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Hospitality Case Studies and Success Stories with Movable Ink
CASE STUDY Accor
Movable Ink helped Accor improve their traveler experience with personalized marketing. Accor used Movable Ink to create curated journeys from booking to check-out. The marketing team reused modules ...and quickly adapted campaigns using the platform. As a result, Accor saw campaign click-through rates increase by up to 135%. This led to deeper connections with travelers and better engagement across email and mobile.
Movable Ink helped Hilton create a data-driven email campaign for Hilton Honors members. The campaign used personal data like number of stays and hotels visited to make each email unique. Hilton saw ...a 70% lift in open rates and a 37% lift in click-through rates. The campaign achieved an $82 per-click conversion rate. Hilton wanted to reward loyal members and succeeded with personalized content.
Movable Ink helped Virgin Voyages automate their email marketing. The team at Virgin Voyages needed to reach customers in different countries with the right currency, location, and language. Using Mo...vable Ink, they created hundreds of personalized email versions quickly. This made their email production much easier and faster. The solution improved their ability to connect with global customers.
Movable Ink helped Royal Caribbean improve their email marketing. The team managed updates across 203 markets, 10 languages, and 11 currencies. Manual workflows made their work slow and hard. With au...tomation and real-time personalization, they cut manual work by 70%. This let them focus on bigger projects. As a result, bookings increased by 5%.
Virgin Voyages used Movable Ink to automate their email marketing. Before, they made pre-boarding emails by hand, which led to mistakes. With Movable Ink, they now send personalized, real-time emails... to Sailors. This change led to a 10% increase in click-through rate for initial emails. Loyalty emails saw a 30% increase in open rate and a 15% increase in click-through rate. Virgin Voyages now saves time and gives customers better information.
Movable Ink helped Accor move from static to dynamic marketing in their first year. Accor used Movable Ink and Salesforce to create personalized, data-driven campaigns for over 45 hotel brands. Their... Spring Sale campaign saw a 4% lift in click-through rate. A scratch-off email for Ibis Hotels drove a 135% lift in click-through rate. A restaurant and spa locator campaign saw a 54% lift, and a loyalty campaign achieved a 40% lift. Their Paris Olympics newsletter resulted in a 125% lift in click-through rate.
Movable Ink helped HotelTonight solve the problem of outdated hotel deals in email marketing. HotelTonight used live pricing and inventory features from Movable Ink to show real-time offers to custom...ers. This change led to a 26% lift in conversion rate. HotelTonight also saw a $3 increase in average daily rates. The solution improved customer experience and boosted revenue.
Movable Ink helped The Leading Hotels of the World improve their email production. The marketing team used web crops from Movable Ink to automate email creation in six languages. This change saved th...em weeks of manual work. They saw a 90% increase in efficiency. The team now has more time for creative tasks and other work.
Movable Ink helped Global Hotel Alliance save over 45 hours in production time. The team used Movable Ink to create personalized, data-driven campaigns quickly. They focused on 1:1 personalization fo...r their loyalty account summary email. This gave them more time to focus on bookings. The solution improved efficiency and marketing performance.
Financial Services Case Studies and Success Stories with Movable Ink
CASE STUDY American Express
Movable Ink helped American Express improve their email marketing with the American Express Offers Program. Liz Greenbaum, director of member value marketing, shared how the program won awards and be...came popular with card members. She discussed testing, process improvements, and pushing boundaries in email campaigns. Movable Ink enabled personalized content and better customer engagement for American Express.
Movable Ink helped Klarna break out of marketing silos. Klarna used a three-step plan with experimentation, personalisation, and people. This approach let Klarna use customer feedback to retarget cam...paigns. Movable Ink enabled Klarna to drive personalisation at scale. The solution helped Klarna activate data for better marketing results.
TurboTax used Movable Ink to create personalized marketing for tax filers. They built dynamic progress bars and personalized reminders using customer data. This helped users stay engaged and finish t...heir tax forms on time. TurboTax saw a 32% lift in click-through rates and gained $262,000 in extra revenue. Personalized emails also showed customers the best products for their needs and included real user testimonials.
