Salesforce Sales Cloud vs. Act!: Comparing Best CRM Solutions 2026

Overview: Salesforce Sales Cloud and Act! as CRM Category solutions.

Salesforce Sales Cloud: Salesforce-Sales-Cloud maximizes sales efficiency through advanced automation, data, and AI-powered intelligence. The right sales software and solutions enhance productivity and insights.

Act!: Act! offers integrated CRM and marketing automation to enhance lead conversion and customer engagement. Users can market efficiently and build lasting customer relationships.

This comparison of Salesforce Sales Cloud vs. Act! draws on 39899 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Salesforce Sales Cloud and Act! are commonly chosen for Customer relationship management, Personalized marketing communications, Sales and marketing automation, Marketing campaign management, etc.

Salesforce Sales Cloud also supports Sales and service process automation, Customer service automation, Customer support automation, AI-powered customer service automation, etc.

Act! also supports Sales process automation, Sales activity tracking and reporting, Sales opportunity management, Sales pipeline and client management, etc.

Evidence shows that both products are used for Customer engagement, Customer relationship management, Sales automation, Sales management, etc.

Salesforce Sales Cloud also covers Customer support automation, Customer service automation, Case management, Field service management, etc.

Act! also covers Contact management, Email marketing, Sales process management, Logistics management, etc.

Top use cases: Salesforce Sales Cloud vs Act!

Use cases tied to Salesforce Sales Cloud and Act! from verified data sources. Click any use case for supporting evidences.

Salesforce Sales Cloud
Act!
Shared by both · Use cases
Salesforce Sales Cloud Act!

Top Capabilities: Salesforce Sales Cloud vs Act!

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Salesforce Sales Cloud
Shared
Act!
Shared by both · Topics
Salesforce Sales Cloud only
Act! only

Deployed Industries: Salesforce Sales Cloud vs Act!

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Salesforce Sales Cloud
Shared
Act!
Shared by both · Industries
Salesforce Sales Cloud only
Act! only

Deployed Market Segments: Salesforce Sales Cloud vs Act!

Share of peer evidence by company size for Salesforce Sales Cloud and Act!. Each product segments add up to 100%. Click any segment for supporting evidence.

Salesforce Sales Cloud 100%
Act! 100%

Salesforce Sales Cloud and Act!: Best activities based on customer satisfaction

Salesforce Sales Cloud in Action: Unique Activities

How can Salesforce Sales Cloud optimize your Contact List Management Workflow?
Salesforce Sales Cloud facilitates the management of contact lists by providing a centralized location to store and update customer contact information. This platform integrates with communication channels, enabling tracking of interactions and automating tasks. Users can leverage Salesforce to organize, analyze, and report on contact data. However, the platform's compatibility with certain contact management software may be limited.
"...It allows to keep track of your contacts, schedule reminders, post notes, and to organize your accounts...." Peer review by Paulina Nowak, Hospital & Health Care
What Are the key features of Salesforce Sales Cloud for Engagement Management?
Salesforce Sales Cloud Engagement Management facilitates organized follow-up with customers, simplifies lead tracking and management, and allows for personalized customer interactions. Salesforce Sales Cloud Engagement Management can be expensive and requires additional products for advanced features.
"...Used to log tech support calls for follow up/project management...." Peer review by Blake Wingo
What Are the key features of Salesforce Sales Cloud for Lead Tracking?
Salesforce Sales Cloud enables tracking of leads, from initial contact to closing deals, using a comprehensive system that integrates with web forms and automates email campaigns. It also facilitates managing contacts and opportunities from mobile and desktop devices. However, entering new leads can be time-consuming and requires extensive training.
"...I love that it can automatically identify and track deals as well as easily allow me to setup follow-ups...." Peer review by Barry Dauber, Internet
What Are the key features of Salesforce Sales Cloud for Workflow Management?
Salesforce Sales Cloud provides workflow management capabilities that streamline processes like lead generation, sales, and customer interactions. It facilitates automation and integration, enabling users to manage data, automate tasks, and collaborate effectively. Salesforce Sales Cloud offers extensive customization options but complex workflows can sometimes be challenging to set up and manage.
"...When it works, it does its job adequately and has good user friendly options integrated for faster work flow...." Peer review by Timothy Vela, Retail

Act! in Action: Unique Activities

How can Act! optimize your Communication Management Workflow?
Act Communication Management helps users manage interactions with clients and colleagues. It offers features such as email tracking, call logging, and appointment scheduling. Act Communication Management has limitations in areas such as mobile device integration and reporting capabilities.
"...ACT allows me to record activities, encourage me to make calls and send follow up emails and stay in touch...." Peer review by User
What solutions does Act! provide for Sales Document Management?
The system assists in managing sales documents, such as quotes, contracts, and invoices. It allows for easy tracking of customer information and business activities. It has limited customization for quotes, which necessitates the use of additional products.
"...Document sharing...." Peer review by Jeremiah M., Consumer Services

Integrations

Ecosystem partners each product commonly connects with.

Salesforce Sales Cloud

Copper
4.5
Pastel
4.4
Slack
4.7
FireText
4.0
KONNEKTIVE CRM
4.0
Poplar
4.0
Viber
4.3
Proof
4.6

News

Latest Salesforce Sales Cloud news

Salesforce aims to be your enterprise AI harness, touts AIforce

Salesforce introduces AIforce, an enterprise AI harness designed to integrate data and workflows with AI agents without additional integrations. AIforce aims to unify Salesforce's platform layers, including data, applications, and semantics, enhancing enterprise transformation. The platform features zero data retention and packaged agents for industry-specific tasks.

25/08/2026 - source

Latest Act! news

Act! Named a 2026 CRMmys Finalist for Best CRM for Small Business

Act! has been named a finalist in the 2026 CRMmys Awards for Best CRM for Small Business. This recognition highlights Act!'s commitment to providing CRM solutions tailored for small and midsized businesses, evaluated by an independent practitioner panel. The award reflects Act!'s performance against current standards and its longstanding focus on empowering SMBs.

22/06/2026 - source