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Compare Kissmetrics vs Google Analytics 360

Comparison Summary

For Kissmetrics vs Google Analytics 360 comparison, Our AI algorithm looked at 7087 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Kissmetrics and Google Analytics 360 to solve their respective business needs.

Pros and cons of Kissmetrics and Google Analytics 360

Kissmetrics is more suited to businesses that require Engagement Management with Website and Campaign Management where as Google Analytics 360 is focused towards Advertisement with Display Advertisement and Engagement Management with Website .

logo Kissmetrics

Focus area

Software Failure Risk

  • medium

logo Google Analytics 360

Focus area

Google Analytics 360 is better than Kissmetrics for

Software Failure Risk

  • medium

About

Kissmetrics | Get, keep and grow with Customer Engagement ...

Business Analytics Tools & Solutions to better understand customers

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

75

83

Total Goals
(we found evidences for)

11

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics


social media management

social media analytics

managing social media account





generation of new leads


helpdesk management


training & onboarding



communication management

sending & publishing communications

tracking & monitoring communications





lifetime value management


segmentation and targeting


competitive intelligence


workflow management


sales document management

contract management


lead qualification

lead qualification: behavioural



rating and review management



contact list management


social media marketing


customer feedback management


loyalty management

identify target customers


account management




courses & assessment

track learning progress


follower management


influencer marketing


conversion management


channel management


sales call management


international marketing



touchpoint management




personalized marketing





knowledge management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve consistency

  • Build brand awareness

  • Improve internal communications

  • See 8 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more
  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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high

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Business Setting