The Shelf Influencer Marketing Overview

The Shelf pioneers interest-driven influencer marketing with a focus on delivering measurable ROI. Known for its data-first approach, The Shelf crafts campaigns that resonate culturally and yield repeatable results. Businesses leverage The Shelf's expertise to navigate the creator economy effectively, utilizing business intelligence to inform strategies. This results in campaigns that not only capture attention but also drive tangible outcomes. The Shelf's unique approach is highlighted through its award-winning status and recognition as a leader in the field, offering brands a strategic edge in influencer marketing.

Use Cases

Customers recommend Influencer Marketing, Campaign Management, Creative Agency, as the business use cases that they have been most satisfied with while using The Shelf Influencer Marketing.

Other use cases:

  • Advertisement
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Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using The Shelf Influencer Marketing.

Other priorities:

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The Shelf Influencer Marketing Use-Cases and Business Priorities: Customer Satisfaction Data

The Shelf Influencer Marketing works with different mediums / channels such as Social Media.

The Shelf is an influencer marketing agency composed of creatives, marketing geeks, and math enthusiasts. They specialize in crafting ROI-driven influencer campaigns.

Comprehensive Insights on The Shelf Influencer Marketing Use Cases

What Are the key features of The Shelf Influencer Marketing for Influencer Marketing?

Case Studies

Consumer Goods

CASE STUDY eos

The Shelf ran influencer marketing campaigns for eos, the top organic lip balm brand in America. eos wanted creative, unique content to promote their products, including lip balm and shaving cream. T...he Shelf used a mix of Instagram, YouTube, blog, Pinterest, and Facebook content, with DIY projects and seasonal themes. For the Spring Packs campaign, 42 influencers created 26 blog posts, 79 Instagram posts, 18 Facebook posts, and 199 Pinterest pins. The campaigns increased brand awareness and showcased eos products to new audiences.

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Apparel & Fashion

CASE STUDY RefrigiWear

The Shelf ran an influencer marketing campaign for RefrigiWear to boost brand awareness and engagement. The campaign targeted blue-collar workers in cold climates, using 24 influencers across Instagr...am, blogs, YouTube, Pinterest, Twitter, and Facebook. Influencers created 123+ pieces of content, achieving a 2.24% overall engagement rate and a 2.48% Instagram engagement rate. Instagram Stories from 4 influencers drove a 9.76% view rate, 500+ clicks, and nearly 500 sticker taps. YouTube videos generated over 372,000 views, with the top video reaching 184,260 views.

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Marketing and Advertising

CASE STUDY The Shelf

The Shelf used its influencer marketing platform to launch the Influencing the Curve campaign during the COVID-19 pandemic. The team created and shared accurate, visually appealing content about the ...pandemic, reaching out to nearly 17,000 influencers. They encouraged influencers to share personal stories and tips to help people cope and stay positive. The campaign expanded to support causes like Black Lives Matter and voter participation. The Shelf built a sense of unity and support during a challenging time by leveraging its network and creative content.

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Retail

CASE STUDY Famous Footwear

The Shelf ran influencer marketing campaigns for Famous Footwear. The goal was to boost brand awareness and highlight affordable prices, especially for parents during back to school and holidays. The... Shelf used Instagram, YouTube, TikTok, and more to share new product releases and seasonal pushes. Their Crocs campaign tripled expected engagement. They achieved a cost-per-click of $0.14 with whitelisting. One YouTube influencer got 150,000 views, another 19,000 views, showing strong campaign results.

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Non-Profit Organization Management

CASE STUDY Susan G. Komen

The Shelf ran four influencer marketing campaigns for Susan G. Komen to raise breast cancer awareness and drive donations. The campaigns used Instagram, Facebook, Pinterest, and blogs to share facts,... stories, and giveaways. Influencers from diverse backgrounds shared personal stories and key statistics. The average engagement rate across all campaigns was 3.28%, with some campaigns reaching over 4%. The Facts and Stats campaign achieved a 4.59% engagement rate and delivered 94.3% over promised engagements.

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Consumer Goods

CASE STUDY Quinny

The Shelf ran a year-long influencer marketing campaign for Quinny, a stroller brand for urban parents. The campaign used eight influencers from five European countries to promote five stroller model...s. Influencers posted monthly on Instagram and blogs, sharing how Quinny strollers fit their city lifestyles. The campaign adapted content during the pandemic, keeping engagement high. Results included over 4.5 million social reach, 114,420 engagements, 4,286 sticker taps, and 4,038 profile visits.

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The Shelf Influencer Marketing Features

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FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Software Failure Risk Guidance

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Top Failure Risks for The Shelf Influencer Marketing

Shelf, Inc News

Awards

The Shelf Earns Webby Award Nomination for Best B2B Social Campaign for Work with Engine

The Shelf has been nominated for a Webby Award in the Best B2B Social Campaign category for its influencer marketing work with Engine, highlighting the company's expertise in data-driven social campaigns.

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Awards

The Shelf Earns Webby Award Nomination for Best B2B Social Campaign for Work with Engine

The Shelf, a data-driven influencer marketing company, has been nominated for a Webby Award for Best B2B Social Campaign. The nomination recognizes The Shelf's campaign work with Engine, highlighting their expertise in B2B influencer marketing and campaign performance.

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The 2024 July Social Media Calendar

Hello, summer! It’s that time of year again. Let’s dive into the 2024 July Social Media Calendar. While your customers are living it up at the beach, it’s time to plan a fall strategy that will keep you top-of-mind through December 31st. And Pinterest is your starting point. Consumers spent $22.4 billion shopping for Father’s…

The post The 2024 July Social Media Calendar appeared first on The Shelf Full-Service Influencer Marketing.

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The Pinterest Stats Marketers Need to Know in 2024

When it comes to Pinterest, what do you think of? Maybe recipes, DIY projects, or meticulously curated mood boards that sit untouched. As marketers, we’re fixated on the latest Pinterest stats. Pinterest offers a treasure trove of opportunities to connect with a highly engaged audience. Pinners are ready to discover, shop, and create. It’s a…

The post The Pinterest Stats Marketers Need to Know in 2024 appeared first on The Shelf Full-Service Influencer Marketing.

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Shelf, Inc Profile

Company Name

Shelf, Inc

Company Website

//theshelf.com

HQ Location

68 Jay Street, Suite 301, Brooklyn, NY 11201, US

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