Leanplum Overview

Leanplum, a CleverTap company, maximizes customer engagement through optimized multi-channel messaging. Lasting and valuable relationships are built using campaign orchestration.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Leanplum.

Other use cases:

  • Social Media Analytics
  • Segmentation And Targeting
  • Loyalty Management
  • Campaign Management
  • Lead Engagement
  • Channel Marketing
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Leanplum.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Leanplum Use-Cases and Business Priorities: Customer Satisfaction Data

Leanplum works with different mediums / channels such as Mobile. Phone Calls. Offline etc.

Leanplum's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Leanplum support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Leanplum analytics capabilities include Analytics, and Custom Reports.

Reviews

"Leanplum gives us the flexibility to customize in-app message templates and timing, to reach users when they're most engaged with a look that matches our brand experience." - Alex Tarrand

Peer review evidence (same sources as the product rating summary)

"...Leanplum Mobile engagement platform Leanplum works with brands to help them connect to their customers. ..." Blog Profiles: Marketing Blogs
"...Recommendations DoubleClick by Google, Google Ads (ad serving), Campaign Monitor (email marketing), Leanplum (mobile marketing), Branch, Iterable Automated Direct Mail in Integrated Marketing Campaigns ..." 6 Types of Marketing Automation Tools and Automated Direct Mail You Need for Multifaceted Marketing Campaigns
"...You have to onboard people pretty quickly and engage them with the product pretty quickly, or else you ll lose them pretty quickly. ..." Case Study IMVU

Leanplum, Attentive, Alpha Anywhere, Onesignal, Casecamp, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Leanplum

Top Industries

  • Information Technology and Services
  • Computer Software
  • Financial Services

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Leanplum is popular in Information Technology And Services, Computer Software, and Financial Services and is widely used by Mid Market, Small Business, and Large Enterprise.

Leanplum Customer wins, Customer success stories, Case studies

How does Leanplum facilitate Engagement Management?

What benefits does Leanplum offer for Communication Management?

Why is Leanplum the best choice for Onboarding?

Why is Leanplum the best choice for Social Media Analytics?

What benefits does Leanplum offer for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Leanplum solved their Mobile Marketing needs. Cuspera uses 1233 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
Leanplum testimonial

Alex Tarrand

Head of Live Ops

Mobilityware

Leanplum gives us the flexibility to customize in-app message templates and timing, to reach users when they're most engaged with a look that matches our brand experience. Testimonial By Alex Tarrand
Leanplum testimonial

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
Leanplum testimonial

Lee Mullins

Optimization Manager

Tesco UK

In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled wi...th some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.

Testimonial By Lee Mullins
CUSTOMERS TESTIMONIALS
Leanplum testimonial

Alex Tarrand

Head of Live Ops

Mobilityware

Leanplum gives us the flexibility to customize in-app message templates and timing, to reach users when they're most engaged with a look that matches our brand experience. Testimonial By Alex Tarrand
Leanplum testimonial

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
Leanplum testimonial

Lee Mullins

Optimization Manager

Tesco UK

In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled wi...th some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.

Testimonial By Lee Mullins
 

yufin Doubles High-Value Segment Revenue with Behaviour-Driven Journeys on CleverTap

Yufin increased revenue from high-value segments by implementing behavior-driven journeys using CleverTap's platform, addressing user conversion and re-engagement challenges.

Read on →
 

BEEP Como a Beep aumentou engajamento e converses em sade domiciliar com a CleverTap PT

Beep enhanced its home healthcare engagement and conversions using CleverTap's customer engagement platform. This collaboration focused on delivering non-invasive, educational, and timely communicati...on via their app, avoiding mercantilism in healthcare messaging.

Read on →
 

RecargaPay acelera las conversiones en el onboarding con personalizacin y automatizacin de CleverTap

RecargaPay enhances user onboarding by leveraging CleverTap's personalization and automation capabilities to manage complex customer journeys, improving user engagement across the lifecycle.

