Certain Overview

Certain Event Management Software enables event marketers to create engaging and scalable experiences across virtual, in-person, and hybrid formats. This platform leverages AI-driven buying signals to transform engagement data into actionable sales opportunities. Users can seamlessly manage diverse event types, tailoring solutions to specific needs. A notable feature is its ability to convert participant interactions into meaningful business results, driving greater revenue. This software is ideal for teams looking to maximize event impact through data-driven insights and strategic engagement.

Use Cases

Customers recommend Event Management, Engaging And Following Up, Account Management, as the business use cases that they have been most satisfied with while using Certain.

Other use cases:

  • Sending & Publishing Communications
  • Lead Qualification: Technographic
  • Advertisement
  • Capturing Intent
  • Campaign Management
  • Channel Marketing
  • Playbook Creation
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Certain.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Build Brand Awareness
  • Grow Market Share
  • Scale Best Practices
See all business priorities See less business priorities

Certain Use-Cases and Business Priorities: Customer Satisfaction Data

Certain works with different mediums / channels such as Offline. User Generated Content. Blogs etc.

Certain's features include Personalization, Capture Information, Templates, etc. and Certain support capabilities include 24/7 Support, Phone Support, AI Powered, etc. also Certain analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Certain believes that engagement is important for event organizers who should focus on deepening relationships and not just on logistics...." Peer review from Featured Customers

Peer review evidence (same sources as the product rating summary)

"...Should you find yourself getting proposals from various Event Registration Systems, you can trust that Certain has most of the boxes checked that some of the bigger players have: Event configuration, room block management, event websites, forms, groups, and more...." Peer review by User
"...Certain s platform enables companies to capture the interaction engagement for thousands of attendees and events by gathering event data and aggregating it...." Live events may remain digital for the long term words of wisdom from Certain s CEO
"...Events deliver ABM success for sales and marketing, putting teams directly in front of customers and prospects with one-of-a-kind experiences, said Kristen Alexander, CMO of Certain...." Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results

Certain, belong to a category of solutions that help Event Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Certain offers an event management software platform to plan, execute, and optimize virtual, hybrid, and in-person events. It helps engage attendees and measure event success efficiently.

Popular Business Setting

for Certain

Top Industries

  • Information Technology and Services
  • Education
  • Computer Software

Popular in

  • Small Business
  • Large Enterprise
  • Enterprise

Certain is popular in Information Technology And Services, Education, and Computer Software and is widely used by Small Business, Large Enterprise, and Enterprise.

Certain Customer wins, Customer success stories, Case studies

How does Certain address your Event Management Challenges?

What Are the key features of Certain for Engaging And Following Up?

What makes Certain ideal for Account Management?

What Are the key features of Certain for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Certain solved their Event Management needs. Cuspera uses 406 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Event Management needs.

Grand Connection - Events Services - Small

USA

Grand Connection unified its event management with Certain's platform. The agency replaced multiple vendors with one solution. Certain automated event workflows and improved attendee engagement. Gran...d Connection scaled its events more easily. The platform helped streamline operations and boost event ROI.

Rockwell Automation - Industrial Automation - Very Large

Milwaukee, USA

Rockwell Automation runs over 200 global events each year in nine languages. They used fragmented, regional tools before. Certain replaced these with one global event management platform. This helped... Rockwell Automation centralize their event operations. The new system improved efficiency and consistency across all events. Now, Rockwell Automation manages conferences worldwide from a single platform.

National Instruments - Manufacturing - Large

Austin, USA

National Instruments hosts thousands of in-person events each year. They used Certain to standardize event execution. This helped them save costs and speed up lead generation. Certain's event platfor...m improved attendee engagement. National Instruments saw better event ROI with automated processes.

National Instruments - Consumer Electronics - Very Large

Certain Platform helped National Instruments cut lead follow-up time by 86%. The company also reduced event support processing time by 88%. National Instruments used Certain to automate event managem...ent and integrate with their marketing tools. This improved efficiency for thousands of in-person events each year. The solution enabled better data capture and made events part of their digital marketing strategy.

Grand Connection - Events Services - Small

Certain’s event management platform helped Grand Connection automate attendee management and session tracking. The company unified event branding and used real-time analytics to improve event perform...ance. Automation reduced manual work and costs, letting Grand Connection manage more events without extra staff. Digital tools replaced printed materials, saving money and improving vendor negotiations. Attendee engagement and satisfaction increased with seamless registration and communication.

Rockwell Automation - Manufacturing - Very Large

Certain Platform helped Rockwell Automation centralize over 200 global events. Before, Rockwell had fragmented data and slow lead follow-up. With Certain, they improved operational efficiency and red...uced event setup time. Lead quality increased, and sales teams now follow up in real time. Automation replaced manual processes, giving Rockwell better data and more productive teams.

lightning

Peers used Certain for event management and engaging and following up

Certain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.82/5

Read Reviews (26)
Custom Reports

4.44/5

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.82/5

Read Reviews (26)
Custom Reports

4.44/5

Read Reviews (40)

Software Failure Risk Guidance

?

for Certain

Overall Risk Meter

Low Medium High

Top Failure Risks for Certain

Certain, Inc. News

Product

Events Create Moments. Signals Turn Them Into Revenue.

Certain emphasizes the importance of capturing buying signals during events to drive revenue, rather than just measuring attendee satisfaction. Their AI-powered platform helps identify and act on these signals in real-time, transforming event management into a growth engine. This approach focuses on intent concentration and immediate action, offering a competitive edge in sales cycles.

Product

From Engagement to Revenue: Activating Event Buying Signals

Certain, Inc. emphasizes the importance of event buying signals in capturing buyer intent and driving revenue. By integrating event data with CRM and marketing tools, companies can refine lead scoring, personalize outreach, and enable sales teams with detailed insights. Certain's platform helps uncover these signals, allowing businesses to prioritize accounts and accelerate deals.

Certain, Inc. Profile

Company Name

Certain, Inc.

Company Website

https://www.certain.com/

Year Founded

1994

HQ Location

75 Hawthorne Street, Suite 550,San Francisco, CA 94105

Employees

51-100

Social

Financials

PRIVATE