Movable Ink Overview

Movable Ink turns your data into personalized marketing content, creating engaging customer interactions across any touchpoint. Imagine sending an email campaign where each recipient sees content tailored specifically to their preferences and past interactions. For instance, brands like Best Buy and Delta Air Lines have used Movable Ink to transform their email programs, delivering personalized experiences that resonate more deeply with their audiences. This approach is not just about inserting a name or location; it's about crafting a message that feels individually curated. Movable Ink's platform supports real-time updates and dynamic content, ensuring that marketing efforts remain relevant and timely. Whether you're in retail, travel, or any industry that values customer engagement, Movable Ink offers the tools to elevate your marketing strategy with precision and creativity.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Loyalty Management, as the business use cases that they have been most satisfied with while using Movable Ink.

Other use cases:

  • Content Management
  • Personalized Marketing
  • Sending & Publishing Communications
  • Advertisement
  • Campaign Management
  • Generation Of New Leads
  • Training & Onboarding
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using Movable Ink.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Increase Customer Life Time Value
  • Launch New Products
  • Build Brand Awareness
  • Improve Efficiency
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Visibility
  • Improve Digital And Social Presence
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Movable Ink Use-Cases and Business Priorities: Customer Satisfaction Data

Movable Ink works with different mediums / channels such as E-Mail. Mobile. and Mobile App.

Movable Ink's features include Personalization, Dashboard, Gamification, etc. and Movable Ink support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Movable Ink analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Movable Ink, we cut our production time in half." - Lenovo

Movable Ink, Outgrow, Topic, Opinion Stage, Crowdriff Platform, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Movable Ink's platform automates the creation of complex visual content. It enhances efficiency while maintaining high-quality standards.

Popular Business Setting

for Movable Ink

Top Industries

  • Retail
  • Media Production
  • Consumer Services

Popular in

  • Enterprise
  • Small Business
  • Large Enterprise

Movable Ink is popular in Retail, Media Production, and Consumer Services and is widely used by Enterprise, Small Business, and Large Enterprise.

Movable Ink Customer wins, Customer success stories, Case studies

How does Movable Ink address your Engagement Management Challenges?

How can Movable Ink optimize your Digital Marketing Workflow?

How does Movable Ink facilitate Loyalty Management?

What makes Movable Ink ideal for Content Management?

How efficiently Does Movable Ink manage your Personalized Marketing?

11 buyers and buying teams have used Cuspera to assess how well Movable Ink solved their Content Marketing needs. Cuspera uses 1429 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Movable Ink testimonial

Lenovo

With Movable Ink, we cut our production time in half. Testimonial By Lenovo
Movable Ink testimonial

Jessica Porter

DNC Deputy Email Director

Democrats

From a results standpoint, when we send an email with intelligent, personalized creative, it has a significantly higher average donation than a typical email graphic. Testimonial By Jessica Porter
Movable Ink testimonial

Liam Savage

Executive, Digital and Customer Engagement

Virgin Holidays

Movable Ink has allowed us to stay ahead of the curve when it comes to personalized content within emails. Testimonial By Liam Savage
CUSTOMERS TESTIMONIALS
Movable Ink testimonial

Lenovo

With Movable Ink, we cut our production time in half. Testimonial By Lenovo
Movable Ink testimonial

Jessica Porter

DNC Deputy Email Director

Democrats

From a results standpoint, when we send an email with intelligent, personalized creative, it has a significantly higher average donation than a typical email graphic. Testimonial By Jessica Porter
Movable Ink testimonial

Liam Savage

Executive, Digital and Customer Engagement

Virgin Holidays

Movable Ink has allowed us to stay ahead of the curve when it comes to personalized content within emails. Testimonial By Liam Savage
 

Motorpoint Selects Movable Ink as Marketing Personalisation Engine

Motorpoint has chosen Movable Ink as its marketing personalization engine to enhance its marketing strategies.

Read more →

Victoria's Secret - Retail

Movable Ink Da Vinci helps Victoria's Secret use AI to personalize email marketing. The brand tailors each email to match customer preferences and styles. This new approach streamlines workflow and s...aves time. Victoria's Secret sees higher click-through rates, more conversions, and increased revenue. The Vice President, Lindsay Massey, leads this digital transformation.

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Hawaiian Airlines - Travel & Hospitality

Movable Ink helped Hawaiian Airlines improve their email marketing. The airline used automation and dynamic content to respond faster to customer needs. During the Maui wildfires, they sent urgent up...dates and support messages using Movable Ink's Critical Messaging app. They launched dynamic maps and live pricing in emails, making travel planning easier. These changes led to a 9% lift in click-through rate, 187% lift in conversions, and 75% lift in revenue.

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Amazon Music - Entertainment

Amazon Music used Movable Ink to personalize email marketing for its five million newsletter subscribers. The challenge was to deliver tailored content at scale without extra manual work. Movable Ink... enabled dynamic, 1:1 creative using real-time listening data and API integrations. Amazon Music saved 469 hours in annual production time, saw a 682% increase in click-through rate, and reduced campaign build time by 62%. The team automated content updates and delivered more relevant, engaging emails to listeners.

