Backstory Overview

Peopleai's SalesAI is the only generative AI solution built on complete and accurate data. Every detail counts to unlock your GTM's full story.

Use Cases

Customers recommend Contact List Management, Engaging And Following Up, Coaching, as the business use cases that they have been most satisfied with while using Backstory.

Other use cases:

  • Playbook Creation
  • Tracking & Monitoring Communications
  • Account Management
  • Lead Engagement
  • Lead Analytics
  • Collaboration
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Backstory.

Other priorities:

  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Grow Market Share
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Enhance Customer Relationships
See all business priorities See less business priorities

Backstory Use-Cases and Business Priorities: Customer Satisfaction Data

Backstory's features include Capture Contact, Capture Activity, Recording, etc. and Backstory support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Backstory analytics capabilities include Analytics, and Custom Reports.

Reviews

"Revenue Intelligence providers are leading the charge of delivering on the promise of what sales force automation was supposed to do." - Dana Therrien

Peer review evidence (same sources as the product rating summary)

"...People.ai helps them capture contacts, activity and engagement and drive actionable insights across all their revenue generation...." Peer review
"...Our data platform breaks down data silos and uses patented AI technology to connect the dots between buyer engagement and seller performance with insights that make your entire Revenue Engine smarter. ..." AI-Powered Revenue Intelligence Platform
"...Helping reps understand where they are spending their time and coaching them to focus on bigger priorities for over achieving their goals...." Peer review by Executive Sponsor

Backstory, belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Backstory

Top Industries

  • Computer Software
  • Internet
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Backstory is popular in Computer Software, Internet, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Large Enterprise.

Backstory Customer wins, Customer success stories, Case studies

How can Backstory optimize your Contact List Management Workflow?

How efficiently Does Backstory manage your Engaging And Following Up?

Why is Backstory the best choice for Coaching?

What benefits does Backstory offer for Tracking & Monitoring Communications?

11 buyers and buying teams have used Cuspera to assess how well Backstory solved their Sales Enablement needs. Cuspera uses 472 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

CUSTOMERS TESTIMONIALS
Backstory testimonial

Dana Therrien

Service Director Sales Operations Strategies

Sirius Decisions

Revenue Intelligence providers are leading the charge of delivering on the promise of what sales force automation was supposed to do. Testimonial By Dana Therrien
Backstory testimonial

Marceline Guyette

Sales Excellence and Digital Sales Transformation Specialist

Hexagon

People.ai gives your sales reps and your data super powers. Testimonial By Marceline Guyette
Backstory testimonial

Mikita Mikado

CEO

PandaDoc

People.ai provides a critical layer of intelligence for our team. We have a full picture of all activity going on in our accounts, understand where our team is spending their time, and what has the biggest impact. Testimonial By Mikita Mikado
CUSTOMERS TESTIMONIALS
Backstory testimonial

Dana Therrien

Service Director Sales Operations Strategies

Sirius Decisions

Revenue Intelligence providers are leading the charge of delivering on the promise of what sales force automation was supposed to do. Testimonial By Dana Therrien
Backstory testimonial

Marceline Guyette

Sales Excellence and Digital Sales Transformation Specialist

Hexagon

People.ai gives your sales reps and your data super powers. Testimonial By Marceline Guyette
Backstory testimonial

Mikita Mikado

CEO

PandaDoc

People.ai provides a critical layer of intelligence for our team. We have a full picture of all activity going on in our accounts, understand where our team is spending their time, and what has the biggest impact. Testimonial By Mikita Mikado

TTEC - Information Technology And Services - Very Large

People.ai helped TTEC fix its sales process. TTEC had problems with deal qualification and data integrity. People.ai gave TTEC a single place for opportunity scorecards and automated admin tasks. Sal...es reps now spend more time with customers. Sales coaching uses real data. TTEC improved rep productivity and deal quality.

Seismic - Information Technology And Services - Large

People.ai helped Seismic boost close rates by 6% using its account planning solution. Seismic faced challenges with data accuracy and lacked a single source of truth for sales activities. By implemen...ting People.ai, Seismic achieved 98% matching accuracy and captured 150,000 additional contacts in Salesforce. The solution improved sales coaching and pipeline management. Seismic now has better data for sales operations and increased rep productivity.

