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Retail Case Studies and Customer Success Stories with Movable Ink
Currys
- Retail
- Large
London, UK
Movable Ink Da Vinci helped Currys cut email campaign lead times from three weeks to two days. Currys used AI-driven... personalization to target customers with relevant content. This approach led to a 49% increase in clickthrough rate, a 30% lift in conversions, and a 37% boost in revenue per send. The team reused creative assets and reduced subscriber fatigue. Currys now delivers more engaging, tailored emails that drive higher revenue and customer loyalty.
Movable Ink helped HSN automate their email content for daily deals. HSN's old email process was slow and required many... teams. With automation, they made emails faster and easier. HSN saw a 31% increase in website traffic. They also had a 12% lift in top line revenue. Movable Ink made HSN's email workflow much better.
Movable Ink helped Elkjøp personalize marketing for 8 million customers in four markets. The team automated abandon cart emails and... product recommendations. This replaced manual processes and made campaigns more efficient. Elkjøp saw deeper customer connections and higher engagement. Personalization at scale became possible in just two years.
Pandora used Movable Ink to improve email marketing results. They found that 40% of email revenue came from just 7%... of messages. Pandora switched to dynamic, automated content to show each customer more relevant information. Now, they only build 40% of their emails, which increased productivity. Pandora continues to innovate with personalized messaging.
Movable Ink helped Asda boost its omni-channel loyalty program, Asda Rewards, with personalized, data-driven campaigns. Asda saw a 36% lift... in open rates and a 43% lift in click-through rates from a year-in-review email campaign. Weekly rewards emails with progress bars and personalized product recommendations drove an 18.2% increase in click-through rate. Push notifications kept shoppers engaged and motivated to earn more rewards. Asda's partnership with Movable Ink set a new standard for customer loyalty in retail.
Movable Ink Da Vinci helped Currys boost email marketing results. Currys saw a 49% lift in clickthrough rate, 30% lift... in conversions, and 37% lift in revenue per send. The team reduced campaign lead times from three weeks to two days. AI-driven personalization replaced manual campaign calendars and batch sends. Currys reused creative assets and targeted the right customers, driving higher engagement and revenue.
Hibbett used Da Vinci from Movable Ink to improve customer engagement with AI. The team saw a 40%+ increase in... conversion rate. They also saved seven hours each week. This let them focus more on important tasks. AI-powered personalization helped Hibbett meet customer needs with precision.
Movable Ink helped Ulta Beauty cut production time by 95%. Ulta Beauty used data-driven personalization to boost conversion rates by... 34.1%. They increased click-through rates by 317% with automated, personalized email campaigns. Ulta Beauty used five API data sources to target customers and update product information in real time. Loyalty automation and recently browsed triggers drove higher engagement. Poll retargeting and fallback experiences ensured every customer received relevant content.
Movable Ink’s Da Vinci AI and Studio helped Hibbett boost conversions by 40%. The retailer replaced manual email segmentation with... AI-driven personalization. This change led to a 46% lift in revenue per send and a 30% increase in click-through rates. The team saved 7 hours a week, allowing more focus on strategy and growth. Hibbett now sends over 5,000 unique email versions daily, making every message relevant to each customer.
Movable Ink helped Asda deliver 1:1 personalized marketing to every shopper. Asda wanted to combine customer data from many sources... for a better shopping experience. Movable Ink made it easy for Asda to use this data for quick, personal customer interactions. This improved loyalty and made marketing production faster. Asda's CRM team now creates stronger customer engagement with less effort.
Movable Ink and Phrasee helped Currys transform their old email program into a modern, data-driven CRM. Currys saw a 167%... lift in CRM revenue and grew their subscriber base by 7.5 million. Productivity increased by 125%. The cost to serve dropped by 25%. Currys used personalized, automated content to drive these results.
Movable Ink helped HSN connect email and mobile for a seamless customer experience. HSN automated email content using web cropping,... saving hours in production time. They drove app downloads with targeted email campaigns and promoted exclusive app-only deals. Abandoned cart push notifications reached over 300,000 users in 2022. HSN used zero-party data polls to personalize fashion recommendations, cutting production time from a week to under 30 minutes. HSN saw a 30% increase in conversions and a 1000% rise in total clicks.
Victra used Movable Ink and Persado to improve their email marketing. They wanted to move away from one-size-fits-all content. With... intelligent content like device detection and location targeting, Victra saw a 92% lift in engagement. They also used a live Instagram feed in their campaigns. Movable Ink helped Victra deliver more personalized experiences to their customers.
Fanatics uses Movable Ink to personalize every fan interaction across email, mobile, and in-app channels. The team leverages dynamic content... to highlight favorite teams, promote FanCash perks, and introduce fans to new platform features. This approach reduces the need for multiple templates and increases the impact of each message. Mobile engagement results exceeded forecasts, showing strong improvement. Fanatics redefines sports fan engagement with targeted, data-driven messaging.
Movable Ink helped My Jewellery use behavioral data to personalize email content. The company automated image selection in emails, showing... products based on user location, weather, and shopping behavior. This led to a 32% increase in click-through rate and a 56% boost in conversion for abandon cart campaigns. Weather-based personalization drove an 18% rise in click-throughs and a 71% jump in conversions, while cutting production time by 300%. Progressive polling increased conversion by 255%.
L'OCCITANE used Movable Ink to personalize email marketing for beauty products. The team targeted customers with products based on their... skincare preferences and location. During Black Friday, they used behavioral tracking and progressive polling to boost engagement. A 7% year-over-year lift in average transaction value was achieved across a four-day campaign. Local store information and targeted discounts increased both online and in-store visits.
Movable Ink helped Staples Canada automate their email marketing. The team used web cropping to pull current promotions from their... website into weekly emails. This saved time for the email and creative teams. Staples Canada also used polls to collect customer data and send targeted messages. Dynamic banners reminded customers about abandoned carts, boosting revenue. Store locator modules in emails made it easy for shoppers to find nearby stores and see local deals.
Movable Ink helped The Very Group, a leading UK retailer, boost new customer growth by 103%. The company used Movable... Ink to create personalized email and mobile campaigns. They pulled rich website data to deliver 1:1 communications and launched social proofing campaigns. Email conversion rates jumped by 819% for sales and promotions. Promotional email click-through rates rose by 229%.
Movable Ink helped Toolstation automate and personalize their marketing emails. Toolstation used API data to show real-time inventory and social... proof, saving marketers time. They added modules for local store info, abandoned cart nudges, and post-purchase recommendations. These changes led to an 11% lift in revenue overall. Post-purchase emails alone drove a 73% increase in revenue.
Movable Ink and Phrasee helped Currys transform their old email program. The CRM team automated content and used data to... personalize messages. Currys saw a 167% increase in CRM revenue. Their subscriber base grew by 7.5 million. Productivity rose by 125%. They also cut their cost to serve by 25%.
Zales used Movable Ink and Syte to personalize their email marketing. They sent dynamic jewelry recommendations to customers. This led... to a 5.9x boost in conversion rate. Three times more customers engaged with the recommendations. Average order value rose by 19%. Zales improved customer engagement and revenue with AI-powered automation.
Movable Ink helped Asda improve 1:1 personalization for shoppers. Asda wanted to give every customer a smooth, personal shopping experience... online and in stores. The challenge was to bring together customer data from many places. Movable Ink made it easy for Asda to combine data and deliver personal messages fast. This helped Asda boost customer loyalty and make their marketing work better.
Movable Ink Da Vinci helped Lands' End improve email marketing with AI-powered personalization. The brand wanted to send more relevant... messages to customers without extra manual work. Da Vinci let them use thousands of creative assets and match them to each shopper. This saved time and made messages more personal. Lands' End saw strong growth in key marketing metrics after using the platform.
Movable Ink and SmarterHQ help Sam’s Club send personalized emails to each member. Sam’s Club has 47 million members and... many products with changing prices. Before, it was hard to give each customer a unique experience. Now, Sam’s Club uses real-time product recommendations and pricing for every member. This makes their promotions more personal and effective.
Movable Ink helped The Bouqs Company boost conversions with personalized creative on email and web. The Bouqs Company wanted to... create consistent experiences, raise average order value, and reduce drop-off. Movable Ink delivered real-time inventory emails and landing pages, driving a 20% increase in revenue. A live polling email lifted site conversion rates by 37%. Landing page personalization campaigns led to a 75% lift in conversions. The Bouqs Company exceeded their KPIs with these cross-channel campaigns.
Movable Ink helped The Brandsdal Group boost marketing agility and scale dynamic personalization. The Brandsdal Group, which includes Blivakker.no and... Cocopanda, wanted to deliver better online beauty experiences across Europe. Their small marketing team used Movable Ink to automate personalization and streamline campaigns for multiple brands. They achieved a 7.5x ROI on contractual value in five months and saw a 320% increase in revenue using Movable Ink.
Movable Ink helped The Vitamin Shoppe improve its loyalty program. The loyalty manager used data to make email marketing more... personal. The team turned every message into a chance to build loyalty. They made monthly snapshots and year-in-review emails better. They also found new ways to collect zero-party data from customers.
Movable Ink’s Da Vinci helped Ballard Designs improve their email marketing. Before, they struggled to know which content worked best.... With Da Vinci, they saw what customers liked and made emails more personal. Campaigns used AI to show each person products they wanted. This led to an 11x increase in conversions, 25x more revenue per send, and double the average order value. Ballard Designs now uses data to make better creative choices and reach more customers.
Movable Ink helped DSW Designer Shoe Warehouse boost revenue by 89% with dynamic, personalized marketing. DSW ran 15 A/B tests... in 2024, using behaviorally-targeted CTAs and flexible content blocks. They saw a 59% increase in conversions and a 16% lift in CTR. Personalized emails and rich push notifications drove higher engagement and more sales. Dynamic content and continuous optimization kept campaigns fresh and effective.
Movable Ink helped Thalia, Germany's top bookseller, automate and personalize their email marketing. Thalia cut campaign production time and used... data-driven tools to create engaging, tailored messages. Adding features like abandoned cart banners and interactive scratch-offs boosted click-through rates by 300%. Personalized year-in-review emails increased conversions by 13%. Automated social media integration kept customers connected and informed.
Movable Ink helped Superdrug boost engagement across email, mobile, and in-store channels. Superdrug used personalized, data-driven automation to create unique... messaging at every touchpoint. They saw a 9% increase in email clicks and an 18% rise in mobile push clicks. Weekly emails with loyalty features drove an 11% higher click-through rate. A contest campaign lifted clicks by 14%, and fragrance promotions with countdown timers saw a 63.88% increase in click-through rate.
Victoria's Secret used Movable Ink's Da Vinci AI to personalize email content for each customer. The brand's marketing team tailored... messages to match individual preferences and styles. This approach improved workflow efficiency and saved time. Victoria's Secret saw higher click-through and conversion rates. The strategy led to a significant increase in revenue.
Entertainment Case Studies and Customer Success Stories with Movable Ink
Cineplex
- Entertainment
- Large
Toronto, Canada
Cineplex used Movable Ink Studio to scale personalization in their marketing. The team moved from manual processes to automated, data-driven... content. This shift cut production time by 87%. Cineplex saw measurable increases in ticket sales. The solution helped a small team achieve big results in customer engagement.
Movable Ink helped BOYLE Sports boost marketing results with live personalization. The team saw a 45% lift in click-through rate,... a 63% increase in promotional opt-ins, and a 25% rise in revenue. Using real-time data, every email updated with live odds, customer balances, and dynamic calls to action. The solution worked across email, mobile, and social, making each message unique and timely. BOYLE Sports used Movable Ink to drive customer engagement and improve betting experiences.
Movable Ink helped Amazon Music switch from hundreds of static campaigns to real-time personalization. Using a single tag, Amazon Music... cut campaign build and execution time by 60%. The marketing team now works faster and spends less time on manual tasks. This improved customer engagement and made their marketing more efficient. Movable Ink's platform enabled dynamic, personalized content for every fan journey.
Peacock used Movable Ink and Braze to launch a personalized year-in-review campaign. The campaign celebrated customer milestones and reached users... on their favorite digital channels. This approach led to a 20% reduction in churn. Peacock also saw a 6% increase in upgrades from free to paid subscriptions. The campaign boosted customer engagement and brand loyalty.
Movable Ink helped Sky Bet use data to create personalized experiences for customers. The brand saw a 4.2% increase in... ROI after using Movable Ink. Unsubscribes dropped by 94%. Sky Bet saved time by automating personalization across channels. The solution improved customer engagement and marketing results.
Movable Ink helped Cineplex personalize every email for moviegoers. Cineplex used Adobe Journey Optimizer and Movable Ink to automate campaigns... and deliver real-time, tailored content. The team achieved a 91% retention rate among engaged CineClub members. Ticket conversions increased by 4%, adding tens of thousands of sales. Campaign build times dropped by 87.5%, letting Cineplex scale personalization quickly.
