Leanplum Overview

Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and enhances the in-app experience. The mobile engagement platform helps to build lasting customer relaltionships from download to loyalty. Leanplum makes it easy to create cross- channel campaigns that unify messages and the in app experience.

By transforming data into an understanding of users' needs and wants, platform delivers unified experiences that are timely, tested, and relevant, building the customer loyalty that fuels business growth. Brands rely on Leanplum to help them orchestrate multi-channel campaigns, from messaging to the in-app experience all from a single, integrated platform. The platform includes features like Campaign Composer, web push notifications, email marketing, in-app messaging, mobile analytics and mobile A/B testing.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Leanplum solved their Mobile Marketing needs. Cuspera uses 1753 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities peers achieved using Leanplum.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Build Brand Awareness
  • Establish Thought Leadership
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Training & Onboarding , Communication Management , as the business use cases that they have been most satisfied while using Leanplum.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Mobile

4.93/5

Read Reviews (342)

"...These features help to drive engagements and responses towards customers irrespective of their locations...." Peer review
engaging and following up

4.93/5

Read Reviews (248)

engaging with scheduling & cadence

3.36/5

Read Reviews (1)

Training & Onboarding

4.68/5

Read Reviews (34)

"...Best Onboarding Process New York Media HR Leader of the Year Lou Gretta, chief HR officer, New York Media Employer of the Year Agency Elite SEM Publisher Bloomberg Media Group Tech Provider Leanplum ..." Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards
Communication Management with Phone Calls

4.54/5

Read Reviews (29)

"...But all your hard work could soon go to waste if you send your messages out at the wrong time...." A/B Testing
sending & publishing communications

4.53/5

Read Reviews (21)

PEER EXPERIENCES
Engagement Management with Mobile

4.93/5

Read Reviews (342)

"...These features help to drive engagements and responses towards customers irrespective of their locations...." Peer review
engaging and following up

4.93/5

Read Reviews (248)

engaging with scheduling & cadence

4.93/5

Read Reviews (1)

Training & Onboarding

4.68/5

Read Reviews (34)

"...Best Onboarding Process New York Media HR Leader of the Year Lou Gretta, chief HR officer, New York Media Employer of the Year Agency Elite SEM Publisher Bloomberg Media Group Tech Provider Leanplum ..." Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards
Communication Management with Phone Calls

4.54/5

Read Reviews (29)

"...But all your hard work could soon go to waste if you send your messages out at the wrong time...." A/B Testing
sending & publishing communications

4.54/5

Read Reviews (21)

36+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1753 insights from peers and experts to help you assess how these Leanplum use cases fit your Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Alex Tarrand

Head of Live Ops

Mobilityware

Leanplum gives us the flexibility to customize in-app message templates and timing, to reach users when they're most engaged with a look that matches our brand experience. Testimonial By Alex Tarrand

Adam Biehler

Head of Partnerships

mParticle

A connected marketing stack is core to delivering personalized experiences and meeting the expectations of today’s consumer. Our integration with Leanplum enables businesses to break down silo’s and increase personalization and relevancy throughout the entire customer lifecycle. Testimonial By Adam Biehler

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu
CUSTOMERS TESTIMONIALS

Alex Tarrand

Head of Live Ops

Mobilityware

Leanplum gives us the flexibility to customize in-app message templates and timing, to reach users when they're most engaged with a look that matches our brand experience. Testimonial By Alex Tarrand

Adam Biehler

Head of Partnerships

mParticle

A connected marketing stack is core to delivering personalized experiences and meeting the expectations of today’s consumer. Our integration with Leanplum enables businesses to break down silo’s and increase personalization and relevancy throughout the entire customer lifecycle. Testimonial By Adam Biehler

Josh Lu

Senior Director of Growth

Zynga

You guys have a team of people who are genuinely passionate about mobile channels. Testimonial By Josh Lu

Case Studies

COMPANY CASE STUDIES
Case Study TextNow

TextNow used Leanplum to design lifecycle campaigns leading to 79% converted users

Read More
Case Study Afterpay

Afterpay, a leading buy-now-pay-later platform uses Leanplum to attract and retain customers

Read More
Case Study GameDuell

Leanplum Helps GameDuell Re-Engage Dormant Users and Increase Player Opt-in

Read More

Popular Business Setting

for Leanplum

Top Industries

  • Information Technology and Services
  • Computer Software
  • Financial Services

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Peers used Leanplum to Enhance customer relationships and Increase sales & revenue

Peer and Expert Opinion on Features

for Leanplum

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.56/5

Read Reviews (143)
Alerts: popups & Notifications

4.08/5

Read Reviews (92)
Dashboard

2.84/5

Read Reviews (36)
Templates

4.35/5

Read Reviews (18)
Gamification

3.94/5

Read Reviews (12)
FEATURES RATINGS AND REVIEWS
Personalization

4.56/5

Read Reviews (143)
Alerts: popups & Notifications

4.08/5

Read Reviews (92)
Dashboard

2.84/5

Read Reviews (36)
Templates

4.35/5

Read Reviews (18)
Gamification

3.94/5

Read Reviews (12)

IT and Other Capabilities

for Leanplum

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.38/5

Read Reviews (90)
Data Export

3.04/5

Read Reviews (52)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.38/5

Read Reviews (90)
Data Export

3.04/5

Read Reviews (52)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.37/5

Read Reviews (9)
24/7 Support

4.22/5

Read Reviews (115)
Phone Support

3.47/5

Read Reviews (2)
Chat Support

3.42/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.37/5

Read Reviews (9)
24/7 Support

4.22/5

Read Reviews (115)
Phone Support

3.47/5

Read Reviews (2)
Chat Support

3.42/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.68/5

Read Reviews (2)
Analytics

4.28/5

Read Reviews (125)
Custom Reports

3.71/5

Read Reviews (179)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.68/5

Read Reviews (2)
Analytics

4.28/5

Read Reviews (125)
Custom Reports

3.71/5

Read Reviews (179)

Software Failure Risk Guidance

?

for Leanplum

Overall Risk Meter

Low Medium High

Top Failure Risks for Leanplum

Vendor Profile Details

Company Name

Leanplum

Company Website

https://www.leanplum.com/

Year Founded

2012

HQ Location

1550 Bryant St. Suite 545 San Francisco, CA 94103

Employees

101-250

Social

Financials

Series D