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Ignite UXM
Ignite UXM Advocacy Marketing 4.63 342 reviewer insights

Ignite UXM: Customer Engagement and Insights Gathering

Unified Experience Management Platform

Ignite UXM helps enterprise teams gather consumer insights and accelerate customer engagement. Teams use it to gather consumer insights and accelerate engagement through surveys and feedback tools. They also collaborate on product development by sharing insights and feedback directly with customers.

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Seen most for

Reported results

  • 86% conversion · Nestlé Cereals
  • 78% engagement · Cornetto

Typical customer

Large and very large companies

95% of customer stories; 36% from consumer goods.

What teams use Ignite UXM for

Explore Ignite UXM use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job
How widely used
Use cases
Also used for
Feedback collection and surveys Nestlé CPW, L'Oréal Customer Feedback Management
Common use
Customer feedback programs Asahi Customer Experience Management
Common use
Feedback analysis and measurement L'Oréal Customer Feedback Management
Emerging use
Salsarita’s Fresh Mexican Grill Customer Journey and Experience
Emerging use

Other use cases

Ignite UXM capabilities

Explore Ignite UXM capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses Ignite UXM

IndustriesAggregated usage insights
Consumer Goods: 34%Food & Beverages: 18%Entertainment: 8%Financial Services: 8%Publishing: 4%Other industries: 28%
  • Other industries28%
Company sizeAggregated usage insights
Enterprise: 84%Mid-market: 9%Small business: 7%
  • Enterprise84%
  • Mid-market9%
  • Small business7%

Ignite UXM customer stories

Results reported in published case studies.

Salsarita’s Fresh Mexican Grill

Restaurants · Medium
+33% customer spend

Salsarita’s Fresh Mexican Grill uses SMG to improve guest experience and restaurant operations. They collect feedback from surveys, reviews, and other channels. The team connects feedback...

Salsarita’s Fresh Mexican Grill uses SMG to improve guest experience and restaurant operations. They collect feedback from surveys, reviews, and other channels. The team connects feedback to spot trends and act fast. Franchise teams use insights to train and improve. This approach led to up to 33% higher customer spend.

Nestlé Cereals

Food & Beverages · Very Large
86% conversion

Bulbshare, integrated with Bazaarvoice, helped Nestlé Cereals collect product reviews at half the cost and twice the speed of previous solutions. The solution syndicated reviews to a netw...

Bulbshare, integrated with Bazaarvoice, helped Nestlé Cereals collect product reviews at half the cost and twice the speed of previous solutions. The solution syndicated reviews to a network of 1 million shoppers. Nestlé achieved an 86% conversion rate, with most reviews rated 4 or 5 stars. 90% of the community made peer-to-peer recommendations. This boosted customer engagement and brand advocacy for Nestlé Cereals.

Change4Life

Government Administration · Large

Bulbshare helped Change4Life collect over 600 pieces of content and insight each month. The platform enabled authentic community feedback to validate government campaigns and digital reso...

Bulbshare helped Change4Life collect over 600 pieces of content and insight each month. The platform enabled authentic community feedback to validate government campaigns and digital resources. Hundreds of ideas from citizens shaped social media strategy and campaign development. Change4Life used these insights to promote healthier choices and active lifestyles for families in the UK. The project focused on improving children's snacking habits through citizen collaboration.

The Big Issue

Non Profit Organization Management

Bulbshare helped The Big Issue connect with young people in the UK. They built a community of millennials in journalism and activism. This group shared 90 new ideas for content and strate...

Bulbshare helped The Big Issue connect with young people in the UK. They built a community of millennials in journalism and activism. This group shared 90 new ideas for content and strategy. The project created an editorial and positioning plan. It also set up an activist network across the UK and Scotland. The Big Issue used these insights to shape its digital and youth engagement strategy.

Nesquik

Consumer Goods · Large

Bulbshare helped Nesquik validate campaigns with over 300 consumers in France and Spain. The platform enabled campaign validation at twice the speed of traditional methods. Nesquik used B...

Bulbshare helped Nesquik validate campaigns with over 300 consumers in France and Spain. The platform enabled campaign validation at twice the speed of traditional methods. Nesquik used Bulbshare for creative feedback, user-testing, and ideation on new products. Community insights led to customer-driven brand positioning and faster product development. The process delivered authentic, real-time consumer data for marketing and product innovation.

Greencore

Food & Beverages · Large

Bulbshare helped Greencore build a 1000+ member insight community in the UK. Greencore used Bulbshare to connect with food lovers and gather real-time consumer insights. The platform enab...

Bulbshare helped Greencore build a 1000+ member insight community in the UK. Greencore used Bulbshare to connect with food lovers and gather real-time consumer insights. The platform enabled both managed and self-serve projects, generating thousands of insights to guide strategy and innovation. Greencore gained quick, cost-effective, and dynamic feedback, improving decision-making and product development. The Bulbshare community became a key resource for understanding customer needs and driving business growth.

Ignite UXM activities

From 342 reviewer insights.

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Service Management Group Profile

Company Name

Service Management Group

Company Website

https://smg.com/

HQ Location

London

Employees

11-50

Social

Financials

SERIES A