Red Hat - Computer Software - Very Large

People.ai helped Red Hat unify forecasting and deal intelligence in one workspace. Red Hat faced fragmented data, manual processes, and poor pipeline visibility. With People.ai, 2,000 sellers now for...ecast in a single view. Win rates increased by 50%. Automated forecasting is projected to reclaim over 1,000 manager hours. Red Hat improved sales process standardization and pipeline hygiene using AI-powered revenue intelligence.

Ping Identity - Information Technology And Services - Very Large

People.ai helped Ping Identity merge two sales teams after acquiring Forgerock. The challenge was two different sales processes and no standard motion. People.ai enabled a unified sales process, bett...er pipeline visibility, and accurate forecasting. High-performing sellers saw a 50% increase in People.ai usage. The team adopted the MEDDPICC methodology and achieved high CRM compliance. This led to larger deal sizes and strong sales methodology adoption.

Pluralsight - Information Technology And Services - Large

People.ai helped Pluralsight fix low pipeline generation and ARR growth. Pluralsight used People.ai to find gaps in deals and get insights into customer engagement. They set benchmarks using top perf...ormer analysis. The team sourced 460,000 historical contacts from over 280 sales reps. Pluralsight improved rep productivity and got better data for sales execution. This led to more reliable sales results and faster growth.

Medical device manufacturer - Medical Devices - Very Large

People.ai helped a global medical device manufacturer fix CRM data issues. The company struggled with poor integration between marketing and sales databases and unreliable CRM data entry. Using Peopl...e.ai, they added 20,000 new contacts to Salesforce in one year. This improved collaboration and enabled a successful account-based marketing strategy. The solution boosted contact data quality and sales-marketing alignment.

Drive tighter alignment between sales and marketing teams

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lightning

Peers used Backstory for contact list management and engaging and following up

Backstory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.85/5

Read Reviews (45)
Analytics

4.80/5

Read Reviews (115)
Custom Reports

4.25/5

Read Reviews (38)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.85/5

Read Reviews (45)
Analytics

4.80/5

Read Reviews (115)
Custom Reports

4.25/5

Read Reviews (38)

Software Failure Risk Guidance

?

for Backstory

Overall Risk Meter

Low Medium High

Top Failure Risks for Backstory

Backstory News

Company

People.ai Becomes Backstory, Redefining How Revenue Teams Get Answers ...

People.ai has rebranded to Backstory, marking a strategic shift from data and analytics to providing actionable insights for revenue teams. The new name reflects the platform's ability to deliver real-time, AI-driven answers about sales deals, enhancing decision-making for sales leaders. Backstory integrates with existing AI tools and CRM systems, offering capabilities like deal intelligence and pipeline health monitoring.

Partnership

Hudson Talent Solutions Partners with Maki People to Embed AI Hiring Intelligence Across Its Global RPO Delivery

Hudson Talent Solutions and Maki People have formed a strategic partnership to integrate Maki People's AI hiring intelligence platform into Hudson's global recruitment process outsourcing (RPO) delivery. This collaboration aims to enhance hiring speed and quality by embedding AI-driven insights throughout the candidate selection process, offering Hudson's clients improved hiring outcomes and a more consistent candidate experience.

Executive

People.ai Appoints Jason Ambrose as CEO | People.ai

People.ai has appointed Jason Ambrose as the new CEO, succeeding founder Oleg Rogynskyy, who will remain on the board. Ambrose, previously Senior VP of Marketing and Strategy, brings extensive experience in enterprise software and AI-driven solutions. His leadership is expected to guide People.ai's next phase of growth and product evolution.

Product

People.ai Announces AI-Native Forecasting Solution to Drive Revenue Clarity in the Enterprise

People.ai has launched its AI-native Forecasting solution, offering sales teams a comprehensive view of deals and AI-driven insights to enhance revenue clarity. This solution integrates with Salesforce, providing real-time data and eliminating manual updates. It aims to improve accuracy and predictability in sales forecasting, offering features like executive risk intelligence and a unified self-service platform.

Backstory Profile

Company Name

Backstory

Company Website

https://www.backstory.ai/

Year Founded

1989

HQ Location

475 Brannan St Suite 320 San Francisco, CA 94107

Employees

101-250

Social

Financials

SERIES C