Movable Ink helped Citi improve its email marketing for cardholders. Citi used Movable Ink to make Merchant Offers and ThankYou Points Summary campaigns more personal and data-driven. Real-time, pers...onalized offers in email led to a 6.8% click-through rate, much higher than the 1.3% for non-personalized emails. Curated dining offers saw a 57% higher activation rate. Citi expanded these campaigns from 9 million to 25 million customers, boosting loyalty and engagement.
Food & Beverages Case Studies and Success Stories with Movable Ink
CASE STUDY Marley Spoon
Movable Ink helped Marley Spoon improve their subscriber reactivation. Marley Spoon wanted to make their lifecycle communications better across different regions and brands. With Movable Ink, they fo...und that real-time personalization was more important than just automation. They used CRM data to create content that matched each subscriber. This helped them reconnect with customers who had left and build stronger relationships.
Entertainment Case Studies and Success Stories with Movable Ink
CASE STUDY Betfair Australia
Movable Ink helped Betfair Australia cut manual email build times by 50%. The marketing team used automation and personalisation to create 1:1 email content for each customer. They built reusable con...tent blocks using zero- and first-party data. API integrations delivered real-time race schedules and stats. Customers received personalised updates and insights, making emails more engaging and relevant.
Movable Ink helped the NBA create a personalized marketing strategy for fans. The NBA used personalized banners, gamified emails, and dynamic visuals to boost fan engagement. Personalized banners cel...ebrated fan milestones in newsletters. Gamified emails with progress bars and share features increased All-Star Game voting, leading to a 42% higher click-through rate. Dynamic GIFs and real-time content updates drove a 63% conversion rate across channels. The NBA kept fans informed and engaged with up-to-date, personalized content.
Movable Ink helped FOX Bet use dynamic personalization to improve their marketing. The CRM marketing team at FOX Bet used Movable Ink to boost their reactivation strategy. They focused on winning bac...k customers and making campaigns faster. The solution used 1:1 personalization for better results. FOX Bet saw faster time to market for each campaign.
Movable Ink and Braze helped Rakuten Viki personalize email and mobile campaigns for fans of Asian movies and TV shows. The small marketing team used these tools to reach different customer groups ar...ound the world. They saw a 500% increase in email click-through rates, a 22% increase in mobile click-through rates, and a 17% increase in video play conversions. This led to better customer retention and more new users.
Amazon Music used Movable Ink to personalize email marketing for its five million newsletter subscribers. The challenge was to deliver tailored content at scale without extra manual work. Movable Ink... enabled dynamic, 1:1 creative using real-time listening data and API integrations. Amazon Music saved 469 hours in annual production time, saw a 682% increase in click-through rate, and reduced campaign build time by 62%. The team automated content updates and delivered more relevant, engaging emails to listeners.
Peacock used Movable Ink and Braze to create a year-in-review campaign. They sent personalized emails to subscribers using real-time data. Each email showed the subscriber's favorite content from the... year. This helped Peacock build a stronger brand relationship. The campaign made their marketing more engaging and effective.
Movable Ink helped Blizzard Entertainment improve player engagement. The Lifecycle Marketing team used personalized campaigns to match player preferences and playtime. These campaigns led to a 426% i...ncrease in click-through rates. The result was stronger player loyalty and better business outcomes for Blizzard. Movable Ink enabled more meaningful interactions with players.
Movable Ink helped Pandora boost email personalization. Pandora wanted to make emails as engaging as their app. They used interactive content, real-time music recommendations, and dynamic storytellin...g. With Movable Ink, Pandora saw a 6x increase in reach and a 100% lift in click-through rate. Personalized campaigns like Year in Review and Monthly Mashups drove more engagement and loyalty.
Movable Ink helped Warner Brothers boost user engagement across over 50 brands. The team used personalized campaigns to reduce churn, diversify revenue, and activate products. Gamified campaigns led ...to a 51% increase in click-through rates. Efficiency improved by 75%, saving production time. Data-driven personalization powered these results for the global media company.
Movable Ink helped Bungie make their marketing more personal for gamers. Bungie used zero- and first-party data to send tailored emails for events like Guardian Games. These emails showed each player...'s progress and wins. The campaign led to a 46% improved churn rate and a 124% lift in CTR. Bungie also used personalized year-in-review emails, which made many players opt back in to emails. Polls in emails let players share their favorite moments and vote on game maps.
