cuspera logo CUSPERA

Compare AppsFlyer vs Kochava

Comparison Summary

This comparison report of AppsFlyer vs. Kochava is based on a specific set of business needs and context. The comparison uses 4167 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AppsFlyer and Kochava

AppsFlyer, Kochava, Adjust, Adobe Marketo Measure (formerly Bizible), etc., belong to a category of solutions that help Marketing Attribution. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AppsFlyer was founded in 2011. It covers Engagement Management, Advertisement with Mobile, Campaign Management with Mobile, Social Media Management with Social Media, etc.

Kochava . Similar to AppsFlyer, Kochava focuses on Advertisement with Mobile, Engagement Management with Mobile, Communication Management with Mobile, Campaign Management with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your specific needs - such as multi-channel engagement, cadence, analytics, and specific to your industry and context. Get your personalized report today.


logo AppsFlyer

Focus area

AppsFlyer is better than Kochava for

Software Failure Risk

  • low

logo Kochava

Focus area

Kochava is better than AppsFlyer for

Software Failure Risk

  • medium

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

Kochava: Mobile Attribution Platform & Mobile App Analytics

Age

2011

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

70

45

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media




communication management

sending & publishing communications



training & onboarding



international marketing


helpdesk management


competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management


lead qualification

lead qualification: technographic



referral management



workflow management


content management




conversion management


sales document management


relationship management



contact list management



category management


Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Establish thought leadership

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Build brand awareness

  • Improve brand engagement

  • Increase sales & revenue

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • offline

  • point of sale

  • social media

  • mass media

  • television

  • mobile ads

  • chat

  • Snapchat

  • text SMS

  • promotions

  • phone calls

  • Twitter

  • website

  • e-mail

  • games

  • Pinterest

  • out of home

  • billboards

  • on premises

  • review sites

  • Amazon

  • video

  • Facebook

  • See 22 more
  • mobile

  • mobile app

  • offline

  • point of sale

  • social media

  • mass media

  • television

  • mobile ads

  • chat

  • Snapchat

  • text SMS

  • promotions

  • phone calls

  • Twitter

  • website

  • e-mail

  • games

  • Pinterest

  • out of home

  • billboards

  • on premises

  • review sites

  • Amazon

  • video

  • Facebook

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting