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SAP Marketing Cloud vs Kizen: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. Kizen is based on a specific set of business needs and context. The comparison uses 7807 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Kizen

SAP Marketing Cloud, Kizen, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Kizen focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Knowledge Management, Competitive Intelligence, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

Software Failure Risk

  • low

logo Kizen

Focus area

Kizen is better than SAP Marketing Cloud for

Software Failure Risk

  • low

About

Marketing Cloud offering customers the freedom to define their journey

Next-Gen Platform To Power The Future of Business

Age

1972

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

80

85

Total Goals
(we found evidences for)

13

11

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



loyalty management

identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management



content management


segmentation and targeting



customer feedback management

measuring customer satisfaction

measuring net promoter score



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification


business development


knowledge management


follower management




social media marketing


conversion management




billing and invoice management



competitive intelligence





referral management



meeting management


sales call management

meeting management


helpdesk management


pipeline management


sales review & feedback



category management



Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve stakeholder relations

  • Improve efficiency

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • website

  • social media

  • text SMS

  • mobile

  • chat

  • display advertisement

  • offline

  • promotions

  • Facebook

  • newsletter

  • Slack

  • mass media

  • mobile app

  • Twitter

  • point of sale

  • mobile ads

  • LinkedIn

  • omnichannel

  • user generated content

  • blogs

  • video

  • on premises

  • Facebook page

  • See 22 more
  • e-mail

  • phone calls

  • website

  • social media

  • text SMS

  • mobile

  • chat

  • display advertisement

  • offline

  • promotions

  • Facebook

  • newsletter

  • Slack

  • mass media

  • mobile app

  • Twitter

  • point of sale

  • mobile ads

  • LinkedIn

  • omnichannel

  • user generated content

  • blogs

  • video

  • on premises

  • Facebook page

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting