Overview: Freshsales and Act! as CRM Category solutions.

Freshsales and Act! both cater to CRM needs but differ in features and user focus. Freshsales is well-suited for large enterprises and offers extensive integration and scalability, focusing on enhancing sales and customer relationships. Act! is more agile, fitting smaller businesses with strong contact management and communication features, appealing to industries like financial services and real estate.

Freshsales: Freshsales is AI-powered sales CRM software designed to build sales pipelines and close deals effortlessly. It's free for up to 3 users.

Act!: Act! offers integrated CRM and marketing automation to enhance lead conversion and customer engagement. Users can market efficiently and build lasting customer relationships.

Freshsales and Act!: Best activities based on customer satisfaction

Activities: Freshsales vs Act!

Discover and compare top business activities, Q&A, and peer reviews for Freshsales vs Act! to help find the right fit for your needs.

Freshsales Act!

engagement management
engaging and following up
communication management
lead management
contact list management
contacts history

Key Capabilities Supported

Freshsales excels in engagement and workflow management, perfect for tracking and monitoring communications and enhancing lead management. read more →

Act! focuses on contact list and document management, supporting engaging and following up with contacts efficiently. read more →

Business Goals

Freshsales is designed to boost sales and revenue while improving customer relationships, ideal for businesses prioritizing growth. read more →

Act! aims to help acquire new customers and enhance relationships, also supporting market expansion efforts. read more →

Core Features

Freshsales offers AI-powered analytics, custom reports, and seamless integration, catering to users needing detailed data insights and automation. read more →

For Act!, its standout features include strong export/import capabilities and compliance, targeting those who value privacy and seamless data management. read more →

Vendor Support

Freshsales provides 24/7 support with options across phone, email, and chat, ensuring comprehensive help is available when needed. read more →

Act! offers robust 24/7 support too but with a leaner spread across channels focused more on deeper email and chat engagement. read more →

Segments and Industries

Freshsales finds favor with large enterprises in sectors like IT and marketing, standing out for comprehensive software solutions. read more →

Act! suits small to medium enterprises, particularly in financial services and real estate, preferring a tight focus on contact management. read more →

Operational Alignment

Freshsales integrates smoothly into large-scale operations with complex needs, primarily using email and phone channels. read more →

Act! fits smaller scale operations well, with a strong alignment for businesses leveraging social media and traditional contact channels. read more →

Applying your context and needs changes the comparison

Most deployed common Use Cases for Freshsales and Act!

How does Freshsales and Act! address your Engagement Management Challenges?

Freshsales and Act are both CRM tools that help users manage customer engagement. Freshsales excels at providing lead scoring and email tracking features, allowing users to quickly identify and follow up with interested leads. Act focuses on ease of use, enabling users to easily track customer interactions and schedule follow-ups. Freshsales offers advanced web engagement features but may be expensive for basic use. Act lacks advanced features but is known for its user-friendliness.

"...Sales campaign and workflows really make your life easier when following up on prospects/contacts...." Peer review by Luciana Montivero, Sales Developer, Omnia Salud

"...Keeping up with your prospects/customers and making sure you follow up with every single one of them can make the difference in your business...." Peer review by Flavio M, Director of NA Marketing and Global Digital Marketing

What solutions does Freshsales and Act! provide for Contact List Management?

Freshsales and Act both allow users to manage contact lists and track customer interactions. Freshsales focuses on lead management and integrates with various communication tools, while Act emphasizes contact organization and scheduling. Freshsales' lead scoring and bulk emailing features are absent in Act. Freshsales has limitations in customer service responsiveness.

"...This gives us the possibility to contact our customers and leads with optimal timing...." Peer review by Tor-Anders H, Channel Sales Executive, Information Technology and Services

"...Robust database manager that can track important contacts, like membership - if you can get it to work properly...." Peer review by Butch, Western Wood Preservers Institute

What solutions does Freshsales and Act! provide for Communication Management?

Freshsales and Act both enable users to track and manage communications with clients, including emails and phone calls. Freshsales offers features like bulk email sending and personalized email tracking, while Act provides options for saving emails in client profiles and sending appointment reminders. Act's limitations include issues with tracking sales pipelines and mobile integration, while Freshsales lacks features like Facebook messaging and SMS reminders.

"...Also, something interesting here is the fact that Freshsales tracks emails quite well...." Peer review by Brad M, Director, Financial Services

"...I haven't dealt directly with the publisher but through one of their resellers...." Peer review by Emma, DMCSC Trust

Freshsales in Action: Unique Use Cases

What benefits does Freshsales offer for Workflow Management?

How can Freshsales optimize your Lead Management Workflow?

Act! in Action: Unique Use Cases

What solutions does Act! provide for Sales Document Management?

How does Act! facilitate Lead Tracking?

Integrations

Ecosystem partners each product commonly connects with.

Freshsales

News

Latest Freshsales news

Growth Strategy: Freshworks FedRAMP Federal IT

Freshworks has secured the FedRAMP 'In Process' designation for its AI-powered service operations platform, Freshservice. This listing on the FedRAMP Marketplace allows federal agencies to evaluate the platform, positioning Freshworks to tap into the $102 billion federal IT market. The platform, hosted on AWS GovCloud, aims to automate workflows and unify service delivery, promising rapid deployment.

06/08/2026 - source

Latest Act! news

Act! Named a 2026 CRMmys Finalist for Best CRM for Small Business

Act! has been named a finalist in the 2026 CRMmys Awards for Best CRM for Small Business. This recognition highlights Act!'s commitment to providing CRM solutions tailored for small and midsized businesses, evaluated by an independent practitioner panel. The award reflects Act!'s performance against current standards and its longstanding focus on empowering SMBs.

22/06/2026 - source