 57% incre...ase in bets year over year. Active clients grew by 49%. Turnover rose by 36%. The campaign used API, day of week, and location data to personalize ads.
A Million Ads used their Studio platform for British Airways. The goal was to boost awareness of the January sale using first party search data. An API integration let ads mention the top holiday des...tination searched in each listener’s city. The campaign led to a 73% increase in purchase intent. Brand consideration rose by 74%.
Dell used A Million Ads to boost brand awareness. They created ads that changed based on weather, date, and location. The campaign ran in many markets. The ads matched real business needs in context.... Dell aimed to reach people at the right time with the right message.