FOX Bet used Movable Ink to boost their customer reactivation strategy. The team applied dynamic, 1:1 personalization to win back... users. Campaigns launched faster with this approach. Benjamin Jacob, CRM marketing manager, led the effort. The solution helped FOX Bet engage customers more effectively. Movable Ink enabled quick, personalized marketing at scale.
Movable Ink helped Bungie personalize their marketing for Destiny 2 players. Bungie used zero- and first-party data to create interactive,... automated emails. These emails included tailored event promotions, year-in-review stats, and player polls. The Guardian Games campaign improved churn rate by 46% and lifted CTR by 124%. Polling emails saw a 75% increase in CTR. Bungie’s campaigns drove player engagement and community sharing.
Movable Ink helped Rakuten Viki personalize mobile and email campaigns for global audiences. The small marketing team used Movable Ink... and Braze to target multiple customer segments. They saw a 500% increase in email click-through rates. Mobile click-through rates rose by 22%. Video play conversions improved by 17%.
Movable Ink helped Warner Brothers boost user engagement across 50+ brands. The team used personalized campaigns to reduce churn and... activate products. Gamified campaigns drove a 51% increase in click-through rates. Efficiency improved by 75%, saving production time. Data-driven personalization supported new revenue streams and customer retention.
ESPN used Movable Ink to add dynamic personalization to their email campaigns. The design team wanted every campaign to be... flexible and responsive. By using real-time data, ESPN delivered personalized updates to fans. This approach helped deepen fan engagement. Movable Ink enabled ESPN to pivot quickly and keep their marketing agile.
Peacock used Movable Ink and Braze to power a year-in-review campaign. The campaign sent personalized emails to subscribers, showing their... favorite content. Real-time customer data made each message unique. This approach helped Peacock build stronger relationships with viewers. Automated templates saved time for the marketing team.
Pandora used Movable Ink to personalize their email marketing. They started with interactive content like countdowns and polls. Then they... added real-time music recommendations and dynamic storytelling. This led to a 6x increase in reach and a 100% lift in click-through rates. Their campaigns now feel unique to each listener and help build loyalty.
Movable Ink helped Betfair Australia cut manual email build times by 50%. The marketing team used automation and personalisation to... create 1:1 email content for each customer. They built reusable content blocks using zero- and first-party data. API integrations delivered real-time race schedules and stats. Customers received personalised updates and insights, making emails more engaging and relevant.
Audible uses Movable Ink to personalize every message for listeners. They tailor emails, push notifications, and in-app content to each... user's interests and behavior. Mobile campaigns help bring listeners back to finish books or discover new releases. Movable Ink lets Audible launch creative campaigns quickly and at scale. This approach builds stronger customer connections and boosts engagement.
Hospitality Case Studies and Customer Success Stories with Movable Ink
Virgin Holidays
- Hospitality
- Large
Movable Ink helped Virgin Holidays boost customer engagement with augmented reality in email. The campaign led to a 40% increase... in open rates and a 75% increase in click-through rates. Customers could see themselves in their travel destination using AR. This made post-purchase emails more fun and interactive. Virgin Holidays kept travelers excited between booking and departure.
Movable Ink helped Accor boost campaign click-through rates by 135%. Accor used personalized content to connect with travelers from booking... to check-out. The marketing team reused modules and adapted campaigns quickly using Movable Ink. This led to better engagement across email and mobile. Accor created deeper connections with travelers and improved marketing performance.
The Leading Hotels of the World
- Hospitality
- Large
New York, USA
Movable Ink helped The Leading Hotels of the World automate email production for six languages. The marketing team used web... crops to replace manual processes. This led to a 90% increase in efficiency. They saved weeks of work with language localization. The team now has more time for creative tasks. Movable Ink enabled faster, more personalized customer engagement.
Virgin Holidays used Phrasee and Movable Ink to improve their email marketing. They send 22 million emails each year and... manage over 200 types of communications. With these tools, they did not need to change their existing systems. They saw a 65% increase in awareness from email, a 31% rise in website traffic, and a 24% boost in total margin. The solution helped them save time and drive more revenue.
Virgin Voyages used Movable Ink to automate email personalization. The team created hundreds of tailored content versions for different currencies,... locations, and languages. This made email production much faster and easier. Manual coding was replaced by data-driven automation. The result was smoother global communication with customers.