Banking Case Studies and Success Stories with Movable Ink
CASE STUDY Scotiabank
Movable Ink helped Scotiabank create dynamic, data-driven customer experiences. Scotiabank wanted to move beyond batch emails to more personalized marketing. Using Movable Ink, the team focused on da...ta activation and a testing mindset. They also consolidated first-party data for better personalization. This approach helped Scotiabank improve customer engagement and marketing results.
Non-Profit Organization Management Case Studies and Success Stories with Movable Ink
CASE STUDY The British Heart Foundation
Movable Ink helped The British Heart Foundation boost engagement for their MyMarathon event. The charity used a live poll to support runners and connect them with a larger community. This approach de...livered a 38% open rate, 13.8% click-through rate, and 35.8% click-to-open rate. The campaign made it easier for runners to reach their goals and increased overall participation.
Movable Ink helped the Democratic National Committee boost fundraising for the 2018 midterm election. The DNC used data-driven personalization to engage millions of donors. Movable Ink powered emails... that more than doubled donation averages. The campaigns served custom polling places nearly 2 million times. Mobilize America campaigns saw a 2x lift in RSVPs.
Computer Software Case Studies and Success Stories with Movable Ink
CASE STUDY Lenovo
Movable Ink Signals helped Lenovo create a 1:1 email experience for their customers. The Lenovo team wanted more than just name personalization. They used Movable Ink and Oracle Marketing Cloud to bu...ild a behavioral email campaign. The campaign pulled in each customer’s recently browsed products. Lenovo saw a 17x higher click-through rate with this approach.
Lenovo used Movable Ink to automate and personalize their email marketing. They faced the challenge of reaching a global audience with relevant, up-to-date content. Movable Ink helped Lenovo create r...eal-time, hyper-personalized emails using API data. This improved loyalty, retention, and revenue. Lenovo saved over 200 production hours and saw a 5.1% increase in revenue during Cyber Week. Customer complaints about expiring rewards dropped, and engagement rose with gamified emails.
Restaurants Case Studies and Success Stories with Movable Ink
CASE STUDY Yard House
Movable Ink helped Yard House run a localized email campaign. Each of Yard House's 68 locations has a unique draft beer menu. Movable Ink and Epsilon enabled Yard House to send personalized emails wi...th up-to-date beer lists for every guest at every location. This campaign led to a 32% year-over-year increase in click-through rates. Yard House improved guest engagement and made it easier for guests to find their favorite beers.
Movable Ink helped Noodles & Company improve their digital marketing. The company used Movable Ink to create a personalized, omni-channel strategy. This made ordering easier and increased customer lo...yalty. In the first year, Noodles & Company saw a 100% lift in unique open rate, an 80% lift in click-through rate, and a 100% lift in revenue per 100 emails sent. The results show strong growth in customer engagement and sales.
Movable Ink helps Domino's UK increase order frequency. Domino's uses omni-channel personalization and automation. Customers get messages when they are most likely to buy. Ian Drake, head of CRM and ...loyalty, leads this strategy. The approach makes ordering pizza easy and keeps customers coming back. The solution focuses on timely, relevant communication.
Movable Ink helped Chick-fil-A boost mobile app downloads using device targeting. The marketing team used personalized mobile email content to reach customers. This strategy drove downloads of their ...new app. Chick-fil-A achieved the #1 trending app in the iTunes Store. The campaign focused on delivering a relevant mobile experience to users.
Media Production Case Studies and Success Stories with Movable Ink
CASE STUDY ESPN
Movable Ink helps ESPN create personalized email campaigns. ESPN uses dynamic personalization to send real-time updates to fans. The team uses existing data to make each email more relevant. This app...roach deepens fan engagement. Movable Ink lets ESPN quickly adjust their email content for sports fans.
Movable Ink helps Audible personalize every mobile message for its listeners. Audible uses Movable Ink to tailor emails, push notifications, and in-app content to each user's interests and behavior. ...This mobile strategy drives re-engagement, bringing listeners back to finish books or explore new releases. Audible can launch campaigns faster and build stronger customer connections. The approach helps Audible keep listeners engaged and coming back to the app.
