The Shelf | Data-Driven Influencer Marketing Agency
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Consumer Goods Case Studies and Customer Success Stories with The Shelf Influencer Marketing
Quinny
- Consumer Goods
- Medium
Helmond, Netherlands
The Shelf ran a year-long influencer marketing campaign for Quinny, targeting urban parents with active lifestyles. Eight influencers from five... European countries became brand ambassadors, posting monthly on Instagram and blogs about Quinny strollers. The campaign adapted to pandemic restrictions, shifting content to fit lockdown life. It achieved over 4.5 million in social reach, 748,707 organic impressions, and 114,420 engagements. The engagement rate on Instagram in-feed posts was 2.53%, with more than 14,000 video views.
Original Penguin Fragrance
- Consumer Goods
- Medium
Miami, USA
The Shelf ran an influencer campaign for Original Penguin Fragrance to boost awareness and sales before Father’s Day. The campaign used... 12 creators on TikTok, Instagram, YouTube Shorts, and Pinterest. It delivered over 8.7 million paid impressions and 436,000 organic impressions. Engagement rates hit 7.98% on TikTok and 2.2% CTR on top paid ads, beating CPG benchmarks. Most comments were positive, and the campaign built a strong UGC library for future marketing.
The Shelf partnered with Mommy’s Bliss to run a four-year influencer marketing program. The campaign delivered over 35 million impressions... from 2021 to 2024. Nano and micro creators achieved engagement rates of 4–7%, beating industry benchmarks. The program evolved from sentiment-driven storytelling to a full-funnel content engine. Paid amplification and allowlisting helped reach millions of new parents and supported multiple product launches.
KISS partnered with The Shelf to promote Falscara and GLUEliner using influencer marketing. The campaign worked with 46 beauty influencers... to create tutorial videos and image carousels on Instagram and TikTok. Falscara content over-delivered on impressions by 40%, with 23 million impressions and 2 million engagements. The GLUEliner campaign achieved nearly 1 million organic video views and a 29.99% engagement rate. Tutorial-style content proved highly effective for audience engagement and brand awareness.
The Shelf ran a year-long influencer marketing campaign for Lenox to modernize its brand image. The campaign used 32 creators... across Instagram, blogs, Facebook, and Pinterest. It over-delivered on potential reach by 786% and engagements by 378%. Influencers produced 253 pieces of content, exceeding targets by 688%. The campaign achieved a 62.9% engagement rate via whitelisting and 12,113 sticker taps. Lenox's collections were shown as stylish and suitable for modern families, helping the brand connect with new audiences.
The Shelf ran multiple influencer marketing campaigns for eos, the top organic lip balm brand in America. Campaigns included DIY... projects, fashion week integrations, and creative influencer content across Instagram, YouTube, Pinterest, and blogs. The Spring Packs campaign enlisted 42 influencers, generating 26 blog posts, 79 Instagram posts, 18 Facebook posts, and 199 Pinterest pins. The Shave Campaign used macro-influencers to boost awareness of eos shaving cream with diverse video content. The Crystal Campaign featured makeup tutorials, with one video earning over 800,000 views. DIY gifting and creative posts drove thousands of repins and high engagement.
The Shelf ran multiple influencer marketing campaigns for eos, the top organic lip balm brand in America. Campaigns included DIY... projects, fashion week integrations, and creative influencer content across Instagram, YouTube, Pinterest, and blogs. The Spring Packs campaign enlisted 42 influencers, generating 26 blog posts, 79 Instagram posts, 18 Facebook posts, and 199 Pins. The Shave Campaign used macro-influencers to boost awareness of eos shaving cream with diverse video content. The Crystal Campaign featured MUA tutorials, with one video earning over 800,000 views. DIY blog posts from these campaigns received thousands of repins, driving strong engagement for eos.
The Shelf ran a year-long influencer marketing campaign for Quinny, targeting urban parents. Eight influencers from five European countries became... brand ambassadors, posting monthly on Instagram and blogs. The campaign achieved over 4.5 million in social reach, 748,707 organic impressions, and 114,420 engagements. Influencers shared creative content, adapting to pandemic restrictions with at-home activities. The campaign maintained a 2.53% engagement rate on Instagram and generated over 14,000 video views.
American Standard used The Shelf for an influencer marketing campaign called #MyAmericanStandardJourney. The goal was to show how their bathroom... fixtures and tubs could transform homes. The Shelf worked with home decor, mom, and lifestyle influencers to document bathroom renovations in a three-part series. The campaign faced challenges with coordination but delivered strong results. Blog posts generated 10,558 clicks and 13,291 engagements, showing the power of influencer content for brand awareness.
