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Campaign Monitor vs Brandwatch: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Campaign Monitor vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 19427 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Campaign Monitor and Brandwatch

Campaign Monitor, ConvertKit, Constant Contact, etc., belong to a category of solutions that help Email Marketing, whereas Brandwatch, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Campaign Monitor covers Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

"Campaign Monitor makes it easy to create bold, beautiful emails that help SXSW sales grow. " - Kori Mirsberger

"Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. " - Zander Sebenius

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Campaign Monitor

Focus area

Campaign Monitor is better than Brandwatch for

Software Failure Risk

  • low

logo Brandwatch

Focus area

Brandwatch is better than Campaign Monitor for

Software Failure Risk

  • medium

About

Powerful email marketing software with drag-and-drop simplicity

Brandwatch | Digital Consumer Intelligence

Age

2004

2005

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

111

91

Total Goals
(we found evidences for)

18

16

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


contact list management

creating contact list



content publishing

searching for content


helpdesk management


competitive intelligence



workflow management



generation of new leads


segmentation and targeting


training & onboarding



customer feedback management


personalized marketing



identify target customers

customise loyalty program


sales document management

contract management



lifetime value management



social media marketing



knowledge management

creating knowledge base


lead qualification

lead qualification: technographic

lead qualification: demographic


rating and review management



account management


promotion management




outbound marketing


conversion management



subscription management






international marketing



trade show marketing




geographic segmentation




customer case management




products & pricelist management


business development


relationship management



advocacy management


touchpoint management


influencer marketing


referral management


reputation management


sales review & feedback



sales call management





category management


channel management


sales incentive management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Reduce bounce

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve efficiency

  • Improve consistency

  • See 15 more
  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more
  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting