Hubspot Sales Hub vs. Act!: Comparing Best CRM Solutions 2026

Overview: Hubspot Sales Hub and Act! as CRM Category solutions.

Hubspot Sales Hub: HubSpot Sales Hub offers powerful sales software designed to help teams close more deals and manage pipelines effectively. Teams can start for free and deepen relationships using this connected platform.

Act!: Act! offers integrated CRM and marketing automation to enhance lead conversion and customer engagement. Users can market efficiently and build lasting customer relationships.

This comparison of Hubspot Sales Hub vs. Act! draws on 22776 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Hubspot Sales Hub and Act! are commonly chosen for Sales process automation, Marketing campaign performance tracking, Sales pipeline management, Sales activity tracking and reporting, etc.

Hubspot Sales Hub also supports Sales and marketing alignment, Lead generation and nurturing, Lead generation for agency growth, Inbound marketing automation, etc.

Act! also supports Sales opportunity management, Client data management for employment services, Contact management for nonprofit outreach, Sales pipeline and client management, etc.

Evidence shows that both products are used for Customer engagement, Customer relationship management, Lead management, Marketing automation, etc.

Hubspot Sales Hub also covers Lead generation, Sales pipeline management, Customer acquisition, Customer support automation, etc.

Act! also covers Contact management, Logistics management, Field data collection, Client data management, etc.

Top use cases: Hubspot Sales Hub vs Act!

Use cases tied to Hubspot Sales Hub and Act! from verified data sources. Click any use case for supporting evidences.

Hubspot Sales Hub
Act!
Shared by both · Use cases
Hubspot Sales Hub Act!

Top Capabilities: Hubspot Sales Hub vs Act!

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Hubspot Sales Hub
Shared
Act!
Shared by both · Topics
Hubspot Sales Hub only
Act! only

Deployed Industries: Hubspot Sales Hub vs Act!

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Hubspot Sales Hub
Shared
Act!
Shared by both · Industries
Hubspot Sales Hub only
Act! only

Deployed Market Segments: Hubspot Sales Hub vs Act!

Share of peer evidence by company size for Hubspot Sales Hub and Act!. Each product segments add up to 100%. Click any segment for supporting evidence.

Hubspot Sales Hub 100%
Act! 100%

Hubspot Sales Hub and Act!: Best activities based on customer satisfaction

Hubspot Sales Hub in Action: Unique Activities

Why is Hubspot Sales Hub the best choice for Communication Management?
HubSpot Sales Hub provides comprehensive communication management features, including email tracking, scheduling, and templating. It also integrates with other systems such as Salesforce and LinkedIn. nThe platform allows users to track email opens, generate tasks, and create automated email sequences. nHowever, the platform does not allow users to see individual opens when sending emails to multiple contacts.
"...Often they send very important emails, and remains with the doubt: "will open the email?..." Peer review by Administrator
How can Hubspot Sales Hub optimize your Engagement Management Workflow?
HubSpot Sales Hub Engagement Management facilitates efficient sales processes by automating communication, tracking prospect activity, and providing insights on engagement through features like sequences, email templates, and workflows. The system enables organizations to manage leads, nurture prospects, and forecast future business. However, some features require additional manual configuration and the analytics dashboards can be complex to navigate.
"...Just in one view, you will be summarized about the calls, follow-ups and page visits...." Peer review by Karthi Gopal, Business Development Executive, GlobalBest Leads
What Are the key features of Hubspot Sales Hub for Social Media Management?
HubSpot Sales Hub provides social media management features, allowing users to schedule posts, track performance, and integrate social sharing capabilities. This platform simplifies marketing tasks by combining social media management with other functionalities, such as email marketing and lead generation. However, some users find the reporting and analytics features complex and challenging to interpret.
"...Email marketing, marketing automation, education opportunitiesThe new social media scheduling and preview feature is really great...." Peer review by Rachel Muney, Computer Software
How efficiently Does Hubspot Sales Hub manage your Workflow Management?
HubSpot Sales Hub enables workflow management for contacts, leads, and other objects, facilitating automation and streamlining processes. It offers features like email sequencing, call tracking, and file sharing, facilitating sales enablement and customer engagement. While powerful, workflow capabilities are limited by object type and some expected functionalities remain absent.
"...We use HubSpot to run various different Inbound campaigns, and create lots of landing pages, blogs, workflows etc through HubSpot...." Peer review by Emily Clayden, Marketing and Advertising

Act! in Action: Unique Activities

What Are the key features of Act! for Contact List Management?
Act assists in organizing contacts, scheduling interactions, and tracking communication history. It facilitates managing customer information and maintaining current contact lists. Act's capabilities are limited by the fact that some users have found it less effective than previous versions.
"...we manage our contacts, export them to our email marketing software and manage our sales funnel...." Peer review by Laura P, Marketing and Inside Sales Specialist, Utilities
Why is Act! the best choice for Sales Document Management?
The system assists in managing sales documents, such as quotes, contracts, and invoices. It allows for easy tracking of customer information and business activities. It has limited customization for quotes, which necessitates the use of additional products.
"...It's our CRM, quoting system, and lead capture system...." Peer review by Administrator
What benefits does Act! offer for Lead Tracking?
ACT! is a robust tool for tracking sales opportunities. It allows users to record prospect information, manage calendars, and track lead sources and status changes. While ACT! provides many helpful features, it can sometimes require extra steps to track opportunities.
"...Create document and email templates, and track opportunities in a variety of ways...." Peer review by User in Financial Services, Financial Services

Integrations

Ecosystem partners each product commonly connects with.

Hubspot Sales Hub

idev CMS
4.1
Tonkean
4.2
Zapier
4.7
Slack
4.7
Sharpspring
4.5
Aweber
4.2

News

Latest Hubspot Sales Hub news

Top HubSpot Partners for SAP S/4HANA Integration with HubSpot CRM

HubSpot partners with top firms like OneMetric, Elixir Solutions, and Bright Digital to integrate SAP S/4HANA with HubSpot CRM. This integration aims to unify customer and revenue data, enhancing marketing, sales, and operational processes. The focus is on data synchronization, CRM architecture, and revenue operations, tailored to industry-specific needs.

18/08/2026 - source

Latest Act! news

Act! Named a 2026 CRMmys Finalist for Best CRM for Small Business

Act! has been named a finalist in the 2026 CRMmys Awards for Best CRM for Small Business. This recognition highlights Act!'s commitment to providing CRM solutions tailored for small and midsized businesses, evaluated by an independent practitioner panel. The award reflects Act!'s performance against current standards and its longstanding focus on empowering SMBs.

22/06/2026 - source