Movable Ink Overview

Movable Ink turns your data into personalized marketing content, creating engaging customer interactions across any touchpoint. Imagine sending an email campaign where each recipient sees content tailored specifically to their preferences and past interactions. For instance, brands like Best Buy and Delta Air Lines have used Movable Ink to transform their email programs, delivering personalized experiences that resonate more deeply with their audiences. This approach is not just about inserting a name or location; it's about crafting a message that feels individually curated. Movable Ink's platform supports real-time updates and dynamic content, ensuring that marketing efforts remain relevant and timely. Whether you're in retail, travel, or any industry that values customer engagement, Movable Ink offers the tools to elevate your marketing strategy with precision and creativity.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Loyalty Management, as the business use cases that they have been most satisfied with while using Movable Ink.

Other use cases:

  • Content Management
  • Personalized Marketing
  • Sending & Publishing Communications
  • Advertisement
  • Campaign Management
  • Generation Of New Leads
  • Training & Onboarding
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Movable Ink.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Launch New Products
  • Build Brand Awareness
  • Improve Efficiency
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Visibility
  • Improve Digital And Social Presence
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Movable Ink Use-Cases and Business Priorities: Customer Satisfaction Data

Movable Ink works with different mediums / channels such as E-Mail. Mobile. and Mobile App.

Movable Ink's features include Personalization, Dashboard, Gamification, etc. and Movable Ink support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Movable Ink analytics capabilities include Analytics, and Custom Reports.

Reviews

"Movable Ink has allowed us to stay ahead of the curve when it comes to personalized content within emails." - Liam Savage

Movable Ink, Outgrow, Topic, Opinion Stage, Crowdriff Platform, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Movable Ink's platform automates the creation of complex visual content. It enhances efficiency while maintaining high-quality standards.

Popular Business Setting

for Movable Ink

Top Industries

  • Retail
  • Media Production
  • Consumer Services

Popular in

  • Enterprise
  • Small Business
  • Large Enterprise

Movable Ink is popular in Retail, Media Production, and Consumer Services and is widely used by Enterprise, Small Business, and Large Enterprise.

Comprehensive Insights on Movable Ink Use Cases

Why is Movable Ink the best choice for Engagement Management?

What makes Movable Ink ideal for Digital Marketing?

What solutions does Movable Ink provide for Loyalty Management?

What Are the key features of Movable Ink for Content Management?

How can Movable Ink optimize your Personalized Marketing Workflow?

43+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Movable Ink solved their Content Marketing needs. Cuspera uses 1429 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Movable Ink testimonial

Liam Savage

Executive, Digital and Customer Engagement

Virgin Holidays

Movable Ink has allowed us to stay ahead of the curve when it comes to personalized content within emails. Testimonial By Liam Savage
Movable Ink testimonial

Schibsted

Our biggest success factor wasn’t more sales, or higher engagement. It was time and money saved. Testimonial By Schibsted
Movable Ink testimonial

Lenovo

With Movable Ink, we cut our production time in half. Testimonial By Lenovo
CUSTOMERS TESTIMONIALS
Movable Ink testimonial

Liam Savage

Executive, Digital and Customer Engagement

Virgin Holidays

Movable Ink has allowed us to stay ahead of the curve when it comes to personalized content within emails. Testimonial By Liam Savage
Movable Ink testimonial

Schibsted

Our biggest success factor wasn’t more sales, or higher engagement. It was time and money saved. Testimonial By Schibsted
Movable Ink testimonial

Lenovo

With Movable Ink, we cut our production time in half. Testimonial By Lenovo

Case Studies

Hospitality

CASE STUDY Virgin Voyages

Movable Ink helped Virgin Voyages automate their email marketing. The team at Virgin Voyages needed to reach customers in different countries with the right currency, location, and language. Using Mo...vable Ink, they created hundreds of personalized email versions quickly. This made their email production much easier and faster. The solution improved their ability to connect with global customers.

Retail

CASE STUDY Zales

Movable Ink and Syte helped Zales improve their email marketing. Zales used AI-powered tools to send personalized jewelry recommendations. They created dynamic product grids for each customer. This l...ed to a 5.9x boost in conversion rate. Three times more customers engaged with the recommendations. Average order value rose by 19%.

CASE STUDY Virgin Holidays

Virgin Holidays used Phrasee and Movable Ink to improve their email marketing. They wanted to boost results without changing their tech setup. With these tools, they sent over 22 million emails each ...year across 200 types of messages. They saw a 65% lift in awareness, a 31% increase in website traffic, and a 24% lift in total margin. The solution helped them save time and drive more revenue.

