QuestionPro Survey and Forsta (formerly Confirmit), An In-Depth Comparison 2026

Comparison Summary

In comparing QuestionPro Survey and Forsta, both excel in customer feedback management but target different niches. QuestionPro Survey offers robust features like analytics and custom reports, preferred by education and non-profit sectors. It's ideal for organizations seeking to enhance customer experience and brand loyalty through comprehensive survey capabilities. On the other hand, Forsta's strengths lie in market research and engaging conversational surveys, attracting enterprises and IT sectors. It aids in improving customer satisfaction and ROI, particularly useful for campaigns and social media management.

QuestionPro Survey: QuestionPro-survey offers free online survey software to create surveys quickly. It features 80+ question types, templates, multiple distribution options, and robust analytics.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Top use cases: QuestionPro Survey vs Forsta (formerly Confirmit)

Use cases tied to QuestionPro Survey and Forsta (formerly Confirmit) from verified data sources. Click any use case for supporting evidences.

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Forsta (formerly Confirmit)
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QuestionPro Survey Forsta (formerly Confirmit)

Top Capabilities: QuestionPro Survey vs Forsta (formerly Confirmit)

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Forsta (formerly Confirmit) only

Deployed Industries: QuestionPro Survey vs Forsta (formerly Confirmit)

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Forsta (formerly Confirmit)
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Deployed Market Segments: QuestionPro Survey vs Forsta (formerly Confirmit)

Share of peer evidence by company size for QuestionPro Survey and Forsta (formerly Confirmit). Each product segments add up to 100%. Click any segment for supporting evidence.

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Forsta (formerly Confirmit) 100%
QuestionPro Survey Forsta (formerly Confirmit)
Key Capabilities Supported QuestionPro Survey excels in feedback surveys, measuring net promoter scores, and market research. Its capabilities align well with users needing detailed customer engagement and business intelligence insights. → Forsta emphasizes market research and collecting feedback. It supports engaging conversational surveys, vital for those focused on campaign and social media management. →
Business Goals QuestionPro Survey helps in measuring customer and employee experience. It aligns with goals of assessing risk and improving brand loyalty. → Forsta targets improving customer satisfaction and acquiring customers. It is beneficial for businesses entering new markets and increasing ROI. →
Core Features QuestionPro Survey provides standout features like analytics and custom reports, alongside security and privacy measures. It suits users requiring integration and ease of data export. → Forsta offers features such as analytics and custom reports. Its integration and data import competences fulfill needs of those valuing compliance and security. →
Vendor Support QuestionPro Survey offers 24/7 chat and email support, accommodating flexible operational needs. This variety supports complexity in user environments. → Forsta provides 24/7 support mainly through email. It's suited for users needing less interactive support but reliable accessibility. →
Segments and Industries QuestionPro Survey is widely used by large enterprises, non-profits, and educational sectors. Its broad applicability supports diverse organizational needs. → Forsta is preferred by enterprises in research, consulting, and IT. It aligns with industry requirements for targeted market analysis. →
Operational Alignment QuestionPro Survey fits into workflows requiring extensive survey capabilities across mediums like websites and email. It's designed for various organizational sizes. → Forsta integrates well into operations involving mobile and social media. It's tailored for enterprises needing adaptive communication strategies. →

QuestionPro Survey and Forsta (formerly Confirmit): Best activities based on customer satisfaction


QuestionPro Survey in Action: Unique Activities

How does QuestionPro Survey facilitate Feedback Survey?
QuestionPro allows users to create surveys with various question types, including drop-down menus, Net Promoter Score (NPS), and multiple choice questions. The platform also offers comprehensive reporting capabilities to track customer satisfaction and provides a simple interface to manage survey creation and distribution. Limitations include recruiting and the inability to create a pool of potential recipients.
"...I can hear the voice of our customers by making surveys and having live results...." Peer review by Tigran G., Product Owner, Internet
What solutions does QuestionPro Survey provide for Customer Engagement Management?
QuestionPro provides tools for tracking respondents and following up with nonrespondents. The platform facilitates convenient report generation in multiple formats. It also enables brands to engage and learn from consumers, influencing resource allocation and sales strategies.
"...a follow-up issue that I was really concerned about and our account rep got back to me with the information I was looking for in less than an hour...." Peer review by Michael F., Director
How can QuestionPro Survey optimize your Collect Reviews & Rating Workflow?
QuestionPro provides tools to gather reviews and ratings. It facilitates the collection of customer feedback through surveys. This helps organizations obtain valuable information regarding customer satisfaction.
"...I'm currently trying to complete an online interactive review process world-wide...as opposed to "paper", which my current company has used in the past...." Peer review by Terri P., Vice President, Global Human Resources
How can QuestionPro Survey optimize your Gather Business Intelligence Workflow?
QuestionPro Survey Gather provides business intelligence through benchmarking and analytics. The platform helps organizations gather insights on employee culture, brand perception, and industry trends. However, the platform's functionality for interactive dashboards and reports is limited.
"...Web Page Using a SWOT Analysis in Business Strategy ..." Strategic Analysis

Forsta (formerly Confirmit) in Action: Unique Activities

How can Forsta (formerly Confirmit) optimize your Market Research Workflow?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...It was used up until about a year ago (a little less), as a tool to help screen people for market research purposes (also as an online survey platform to gather opinions about various topics)...." Peer review by Salah Khoury, Online Project Manager, Focus Pointe Global
What solutions does Forsta (formerly Confirmit) provide for Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Our program allows senior management to have high level KPIs while also providing client-level actionable insights...." Peer review by Harmeen Birk, Founder, Zenkai Consulting
How does Forsta (formerly Confirmit) facilitate Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...You can include a variety of functionalities to enhance response rates, including multimedia clips, numerous novel question types, and a robust range of feedback techniques created to engage your respondents and collect the insights you require...." Peer review from Featured Customers

News

Latest QuestionPro Survey news

Multi-Country Launch in QuestionPro Audience | QuestionPro

QuestionPro has introduced a multi-country launch feature in its Audience platform, enabling users to manage surveys across multiple countries simultaneously. This feature allows for a single setup with independent country-level targeting, cost estimation, and feasibility checks. It streamlines international studies by allowing markets to launch independently, preventing delays from slower markets.

01/09/2026 - source

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source