Act-On vs. Zapier: Comparing Best Marketing Automation Solutions 2026

Overview: Act-On and Zapier as Marketing Automation Category solutions.

Act-On excels in email and website marketing, serving large enterprises with robust analytics and custom reports. It supports seamless integrations and thorough data management. Zapier is a versatile tool for workflow automation, thriving in diverse industries with strong integration capabilities. It mainly supports small and mid-market businesses, focusing on streamlining internal communications and improving engagement management.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Zapier: Zapier automates work across 6,000+ app integrations. Workflow automation software allows focus on important tasks.

Deployed Market Segments: Act-On vs Zapier

Share of peer evidence by company size for Act-On and Zapier. Each product segments add up to 100%. Click any segment for supporting evidence.

Act-On 100%
Zapier 100%
Act-On Zapier
Key Capabilities Supported Act-On enhances communication and engagement management, focusing on campaigning and social media management. It tailors to marketing teams needing efficient lead tracking. → Zapier delivers workflow management and streamlines workflows for various operational needs. It supports businesses looking to automate diverse tasks across communication channels. →
Business Goals Act-On propels customer acquisition, relationship enhancement, and sales growth. Companies aiming to increase revenue and market share find it highly supportive. → Zapier focuses on customer acquisition and relationship enhancement. Businesses seek it for improving internal communications and scaling practices. →
Core Features Act-On offers advanced analytics and custom report generation. It supports businesses with stringent data management and seamless integration. → Zapier stands out for its massive integration capabilities and compliance features. It caters to businesses requiring effortless data import and export. →
Vendor Support Preferences Act-On provides 24/7 support, appealing to large enterprises needing constant assistance. It offers chat, phone, and email support for diverse preferences. → Zapier offers email, phone, and chat support, focusing on accessibility. Its 24/7 support is crucial for users needing instant issue resolution. →
User Segments and Industries Act-On serves predominantly large enterprises and marketing-focused businesses. It is widely employed in the IT and software sectors. → Zapier is favored by mid-market and small businesses across multiple industries. It is especially prominent in marketing and technology sectors. →
Operational Alignment Act-On fits seamlessly into complex operational environments, particularly for large companies. Its comprehensive feature set suits intricate workflows. → Zapier aligns with small to medium operational scales, offering flexible workflow automation. It supports businesses in achieving efficient internal operations. →
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Applying your context and needs changes the comparison

Act-On and Zapier: Best activities based on customer satisfaction

Act-On in Action: Unique Activities

How does Act-On address your Engagement Management Challenges?
Act On Engagement Management helps track customer engagement and automate email campaigns to follow up with customers and prospects. The platform provides valuable insights into customer behavior by tracking email opens, clicks, and website visits. Although the platform is effective at engaging customers, there is room for improvement in its ability to provide personalized engagement experiences.
"...Easy to build emails, landing pages, and forms; all of which help you to engage clients more readily...." Peer review by Verified User, Administrator in Marketing, Insurance
What solutions does Act-On provide for Communication Management?
Act-On effectively automates communication tasks such as email marketing and social media publishing. The platform streamlines interaction with customers and prospects by tracking their interests and providing personalized communications. Act-On is ideal for businesses with high email volume but is not suited for those with limited communication needs.
"...On helps us to easily create, design and send email, landing pages and much more...." Peer review by Alyson Nesvig Purgiel, SR CRM Business Analyst, Plante Moran
How does Act-On address your Campaign Management Challenges?
Act-On is a marketing automation platform that helps businesses track and manage digital campaigns. It enables users to create email campaigns, monitor website activity, and track leads. However, it may be challenging for those unfamiliar with marketing and automation software.
"...Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away. ...." Peer review by Faisal K., Management Consulting
How does Act-On facilitate Social Media Management?
The platform provides a comprehensive suite of tools for managing social media, including tracking, analytics, and engagement features. Users can create landing pages, track website visitors, and analyze social media performance. While the platform offers a variety of tools, its reporting and data analytics capabilities are limited.
"...All features included - email, landing page, social tracking...." Peer review by Jenna S, PR Specialist

Zapier in Action: Unique Activities

How efficiently Does Zapier manage your Workflow Management?
Zapier automates workflows by connecting applications, streamlining processes and increasing efficiency. nThe tool enables both developers and non-technical users to build custom workflows. nLimitations exist for less popular applications, with fewer activation options available.
"...I was hoping to connect a few accounts to make my existing helpdesk workflow work better...." Peer review by Colin O, IT Administrator, Internet
How does Zapier facilitate Generation Of New Leads?
Zapier streamlines lead generation by automating the transfer of data between applications. This includes capturing leads from social media and websites, adding them to CRMs, and triggering email sequences. A limitation of Zapier is that it may require additional programming for certain integrations.
"...We use Zapier for creating really simple automation when testing new lead gen opportunities...." Peer review by Keiran W., Managing Director , Marketing and Advertising

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting

Act-On Zapier
Peer score 4.4 4.6
Peer insights 17440 16234
Top industries
Marketing And Advertising 18.0%
Computer Software 17.0%
Information Technology And Services 13.0%
Marketing And Advertising 19.0%
Computer Software 13.0%
Information Technology And Services 9.0%
SMB and Mid-Market 83.0% 89.0%
Enterprise 17.0% 11.0%
Pricing Act-On

News

Latest Act-On news

Banzai International proposes rebrand to Parabolic Technologies

Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The company will also restructure into three divisions: ConnectAndSell for AI sales acceleration, Banzai for Demio and OpenReel platforms, and CreateStudio for AI video content creation. New Nasdaq ticker symbols PARA and PARAW are set for August 7, 2026.

05/08/2026 - source

Latest Zapier news

Closedcast Expands Private Video Streaming With Roku And Zapier Apps

ClosedCast expands its private video streaming capabilities by integrating with Roku and Zapier. The Zapier app allows users to automate video workflows, connecting private video collections with other business applications. This integration supports ClosedCast's vision of making private video accessible and manageable across various platforms.

29/08/2026 - source