Adloox Overview

Adloox is a comprehensive digital ad verification platform that empowers brands, agencies, and publishers to enhance their programmatic campaigns. It offers a unique blend of measurement, protection, and optimization tools tailored for the digital advertising landscape. Adloox stands out with its ability to seamlessly integrate into existing ad operations, ensuring that campaigns are not only protected from fraud but also optimized for maximum impact. A surprising detail is its extensive reach, with over 500 million ads verified, showcasing its capability to handle large-scale operations. By focusing on precise ad verification, Adloox helps advertisers achieve better ROI by ensuring that their ads reach the intended audience effectively. This platform is particularly beneficial for those looking to safeguard their advertising investments while optimizing performance across various digital channels.

Use Cases

Customers recommend Advertisement, Trade Show Marketing, Media Buying, as the business use cases that they have been most satisfied with while using Adloox.

Other use cases:

  • Digital Marketing
  • Sending & Publishing Communications
  • Content Management
See all use cases See less use cases

Business Priorities

Improve Visibility and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Adloox.

Adloox Use-Cases and Business Priorities: Customer Satisfaction Data

Adloox works with different mediums / channels such as Website. Offline. and Trade Shows.

Reviews

"...Adloox offers the deepest Brand Safety, Fraud and Viewability data analysis in the digital market today...." Peer review

Peer review evidence (same sources as the product rating summary)

"...The TAG s Brand Safety Certified program serves the entire digital advertising supply chain by providing transparency, choice and control for buyers enabling them to buy advertising inventory with confidence and creating a brand safety framework for sellers that increases the value of certified sellers' inventory...." Adloox achieves TAG s Brand Safety Certified Seal
"...DMEXCO 2018 is less than a month away and Adloox are delighted to be returning and exhibiting, after a break in 2017...." Adloox will be at DMEXCO!
"...We measure every supplier, domain, ad placement and ad unit so you always know exactly where your ad appeared, how long it appeared for and how viewable it was. ..." The Leading Independent Ad-Verification & Insights Platform

Adloox, belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Adloox is the leading independent ad-verification and insights platform. It helps brands, agencies, and publishers activate and optimize programmatic campaigns.

Adloox Customer wins, Customer success stories, Case studies

 

Peer39 - Advertising Technology - Medium

Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3

New York, USA

Peer39 acquires Adloox from Scope3, enhancing its ad verification capabilities. This acquisition aims to provide better pre-bid data on context and brand suitability, leveraging Adloox's MRC-accredit...ed viewability and invalid traffic detection. Peer39 seeks to expand beyond connected TV and online video inventory, offering improved solutions for navigating Google's and Meta's ad environments.

Read on →
 

Peer39 - Ad Verification And Measurement - Medium

Peer39 Acquires Adloox from Scope3 in Ad Verification Push

New York, USA

Peer39 has acquired Adloox from Scope3 to enhance its ad verification and measurement capabilities within Google and Meta environments. This acquisition aims to expand Peer39's reach into these platf...orms, leveraging Adloox's expertise in media measurement and verification. The integration will help Peer39 compete with firms like DoubleVerify and Integral Ad Science by offering comprehensive ad verification solutions across digital media investments.

Read on →
 

Peer39 - Advertising Technology - Medium

Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS

New York, USA

Peer39 has acquired Adloox from Scope3, enhancing its ad verification capabilities within Google and Meta environments. This acquisition allows Peer39 to offer MRC-accredited ad viewability and inval...id traffic detection, filling a gap in its product offering. The integration positions Peer39 to compete with DoubleVerify and Integral Ad Science in the ad verification market.

Read on →
 

Numberly - Marketing And Advertising - Medium

Paris, France

Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention segment. The test showed a 10% increase in conversion rate and a ...14% rise in attention rate. Invalid traffic rate dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and focused on retail. Numberly found that attention scoring helped identify high-performing ad placements.

 

Numberly - Marketing And Advertising - Medium

Paris, France

Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention segment. The test showed a 10% increase in conversion rate and a ...14% rise in attention rate. Invalid traffic rate dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and lasted three weeks. Numberly found that attention-based targeting improved both performance and traffic quality.

 

Numberly - Marketing And Advertising - Medium

Paris, France

Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention segment. The test showed a 10% increase in conversion rate and a ...14% rise in attention rate. Invalid traffic dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and focused on retail. Numberly found that attention scoring helped identify high-performing ad placements.

Adloox Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.86/5

Read Reviews (11)
Custom Reports

3.33/5

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.86/5

Read Reviews (11)
Custom Reports

3.33/5

Read Reviews (3)

Software Failure Risk Guidance

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for Adloox

Top Failure Risks for Adloox

Adloox Limited News

M&A

Peer39 Acquires Adloox, Expanding Brand Safety, Verification, And ...

Peer39 has acquired Adloox to enhance its brand safety, contextual intelligence, and verification capabilities across major advertising platforms like Google DV360, Meta, and Amazon DSP. This acquisition integrates Adloox's verification and fraud detection tools, offering advertisers enhanced quality signals and MRC-accredited measurement for viewability and invalid traffic. Adloox's team will join Peer39, ensuring continuity for existing customers and expanding capabilities across multiple channels.

Product

Adloox Unveils New Segments & Unique Granularity in Googles Display & Video 360

Adloox has enhanced its integration with Google's Display & Video 360, introducing new ad verification segments. These include brand suitability exclusions, viewability optimization, and fraud protection at a granular URL level. This update allows marketers to optimize campaigns for brand safety and viewability standards, leveraging Adloox's machine learning technology for improved digital campaign ROI.

Partnership

Adloox and Qwarry join forces to provide advertisers with attention-based segments on digital marketplaces.

Adloox and Qwarry have partnered to provide advertisers with attention-based segments on digital marketplaces. This collaboration integrates Adloox's attention scores with Qwarry's contextual data, enhancing ad campaign efficiency across platforms like Equativ and Microsoft Xandr. The partnership aims to optimize ad delivery in a privacy-conscious, cookieless environment.

Adloox Limited Profile

Company Name

Adloox Limited

Company Website

https://adloox.com/en

HQ Location

LABS House, 15-19 Bloomsbury Way, London, Greater London WC1A 2TH, GB

Employees

51-200

Social

Financials

PRIVATE