Leanplum Overview

Leanplum, a CleverTap company, maximizes customer engagement through optimized multi-channel messaging. Lasting and valuable relationships are built using campaign orchestration.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Leanplum.

Other use cases:

  • Social Media Analytics
  • Segmentation And Targeting
  • Loyalty Management
  • Campaign Management
  • Lead Engagement
  • Channel Marketing
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Leanplum.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Leanplum Use-Cases and Business Priorities: Customer Satisfaction Data

Leanplum works with different mediums / channels such as Mobile. Phone Calls. Offline etc.

Leanplum's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Leanplum support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Leanplum analytics capabilities include Analytics, and Custom Reports.

Reviews

"You guys have a team of people who are genuinely passionate about mobile channels." - Josh Lu

Leanplum, Attentive, Alpha Anywhere, Onesignal, Casecamp, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Leanplum

Top Industries

  • Information Technology and Services
  • Computer Software
  • Financial Services

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Leanplum is popular in Information Technology And Services, Computer Software, and Financial Services and is widely used by Mid Market, Small Business, and Large Enterprise.

Leanplum Customer wins, Customer success stories, Case studies

How does Leanplum facilitate Engagement Management?

What benefits does Leanplum offer for Communication Management?

What solutions does Leanplum provide for Onboarding?

How can Leanplum optimize your Social Media Analytics Workflow?

How does Leanplum address your Segmentation And Targeting Challenges?

11 buyers and buying teams have used Cuspera to assess how well Leanplum solved their Mobile Marketing needs. Cuspera uses 1233 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Leanplum testimonial

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
Leanplum testimonial

Adam Biehler

Head of Partnerships

mParticle

A connected marketing stack is core to delivering personalized experiences and meeting the expectations of today’s consumer. Our integration with Leanplum enables businesses to break down silo’s and increase personalization and relevancy throughout the entire customer lifecycle. Testimonial By Adam Biehler
Leanplum testimonial

Alvin Young

Growth Marketer

Invoice2go

Leanplum empowers us to easily set up messages triggered by individual user behaviors. By analyzing drop off in the funnel, we deliver personalized communication responding to user needs. These campaigns help drive engagement and close the trial-to-subscription gap, thus impacting overall revenue. Testimonial By Alvin Young
CUSTOMERS TESTIMONIALS
Leanplum testimonial

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
Leanplum testimonial

Adam Biehler

Head of Partnerships

mParticle

A connected marketing stack is core to delivering personalized experiences and meeting the expectations of today’s consumer. Our integration with Leanplum enables businesses to break down silo’s and increase personalization and relevancy throughout the entire customer lifecycle. Testimonial By Adam Biehler
Leanplum testimonial

Alvin Young

Growth Marketer

Invoice2go

Leanplum empowers us to easily set up messages triggered by individual user behaviors. By analyzing drop off in the funnel, we deliver personalized communication responding to user needs. These campaigns help drive engagement and close the trial-to-subscription gap, thus impacting overall revenue. Testimonial By Alvin Young
 

BloomingWear Achieves a 25% Conversions Surge With Dynamic Personalization on CleverTap

BloomingWear achieved a 25% increase in conversions using CleverTap's dynamic personalization. By leveraging real-time segmentation, A/B testing, and omnichannel engagement, BloomingWear enhanced cus...tomer interactions and reduced drop-offs by 15%. The integration of AI-driven segmentation and predictive modeling enabled tailored campaigns, boosting repeat purchases by 10% and average order value by 12%. CleverTap's platform facilitated personalized, data-driven customer engagement strategies.

Read more →
 

Product Madness: Personalizing Player Experience

Product Madness uses CleverTap to enhance player retention by personalizing experiences through configurable and testable events. Chris Mears, Technical Product Manager at Product Madness, highlights... the benefits of using CleverTap for LiveOps.

Read more →
 

Niyo Elevates Customer Experience Through Personalized and Intelligent Engagement Powered by Clever.AI

Niyo, a fintech company, enhances customer engagement using CleverTap's platform, achieving a 40% conversion rate and 2% CTR for SMS campaigns. CleverTap's automation and personalization capabilities... streamline onboarding and crisis management, improving customer experiences and retention. The collaboration highlights CleverTap's role in Niyo's customer-centric strategy, emphasizing real-time engagement and data-driven insights.