The Shelf ran three influencer marketing campaigns for Nite Ize to promote six Life’s Adventure Kits. They matched each kit... with creators who could show the products in real-life adventures. The Shelf used Instagram, Facebook, YouTube, blogs, and Pinterest to reach outdoor enthusiasts. Influencers created content that showed how Nite Ize products help organize, protect, and light the way for active people. Engagement rates, especially on Instagram Stories, were higher than usual for these campaigns.
The Shelf ran three influencer marketing campaigns for Nite Ize to promote six Life’s Adventure Kits. They matched each kit... with creators who showcased the products in real-life outdoor settings. The campaigns used Instagram, Facebook, YouTube, blogs, and Pinterest to reach adventure-seeking audiences. Influencers produced 372 pieces of content, 780% more than promised. Nite Ize repurposed top images, including a life-size mural, and saw high engagement, especially from Instagram Stories.
The Shelf ran an influencer marketing campaign for The Honest Company to promote bedtime products for moms and kids. The campaign used... 30 influencers and delivered 133 pieces of content, 66% more than promised. Engagement rates reached 4.32% on in-feed posts and 4.25% overall, far above platform averages. The campaign drove 578 link clicks and 1,402 sticker taps to Honest's website and Instagram. Influencer content was even featured on Jessica Alba’s Instagram Story, boosting brand visibility.
Retail Case Studies and Customer Success Stories with The Shelf Influencer Marketing
Savers / Value Village
- Retail
- Large
Bellevue, USA
The Shelf helped Savers rebrand for Gen Z and millennials with a two-year influencer marketing campaign. The campaign drove over... 93 million impressions and 7.8 million engagements. Savers built a content engine with 2,646 unique assets across Instagram, TikTok, and YouTube. Engagement rates hit 16.9%, far above industry benchmarks. CPMs averaged $1.84, 35% below the industry average. The campaign turned thrift shopping into a cultural movement and boosted brand favorability.
Savers partnered with The Shelf to launch 23 new stores across North America. The influencer-led campaign generated 148.8 million impressions... and a 16.9% engagement rate. Instagram and TikTok creators produced over 2,600 assets, driving strong local buzz and foot traffic. The campaign achieved a $1.84 average CPM, 35% below benchmark, and a 24% view-through rate on paid ads. Savers now has a scalable go-to-market model for future store launches.
The Shelf helped Savers rebrand for Gen Z and millennials using influencer marketing. Over two years, the campaign drove 93... million impressions and 7.8 million engagements. The Shelf built a content engine with 2,646 assets, focusing on evergreen UGC and high-performing creator content. Engagement rates hit 16.9%, far above industry benchmarks. CPMs averaged $1.84, 35% below the industry average. The campaign turned thrift shopping into a cultural movement and boosted brand favorability.
The Shelf ran an influencer marketing campaign for Moosejaw, a fun outdoor retailer. They recruited 37 adventure influencers, focusing on... women and West Coast creators. The campaign produced over 150 pieces of content and pushed Moosejaw’s Instagram followers past 100,000. Influencers created engaging posts across Instagram, Pinterest, Facebook, Twitter, YouTube, and blogs. The campaign achieved a 2.89% engagement rate on Instagram and 28,287 Pinterest engagements.
Famous Footwear used The Shelf to run a back-to-school influencer campaign during the pandemic. The campaign focused on showing safe... in-store shopping and promoting new shoe styles for families. Influencers shared content across Instagram, TikTok, blogs, and more, highlighting safety and confidence. Blog posts saw 659,546 engagements, and in-feed posts had a 2.77% engagement rate. The campaign helped bring shoppers back to stores and boosted online and offline engagement.
Famous Footwear partnered with The Shelf to boost brand awareness and drive store visits using influencer marketing. The Shelf ran... always-on campaigns across Instagram, TikTok, YouTube, and more, focusing on new product launches and seasonal pushes. A Crocs campaign with Gen Z influencers tripled expected engagement. Holiday campaigns featured YouTubers, with one video reaching 150,000 views. Back-to-school and pandemic safety campaigns reassured parents and promoted new styles. Influencer-led storytelling and creative DIY shoe content helped reposition the brand and connect with diverse audiences.
