Consumer Goods Case Studies and Customer Success Stories with Bulbshare
Reckitt
- Consumer Goods
Bulbshare helped Reckitt improve in-store performance at Tesco Express. Reckitt used Bulbshare to gather real-time customer insights and feedback. Shoppers shared low awareness of healthcare products... and suggested changes to store signage. Reckitt trialed and rolled out new in-store executions during the winter meds season. This led to a 16% category RSV growth and outperformance in the Tesco market.
Bulbshare helped Simple, a British skincare brand, connect with 1000 consumers in the UK and US. The goal was to gather insights and ideas about spreading kindness, Simple's core brand purpose. Over ...six weeks, the community provided 7000 responses through 21 briefs. These insights informed Simple's brand purpose and future activations. The project focused on real-time consumer feedback and co-creation.
Bulbshare helped Kimberly-Clark improve product design by gathering feedback from 600 Russian women. The community tested new feminine hygiene products and shared insights through video testimonials ...and in-app concept testing. Kimberly-Clark used remote workshops to speed-test design concepts. This approach provided fast, deep insights to inform product development and brand positioning.
Bulbshare helped NYX Professional Makeup build a 5,000-member community of makeup artists, customers, and micro-influencers. The goal was to create brand advocates who share content, reviews, and rec...ommendations on social media. Bulbshare created a branded app and onboarded the community. The community produced over 1,000 pieces of content and product reviews. Their content reached millions across social media platforms.
Bulbshare helped ABInBev run a campaign to boost in-pub presence and demand. Over 250 brand ambassadors joined the in-app campaign. They convinced pub owners to install Budweiser on tap. The campaign... collected ideas and feedback to shape future launches. Ongoing insights informed product development, pricing, and marketing. ABInBev used customer collaboration to improve results.
Bulbshare helped Kimberly-Clark test product designs with 600 Russian consumers. Kimberly-Clark wanted to understand young Russian women's attitudes toward feminine hygiene products. Bulbshare built ...a community for product testing and used in-app heatmapping for feedback. They also ran online workshops to speed-test design concepts. Kimberly-Clark received hundreds of video testimonials and fast insights to inform product development.
Bulbshare helped AB InBev run a campaign to boost demand for Budweiser in pubs. Over 250 brand ambassadors joined the in-app campaign. They gave ideas and feedback to shape future launch campaigns. O...ngoing insights informed product development, pricing, and marketing. AB InBev used customer collaboration to improve in-pub presence and demand.
Bulbshare helped Asahi get over 40,000 community responses in six months. The platform delivered insights five times faster than their old solution. Asahi also saved five times the cost compared to p...revious research tools. Bulbshare built online customer communities in the UK, Canada, US, Australia, and France. Asahi used these insights for product development and marketing feedback. This made customer voice central to Asahi's planning and operations.
Bulbshare helped Cornetto connect with youth audiences in Italy. The platform enabled real-time, on-demand responses to marketing briefs. Cornetto achieved a 78% engagement rate with the Bulbshare co...mmunity. They co-developed campaign ideas based on deep consumer insight. The ongoing relationship drove community-validated campaigns and strong audience engagement.
Bulbshare helped essie build a 2,000-member community of makeup artists, customers, and micro-influencers. The brand used Bulbshare to gather over 1,000 pieces of user-generated content and product r...eviews. Community content reached millions across social media. Essie gained real-time consumer insights to inform marketing and product strategy. The platform enabled authentic advocacy marketing and expanded brand reach.
Bulbshare helped KIKO MILANO, Italy's top makeup brand, launch products in Italy, France, Hong Kong, and the UAE. The brand used Bulbshare to build a global insight community of makeup buyers. KIKO M...ILANO gained targeted community insights and ran at-scale user-testing. This led to packaging design innovations and better decisions for product launches. The project provided key insights on brand preference in multiple global markets.
L'Oréal (NYX Professional Makeup)
- Consumer Goods
Bulbshare built a branded app for NYX Professional Makeup, part of L'Oréal, to create a 5,000-member community of makeup artists, customers, and micro-influencers. The community generated over 1,000 ...pieces of content and product reviews. This user-generated content reached millions across social media. The platform helped inform marketing strategy and boosted authentic customer advocacy. NYX leveraged Bulbshare for content, reviews, and brand engagement.
Bulbshare helped Listerine validate marketing creative with a 1000-person sample in Asia-Pacific. The platform delivered rapid consumer insights across Thailand, Indonesia, and Australia. Listerine u...sed these insights to drive product innovation and shape future campaigns. Thousands of ideas from real customers informed new product launches. Bulbshare enabled agile feedback and co-creation for Listerine's oral care products.