Lastminute. com.au used Movable Ink’s real-time pricing solution to improve their email marketing. The campaign pulled in live flight prices...and optimized email design for every device. This helped them give customers up-to-date offers. The goal was to boost mobile conversions and demand. The solution made emails more relevant and engaging for travelers.
Movable Ink helped Hilton create a personalized email campaign for Hilton Honors members. The campaign used each member’s stay and... hotel visit data to tailor content. Hilton saw a 70% increase in open rates and a 37% lift in click-through rates. The campaign achieved an $82 per-click conversion rate. Hilton’s first data-driven campaign rewarded loyal customers and boosted revenue.
HotelTonight used Movable Ink's Intelligent Content to show live pricing and inventory in their emails. This helped customers see up-to-date... hotel deals. HotelTonight saw a 26% lift in conversion rate. They also gained a $3 increase in average daily rates. Movable Ink helped HotelTonight deliver accurate offers and boost bookings.
Accor used Movable Ink to boost campaign click-through rates by 135%. The team delivered personalized journeys for travelers from booking... to check-out. They reused dynamic modules across email and mobile campaigns. This helped them adapt quickly to new marketing needs. Accor created deeper connections with travelers and improved engagement.
Movable Ink helped Royal Caribbean automate workflows across 203 markets and 10 languages. The team reduced manual work by 70%... using data-driven personalization. This allowed them to focus on more important projects. As a result, bookings increased by 5%. Automation and personalization made their marketing much more efficient.
Movable Ink helped Global Hotel Alliance save over 45 hours in production time for their loyalty account summary email. The marketing team... used data-driven, personalized campaigns to engage customers. They achieved 1:1 personalization at scale. The solution allowed them to launch campaigns quickly. This improved efficiency and freed up resources for more bookings.
Virgin Voyages used Movable Ink to automate their email marketing. Before, their team manually created pre-boarding emails, which led to... errors. With automation, they now send personalized, data-driven messages at key milestones. Real-time pricing and over 500 itinerary variations keep emails accurate and relevant. They saw a 30% increase in open rates and a 15% boost in click-through rates. Loyalty emails are now fully personalized, helping drive repeat bookings.
Restaurants Case Studies and Customer Success Stories with Movable Ink
Domino's UK
- Restaurants
- Very Large
Milton Keynes, UK
Domino's UK uses Movable Ink to boost order frequency. The team applies omni-channel personalization and automation. Customers get timely, relevant... messages when they are most likely to order. This approach makes ordering pizza easy and keeps customers coming back. Ian Drake, Head of CRM and Loyalty, leads this strategy for Domino's UK.
Chick-fil-A used Movable Ink to boost mobile app downloads. The marketing team used device targeting to send relevant emails to... customers. This helped Chick-fil-A reach the #1 spot in the App Store. The campaign focused on delivering a strong mobile experience. Movable Ink enabled personalized content for every user.
Movable Ink helped Noodles & Company boost their digital marketing. The restaurant used omni-channel campaigns with 1:1 personalization. They saw... a 100% lift in unique open rates. Click-through rates increased by 80%. Revenue per 100 emails sent doubled. Movable Ink made their guest experiences stand out.
Yard House used Movable Ink to send personalized emails about new beers at each of their 68 locations. Each email showed... the latest draft beer list for the guest's local restaurant. This campaign helped guests find their favorite beers easily. Yard House saw a 32% year-over-year increase in click-through rates. The campaign used real-time data to boost customer engagement.
Sports Case Studies and Customer Success Stories with Movable Ink
Oracle Red Bull Racing
- Sports
- Large
Milton Keynes, UK
Oracle Red Bull Racing used Movable Ink to improve their CRM and loyalty program. The marketing team launched engaging campaigns... for fans in under a year. Andrew Clarke, CRM Manager, led a data-driven approach to optimize results. Movable Ink helped deliver personalized content and boost customer engagement. The team saw faster marketing performance with the new strategy.
Movable Ink helped the NBA create personalized marketing for fans. The NBA used dynamic banners to reward fan actions and... boost engagement. Personalized emails with vote tracking and gamified elements led to a 42% increase in click-through rates. Dynamic visuals and real-time stats kept fans updated and loyal. The NBA saw a 63% conversion rate across channels using these personalized campaigns.