Famous Footwear used The Shelf's influencer marketing to boost back-to-school shopping during the pandemic. The campaign focused on showing safe... in-store shopping and promoted new shoe styles for families. Influencers shared their experiences shopping with masks and highlighted store safety. Blog posts saw 659,546 engagements, and in-feed posts had a 2.77% engagement rate. The campaign helped bring shoppers back to physical stores.
Famous Footwear partnered with The Shelf to boost brand awareness and drive store visits using influencer marketing. Campaigns featured Instagram,... TikTok, YouTube, and blog content, highlighting new product releases and seasonal promotions. A Crocs campaign with Gen Z influencers tripled expected engagement. Holiday campaigns included YouTube vlogs with over 150,000 views. Cost-per-click reached $0.14 with whitelisting, showing strong ROI for digital campaigns.
Moosejaw used The Shelf to run a unique influencer marketing campaign. They worked with 37 outdoor adventure influencers to create... over 150 pieces of content. The campaign pushed Moosejaw’s Instagram followers past 100,000. Influencers generated 28,287 extra engagements on Pinterest and a 2.89% engagement rate on Instagram. The campaign boosted Moosejaw’s brand visibility and delivered fun, shareable content across multiple platforms.
Food & Beverages Case Studies and Customer Success Stories with The Shelf Influencer Marketing
St Pierre Bakery
- Food & Beverages
- Medium
Chicago, USA
The Shelf ran two influencer marketing campaigns for St Pierre Bakery to boost brand awareness in US grocery stores. Influencers created recipes... using St Pierre’s brioche products, sharing content on Instagram, TikTok, and blogs. The summer campaign reached over 1.7 million people and drove more than 25,000 engagements. The holiday campaign achieved 3.3 million reach, a 3.2% Instagram engagement rate, and over 50,000 video views. Both campaigns increased website visits and Instagram followers for St Pierre.
St Pierre Bakery used The Shelf for influencer marketing to boost brand awareness in US grocery stores. Two campaigns ran:... one for summer grilling, one for holiday desserts. Influencers created recipes and shared content on Instagram and TikTok. The summer campaign reached over 1.7 million people and drove 25,000+ engagements. The holiday campaign reached 3.3 million people with a 3.2% Instagram engagement rate and 50,000+ video views. Both campaigns increased sales and Instagram followers for St Pierre.
The Shelf helped ROAR Organic launch a three-year influencer marketing program. The campaign drove 5.7M impressions in 2022, 6.9M in... 2023, and 11.3M in 2024. Engagement rates reached 4% and above, with top posts hitting 61.6%. The strategy used micro and macro creators, humor, and always-on allowlisting. ROAR Organic became a cultural staple in wellness beverages, outperforming industry benchmarks.
The Shelf partnered with ROAR Organic to launch a three-year influencer marketing program. The campaign used micro and macro creators... to promote ROAR’s low-sugar, vitamin-packed drinks. Over three years, the strategy delivered 5.7M, 6.9M, and 11.3M impressions, with engagement rates up to 6.04%. Allowlisting and paid amplification extended reach, while creative content made ROAR a cultural staple. The campaign outperformed industry benchmarks and earned award shortlists.
Peelz Citrus worked with The Shelf to reposition mandarins as a trendy snack for Millennials and Gen Z. The campaign used... 28 influencers on TikTok and Instagram to create bold, humorous, and creative content. The campaign achieved 41.1 million impressions and 1.7 million engagements, surpassing goals by 59%. Instagram Stories and Reels drove high engagement, with video content outperforming static posts. The campaign built a large UGC library and proved that creative storytelling can boost brand awareness and engagement.
Papa Murphy’s used The Shelf’s influencer marketing to boost Q4 sales. The campaign ran in two phases: first for awareness,... then for conversions. Creators shared real-life pizza hacks and family meal ideas on TikTok and Instagram. The campaign drove 11,600 tracked purchases and $334,000 in sales. TikTok engagement was double that of Instagram. The return on ad spend reached 879%.
Papa Murphy’s used The Shelf’s influencer marketing to boost Q4 sales. The campaign ran in two phases: first for awareness,... then for conversions. Influencers created relatable content on TikTok and Instagram, showing real-life dinner hacks and seasonal menu items. The campaign drove 11,600 tracked purchases and $334,000 in sales. TikTok content doubled engagement rates compared to Instagram. The return on ad spend reached 879%, with a cost per acquisition of $0.96.
