Leanplum Overview

Leanplum, a CleverTap company, maximizes customer engagement through optimized multi-channel messaging. Lasting and valuable relationships are built using campaign orchestration.

Use Cases

Customers recommend Engagement Management, Communication Management, Onboarding, as the business use cases that they have been most satisfied with while using Leanplum.

Other use cases:

  • Social Media Analytics
  • Segmentation And Targeting
  • Loyalty Management
  • Campaign Management
  • Lead Engagement
  • Channel Marketing
  • Helpdesk Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Leanplum.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve ROI
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
  • Establish Thought Leadership
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Leanplum Use-Cases and Business Priorities: Customer Satisfaction Data

Leanplum works with different mediums / channels such as Mobile. Phone Calls. Offline etc.

Leanplum's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Leanplum support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Leanplum analytics capabilities include Analytics, and Custom Reports.

Reviews

"In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes t...o our apps. The platform’s ease of use, coupled with some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps." - Lee Mullins

Leanplum, Attentive, Alpha Anywhere, Onesignal, Casecamp, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Leanplum

Top Industries

  • Information Technology and Services
  • Computer Software
  • Financial Services

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Leanplum is popular in Information Technology And Services, Computer Software, and Financial Services and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Leanplum Use Cases

Why is Leanplum the best choice for Engagement Management?

How can Leanplum optimize your Communication Management Workflow?

What makes Leanplum ideal for Onboarding?

How does Leanplum facilitate Social Media Analytics?

What makes Leanplum ideal for Segmentation And Targeting?

11 buyers and buying teams have used Cuspera to assess how well Leanplum solved their Mobile Marketing needs. Cuspera uses 1233 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Leanplum testimonial

Lee Mullins

Optimization Manager

Tesco UK

In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled wi...th some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.

Testimonial By Lee Mullins
Leanplum testimonial

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
Leanplum testimonial

Alvin Young

Growth Marketer

Invoice2go

Leanplum empowers us to easily set up messages triggered by individual user behaviors. By analyzing drop off in the funnel, we deliver personalized communication responding to user needs. These campaigns help drive engagement and close the trial-to-subscription gap, thus impacting overall revenue. Testimonial By Alvin Young
CUSTOMERS TESTIMONIALS
Leanplum testimonial

Lee Mullins

Optimization Manager

Tesco UK

In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled wi...th some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.

Testimonial By Lee Mullins
Leanplum testimonial

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
Leanplum testimonial

Alvin Young

Growth Marketer

Invoice2go

Leanplum empowers us to easily set up messages triggered by individual user behaviors. By analyzing drop off in the funnel, we deliver personalized communication responding to user needs. These campaigns help drive engagement and close the trial-to-subscription gap, thus impacting overall revenue. Testimonial By Alvin Young

Case Studies

CASE STUDY Tata CLiQ

CleverTap helped Tata CLiQ, a leading e-commerce brand, solve slow campaign execution. Tata CLiQ used CleverTap to engage users across many channels. The platform made campaign management faster. Tat...a CLiQ saw a 159% boost in revenue. They also achieved a 4X increase in click-through rates. The solution improved customer engagement and business growth.

Internet

CASE STUDY Zedge

CleverTap helped Zedge improve user engagement and campaign performance. Zedge used CleverTap for real-time segmentation, predictive scoring, and event-triggered journeys. The platform enabled visual...ly rich, targeted campaigns and fast A/B testing. Zedge saw a 100%+ increase in campaign click-through rates, a 40% jump in push delivery rates, and a 12% boost in push open rates. Marketing teams now work faster and more independently with live analytics and actionable insights.

Construction

CASE STUDY Trade Hounds

CleverTap helped Trade Hounds boost push notification click-through rates by 30%. Trade Hounds needed a better way to engage and retain users. Their old tool was not scalable or easy to use. CleverTa...p's journeys feature let them target user groups based on actions. This made their messaging more personal and effective. As a result, Trade Hounds improved user engagement and app growth.

