Close CRM: Close CRM accelerates sales with integrated calling, two-way email sync, powerful search, and custom reporting. Inside Sales Software Product Tour showcases these features.
ActiveCampaign: ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.
This comparison report of Close CRM vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 19969 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Close CRM and ActiveCampaign
Close CRM, Salesmate Sales CRM, Freshsales, etc., belong to a category of solutions that help CRM, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Close CRM covers Engagement Management with E-Mail, Sales Call Management with Phone Calls, Communication Management with E-Mail, Lead Management with E-Mail, etc.
ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
"The ability to make multiple pipelines has been super helpful for our team. We’re able to group our leads into segments and process those pipelines separately, and we can break out renewals and new business. " - Evgeny Milyutin
"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on. " - Heather Read
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Close CRM and ActiveCampaign: Best activities based on customer satisfaction
Close CRM in Action: Unique Activities
What Are the key features of Close CRM for Engagement Management?
"...If you're doing email marketing, you need a tool like this just to manage everything you've got going on, and so that you can track follow up with people and really close more deals...." Peer review by Stuart Brent
How can Close CRM enhance your Sales Call Management process?
"...I use Close.io to manage my phone calls, cold emails, and sales follow ups...." Peer review by Joe Gatto, VP of Marketing & International Business Development, ePaymints
What makes Close CRM ideal for Lead Management?
"...The Smart views and sorting filters are very useful in managing multiple leads...." Peer review by Ali S.
What solutions does Close CRM provide for Workflow Management?
"...Easy workflows for inside sales reps, you can make a lot of calls quickly...." Peer review by Robert Aspell
ActiveCampaign in Action: Unique Activities
How can ActiveCampaign enhance your Communication Management process?
"...This makes it easy to send emails to people who did not open time-sensitive emails such as promotions and sales...." Peer review by Christian H, President & Founder
How does ActiveCampaign address your Campaign Management Challenges?
"...ActiveCampaign isn't the cheapest solution out there but for more robust email marketing campaigns it's a must...." Peer review by Employee in Marketing
What benefits does ActiveCampaign offer for Contact List Management?
"...Whether it is contacting clients or communicating within the team!. Easy to use drag and drop set up for everything!...." Peer review by Shaun D, Small business owner
How can ActiveCampaign optimize your Training & Onboarding Workflow?
"...The onboarding support with personal video calls has also been stellar...." Peer review by Doug G, Public Relations Manager
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Acquire customers
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Enhance customer relationships
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Scale best practices
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Improve internal communications
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Improve ROI
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Increase customer life time value
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Enter new markets internationally or locally
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Improve efficiency
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Grow market share
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Build brand awareness
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Manage risk
- See 9 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Close CRM | ActiveCampaign | |
|---|---|---|
| Peer score | 4.5 | 4.5 |
| Peer insights | 2555 | 17414 |
| Top industries |
Computer Software 20.0%
Information Technology And Services 18.0%
Marketing And Advertising 11.0%
|
Marketing And Advertising 25.0%
Consumer Services 9.0%
Information Technology And Services 6.0%
|
| SMB and Mid-Market | 92.0% | 96.0% |
| Enterprise | 8.0% | 4.0% |
| Pricing | Close CRM | ActiveCampaign |
Integrations
Ecosystem partners each product commonly connects with.
Close CRM
News
Latest Close CRM news
Close embeds Chloe AI calling agent inside its CRM
Close has launched Chloe, an AI sales agent embedded in its CRM, available in the U.S. and Canada. Chloe automates sales tasks like calling, qualifying, and scheduling, integrating seamlessly with existing CRM workflows. This integration aims to enhance efficiency for SMB sales teams by reducing operational complexity and improving time-to-value.
Latest ActiveCampaign news
ActiveCampaign Launches Google Ads Connector for Active Intelligence ...
ActiveCampaign has launched a Google Ads connector for its AI engine, Active Intelligence. This integration allows users to manage Google Ads campaigns directly within ActiveCampaign, enhancing campaign creation and reporting. The connector supports AI-guided campaign execution, enabling marketers to focus on strategy while AI handles execution. The connector is available to ActiveCampaign customers on Plus plans and above.