Apparel & Fashion Case Studies and Customer Success Stories with The Shelf Influencer Marketing
Weekday
- Apparel & Fashion
- Large
Stockholm, Sweden
Weekday used The Shelf to boost its brand in the UK and Germany. The campaign activated 47 creators and produced... 145 posts. It reached 90 million impressions and drove over 5,900 purchases. Street-style content and creator-led videos increased engagement and conversions. The program achieved a top ROAS of €10.23 and set new benchmarks for fashion marketing on TikTok and Instagram.
The Shelf ran an influencer marketing campaign for RefrigiWear, targeting blue-collar workers in cold climates. They partnered with 24 influencers... across Instagram, YouTube, and blogs to showcase RefrigiWear's workwear in real-life, rugged environments. The campaign generated over 123 pieces of content, 500+ link clicks, nearly 500 sticker taps, and more than 372,000 YouTube views. Instagram engagement rates reached 2.48%, and YouTube videos saw strong viewership, with one video hitting 224,492 views. The campaign exceeded reach goals by 164% and proved effective in engaging a tough-to-reach audience.
The Shelf ran four influencer marketing campaigns for Natori, a luxury lingerie brand. Campaigns focused on body positivity, confidence, and... personal stories. Influencers created over 180 pieces of content, reaching more than 2.6 million people. The holiday campaign drove 50,000+ engagements. The Spring campaign achieved a 4.42% Instagram engagement rate and over 31,000 video views. Influencer content highlighted self-love, comfort, and diversity.
Essense of Australia used The Shelf to run influencer marketing campaigns for their wedding dress collections. The goal was to... create diverse, reusable content for their website and newsletters. Influencers from the US, Canada, and Australia produced images and videos in unique locations, showing the gowns on women of different backgrounds. The Shelf over-delivered on user-generated content by 189% for images and 143% for videos. The campaign achieved a CPM of $1.05 and delivered 175% of promised impressions, with engagement rates up to 8.41% on Story sets.
Essense of Australia wanted diverse, reusable content for their wedding dress marketing. The Shelf ran influencer campaigns across the US,... Canada, and Australia, focusing on authentic, high-quality imagery. The campaign over-delivered on user-generated content by 189% for images and 143% for videos. Influencer content drove engagement rates of 3.41% for posts and 8.41% for stories. Essense now features this diverse content on their website and newsletters, showing real women in their gowns.
The Shelf ran four influencer marketing campaigns for Natori, a luxury lingerie brand. Campaigns focused on body positivity, confidence, and... personal stories. Influencers created over 180 pieces of content, reaching more than 2.6 million people. The holiday campaign drove 50,000+ engagements. The Spring campaign achieved a 4.42% Instagram engagement rate and 31,000 video views. Natori gained reusable content and increased brand awareness.
The Shelf ran an influencer marketing campaign for RefrigiWear, targeting blue-collar workers in cold climates. They partnered with 24 influencers... across Instagram, YouTube, and blogs to showcase RefrigiWear's workwear in real-life, rugged environments. The campaign generated over 123 pieces of content, 500+ link clicks, nearly 500 sticker taps, and more than 372,000 YouTube views. Instagram engagement rates reached 2.48%, and influencer stories achieved a 9.76% view rate. The campaign exceeded reach goals by 164% and proved effective in driving authentic engagement.
Sweet Defeat
- Health, Wellness And Fitness
- Small
New York, USA
The Shelf ran an influencer marketing campaign for Sweet Defeat, a brand that helps people curb sugar cravings. The campaign started... with a focus on impressions but shifted to clicks to drive more website traffic. The team hired video-focused influencers and used whitelisting to boost results. The campaign ran across six platforms, achieving a 3.81% overall engagement rate. Instagram Stories saw over 230,000 views and 810 link clicks, with a 4.37% engagement rate.
Smile Generation
- Health, Wellness And Fitness
- Large
Irvine, USA
Smile Generation wanted to boost brand awareness and encourage families to use dental benefits before year-end. The Shelf ran an... influencer campaign with 36 mom influencers sharing stories about what makes them smile, tying in Smile Generation’s dental services. The campaign reached over 5.4 million people and delivered 248+ unique Instagram posts. Engagements exceeded targets by more than 156%, and Instagram posts had a 3.91% engagement rate. The campaign also over-delivered on reach, user-generated content, and engagement goals.