Movable Ink helped the Florida Panthers boost fan engagement with personalized, data-driven email campaigns. The team used interactive features like... scratch-off games and countdown timers to drive action. A Pi Day campaign achieved a 24.71% lift in click-to-open rate. Season-in-review emails increased CTOR by 9.4%. Presale ticket emails with countdown timers saw a 24.68% CTOR lift. These strategies led to higher revenue and stronger fan loyalty.
Movable Ink helped the Milwaukee Bucks automate their email marketing. The team used Movable Ink for personalized content and Stensul... for fast, on-brand email creation. They cut production time by 50% and doubled their click-through rate. Real-time NBA API data and social feeds kept fans engaged with live updates. The Bucks' small marketing team now delivers timely, dynamic emails that boost fan loyalty.
Dixons Carphone used Movable Ink and Phrasee to boost their omnichannel marketing. They aimed to better target customers with a... data-led strategy. The company saw a 102% increase in campaign revenue. Open rates rose by 42% and click rates by 93%. Early results included a 10% lift in open rate, 25% in click-through, and 21% in conversion rate. Movable Ink helped Dixons Carphone personalize content and drive engagement.
Lenovo used Movable Ink's Signals to improve their email marketing. The team wanted more than just name personalization. They worked... with Oracle Marketing Cloud and Movable Ink to show customers products they recently browsed. This behavioral email campaign led to a click-through rate 17 times higher than their usual results. The campaign helped Lenovo create a more personal experience for each customer.
Movable Ink helped Lenovo automate email marketing, saving over 200 hours yearly. Lenovo used API data to show real-time pricing... and rewards, boosting loyalty and retention. Gamified scratch-off emails increased engagement, with Canada CTRs at 13% and 9.12%, and US CTRs at 15.23% and 10%. Automated product blocks drove a 5.1% revenue increase. Dynamic loyalty banners reduced customer complaints about expiring rewards.
Apparel & Fashion Case Studies and Customer Success Stories with Movable Ink
Under Armour
- Apparel & Fashion
- Large
Baltimore, USA
Under Armour used Movable Ink and Merkle to boost customer engagement. They added personalized product recommendations to their marketing. This... led to an 80% lift in click-through rates for Black Friday. Their product recommendations campaign saw a 132% lift in click-to-open rates. Production processes became 75% more efficient. The team used their website as a data source for campaigns.
Steve Madden used Movable Ink and Shaw + Scott for a loyalty campaign. They wanted a data-driven approach to boost... engagement and revenue. The campaign led to 1.6x higher revenue and 1.6x higher engagement. Android downloads increased by 68%. Steve Madden used contextual marketing to reach their rewards members.
Movable Ink helped Fossil Group automate personalized email marketing. The team used behavioral triggers like abandoned cart and browse banners... to boost engagement. Their campaigns saw a 27% lift in conversions and a 277% increase in click-through rates with countdown timers. Dynamic product recommendations and image-based navigation further improved results. Fossil Group achieved these outcomes in less than a year, just in time for peak season.
Financial Services Case Studies and Customer Success Stories with Movable Ink
American Express
- Financial Services
- Very Large
New York, USA
American Express used Movable Ink to enhance its AMEX Offers Program. The program is known for its awards and strong... customer appeal. Liz Greenbaum shared how she improved testing and processes. She focused on pushing boundaries in email marketing. The program drives high engagement among card members.
Movable Ink helped Klarna break out of marketing silos. Klarna used a three-step plan with experimentation, personalisation, and people. This... approach let Klarna use customer feedback to retarget campaigns. Movable Ink enabled Klarna to drive personalisation at scale. The solution helped Klarna activate data for better marketing results.
Food & Beverages Case Studies and Customer Success Stories with Movable Ink
Huel
- Food & Beverages
- Medium
Tring, UK
Movable Ink helped Huel boost email revenue by 10% with just one personalized content block. Before, Huel sent generic emails... and struggled to scale their campaigns. After adding dynamic content, they saw immediate gains. Now, Huel uses personalization in every email, leading to higher engagement and better results. The strategy is built for speed and growth.
Marley Spoon used Movable Ink to improve subscriber reactivation. They wanted to make lifecycle communications better across regions and brands.... With Movable Ink, they moved beyond automation to real-time personalization. This helped them send content that matched each subscriber. They re-engaged churned customers and built stronger connections.