Movable Ink helped Schibsted News Media cut email production time and scale dynamic personalization across its brands. The company used newsletter automation to save time and money. They improved onb...oarding with hyper-personalized content. Interactive content blocks increased loyalty and supported sponsorships. Schibsted News Media saw a 225% lift in click-through rate and a 145% lift in unique click-through rate.
Consumer Electronics Case Studies and Success Stories with Movable Ink
CASE STUDY Lenovo
Lenovo used Movable Ink to improve their email marketing. They added dynamic status bars and personalized point summaries to monthly statements. This made their emails more personal for customers. Le...novo saw a 5.1% increase in revenue and $3.4 million in sales during Cyber 5. The team also saved over 200 hours. This shows that personalization can help drive strong business results.
Movable Ink helped Dixons Carphone improve its omnichannel marketing. Dixons Carphone used a data-led strategy and advanced technology. They saw a 102% increase in campaign revenue. Open rates went u...p by 42%. Click rates increased by 93%. The company also saw a 21% boost in conversion rate after using Phrasee.
Retail Case Studies and Success Stories with Movable Ink
CASE STUDY Sam’s Club
Movable Ink and SmarterHQ help Sam’s Club send personalized emails to each member. Sam’s Club has 47 million members and many products with changing prices. Before, it was hard to give each customer ...a unique experience. Now, Sam’s Club uses real-time product recommendations and pricing for every member. This makes their promotions more personal and effective.
Movable Ink helps Fanatics boost engagement with personalized mobile moments. Fanatics uses dynamic content to show fans their favorite teams and promote FanCash perks. The team sends messages across... every channel with fewer templates. Mobile engagement results exceeded forecasts. Movable Ink powers a better fan experience and stronger marketing impact.
Movable Ink’s Da Vinci helped Ballard Designs improve their email marketing. Before, they struggled to know which content worked best. With Da Vinci, they saw what customers liked and made emails mor...e personal. Campaigns used AI to show each person products they wanted. This led to an 11x increase in conversions, 25x more revenue per send, and double the average order value. Ballard Designs now uses data to make better creative choices and reach more customers.
Movable Ink helped The Bouqs Company boost conversions with personalized creative on email and web. The Bouqs Company wanted to create consistent experiences, raise average order value, and reduce dr...op-off. Movable Ink delivered real-time inventory emails and landing pages, driving a 20% increase in revenue. A live polling email lifted site conversion rates by 37%. Landing page personalization campaigns led to a 75% lift in conversions. The Bouqs Company exceeded their KPIs with these cross-channel campaigns.
Movable Ink helped cinch boost conversions by 22% using real-time personalization. cinch, a leading UK retailer of used cars, used Movable Ink to turn real-time data into dynamic emails. The solution... worked with tools like Segment to send messages that connect with customers. This made the car-buying journey more personal and smooth. Every step, from browsing cars to buying, felt tailored for each customer.
Steve Madden used Movable Ink and Shaw + Scott to improve their loyalty campaign. They wanted a more data-driven approach to engage rewards members. The campaign led to 1.6x higher revenue and 1.6x h...igher engagement. Android app downloads increased by 68%. The results show strong gains in customer engagement and sales.
Movable Ink and Merkle helped Under Armour boost engagement with personalized visual experiences. Under Armour used personalized product recommendations and streamlined their campaign production. The...y saw an 80% lift in click-through rate for their Black Friday campaign. Their product recommendations campaign achieved a 132% lift in click-to-open rate. Production efficiencies improved by 75%.
Movable Ink and Phrasee helped Currys transform their old email program into a modern, data-driven revenue engine. Currys automated and personalized their CRM content. They saw a 167% increase in CRM... revenue. Their subscriber base grew by 7.5 million. Productivity rose by 125%. Cost to serve dropped by 25%. Currys used CRM as a top revenue driver with these tools.
Movable Ink Da Vinci helped Lands' End improve email marketing with AI-powered personalization. The brand wanted to send more relevant messages to customers without extra manual work. Da Vinci let th...em use thousands of creative assets and match them to each shopper. This saved time and made messages more personal. Lands' End saw strong growth in key marketing metrics after using the platform.
