Freshsales vs. Unanet CRM by Cosential: Comparing Best CRM Solutions 2026

Overview: Freshsales and Unanet CRM by Cosential as CRM Category solutions.

Freshsales: Freshsales is AI-powered sales CRM software designed to build sales pipelines and close deals effortlessly. It's free for up to 3 users.

Unanet CRM by Cosential: Unanet-CRM-by-Cosential allows project-based businesses to manage the entire customer lifecycle. Pursuit through final invoicing is streamlined effectively.

This comparison of Freshsales vs. Unanet CRM by Cosential draws on 9685 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Freshsales and Unanet CRM by Cosential are commonly chosen for Team collaboration enablement.

Freshsales also supports Customer support ticket management, IT service management automation, Customer support automation, IT service request management, etc.

Unanet CRM by Cosential also supports Proposal management automation, Opportunity tracking and evaluation, Accounts receivable automation, ERP and CRM system unification, etc.

Evidence shows that both products are used for Project management, Customer engagement, Customer relationship management, Workflow automation, etc.

Freshsales also covers IT service management, Customer support, Customer support automation, Service management, etc.

Unanet CRM by Cosential also covers Proposal management, Financial management, Compliance management, Financial reporting, etc.

Top use cases: Freshsales vs Unanet CRM by Cosential

Use cases tied to Freshsales and Unanet CRM by Cosential from verified data sources. Click any use case for supporting evidences.

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Top Capabilities: Freshsales vs Unanet CRM by Cosential

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: Freshsales vs Unanet CRM by Cosential

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: Freshsales vs Unanet CRM by Cosential

Share of peer evidence by company size for Freshsales and Unanet CRM by Cosential. Each product segments add up to 100%. Click any segment for supporting evidence.

Freshsales 100%
Unanet CRM by Cosential 100%

Freshsales and Unanet CRM by Cosential: Best activities based on customer satisfaction

Freshsales in Action: Unique Activities

How can Freshsales optimize your Engagement Management Workflow?
Freshsales helps businesses track customer engagement and follow-up activities. The platform allows users to schedule emails, monitor website activity, and manage customer interactions. However, Freshsales’ segmentation tool is limited, which makes it difficult to effectively distribute content to specific customer groups.
"...email tracking, click rate, campaign success rates, setting up follow up cadences, setting up campaigns, creating reports, creating dashboards for each segment, creating email templates, the ability to seamlessly transfer leads between executives, ability to set up tasks for others to follow up, etc...." Peer review by M JOSHUA BEN M, SDR
What makes Freshsales ideal for Communication Management?
Freshsales provides a comprehensive communication management system, allowing users to send and track emails, make phone calls, and manage interactions all in one platform. Users can track email opens, clicks, and replies, send personalized bulk emails, and generate reports on communication activities. While Freshsales offers robust communication capabilities, it lacks dynamic filtering for reports, which could improve data analysis.
"...Users can also send personalized bulk emails from the solution, and then monitor activities on these emails...." Peer review
What benefits does Freshsales offer for Workflow Management?
Freshsales helps manage sales workflows automatically. The software makes it easy to create and use workflows. While Freshsales helps businesses automate many tasks, some advanced features may require third-party tools.
"...Then you can qualify the leads as you wish with custom variables and have workflows that work depending the value of this variables...." Peer review by Ignacio Cruz, Sales Development, Omnia Salud
Why is Freshsales the best choice for Lead Management?
Freshsales provides a simple yet powerful way to manage leads and deals. It helps organize and track leads, schedule correspondence, and manage the sales process. It offers limited capabilities for managing renewals and upsells.
"...I was quickly setup and could start managing leads, contacts and deals...." Peer review by Executive Sponsor

Unanet CRM by Cosential in Action: Unique Activities

What benefits does Unanet CRM by Cosential offer for Business Development?
Cosential Business Development streamlines business development processes for Architecture, Engineering, and Construction (AEC) firms by providing a centralized platform for managing customer relationships, tracking project lifecycles, and automating proposal development. The solution is tailored to AEC best practices, enabling cross-functional teams to improve efficiency and productivity. The mobile app, however, has limitations that may hinder its use by some users.
"...I started my own consulting business in May and use Cosential for my business development / marketing needs as well as workload management...." Peer review by Courtney K, Owner, Research
What makes Unanet CRM by Cosential ideal for Contact List Management?
Unanet CRM, formerly known as Cosential, provides comprehensive contact management. nIt consolidates client, contact, marketing opportunity, personnel, and project information.nThis centralized system facilitates a comprehensive understanding of client relationships and history.
"...I like how it can captures and links so much information between clients, contacts and opportunities...." Peer review by Gretchen L., Marketing Director, Mechanical or Industrial Engineering
How does Unanet CRM by Cosential address your Training & Onboarding Challenges?
Cosential provides training and onboarding support for users to effectively implement and utilize the software. The platform offers online scheduling capabilities, allowing users to quickly access training sessions based on their availability. The training program focuses on business development and marketing functions, with a limited scope for commercial real estate specific modules.
"...We've also saved money by eliminating those other programs now that we have onboarded all of our divisions...." Peer review by Libby B, CRM Database Administrator, Design

News

Latest Freshsales news

Freshworks appoints Ryan Manning as Chief Product and Technology Officer

Freshworks has appointed Ryan Manning as Chief Product and Technology Officer. Manning will unify product and technology strategies across Freshworks' AI, IT, and customer experience products. He replaces Srinivasan Raghavan and will report to CEO Dennis Woodside. Manning was previously Chief Product Officer at BMC Helix and has held leadership roles at ServiceNow.

06/08/2026 - source

Latest Unanet CRM by Cosential news

Unanet Named to Inc. 5000 for Ninth Consecutive Year

Unanet has been named to the Inc. 5000 list for the ninth consecutive year, recognizing its significant growth and innovation in AI-first ERP and CRM solutions for government contractors and AEC firms. This achievement highlights Unanet's focus on delivering modern solutions that drive measurable value and customer satisfaction.

11/08/2026 - source