Banking Case Studies and Customer Success Stories with Movable Ink
Citi
- Banking
- Very Large
New York, USA
Movable Ink helped Citi transform its Merchant Offers and ThankYou Points Summary campaigns. Citi used real-time data to personalize emails... for 25 million cardholders. Personalized offers drove a 6.8% click-through rate, much higher than non-personalized emails. Dining offers saw a 57% higher activation rate. The ThankYou Points Summary campaign achieved a 22% lift in click-through rate. Citi’s marketing now delivers more relevant, engaging experiences that boost loyalty.
Movable Ink helped Scotiabank use first-party data to create dynamic, personalized email experiences. The bank moved away from batch-and-blast strategies... to focus on data-driven customer engagement. Kory Jazbec, director of digital engagement, led the shift to results-driven personalization. The team consolidated data and adopted a testing mindset to improve marketing performance. Scotiabank now delivers more relevant content to every customer.
Democratic National Committee
- Non Profit Organization Management
- Large
Washington, USA
Movable Ink helped the Democratic National Committee boost fundraising for the 2018 midterm election. The DNC used personalized, data-driven campaigns... to engage millions of donors. Movable Ink-powered emails doubled average donation amounts. The campaigns also served custom polling place information nearly 2 million times. Mobilize America campaigns saw a 2x increase in RSVPs. The DNC shared local polling locations and volunteer opportunities nationwide.
The British Heart Foundation
- Non Profit Organization Management
Movable Ink helped The British Heart Foundation boost engagement for their MyMarathon event. The charity used a live poll to... support runners and connect them with a larger community. This approach delivered a 38% open rate, 13.8% click-through rate, and 35.8% click-to-open rate. The campaign made it easier for runners to reach their goals and increased overall participation.
Media Production Case Studies and Customer Success Stories with Movable Ink
Audible
- Media Production
Movable Ink helps Audible personalize every mobile message for its listeners. Audible uses Movable Ink to tailor email, push notifications,... and in-app content to each user's interests and behavior. This mobile marketing strategy drives re-engagement, bringing listeners back to finish books or discover new releases. Audible can launch campaigns faster and build stronger customer connections. The solution supports personalized creative at scale for better marketing performance.
Movable Ink helped Schibsted News Media cut email production time. The team used dynamic content blocks to automate newsletters and... save time. They improved onboarding with personalized content. Interactive content blocks increased loyalty and supported sponsorships. Schibsted saw a 225% lift in click-through rate and a 145% lift in unique click-through rate.
Virgin Atlantic used Movable Ink to automate travel communications. The marketing team sent personalized emails with real-time travel requirements for... each customer. Movable Ink’s web crop feature pulled the latest entry protocols directly into emails. This saved hundreds of hours in manual work. Customers got timely, relevant updates, and marketers focused on new campaigns.
Delta
- Transportation/Trucking/Railroad
- Very Large
Atlanta, USA
Delta used Movable Ink to create a hyper-personalized email campaign for rewards members. The campaign showed each member their travel... activity for the year. Delta faced challenges with multiple rewards tiers and complex data combinations. Movable Ink's intelligent content made the process easy. Delta saw a 132% lift in click-through rates and a 51% increase in open rates.
Consumer Goods Case Studies and Customer Success Stories with Movable Ink
Philosophy
- Consumer Goods
- Large
New York, USA
Philosophy used Movable Ink and CrowdTwist to improve their loyalty emails. They created personalized visuals for each rewards member. The... integration worked with their existing martech stack. This helped Philosophy deliver unique experiences at scale. The case highlights data-driven marketing and customer engagement.
Clarins used Movable Ink and Wunderkind to improve their email marketing. They created 1:1 behavioral campaigns with visual personalization at... scale. This helped Clarins increase revenue from triggered emails by 13 times. They grew their email list 3.5 times more efficiently. In the first six months, they gained five times more new emails. Personalized content drove higher conversion and click-through rates.
Computer Software Case Studies and Customer Success Stories with Movable Ink
TurboTax
- Computer Software
- Very Large
San Diego, USA
TurboTax used Movable Ink to create personalized marketing for tax filers. They built dynamic progress bars and personalized reminders using... customer data. This helped users track their tax filing and stay engaged. TurboTax saw a 32% lift in click-through rates and gained $262,000 in extra revenue. The solution made tax season easier and more personal for every customer.