Bulbshare helped Nesquik validate campaigns with over 300 consumers in France and Spain. The speed-testing environment delivered results twice as fast as traditional methods. Nesquik used community f...eedback for brand positioning and creative concept testing. Ideation sessions led to products that reflect real customer needs. Bulbshare enabled at-scale, authentic consumer insight for product innovation.
Bulbshare helped NYX Professional Makeup UK launch their first campaign based only on customer advocacy. The brand used Bulbshare's platform to collect over 500 product reviews, with 94% rated 4 star...s or higher. They also gathered more than 300 community-generated 'before and after' videos. The campaign reached millions through Bulbshare’s Social Sharing and Bazaarvoice integration. This approach built trust and drove new customers to their Can't Stop Won't Stop foundation.
Bulbshare helped P&G build an 800+ member insight community in the UK. The platform delivered real-time consumer insights during the cost-of-living crisis. AI analysis enabled fast turnaround, with 3...3 projects completed in six months. P&G gained omni-channel insights across hair, baby, and personal care categories. The solution improved shopper understanding and business decision-making.
Bulbshare built a 1,500-member online community of pet owners for Purina. The platform enabled real-time insights through live video interviews, virtual focus groups, and written briefs. Purina used ...these insights for product and concept screening, creative exploration, and innovation. The community helped deliver faster, more agile decision-making. Purina's insight managers call the community an indispensable research tool.
Bulbshare helped Reckitt boost in-store healthcare sales at Tesco Express. The team built a nationwide customer community to gather real-time insights and video feedback. Shoppers highlighted low awa...reness of healthcare products, leading to changes in store signage and displays. This approach drove a 16% category RSV growth and helped Reckitt outperform the Tesco market. Insights from Bulbshare now inform future category development.
Bulbshare helped Simple, a Unilever skincare brand, engage 1000 consumers in the UK and US. Over six weeks, the community generated 7000 responses. These insights and ideas shaped Simple's brand purp...ose and activations. The project focused on kindness and social purpose. Bulbshare enabled real-time consumer feedback and ideation for product innovation.
Bulbshare helped Wolverine Worldwide build a 1,600-member global insight community across France, Germany, Spain, and the UK. The platform enabled fast project delivery in less than 72 hours, collect...ing thousands of real-time data points daily. Wolverine used Bulbshare for competitor analysis, product testing, and brand affinity studies. This approach put customer feedback at the center of product development and marketing decisions. The solution reduced risk and improved consumer-led decision making for the global footwear brand.
Food & Beverages Case Studies and Customer Success Stories with Bulbshare
Nestlé Cereals
- Food & Beverages
Bulbshare helped Nestlé Cereals build a global insight community. The goal was to get fast, targeted feedback from consumers in 14 international markets. Bulbshare provided an always-on community for... co-creating brand positioning, advertising, and product ideas. Since 2019, Nestlé Cereals engaged tens of thousands of consumers and collected millions of data points each year. The solution delivered 7 times more value than previous insight tools.
Bulbshare helped Asahi UK get real-time in-store shopper insights using AI-powered video feedback. The solution enabled Asahi to complete studies in days, not weeks, saving 80% of the usual time. Asa...hi built a bespoke community of UK shoppers to capture feedback on branded bay performance and retail presence. The feedback led to an uplift in branded bay performance and faster, unbiased insights for business decisions.
Bulbshare helped Byron build a 1,700-member insight community. The group included burger experts and regular diners. Byron used Bulbshare to collect thousands of reviews, test new menu ideas, and get... feedback on pricing and ads. The feedback shaped Byron’s advertising, menu, and pricing. This improved customer experience and informed business decisions.
Bulbshare helped Greencore, a leading convenience food manufacturer, build a 1000+ member insight community in the UK. Greencore used Bulbshare to connect with food lovers and gather thousands of rea...l-time consumer insights. The platform enabled both managed and self-serve projects, supporting strategy and innovation. Greencore gained quick, cost-effective, and impactful feedback, driving better business decisions with authentic customer voices.
Bulbshare helped Kraft Heinz launch a new premium cat food brand in New Zealand. Kraft Heinz used Bulbshare to recruit 50-100 brand ambassadors for insight and ideation. The platform delivered hundre...ds of responses to validate campaign creative and thousands of demographic data points. Kraft Heinz built an ongoing community of brand ambassadors for future projects. This approach supported product innovation and successful market entry.