Sweet Defeat
- Health, Wellness And Fitness
- Small
New York, USA
The Shelf ran an influencer marketing campaign for Sweet Defeat, a brand that helps curb sugar cravings. They worked with... 18 influencers across six platforms to drive traffic and educate audiences about the product. The campaign shifted from focusing on impressions to clicks, hiring video-focused influencers and optimizing content for engagement. Instagram Stories saw over 230,000 views, 810 link clicks, and a 4.37% engagement rate. Influencer content generated strong brand affinity and intent to purchase.
Smile Generation
- Health, Wellness And Fitness
- Large
Irvine, USA
Smile Generation wanted to boost brand awareness and encourage families to use dental benefits before year-end. The Shelf ran a... campaign with 36 mom influencers sharing stories about what makes them smile, highlighting Smile Generation’s dental services. The campaign reached over 5.4 million people and delivered 248+ unique Instagram posts. Engagements exceeded promises by more than 156%, with an Instagram engagement ratio of 3.91%. Moms praised the service’s convenience and affordability, driving authentic user-generated content.
Internet Case Studies and Customer Success Stories with The Shelf Influencer Marketing
Yelp
- Internet
- Large
San Francisco, USA
Yelp wanted to raise awareness of its Black-Owned Business Attribute and Collections features. The Shelf ran an influencer campaign during... Black History Month to highlight these tools and support Black-owned businesses. Five influencers, later expanded to six, created Instagram content showcasing their favorite Black-owned businesses using Yelp’s features. The campaign achieved a 54.8% engagement rate and exceeded click goals by 246%. Influencers delivered nearly double the promised story frames and generated over 3,100 clicks, helping more users discover and support Black-owned businesses.
Greenvelope used The Shelf to run a two-year influencer marketing campaign. The campaign reached over 4.2 million people and drove... 28,000 clicks and 242,000 engagements. Creators shared real stories about using Greenvelope for weddings, holidays, and life events. Instagram and blog content showed how easy and sustainable digital invitations can be. The campaign helped Greenvelope grow across multiple celebration markets and build a strong content library.
Yelp wanted to raise awareness for its new Black-Owned Business Attribute and Collections features. The Shelf ran an influencer campaign... during Black History Month, using six influencers to highlight Black-owned businesses. The campaign achieved a 54.8% engagement rate and exceeded click goals by 246%. Influencers created high-quality videos and Instagram Stories, delivering nearly double the promised story frames. The campaign generated over 3,100 clicks and 1,000 sticker taps, helping users discover and support Black-owned businesses.
Hospitality Case Studies and Customer Success Stories with The Shelf Influencer Marketing
Engine
- Hospitality
- Medium
Denver, USA
Engine, formerly Hotel Engine, worked with The Shelf to boost its rebrand and new travel platform. The influencer campaign drove... 510,000+ organic impressions and 600+ mid-funnel actions. Instagram Reels and TikTok content showed how Engine makes business travel easier. Paid ads using creator content achieved a 2.49% CTR, beating industry benchmarks. The campaign helped Engine stand out as a modern, user-friendly corporate travel tool.
Engine, formerly Hotel Engine, worked with The Shelf to boost its rebrand and new travel platform. The influencer campaign drove... 510,000+ organic impressions and 600+ mid-funnel actions. Paid ads using creator content achieved a 2.49% click-through rate, beating industry benchmarks. Instagram Reels and TikTok content showed high engagement, with 1,532 shares and 509 saves. The campaign helped Engine stand out as a modern, easy-to-use business travel solution.
Entertainment Case Studies and Customer Success Stories with The Shelf Influencer Marketing
KIDZ BOP
- Entertainment
- Medium
New York, USA
The Shelf ran an influencer marketing campaign for KIDZ BOP to boost awareness for their summer and holiday releases and 2018 tour. They partnered with... 14 lifestyle and parent influencers to create themed content across Instagram, YouTube, and blogs. The campaign reached over 3.6 million people and delivered more than twice the promised engagement. A Facebook video went viral with over 370,000 views. Instagram engagement rate hit 2.3%, and influencer content exceeded expectations.
The Shelf ran an influencer marketing campaign for KIDZ BOP to boost awareness for their summer and holiday releases and 2018 tour. They partnered with... 14 lifestyle and parent influencers to create themed content across Instagram, YouTube, and blogs. The campaign reached over 3.6 million people and delivered more than double the promised engagement. A Facebook video went viral with 370,000+ views, and Instagram engagement hit 2.3%. Influencer-generated content exceeded expectations, with standout engagement rates up to 26%.