Telecommunications Case Studies and Customer Success Stories with Movable Ink
Frontier Communications
- Telecommunications
- Large
Dallas, USA
Frontier Communications used Movable Ink to overhaul its marketing. They unified personalization and tech upgrades in just two months. The... team built a modular content library, making campaign launches faster and easier. Dynamic content pods let them reuse creative assets across channels. This led to a 903% lift in click-to-open rate and conversions, and a 36% decrease in campaign production time. Polling features helped them target messages based on customer internet use, boosting engagement.
Automotive Case Studies and Customer Success Stories with Movable Ink
cinch
- Automotive
- Medium
London, UK
Movable Ink helped cinch, the UK’s top used car retailer, boost conversions by 22%. cinch used real-time data to create... dynamic, personalized emails for car buyers. The solution integrated with Segment to deliver tailored messaging at every step. Customers enjoyed a seamless, connected journey from browsing to purchase. Personalization made each interaction feel intentional and relevant.
Internet Case Studies and Customer Success Stories with Movable Ink
Meta
- Internet
- Very Large
Menlo Park, USA
Meta used Movable Ink to boost B2B ad spend by 30%. The company centralized its data and technology stack. This... let Meta deliver personalized marketing to businesses. The solution helped Meta align its products with business needs. Meta saw measurable growth from this partnership.
Other Industry Case Studies and Success Stories with Movable Ink
Frontier Airlines
- Airlines
- Large
Denver, USA
Movable Ink helps Frontier Airlines show real-time flight prices in email. Each email updates with the latest fares and offers... for every customer. This makes booking flights easier and more transparent. Customers see prices that match what they can actually buy. The solution uses dynamic content and email personalization to improve the booking journey.
Jetstar used Movable Ink and Oracle Responsys to improve their email marketing. They wanted to help customers plan holidays with... easy access to seating, baggage, and destination tips. The new approach led to a 30% increase in click-to-open rates. Jetstar created a more personal and helpful experience for travelers. This boosted customer engagement and satisfaction.
JetBlue used Movable Ink to boost omni-channel personalization across email and mobile. The airline personalized fall sale emails with real-time... pricing and bundled offers, leading to an 11% increase in direct app opens. JetBlue also tailored credit card upgrade campaigns using first-party data, showing perks and animated points to each customer. Automated data feeds powered five email variations and matching in-app messages. These tactics strengthened customer loyalty and improved engagement.
Virgin Atlantic used Movable Ink to boost email marketing results. The airline saw a 355% lift in click-through rates. Engagement... increased by 420%. Conversions rose by 70%. Personalization and automation improved customer experience and saved developer time. Movable Ink helped Virgin Atlantic reach new heights in digital engagement.
Virgin Atlantic used Movable Ink to send tens of thousands of personalized emails. Their Black Friday campaign featured 16,921 unique... variations and drove a 922% increase in Upper Class booking revenue. Other campaigns saw a 285% lift in bookings and a 241% lift in revenue. Personalized loyalty emails led to a 59% increase in site visits. Movable Ink enabled real-time pricing, dynamic imagery, and tailored offers, boosting engagement and customer loyalty.
William Hill uses Movable Ink to deliver real-time, personalized content to its betting customers. The CRM team, led by Matt... Parsons, leverages automation and data-driven strategies to create tailored omni-channel experiences. This approach helps them keep up with fast-changing odds and customer expectations. The team achieves personalization at scale without producing countless campaign images. Their data-driven marketing boosts customer engagement and satisfaction.
Southwest Airlines uses Movable Ink and Adobe to deliver real-time personalized travel experiences. They send dynamic content like live fare... updates and travel alerts to each traveler. This approach helps every customer feel special. Their marketing process is now faster and more efficient. Personalization boosts loyalty and sets Southwest apart from other airlines.
Movable Ink helped United Airlines boost click-through rates by 400%. United used personalized email campaigns powered by customer data and... Salesforce. Gamified scratch-off offers and real-time pricing drove a 230% lift in click-throughs and a 2000% increase in reward bookings. A year-in-review campaign highlighted loyalty program value. Movable Ink’s solution saved the team two days of production time.
Movable Ink helped Hawaiian Airlines boost revenue by 75% with smarter email marketing. The airline used automation to quickly update... campaigns and respond to customer needs. During the Maui wildfires, they sent urgent updates and support messages, pausing promotions for affected areas. Dynamic maps and live pricing features made travel planning easier and increased engagement. Targeted emails to customers who abandoned bookings led to a 6% lift in revenue and a 187% increase in conversions.