Movable Ink helped At Home Stores improve their loyalty email program. The company used real-time progress bars, dynamic visuals, and personalized rewards updates in their emails. This new approach m...ade their loyalty emails more engaging. As a result, At Home Stores saw 18% more clicks from their loyalty emails. Ben Gilbert, Director of Marketing Technology, shared these results.
Movable Ink helped Toolstation automate and personalize their marketing. Toolstation wanted to save time and boost revenue with better customer experiences. They used Movable Ink to send real-time in...ventory and social proof in emails, and to personalize messages by shopping behavior and location. Toolstation built automated product blocks and used APIs for up-to-date stock and savings info. These changes led to an 11% lift in revenue and higher engagement.
Movable Ink helped HSN automate and personalize their omni-channel marketing. HSN used web cropping to save hours in email production and keep deals up to date. They drove app downloads with targeted... email and in-app campaigns. Abandoned cart push notifications reached over 300,000 users. A zero-party data poll let HSN retarget customers with color-personalized recommendations. HSN saw a 30% increase in conversions and a 1000% increase in total clicks.
Movable Ink helped Thalia, Germany's top bookseller, improve their email marketing. Thalia's team faced long campaign production times and low engagement. With Movable Ink's automation and personaliz...ation tools, they made campaigns faster and more creative. Adding features like abandoned cart banners and interactive scratch-offs boosted click-through rates by up to 300%. Personalized year-in-review emails and social media integration also increased conversions and engagement.
Movable Ink helped The Brandsdal Group boost marketing agility and scale dynamic personalization. The Brandsdal Group, which includes Blivakker.no and Cocopanda, wanted to deliver better online beaut...y experiences across Europe. Their small marketing team used Movable Ink to automate personalization and streamline campaigns for multiple brands. They achieved a 7.5x ROI on contractual value in five months and saw a 320% increase in revenue using Movable Ink.
Movable Ink helped DSW boost revenue by 89% with personalized marketing. DSW used A/B testing and dynamic content to improve customer engagement. They ran 15 A/B tests in 2024, using tools like behav...ioral CTAs and personalized emails. Results included a 59% increase in conversions and a 16% lift in CTR. DSW also saw a 17% increase in revenue from dynamic push notifications.
Movable Ink helped Fossil Group automate email personalization. Fossil Group wanted to improve email marketing with limited resources. They used Movable Ink to launch automated, 1:1 email campaigns b...efore the holiday season. Their first campaign used behavioral triggers and banners, leading to a 27% lift in conversions. Testing image-based navigation increased click-through rates by 8.5%. Countdown timers drove a 277% lift in click-through rates. Dynamic product recommendations made emails more relevant and engaging for shoppers.
Movable Ink helped The Very Group, the UK’s largest integrated retailer and financial services provider, adapt to a surge in mobile shopping. The Very Group used Movable Ink to create personalized em...ail and mobile campaigns. They pulled data from their website for 1:1 communications. The company saw an 819% lift in conversion rate for emails with sales and promotions. Promotional email click-through rates increased by 229%.
Movable Ink helped Superdrug improve their omni-channel marketing. Superdrug used personalized email, mobile, and in-store messages to reach customers. They saw a 9% increase in email clicks and an 1...8% increase in mobile push clicks. Weekly emails with loyalty features drove an 11% higher click-through rate. A contest campaign led to a 14% increase in clicks. Mobile countdown timers boosted click-through rates by 63.88%.
Movable Ink and Syte helped Zales improve their email marketing. Zales used AI-powered tools to send personalized jewelry recommendations. They created dynamic product grids for each customer. This l...ed to a 5.9x boost in conversion rate. Three times more customers engaged with the recommendations. Average order value rose by 19%.
Movable Ink helps Staples Canada automate email personalization. Staples Canada uses web cropping to pull current promotions into weekly flyer emails, saving time for their marketing team. Polls coll...ect zero-party data, letting Staples Canada send more relevant messages to customers. Automated abandon cart and browse banners boost revenue by targeting shoppers who leave items behind. Store locator modules in emails show customers the nearest store and current promotions, making shopping easier.
Movable Ink helped The Vitamin Shoppe improve its loyalty program. The loyalty manager used data to make email marketing more personal. The team turned every message into a chance to build loyalty. T...hey made monthly snapshots and year-in-review emails better. They also found new ways to collect zero-party data from customers.
