The Shelf Influencer Marketing: Use-Cases, Insights and Reviews | 2026 Cuspera

Yelp wanted to raise awareness of its Black-Owned Business Attribute and Collections features. The Shelf ran an influencer campaign during Black History Month to highlight these tools and support Bla...ck-owned businesses. Five influencers, later expanded to six, created Instagram content showcasing their favorite Black-owned businesses using Yelp’s features. The campaign achieved a 54.8% engagement rate and exceeded click goals by 246%. Influencers delivered nearly double the promised story frames and generated over 3,100 clicks, helping more users discover and support Black-owned businesses.
Show More..

Weekday used The Shelf to boost its brand in the UK and Germany. The campaign activated 47 creators and produced 145 posts. It reached 90 million impressions and drove over 5,900 purchases. Street-st...yle content and creator-led videos increased engagement and conversions. The program achieved a top ROAS of €10.23 and set new benchmarks for fashion marketing on TikTok and Instagram.
Show More..

The Shelf ran an influencer marketing campaign for Sweet Defeat, a brand that helps people curb sugar cravings. The campaign started with a focus on impressions but shifted to clicks to drive more we...bsite traffic. The team hired video-focused influencers and used whitelisting to boost results. The campaign ran across six platforms, achieving a 3.81% overall engagement rate. Instagram Stories saw over 230,000 views and 810 link clicks, with a 4.37% engagement rate.
Show More..

The Shelf ran four influencer marketing campaigns for Susan G. Komen, the largest breast cancer awareness nonprofit in the US. The campaigns aimed to spread awareness, drive donations, and encourage ...community involvement. Influencers shared personal stories and key facts about breast cancer, reaching diverse audiences. The campaigns achieved an average engagement rate of 3.28%, with one campaign exceeding promised engagements by 94.3%. Influencer-generated content tripled expectations, amplifying the message of early screening and support for survivors.
Show More..

The Shelf ran two influencer marketing campaigns for St Pierre Bakery to boost brand awareness in US grocery stores. Influencers created recipes using St Pierre’s brioche products, sharing content on... Instagram, TikTok, and blogs. The summer campaign reached over 1.7 million people and drove more than 25,000 engagements. The holiday campaign achieved 3.3 million reach, a 3.2% Instagram engagement rate, and over 50,000 video views. Both campaigns increased website visits and Instagram followers for St Pierre.
Show More..

St Pierre Bakery used The Shelf for influencer marketing to boost brand awareness in US grocery stores. Two campaigns ran: one for summer grilling, one for holiday desserts. Influencers created recip...es and shared content on Instagram and TikTok. The summer campaign reached over 1.7 million people and drove 25,000+ engagements. The holiday campaign reached 3.3 million people with a 3.2% Instagram engagement rate and 50,000+ video views. Both campaigns increased sales and Instagram followers for St Pierre.
Show More..