Bulbshare helped Magnum build a 48-person community of tastemakers and creatives from London and New York with mixed gender identities. The goal was to co-create campaigns that champion diversity and... inclusion, especially for LGBTQ+ communities. The community produced hundreds of content pieces, insights, and ideas that shaped campaign purpose and execution. UK and US ideation sessions informed how Magnum can support diversity and inclusion in its marketing. Magnum now runs purpose-driven campaigns like ‘Pleasure Knows No Gender’ to connect with diverse audiences.
Bulbshare helped Nestlé Cereals build a global insight community. Tens of thousands of consumers engaged across 15 markets. Millions of data points delivered every year since 2019. Nestlé gained 7 ti...mes more value compared to previous insight solutions. The always-on community supports product innovation and brand positioning.
Bulbshare helped Nestlé build a 700+ member UK plant-based community for product innovation. Nestlé used real-time consumer insights and 100s of video testimonials to guide plant-based dairy developm...ent. The approach delivered results at half the cost and twice the speed of traditional research. Nestlé gained deep feedback on brand perception and product experience. Bulbshare enabled faster, more targeted product development for Nestlé's plant-based division.
Bulbshare gave Premier Foods an always-on insight community of over 1,000 UK consumers. The platform captured 30,000+ real-time responses, shaping Premier Foods’s consumer strategy. Premier Foods lau...nched over 50 projects in a year using managed and self-serve options. The solution helped inject consumer voice into decision-making and improved qualitative research at scale. Premier Foods used Bulbshare for insights, ideation, and product innovation.
Bulbshare helped Prudential Financial build an online insight community of 1,000 high-net-worth individuals in the US. The platform enabled quick-turnaround insight, content, and advocacy from a hard...-to-reach segment. Prudential used Bulbshare for feedback on advertising, brand positioning, and product development. The solution delivered tens of thousands of real-time consumer interactions. Remote virtual workshops provided fast and cost-effective research.
Bulbshare built an online insight community of 1,000 high-net-worth individuals for Prudential Financial. This platform enabled tens of thousands of real-time consumer interactions, making research f...aster and more cost-effective. Prudential used Bulbshare for feedback on advertising, brand positioning, and product development. Remote virtual workshops delivered quick-turnaround insights from a hard-to-reach audience.
Bulbshare helped The Big Exchange test a new online finance product. They used a targeted insight community of millennials to review the sign-up process and digital ads. The team collected thousands ...of youth-focused insights and user-journey recordings. Bulbshare created consumer personas using attitudinal and behavioural data. The Big Exchange used these insights to improve their brand launch and campaign creative.
British Council
- Non Profit Organization Management
Bulbshare helped the British Council connect with European graduates to develop new digital products. They set up innovation labs and tested six educational tech products in six cities. Product betas... moved into the seed development phase. The co-creation strategy became part of the global planning agenda. This drove product innovation across the British Council's portfolio in Europe.
Bulbshare helped Sexwise build a 600-person Gen-Z co-creation community in the UK. The platform enabled over 10,000 pieces of insight and content, shaping Sexwise's brand messaging. Hundreds of video... responses gave real Gen-Z perspectives on sexual health. Sexwise used these insights to improve their website and communication. The result was a brand that connects better with its target audience. Bulbshare delivered actionable feedback for sexual health education.
The Big Issue
- Non Profit Organization Management
Bulbshare helped The Big Issue connect with young people in the UK. They built a community of millennials in journalism and activism. This group shared ideas to shape digital content and social media.... The project led to 90 new ideas and a new editorial strategy. The Big Issue also built an activist network across the UK and Scotland.
Bulbshare helped Voxi by Vodafone build a community of young creatives for their marketing. The goal was to create a new brand that connects with UK youth aged 16-24. Bulbshare recruited 200 young cr...eators and used its platform to engage them in real time. The campaign reached 90% of all UK 16-24 year-olds. It delivered 43 million views and 650 pieces of community-generated content.
Bulbshare helped Voxi by Vodafone reach 90% of UK 16-24 year-olds. The platform built a community of 200 young creatives. These creators made 650 pieces of content. The campaign got 43 million views.... Bulbshare enabled real-time engagement and authentic content for Voxi's marketing. This drove mass awareness and reach for the new SIM-only network.
Bulbshare helped Samsung co-create new mobile audio experiences. Samsung used Bulbshare to build a 10,000-person community in the UK and US. They gathered over 2,000 pieces of feedback on concept tes...ting. The project received more than 7,000 responses in eight weeks. This feedback informed product innovation and new features. Samsung gained real-time consumer insights for product development.
Bulbshare helped Samsung co-create new mobile audio experiences. A community of 10,000 users in the UK and US gave feedback on product concepts. Over 2,000 pieces of feedback were collected for conce...pt testing. The project gathered 7,000 responses in eight weeks. Samsung used these insights to inform product development and innovation.