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Citi - Financial Services

Movable Ink helped Citi improve its email marketing for cardholders. Citi used Movable Ink to make Merchant Offers and ThankYou Points Summary campaigns more personal and data-driven. Real-time, pers...onalized offers in email led to a 6.8% click-through rate, much higher than the 1.3% for non-personalized emails. Curated dining offers saw a 57% higher activation rate. Citi expanded these campaigns from 9 million to 25 million customers, boosting loyalty and engagement.

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Audible - Media Production

Movable Ink helps Audible personalize every mobile message for its listeners. Audible uses Movable Ink to tailor emails, push notifications, and in-app content to each user's interests and behavior. ...This mobile strategy drives re-engagement, bringing listeners back to finish books or explore new releases. Audible can launch campaigns faster and build stronger customer connections. The approach helps Audible keep listeners engaged and coming back to the app.

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MI Fall 2023 Product Announcement

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Frequently Asked Questions(FAQ)

for Movable Ink

What is Movable Ink?

Movable Ink is a visual experience platform that allows users to generate and personalize intelligent creative based on consumer context and behavior, third-party insights, and business logic. It helps digital marketers create unique visual experiences across email, web, and display.

Movable Ink platform enables brands to create compelling visual experiences that are based on relevant data and unique for each customer at every moment. Campaign Monitor users can create compelling cross-channel experiences using existing content or combine website behavior, proprietary data, and the context of the customer interaction to speak to customer needs.

Key features include creating unique visual experiences, translating data into engaging creative, data-driven visual experiences, leverage pre-built creative apps for behavioral content, polls, data visualizations, social feeds, local maps, weather forecasts, create immersive augmented reality experiences, and more.

What is Movable Ink used for?

Movable Ink is a Content Marketing Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engagement Management, Digital Marketing and Loyalty Management .

What are the top features of Movable Ink?

Personalization, Dashboard and Gamification are some of the top features of Movable Ink.

Who uses Movable Ink?

Movable Ink is used by Retail, Media Production and Consumer Services among other industries.

What are Movable Ink alternatives?

Outgrow, Topic, Opinion Stage and Crowdriff Platform are popular alternatives for Movable Ink.

Where is Movable Ink located?

Movable Ink is headquartered at New York, NY.
lightning

Peers used Movable Ink for engagement management and digital marketing

Movable Ink Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.82/5 ★

Read Reviews (17)
Analytics

4.85/5 ★

Read Reviews (72)
Custom Reports

4.84/5 ★

Read Reviews (235)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.82/5 ★

Read Reviews (17)
Analytics

4.85/5 ★

Read Reviews (72)
Custom Reports

4.84/5 ★

Read Reviews (235)

Movable Ink Integrations

Movable Ink integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.88/5 ★

Read Reviews (58)
Data Export

3.90/5 ★

Read Reviews (16)

Software Failure Risk Guidance

?

for Movable Ink

Overall Risk Meter

Low Medium High

Top Failure Risks for Movable Ink

Movable Ink News

Product

Movable Ink Expands Da Vinci to Europe and Accelerates Product Suite

Movable Ink has expanded its AI-powered Da Vinci product suite to Europe, enhancing its capabilities with AI decisioning for mobile channels like rich push and SMS/RCS, set to launch in H1 2026. This expansion follows significant customer success, including a 37% revenue lift for Currys in the UK. Movable Ink also achieved ISO/IEC 42001 certification, reinforcing its commitment to responsible AI innovation.

Product

Q3 Product Announcement: The New Movable Ink Experience | Movable Ink

Movable Ink has announced significant enhancements to its Studio platform, focusing on data integration, content creation, and mobile engagement. The new Integrations Gallery simplifies data source connections, supporting Snowflake, Databricks, and Amazon Redshift. The Tactics Gallery introduces guided workflows for content design, while Interactive In-App Messages enhance mobile experiences with features like live polls and video backgrounds, promising improved app engagement and performance.

Partnership

Iterable and Movable Ink Unlock Enhanced Personalization With Strategic Partnership Expansion - Yahoo Finance

Iterable and Movable Ink have expanded their strategic partnership to enhance personalization capabilities for marketers. This collaboration introduces new integrations, such as real-time data export and customer data API, enabling seamless data-driven personalization across channels. These integrations empower marketers to deliver dynamic, personalized customer experiences, improving engagement and accelerating revenue growth.

M&A

Movable Ink Announces Definitive Agreement to be Acquired by STG - PR Newswire

Movable Ink has signed a definitive agreement to be acquired by STG, a private equity firm specializing in software and tech services. The acquisition, expected to close in July 2025, aims to enhance Movable Ink's AI-driven personalized marketing platform. CEO Vivek Sharma will continue to lead the company, which recently expanded its customer base and launched new AI capabilities.

Movable Ink Profile

Company Name

Movable Ink

Company Website

https://movableink.com

HQ Location

New York, NY

Employees

101-250

Social

Financials

SERIES B