Consumer Goods

CASE STUDY Swan

CleverTap helped Swan boost user reactivation on its ecommerce app. Swan used smart segmentation to target dormant users and tested different marketing messages. The team used email and push notifica...tions for engagement. Analytics tracked campaign impact at the cohort level. Swan saw a 40% increase in email view rates, a 3% activation rate for dormant users, and 15% of incremental orders came from reactivation campaigns.

Retail

CASE STUDY Unifynd

CleverTap helped Unifynd boost offline coupon conversion rates from 5% to 83%. Unifynd, a retail-tech SaaS company, wanted to turn raw data into insights and improve in-store customer experiences. Th...ey used CleverTap for analytics, customer journeys, and segmentation. This enabled Unifynd to create automated campaigns and track coupon conversions. As a result, Unifynd increased sales and improved customer engagement in Indian malls.

CASE STUDY WinZO

CleverTap helps WinZO use real-time data to improve mobile gaming. WinZO faces the challenge of keeping users engaged and reducing churn. CleverTap lets WinZO quickly analyze user data and act fast t...o guide users. The platform supports push notifications, retargeting, and A/B testing. WinZO uses CleverTap to personalize experiences and offer targeted incentives. This leads to better user retention and higher monthly recurring revenue.

Frequently Asked Questions(FAQ)

for Leanplum

What is Leanplum?

Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and enhances the in-app experience. The mobile engagement platform helps to build lasting customer relaltionships from download to loyalty. Leanplum makes it easy to create cross- channel campaigns that unify messages and the in app experience.

By transforming data into an understanding of users' needs and wants, platform delivers unified experiences that are timely, tested, and relevant, building the customer loyalty that fuels business growth. Brands rely on Leanplum to help them orchestrate multi-channel campaigns, from messaging to the in-app experience all from a single, integrated platform. The platform includes features like Campaign Composer, web push notifications, email marketing, in-app messaging, mobile analytics and mobile A/B testing.

What is Leanplum used for?

Leanplum is a Mobile Marketing Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Communication Management and Onboarding .

What are the top features of Leanplum?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Leanplum.

Who uses Leanplum?

Leanplum is used by Information Technology And Services, Computer Software and Financial Services among other industries.

What are Leanplum alternatives?

Attentive, Alpha Anywhere, Onesignal and Casecamp are popular alternatives for Leanplum.

Where is Leanplum located?

Leanplum is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used Leanplum for engagement management and communication management

Leanplum Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.68/5

Read Reviews (1)
Analytics

4.38/5

Read Reviews (101)
Custom Reports

3.65/5

Read Reviews (127)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.68/5

Read Reviews (1)
Analytics

4.38/5

Read Reviews (101)
Custom Reports

3.65/5

Read Reviews (127)

Software Failure Risk Guidance

?

for Leanplum

Overall Risk Meter

Low Medium High

Top Failure Risks for Leanplum

CleverTap Private Limited News

Executive

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Subharun Mukherjee elevated to Senior VP-Global Marketing at CleverTap

Product

CleverTaps Vision for AI-First Design: The Interface of Intent

CleverTap introduces its AI-first design philosophy, the Interface-of-Intent, which focuses on user intent rather than traditional clicks. This approach enhances software interaction by allowing users to express outcomes in plain language, leading to efficient and intuitive workflows. The design emphasizes transparency, manual editability, and modular AI integration, aiming to transform human-computer interaction by making AI a collaborative partner in achieving business goals.

Awards

Trust First, Ease Always: CleverTap Earns 149 G2 Badges in Fall 2025

CleverTap received 149 G2 badges in Fall 2025, including Leader in 9 categories and Momentum Leader in 8, highlighting its strong customer trust and ease of use. These badges reflect customer confidence in CleverTap's platform, emphasizing its reliability, ease of setup, and usability. The recognition underscores CleverTap's commitment to providing scalable and simple engagement solutions.

Customer

Product Madness: Personalizing Player Experience

Product Madness uses CleverTap to enhance player retention by personalizing experiences through configurable and testable events. Chris Mears, Technical Product Manager at Product Madness, highlights the benefits of using CleverTap for LiveOps.

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D