Apparel & Fashion Case Studies and Customer Success Stories with Bulbshare
Depop
- Apparel & Fashion
Bulbshare helped Depop build an 800-member Gen-Z community in the UK and US. The project gathered over 5,000 pieces of insight and content. Depop used Bulbshare to run co-creation workshops and colle...ct feedback on trust, safety, and authenticity. The insights shaped key brand pillars and guided app improvements. Bulbshare enabled real-time consumer insight and advocacy marketing for Depop.
Bulbshare helped Kontoor Wrangler build a 500-person US shopping community focused on workwear buyers. The platform enabled hundreds of video testimonials, ratings, and reviews to guide product desig...n and development. Kontoor Wrangler gained insights at twice the speed and half the cost of traditional R&D. Real-time consumer feedback improved brand perception and innovation. Bulbshare's solution transformed their research and development process.
Bulbshare helped Change4Life gather citizen-led insights and content to promote healthy lifestyles in the UK. The challenge was to influence families to make better choices for children's snacking ha...bits. Bulbshare recruited a community to create content and increase awareness of Change4Life's digital resources. The project generated over 600 pieces of content and insight each month. Community feedback validated government campaigns and informed social media strategy.
Bulbshare helped Public Health England run the 'Rise Above' campaign for young people. The campaign aimed to build emotional resilience in those aged 11 to 16. Bulbshare enabled co-creation with yout...h, generating 100s of content submissions. The campaign reached over 600,000 people online. They identified and segmented youth influencers to connect with the target audience.
Internet Case Studies and Customer Success Stories with Bulbshare
eBay
- Internet
Bulbshare helped eBay run word-of-mouth campaigns using a network of UK micro-influencers. The goal was to drive conversations about eBay's product verticals and boost platform traffic. Bulbshare bui...lt a community of 100 micro-influencers to create engaging content. The campaign delivered 95% positive sentiment and produced 446 pieces of social content. Ongoing co-creation with the Bulbshare influencer network continues to support eBay's marketing efforts.
Bulbshare helped eBay boost word-of-mouth marketing using a network of 100 UK micro-influencers. These influencers created 446 pieces of social content for eBay. The campaign achieved 95% positive se...ntiment toward eBay marketplace verticals. Ongoing co-creation with Bulbshare's influencer network supported content and advocacy goals. This partnership increased traffic and engagement for eBay's online marketplace.
Hospitality Case Studies and Customer Success Stories with Bulbshare
Greene King
- Hospitality
Bulbshare helped Greene King build a 1,200+ member insight community across the UK. The platform captured over 170,000 real-time responses, shaping Greene King's consumer strategy. Greene King launch...ed more than 70 projects in a year using managed and self-serve tools. Bulbshare enabled faster, more agile business decisions and deeper customer understanding. The solution improved efficiency and embedded customer voices in strategy.
Entertainment Case Studies and Customer Success Stories with Bulbshare
MTV
- Entertainment
Bulbshare helped MTV test its rebrand with youth audiences in the UK, Latin America, and Europe. MTV used Bulbshare to validate its new look and feel with 16-24 year olds. The platform identified key... tastemakers and innovators in the MTV community. MTV now uses an audience-first approach for future brand testing. Bulbshare delivered authentic brand insight and real-time feedback for MTV's global channels.
Media Production Case Studies and Customer Success Stories with Bulbshare
BBC Three
- Media Production
Bulbshare helped BBC Three create digital-first content with young UK creatives. BBC Three wanted to connect with their audience as the channel moved online. Bulbshare built and managed a community o...f top emerging creatives who shared insights and content. This led to a 7% increase in iPlayer views and a 92% engagement rate. BBC Three continues to collaborate with the Bulbshare community.
Bulbshare helped Durex build a global Gen-Z tastemaker community. Durex ran four virtual ideation workshops in the UK, US, China, and Brazil. Hundreds of Gen-Z responses shaped Durex's new brand dire...ction. The insights from the Bulbshare community established Durex's future brand positioning. Durex used Bulbshare for real-time consumer insight and brand advocacy.
Sports Case Studies and Customer Success Stories with Bulbshare
Doncaster Rovers
- Sports
Bulbshare helped Doncaster Rovers build a 500-strong fan community. Fans shared thousands of weekly data points on ticketing, catering, and club strategy. The club used these insights to improve supp...orter engagement and decision-making. Key segments like female and younger fans provided targeted feedback. Fan satisfaction and club success increased through two-way communication. Bulbshare enabled real-time, actionable consumer insight for sports organizations.