Read on →

VieON - Entertainment - Large

Ho Chi Minh City, Vietnam

VieON used CleverTap to unify fragmented user data and personalize content across mobile, web, and Smart TV. The platform enabled real-time analytics and rapid deployment, cutting in-app trigger setu...p from a month to a week. CleverAI-powered segmentation and omnichannel journeys drove a 10% increase in user engagement and a 12% rise in checkout actions. Push notification click-through rates doubled. VieON now delivers tailored experiences that boost retention and loyalty.

Modak - Financial Services - Small

USA

CleverTap helped Modak cut time to first transaction by 42%. Modak used CleverTap to deliver personalized, compliant messaging to parents and kids. Behavioral segmentation and omnichannel journeys in...creased onboarding completion by 40%. Push notification click-through rates rose 2-3x with A/B testing. Modak saw a 19% drop in post-KYC drop-offs and a 15% boost in verification completion.

 

School 4 One - Education - Small

New York, USA

School 4 One used CleverTap to boost teacher engagement in its iPad classroom app. The platform tracked teacher behavior and segmented users, helping identify inactive teachers. CleverTap enabled Sch...ool 4 One to retarget 34% of inactive teachers with push notifications. As a result, the app saw a 10% increase in conversions. The solution provided real-time insights and improved user retention for over 10,000 teachers.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Leanplum

What is Leanplum?

Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and enhances the in-app experience. The mobile engagement platform helps to build lasting customer relaltionships from download to loyalty. Leanplum makes it easy to create cross- channel campaigns that unify messages and the in app experience.

By transforming data into an understanding of users' needs and wants, platform delivers unified experiences that are timely, tested, and relevant, building the customer loyalty that fuels business growth. Brands rely on Leanplum to help them orchestrate multi-channel campaigns, from messaging to the in-app experience all from a single, integrated platform. The platform includes features like Campaign Composer, web push notifications, email marketing, in-app messaging, mobile analytics and mobile A/B testing.

What is Leanplum used for?

Leanplum is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Communication Management and Onboarding .

What are the top features of Leanplum?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Leanplum.

Who uses Leanplum?

Leanplum is used by Information Technology And Services, Computer Software and Financial Services among other industries.

What are Leanplum alternatives?

Attentive, Alpha Anywhere, Onesignal and Casecamp are popular alternatives for Leanplum.

Where is Leanplum located?

Leanplum is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used Leanplum for engagement management and communication management

Leanplum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.68/5

Read Reviews (1)
Analytics

4.38/5

Read Reviews (101)
Custom Reports

3.65/5

Read Reviews (127)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.68/5

Read Reviews (1)
Analytics

4.38/5

Read Reviews (101)
Custom Reports

3.65/5

Read Reviews (127)

Software Failure Risk Guidance

?

for Leanplum

Overall Risk Meter

Low Medium High

Top Failure Risks for Leanplum

CleverTap Private Limited News

Awards

CleverTap and Rabbit Rewards win Silver at Thailand MarTech Awards 2026 for real-time, agentic customer engagement

CleverTap and Rabbit Rewards received the Silver award at the Thailand MarTech Awards 2026 for their innovative real-time, agentic customer engagement solution.

Product

Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report | Libero Quotidiano.it

CleverTap released its Industry Benchmarks for Mobile Payment Apps report, analyzing data from over 583 million users. The report highlights challenges in user engagement and retention for mobile payment apps and offers metrics and guidelines to optimize app performance. CleverTap aims to help brands enhance user experiences and drive growth through data-backed insights.

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic QuadrantTM for ...

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's strengths in hyper-personalization through its CleverAITM Decisioning Engine, which enhances customer engagement by delivering tailored messages at optimal times. The platform's capabilities have driven significant conversion rate improvements across various industries.

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights CleverTap's capabilities in hyper-personalization through its CleverAI Decisioning Engine, which enhances customer engagement and conversion rates across various industries. The platform's focus on real-time orchestration and unified intelligence contributes to its market momentum.

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D