Movable Ink and Persado helped Victra move away from generic email content. Victra used intelligent content features like device detection, location targeting, and a live Instagram feed. This led to ...a 92% lift in engagement. The solution made customer experiences better. Victra saw strong results from using personalized marketing tools.
Movable Ink helped Asda improve 1:1 personalization for shoppers. Asda wanted to give every customer a smooth, personal shopping experience online and in stores. The challenge was to bring together c...ustomer data from many places. Movable Ink made it easy for Asda to combine data and deliver personal messages fast. This helped Asda boost customer loyalty and make their marketing work better.
Movable Ink Da Vinci helps Victoria's Secret use AI to personalize email marketing. The brand tailors each email to match customer preferences and styles. This new approach streamlines workflow and s...aves time. Victoria's Secret sees higher click-through rates, more conversions, and increased revenue. The Vice President, Lindsay Massey, leads this digital transformation.
Movable Ink helped My Jewellery use email personalization to boost sales and make marketing easier. The company used 1:1 personalization to show customers images based on their behavior, location, an...d weather. Abandon cart emails saw a 32% higher click-through rate and a 56% higher conversion rate. Weather-based emails increased click-through by 18% and conversion by 71%, while cutting production time by 300%. Progressive polling in emails raised click-through by 28% and conversion by 255%. The marketing team now spends less time on production and more on creative work.
Consumer Goods Case Studies and Success Stories with Movable Ink
CASE STUDY L’OCCITANE
Movable Ink helped L’OCCITANE create personalized marketing for beauty shoppers. The team used behavioral tracking and progressive polling to target emails based on customer preferences. For Black Fr...iday, they showed trending products and used local maps to drive store visits. These tactics led to a 7% lift in average transaction value year-over-year during the four-day campaign. L’OCCITANE now delivers 1:1 personalized content that boosts engagement and sales.
Movable Ink helped Huel boost revenue by 10% with each personalized email block. Huel had strong products and loyal customers but lacked email personalization. The team used Movable Ink to add dynami...c content to their emails. This change made a big impact right away. Now, Huel uses personalization in every email and sees better performance.
Movable Ink helped Clarins create 1:1 behavioral email campaigns. The COVID-19 pandemic stopped in-store shopping, so Clarins needed new ways to connect with customers. With Movable Ink and Wunderkin...d, Clarins used visual personalization and dynamic content in their emails. This led to a 13x increase in revenue from triggered emails. Clarins also became 3.5x more efficient at growing their email list and gained 5x more new emails in six months.
Movable Ink and CrowdTwist helped Philosophy improve their loyalty emails. They used data to create unique visuals for each rewards member. The integration worked with their existing martech stack. P...hilosophy did not need to replace any systems. The solution made their emails more personal and engaging.
Internet Case Studies and Success Stories with Movable Ink
CASE STUDY Meta
Movable Ink helped Meta increase B2B ad spend by 30%. Meta used Movable Ink to centralize its data and technology stack. This allowed Meta to deliver scalable and personalized experiences. The soluti...on aligned Meta’s product offerings with the needs of different businesses. Meta improved how it connects with business customers using Movable Ink.
Sports Case Studies and Success Stories with Movable Ink
CASE STUDY Milwaukee Bucks
Movable Ink and Stensul helped the Milwaukee Bucks automate their email marketing. The team used Movable Ink for personalized content and Stensul for fast, on-brand email creation. This cut their ema...il production time in half. They saw a 2x increase in click-through rates compared to static emails. The Bucks now keep fans engaged with real-time updates and dynamic content.
Movable Ink helped the Florida Panthers boost fan engagement with personalized, data-driven email marketing. The team used the NHL API, gamified emails, and personalized messages for each fan. An int...eractive scratch-off email for Pi Day achieved a 24.71% CTOR lift and increased revenue. A season-in-review campaign used fan data to create personalized recaps, resulting in a 9.4% CTOR lift. Countdown timer emails drove urgency, leading to a 24.68% CTOR lift. Personalized marketing made fans feel valued and increased ticket sales.
Movable Ink helped Oracle Red Bull Racing improve their marketing speed. The team used a data-driven approach to optimize their loyalty program and CRM. They created engaging campaigns for fans. The ...marketing strategy reached top performance in less than a year. Movable Ink enabled personalized content and better customer engagement.
Virgin Holidays used Phrasee and Movable Ink to improve their email marketing. They wanted to boost results without changing their tech setup. With these tools, they sent over 22 million emails each ...year across 200 types of messages. They saw a 65% lift in awareness, a 31% increase in website traffic, and a 24% lift in total margin. The solution helped them save time and drive more revenue.
Movable Ink helped Virgin Atlantic boost email engagement. The airline used Movable Ink for advanced personalization and automation. This freed up developer resources. Virgin Atlantic saw a 355% lift... in click-through rate. Engagement increased by 420%. Conversions went up by 70%. The team improved customer experience and marketing results.
Movable Ink helped United Airlines boost email marketing results. United used Movable Ink and Salesforce to create personalized emails with real-time data. A \'Surprise Adventure Week\' campaign with... gamification led to a 230% lift in click-through rate and a 2000% increase in reward bookings. A year-in-review campaign drove a 400% lift in click-through rate. Real-time pricing emails saved the team two days of production time. United Airlines improved engagement and bookings with personalized, interactive campaigns.
Movable Ink helped Delta create a hyper-personalized email campaign for their rewards program members. Delta faced challenges with multiple rewards tiers and complex combinations of miles and rewards.... Movable Ink's intelligent content made the email production process easier. The campaign lifted click-through rates by 132%. Open rates increased by 51%.
Movable Ink helped William Hill deliver personalized marketing in the fast-paced betting industry. William Hill's CRM team used automation and data-driven strategies to create tailored, omni-channel ...experiences for their customers. The team did not need to make many campaign images, saving time and effort. This approach improved customer value and engagement. Movable Ink made it easy for William Hill to keep content up-to-date and relevant.
Movable Ink and Oracle Responsys helped Jetstar create a customer-first experience. Jetstar wanted to make it easy for customers to plan their holidays. They used personalized content to show seating..., baggage, and destination tips. This approach led to a 30% increase in click-to-open rate. Jetstar improved customer engagement with this solution.
Movable Ink helps Frontier Airlines send emails with real-time flight prices. Each email shows the latest fares based on the customer's local airport or a special offer. This stops bait-and-switch pr...icing and makes booking easier. The marketing team at Frontier Airlines uses Movable Ink to quickly update and personalize messages. This makes their email marketing more agile and relevant for every customer.
Movable Ink helped Virgin Atlantic transform their email marketing. Virgin Atlantic wanted to send thousands of unique, customer-focused emails and boost engagement. With Movable Ink, they used data-...driven personalization and automation. On Black Friday, they created 16,921 tailored email variations, leading to a 285% lift in bookings and a 241% lift in revenue. Upper Class bookings revenue rose by up to 922%. Their loyalty program emails increased site visits by 59%. Movable Ink made their marketing more efficient and effective.
Movable Ink helps Southwest Airlines use personalization to improve travel experiences. Southwest works with Movable Ink and Adobe to use real-time data for dynamic content. This includes live fare u...pdates and personalized travel alerts. Their marketing process is now faster and can reach more travelers. This helps Southwest build loyalty and stand out from other airlines.
Movable Ink helped Hawaiian Airlines improve their email marketing. The airline used automation and dynamic content to respond faster to customer needs. During the Maui wildfires, they sent urgent up...dates and support messages using Movable Ink's Critical Messaging app. They launched dynamic maps and live pricing in emails, making travel planning easier. These changes led to a 9% lift in click-through rate, 187% lift in conversions, and 75% lift in revenue.
Movable Ink helped JetBlue use omni-channel personalization in their marketing. JetBlue personalized emails and mobile messages to show real-time prices and tailored offers. They used customer data t...o display relevant perks and trip details. A campaign with dynamic pricing and push notifications led to an 11% increase in direct app opens. JetBlue automated data-driven content for both email and app, making marketing more engaging and efficient.
Movable Ink’s Real-Time Pricing Solution helped Lastminute.com.au improve their email marketing. The company wanted to give customers up-to-date offers and a better email experience. Movable Ink let ...them show real-time flight prices in emails. The emails looked great on any device. This made the campaign more useful for people on the go.