Read more →

Tata CLiQ Luxury - E Commerce

Tata CLiQ Luxury faced challenges with scalability and understanding user intent. Their existing marketing processes were slow and inefficient. They needed a solution to improve customer retention an...d engagement. CleverTap provided a marketing automation platform that helped Tata CLiQ Luxury tailor a holistic shopping experience. With CleverTap's TesseractDB, they could handle complex queries and execute campaigns quickly. This led to a 159% boost in revenue through improved multi-channel engagement.

Read more →

ZEE5 - Media & Entertainment

ZEE5 faced challenges with operational efficiency and user engagement. They had to create multiple campaign variations for different time zones and lacked advanced analytics. Their previous platform ...also required separate campaigns for Android and iOS. To solve these issues, ZEE5 chose CleverTap for its all-in-one engagement solution. CleverTap's automated segmentation allowed ZEE5 to target users based on language and behavior. This strategy led to a 60% increase in campaign click-through rates (CTR).

Read more →

Edenred UAE - Financial Services

Edenred UAE faced challenges with user engagement and support ticket volume. They struggled to create personalized messaging and automate user engagement. Their marketing team was also heavily relian...t on development for in-app notifications. By using CleverTap, they improved user engagement and reduced support tickets by 45%.

Read more →

Frequently Asked Questions(FAQ)

for Leanplum

What is Leanplum?

Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and enhances the in-app experience. The mobile engagement platform helps to build lasting customer relaltionships from download to loyalty. Leanplum makes it easy to create cross- channel campaigns that unify messages and the in app experience.

By transforming data into an understanding of users' needs and wants, platform delivers unified experiences that are timely, tested, and relevant, building the customer loyalty that fuels business growth. Brands rely on Leanplum to help them orchestrate multi-channel campaigns, from messaging to the in-app experience all from a single, integrated platform. The platform includes features like Campaign Composer, web push notifications, email marketing, in-app messaging, mobile analytics and mobile A/B testing.

What is Leanplum used for?

Leanplum is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Communication Management and Onboarding .

What are the top features of Leanplum?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Leanplum.

Who uses Leanplum?

Leanplum is used by Information Technology And Services, Computer Software and Financial Services among other industries.

What are Leanplum alternatives?

Attentive, Alpha Anywhere, Onesignal and Casecamp are popular alternatives for Leanplum.

Where is Leanplum located?

Leanplum is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used Leanplum for engagement management and communication management

Leanplum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.68/5

Read Reviews (1)
Analytics

4.38/5

Read Reviews (101)
Custom Reports

3.65/5

Read Reviews (127)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.68/5

Read Reviews (1)
Analytics

4.38/5

Read Reviews (101)
Custom Reports

3.65/5

Read Reviews (127)

Software Failure Risk Guidance

?

for Leanplum

Overall Risk Meter

Low Medium High

Top Failure Risks for Leanplum

CleverTap Private Limited News

Product

CleverTaps Vision for AI-First Design: The Interface of Intent

CleverTap introduces its AI-first design philosophy, the Interface-of-Intent, which focuses on user intent rather than traditional clicks. This approach enhances software interaction by allowing users to express outcomes in plain language, leading to efficient and intuitive workflows. The design emphasizes transparency, manual editability, and modular AI integration, aiming to transform human-computer interaction by making AI a collaborative partner in achieving business goals.

Executive

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Awards

Trust First, Ease Always: CleverTap Earns 149 G2 Badges in Fall 2025

CleverTap received 149 G2 badges in Fall 2025, including Leader in 9 categories and Momentum Leader in 8, highlighting its strong customer trust and ease of use. These badges reflect customer confidence in CleverTap's platform, emphasizing its reliability, ease of setup, and usability. The recognition underscores CleverTap's commitment to providing scalable and simple engagement solutions.

Awards

Consistency You Can Count On: CleverTap Named a G2 Leader Again in 10 Categories

CleverTap has been named a G2 Leader in all 10 categories it entered for the G2 Summer 2025 Reports, including mobile marketing, personalization engines, and marketing analytics. The platform earned over 150 badges, such as Momentum Leader and Best Support, and maintains a 4.6/5 average rating, highlighting sustained customer satisfaction and product excellence in customer engagement solutions.

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D