CASE STUDY Virgin Atlantic

Movable Ink helped Virgin Atlantic boost email engagement. The airline used Movable Ink for advanced personalization and automation. This freed up developer resources. Virgin Atlantic saw a 355% lift... in click-through rate. Engagement increased by 420%. Conversions went up by 70%. The team improved customer experience and marketing results.

Restaurants

CASE STUDY Yard House

Movable Ink helped Yard House run a localized email campaign. Each of Yard House's 68 locations has a unique draft beer menu. Movable Ink and Epsilon enabled Yard House to send personalized emails wi...th up-to-date beer lists for every guest at every location. This campaign led to a 32% year-over-year increase in click-through rates. Yard House improved guest engagement and made it easier for guests to find their favorite beers.

Entertainment

CASE STUDY Warner Brothers

Movable Ink helped Warner Brothers boost user engagement across over 50 brands. The team used personalized campaigns to reduce churn, diversify revenue, and activate products. Gamified campaigns led ...to a 51% increase in click-through rates. Efficiency improved by 75%, saving production time. Data-driven personalization powered these results for the global media company.

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MI Fall 2023 Product Announcement

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Frequently Asked Questions(FAQ)

for Movable Ink

What is Movable Ink?

Movable Ink is a visual experience platform that allows users to generate and personalize intelligent creative based on consumer context and behavior, third-party insights, and business logic. It helps digital marketers create unique visual experiences across email, web, and display.

Movable Ink platform enables brands to create compelling visual experiences that are based on relevant data and unique for each customer at every moment. Campaign Monitor users can create compelling cross-channel experiences using existing content or combine website behavior, proprietary data, and the context of the customer interaction to speak to customer needs.

Key features include creating unique visual experiences, translating data into engaging creative, data-driven visual experiences, leverage pre-built creative apps for behavioral content, polls, data visualizations, social feeds, local maps, weather forecasts, create immersive augmented reality experiences, and more.

What is Movable Ink used for?

Movable Ink is a Content Marketing Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engagement Management, Digital Marketing and Loyalty Management .

What are the top features of Movable Ink?

Personalization, Dashboard and Gamification are some of the top features of Movable Ink.

Who uses Movable Ink?

Movable Ink is used by Retail, Media Production and Consumer Services among other industries.

What are Movable Ink alternatives?

Outgrow, Topic, Opinion Stage and Crowdriff Platform are popular alternatives for Movable Ink.

Where is Movable Ink located?

Movable Ink is headquartered at New York, NY.
lightning

Peers used Movable Ink for engagement management and digital marketing

Movable Ink Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.82/5 ★

Read Reviews (17)
Analytics

4.85/5 ★

Read Reviews (72)
Custom Reports

4.84/5 ★

Read Reviews (235)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.82/5 ★

Read Reviews (17)
Analytics

4.85/5 ★

Read Reviews (72)
Custom Reports

4.84/5 ★

Read Reviews (235)

Movable Ink Integrations

Movable Ink integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.88/5 ★

Read Reviews (58)
Data Export

3.90/5 ★

Read Reviews (16)

Software Failure Risk Guidance

?

for Movable Ink

Overall Risk Meter

Low Medium High

Top Failure Risks for Movable Ink

Movable Ink News

Product

Q3 Product Announcement: The New Movable Ink Experience | Movable Ink

Movable Ink has announced significant enhancements to its Studio platform, focusing on data integration, content creation, and mobile engagement. The new Integrations Gallery simplifies data source connections, supporting Snowflake, Databricks, and Amazon Redshift. The Tactics Gallery introduces guided workflows for content design, while Interactive In-App Messages enhance mobile experiences with features like live polls and video backgrounds, promising improved app engagement and performance.

Partnership

Iterable and Movable Ink Unlock Enhanced Personalization With Strategic Partnership Expansion - Yahoo Finance

Iterable and Movable Ink have expanded their strategic partnership to enhance personalization capabilities for marketers. This collaboration introduces new integrations, such as real-time data export and customer data API, enabling seamless data-driven personalization across channels. These integrations empower marketers to deliver dynamic, personalized customer experiences, improving engagement and accelerating revenue growth.

M&A

Movable Ink Announces Definitive Agreement to be Acquired by STG - PR Newswire

Movable Ink has signed a definitive agreement to be acquired by STG, a private equity firm specializing in software and tech services. The acquisition, expected to close in July 2025, aims to enhance Movable Ink's AI-driven personalized marketing platform. CEO Vivek Sharma will continue to lead the company, which recently expanded its customer base and launched new AI capabilities.

Customer

Motorpoint Selects Movable Ink as Marketing Personalisation Engine

Motorpoint has chosen Movable Ink as its marketing personalization engine to enhance its marketing strategies.

Movable Ink Profile

Company Name

Movable Ink

Company Website

https://movableink.com

HQ Location

New York, NY

Employees

101-250

Social

Financials

SERIES B