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Compare Kissmetrics vs Google Analytics

Comparison Summary

For Kissmetrics vs Google Analytics comparison, Our AI algorithm looked at 141548 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Kissmetrics and Google Analytics to solve their respective business needs.

Pros and cons of Kissmetrics and Google Analytics

Kissmetrics is more suited to businesses that require Engagement Management with Website and Campaign Management where as Google Analytics is focused towards Advertisement with Website and Social Media Management with Social Media .

logo Kissmetrics

Focus area

Software Failure Risk

  • medium

logo Google Analytics

Focus area

Google Analytics is better than Kissmetrics for

Software Failure Risk

  • medium

About

Kissmetrics | Get, keep and grow with Customer Engagement ...

Web analytics service that provides statistics and basic analytical tools

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

75

145

Total Goals
(we found evidences for)

11

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign monitoring


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account





generation of new leads



training & onboarding



communication management

sending & publishing communications

tracking & monitoring communications



searching for content



lifetime value management


segmentation and targeting


competitive intelligence


workflow management


sales document management

proposal & quote management

contract management


lead qualification: behavioural

lead qualification: demographic



rating and review management



contact list management


social media marketing


customer feedback management

measuring net promoter score

measuring customer satisfaction


loyalty management

identify target customers


account management




courses & assessment

track learning progress


follower management


influencer marketing


conversion management


referral management





channel management


discount management


promotion management


sales call management




relationship management



international marketing







creating knowledge base


knowledge management

creating knowledge base




products & pricelist management


business development


trade show marketing




performance management




personalized marketing





touchpoint management


sales review & feedback


geographic segmentation







community building



database marketing


advocacy management


community marketing




category management


relationship marketing


revenue cycle management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve consistency

  • Build brand awareness

  • Improve internal communications

  • See 8 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting