HubSpot CRM vs. Act!: Comparing Best CRM Solutions 2026

Overview: HubSpot CRM and Act! as CRM Category solutions.

HubSpot CRM: HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

Act!: Act! offers integrated CRM and marketing automation to enhance lead conversion and customer engagement. Users can market efficiently and build lasting customer relationships.

This comparison of HubSpot CRM vs. Act! draws on 46010 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both HubSpot CRM and Act! are commonly chosen for Sales process automation, Marketing campaign performance tracking, Sales pipeline management, Sales activity tracking and reporting, etc.

HubSpot CRM also supports Sales and marketing alignment, Lead generation and nurturing, Lead generation for agency growth, Inbound marketing automation, etc.

Act! also supports Sales opportunity management, Client data management for employment services, Contact management for nonprofit outreach, Sales pipeline and client management, etc.

Evidence shows that both products are used for Customer engagement, Customer relationship management, Lead management, Marketing automation, etc.

HubSpot CRM also covers Lead generation, Sales pipeline management, Customer acquisition, Customer support automation, etc.

Act! also covers Contact management, Logistics management, Field data collection, Client data management, etc.

Top use cases: HubSpot CRM vs Act!

Use cases tied to HubSpot CRM and Act! from verified data sources. Click any use case for supporting evidences.

HubSpot CRM
Act!
Shared by both · Use cases
HubSpot CRM Act!

Top Capabilities: HubSpot CRM vs Act!

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

HubSpot CRM
Shared
Act!
Shared by both · Topics
HubSpot CRM only
Act! only

Deployed Industries: HubSpot CRM vs Act!

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

HubSpot CRM
Shared
Act!
Shared by both · Industries
HubSpot CRM only
Act! only

Deployed Market Segments: HubSpot CRM vs Act!

Share of peer evidence by company size for HubSpot CRM and Act!. Each product segments add up to 100%. Click any segment for supporting evidence.

HubSpot CRM 100%
Act! 100%

HubSpot CRM and Act!: Best activities based on customer satisfaction

HubSpot CRM in Action: Unique Activities

How can HubSpot CRM enhance your Communication Management process?
HubSpot CRM offers comprehensive communication management capabilities, including email marketing, social media management, and automated workflows. It enables users to track email performance, schedule tasks, and integrate with other tools. nHowever, email tracking requires manual intervention, limiting its effectiveness for some users.nHubSpot also lacks the ability to send emails to multiple prospects simultaneously.
"...It lets me track the status of each lead, track emails, easily create templates, and ultimately successfully manage my leads...." Peer review by Savannah D, Admin
How does HubSpot CRM address your Engagement Management Challenges?
HubSpot CRM facilitates engagement management by providing tools to track customer interactions, follow up on leads, and automate communication. It enables businesses to monitor website visits, email opens, and social media activity to understand customer behavior. A limitation is that some reporting features and email tracking capabilities may not meet all user needs.
"...Additionally, we're able to track where they've been on our website and customize our follow-ups...." Peer review by Robert C, Editor In Chief, Marketing and Advertising
How can HubSpot CRM enhance your Lead Tracking process?
HubSpot CRM facilitates lead tracking and deal management. The system enables the monitoring of lead engagement on websites, email interactions, and deal progression. While the system offers basic lead tracking features, its capabilities for advanced lead categorization and sorting are limited.
"...Template, business card scanning (on the app), email tracking, deal creation...." Peer review by Smriti G, Business Development Manager, Financial Services
What solutions does HubSpot CRM provide for Social Media Management?
HubSpot CRM provides social media management capabilities, including scheduling, tracking, and analytics. It allows users to manage social media posts, campaigns, and monitor their performance from a single platform. Limitations include the availability of analytics and reporting features, which are only available in paid plans.
"...Now we can track email opens, social media engagement, sales activities, phone calls, CTA clicks, etc...." Peer review by Jessica McCann

Act! in Action: Unique Activities

How can Act! enhance your Contact List Management process?
Act assists in organizing contacts, scheduling interactions, and tracking communication history. It facilitates managing customer information and maintaining current contact lists. Act's capabilities are limited by the fact that some users have found it less effective than previous versions.
"...I understand there are superior Contact Management products available from competitive companies that I would recommend over ACT...." Peer review by Gregg, Nolan Corporation
How can Act! optimize your Sales Document Management Workflow?
The system assists in managing sales documents, such as quotes, contracts, and invoices. It allows for easy tracking of customer information and business activities. It has limited customization for quotes, which necessitates the use of additional products.
"...They do not provide a fix for windows 10 based pc's - Now they offer only monthly contract to use this product...." Peer review by Dave, Family Integrity Corporation

Integrations

Ecosystem partners each product commonly connects with.

HubSpot CRM

Aweber
4.2
Sharpspring
4.5
Tonkean
4.2
Slack
4.7
idev CMS
4.1
Zapier
4.7

News

Latest HubSpot CRM news

Top HubSpot Partners for SAP S/4HANA Integration with HubSpot CRM

HubSpot partners with top firms like OneMetric, Elixir Solutions, and Bright Digital to integrate SAP S/4HANA with HubSpot CRM. This integration aims to unify customer and revenue data, enhancing marketing, sales, and operational processes. The focus is on data synchronization, CRM architecture, and revenue operations, tailored to industry-specific needs.

18/08/2026 - source

Latest Act! news

Act! Named a 2026 CRMmys Finalist for Best CRM for Small Business

Act! has been named a finalist in the 2026 CRMmys Awards for Best CRM for Small Business. This recognition highlights Act!'s commitment to providing CRM solutions tailored for small and midsized businesses, evaluated by an independent practitioner panel. The award reflects Act!'s performance against current standards and its longstanding focus on empowering SMBs.

22/06/2026 - source