Susan G. Komen
- Non Profit Organization Management
- Large
Dallas, USA
The Shelf ran four influencer marketing campaigns for Susan G. Komen, the largest breast cancer awareness nonprofit in the US.... The campaigns aimed to spread awareness, drive donations, and encourage community involvement. Influencers shared personal stories and key facts about breast cancer, reaching diverse audiences. The campaigns achieved an average engagement rate of 3.28%, with one campaign exceeding promised engagements by 94.3%. Influencer-generated content tripled expectations, amplifying the message of early screening and support for survivors.
Susan G. Komen
- Non Profit Organization Management
- Large
Dallas, USA
The Shelf ran four influencer marketing campaigns for Susan G. Komen to boost breast cancer awareness and drive donations. Campaigns... used Instagram, Facebook, Pinterest, and blogs to share survivor stories and key facts. Influencers from diverse backgrounds shared personal connections to breast cancer, increasing authenticity. The average engagement rate across campaigns was 3.28%, with one campaign achieving 4.59% and exceeding promised engagements by 94.3%. The campaigns generated over triple the expected influencer content.
Consumer Electronics Case Studies and Customer Success Stories with The Shelf Influencer Marketing
Feit Electric
- Consumer Electronics
- Large
Los Angeles, USA
Feit Electric worked with The Shelf to boost brand awareness and drive traffic during the COVID lockdown. The campaign used... DIY and home influencers to showcase lighting upgrades on Instagram, Pinterest, and YouTube. Instagram Stories generated 4,568 link clicks and 839 sticker taps. Over 47,000 people visited Feit Electric’s website, with a 2.49% click-through rate on paid ads. Influencer content highlighted easy installation and smart features, leading to high engagement and a 25% conversion rate on “Where to Buy” clicks.
Feit Electric worked with The Shelf to boost brand awareness and drive traffic during the COVID lockdown. The campaign used... DIY and home influencers to showcase lighting upgrades on Instagram, Pinterest, and YouTube. Instagram Stories generated 4,568 link clicks and 839 sticker taps. Over 47,000 people visited Feit Electric’s website, with a 2.49% CTR on paid ads. Influencer content highlighted easy installation and smart features, inspiring home improvement.
The Shelf used its influencer marketing platform to launch the #InfluencingTheCurve campaign during the COVID-19 pandemic. The team reached out... to nearly 17,000 influencers, with over 250 committing to share personal stories and safety tips. The campaign focused on spreading accurate information, supporting healthcare workers, and encouraging voting and social unity. The branded hashtag was used almost 500 times, helping people feel connected and informed during a difficult time. The Shelf pivoted quickly to create positive impact and drive engagement through social media.
The Shelf used its influencer marketing platform to launch the #InfluencingTheCurve campaign during the COVID-19 pandemic. The team reached out... to nearly 17,000 influencers, securing over 250 to share personal stories and safety tips. The campaign focused on spreading accurate information, supporting healthcare workers, and promoting causes like Black Lives Matter and voter turnout. The branded hashtag was used almost 500 times, helping people feel connected and informed. The Shelf's data-driven approach created high-impact content that inspired widespread engagement.
Legal Services Case Studies and Customer Success Stories with The Shelf Influencer Marketing
Earthjustice
- Legal Services
The Shelf ran an influencer marketing campaign for Earthjustice. The goal was to raise awareness about intersectionality in environmental justice.... The Shelf worked with 12 eco-activists to share facts using Instagram carousels, stories, and videos. The campaign focused on authentic, informative content. Earthjustice saw more traffic than ever to their Never Rest landing page, with 254 link clicks from the campaign.
Consumer Services Case Studies and Customer Success Stories with The Shelf Influencer Marketing
Greenvelope
- Consumer Services
- Small
Seattle, USA
Greenvelope used The Shelf for a two-year influencer marketing campaign. The campaign reached over 4.2 million people and drove 28,000... link clicks. Creators shared real stories about using Greenvelope for weddings, holidays, and life events. The campaign generated 242,000+ engagements and 180,000 video views. Greenvelope became a top choice for digital invitations through authentic creator content.
Blued, a GBTQ+ dating app, partnered with The Shelf to create a unique influencer-driven campaign during the pandemic. The #BluedBachelorLIVE campaign... featured six influencers competing for a bachelor, Murray, through livestreamed dates. This campaign aimed to boost brand awareness, app downloads, and user engagement. It successfully exceeded industry norms in click-through rates and engagement, transforming the app into a dynamic narrative device.
