Zoho Survey and Retently, An In-Depth Comparison 2026

Comparison Summary

Zoho Survey: Zoho Survey allows users to create free online surveys and questionnaires. It is used for collecting data on customer satisfaction, feedback, business, research, HR, and more.

Retently: Recently, B2B companies have been sending NPS, CSAT, and CES surveys to clients. Feedback is gathered, analyzed, and acted upon for improved customer experience management.

This comparison report of Zoho Survey vs. Retently is based on a specific set of business needs and context. The comparison uses 5596 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Zoho Survey and Retently

Zoho Survey, SurveyLegend, SmartSurvey, etc., belong to a category of solutions that help Customer Feedback Management, whereas Retently, Customer Radar, Ushur, etc., belong to a category of solutions that help Customer Experience Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Zoho Survey covers Collecting Feedback, Engaging Conversational Surveys, Communication Management with E-Mail, Social Media Management with Social Media, etc.

Retently focuses on Customer Feedback Management with Promotions, Social Media Management, Engagement Management with Promotions, Communication Management with E-Mail, etc.

"ZOHO Survey is a godsend! Surveys are easy to make. It's seamless for respondents, and reports are easy to generate. We could not be more pleased. Thank you ZOHO! " - Dr. Gregory Brock

"Retently helps us to easily measure our customer experience and identify key drivers behind customer satisfaction! " - Henrik Eriksson

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Zoho Survey and Retently: Best activities based on customer satisfaction


Zoho Survey in Action: Unique Activities

How does Zoho Survey address your Collecting Feedback Challenges?
Zoho Survey enables users to create and publish surveys easily to gather feedback from customers. It integrates with customer relationship management systems, allowing users to link survey responses to customer profiles. While the platform offers a wide range of features for collecting feedback, Zoho Survey does not currently support the creation of desktop applications.
"...I use the survey for client assessments and likeability of my business...." Peer review by Krystina P, Manager of Revenue, Financial Planning & Analysis, Computer Software
How efficiently Does Zoho Survey manage your Engaging Conversational Surveys?
Zoho Survey provides interactive survey campaigns that engage respondents through various methods, including branching logic, follow-up questions, and multimedia content. It facilitates targeted audience engagement and allows for comprehensive data analysis with reporting features. However, the platform may limit the number of users within an account, potentially hindering collaborative efforts.
"...I am looking to not only engage in real time but also send reports back to the individual...." Peer review by Terry W., Education
How efficiently Does Zoho Survey manage your Communication Management?
Zoho Survey facilitates simple survey creation and publication. Users can easily design and share surveys across various social media platforms. Zoho Survey lacks the ability to automatically publish surveys to social media platforms.
"...Helps me manage social media interactions...." Peer review by User
How efficiently Does Zoho Survey manage your Social Media Management?
Zoho Survey enables users to share surveys on multiple social media platforms, facilitating customer feedback collection. The platform provides real-time reports with detailed analytics, enabling informed decision-making. However, the reporting and analytics functionality lacks clarity and user-friendliness, presenting challenges for new users.
"...Collecting reports, analyzing data and generating easy to digest stats...." Peer review by Lisa Michelle A, Founder, Education
How does Zoho Survey address your Market Research Challenges?
Zoho Survey enables users to create comprehensive surveys for market research purposes. It allows for the construction of detailed questionnaires with flexible logic, facilitating data collection from a large number of respondents. Users can analyze the collected data to gain insights into customer preferences, market trends, and business opportunities.
"...It provides a lot of functionalities to collect information through a simple process by creating online surveys for companies and different areas of work such as marketing research, human resources among many others that need to get a great data for research and commercial purposes...." Peer review by Ahmad B, Human Resources Generalist, Management Consulting

Retently in Action: Unique Activities

What makes Retently ideal for Workflow Management?
Retently enables companies to build automated workflows to collect customer feedback. These workflows can be customized and triggered by events within other applications. Retently connects with popular business platforms, allowing users to manage and analyze customer feedback within their existing workflows.
"...This allows you to configure the platform according to your current workflows and the changing requirements of your company...." Peer review from Featured Customers

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


communication management

sending & publishing communications


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account





sales document management

proposal & quote management

contract management


sales review & feedback


content management


training & onboarding


products & pricelist management


campaign management

campaign analytics

campaign monitoring



knowledge management


personalized marketing


helpdesk management


workflow management


rating and review management




contact list management

creating contact list


sales call management


relationship management






customer case management


generation of new leads


social media marketing


competitive intelligence


loyalty management

identify target customers


performance management


referral management




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Improve internal communications

  • Launch new products

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Manage risk

  • See 8 more
  • Enhance customer relationships

  • Acquire customers

  • Improve internal communications

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Build brand awareness

  • See 3 more

Business Setting

Zoho Survey Retently
Peer score 4.4 4.7
Peer insights 4546 1050
Top industries
Information Technology And Services 13.0%
Education 11.0%
Marketing And Advertising 6.0%
Information Technology And Services 67.0%
Marketing And Advertising 28.0%
Banking 2.0%
SMB and Mid-Market 68.0% 71.0%
Enterprise 32.0% 29.0%
Pricing Zoho Survey Retently

News

Latest Zoho Survey news

Zoho Launches Nigeria Edition of Zoho Books for VAT, E-Invoicing Compliance

Zoho launched the Nigeria edition of Zoho Books, a cloud-based accounting solution, to aid businesses in VAT and e-invoicing compliance. This edition includes AI-native financial tools for managing finances, offering features like VAT rate automation, e-invoice submission, and anomaly detection. The launch is part of Zoho's finance suite, which includes various applications tailored for local tax needs in multiple countries.

16/09/2026 - source