The self-service online registration mechanism is built into event-specific websites or integrated into existing websites. Typically it supports multi-track and multi-session registration processes. Using the self-service process, attendees will be able to book, modify, cancel or get a refund for the registration. Configurable registration approval workflows are built into the system. More advanced event management platform software like Cvent has a built-in content library that includes policies, floor plans, maps, brochures, etc.
Custom Event Websites and Event Apps
Many of the event management platform software provides support to create an event-specific website that greatly helps in event branding and visibility. There are templates available to quickly launch such websites which act as one-stop-shop for all event-related information, registration, payment, etc. One can also create an event-specific mobile app, which will be greatly useful during the event to get dynamic information about ongoing sessions, venues and also participate in all live interactive sessions. This greatly improves engagement and experience. Similarly, there could be apps for organizers as well who can use this to track, monitor and promote events.
Ticketing and Payment
Event Management software eases the process of handling event fees by providing online mechanisms to collect fees and automate refunds in a secure and reliable manner. Usually, they provide support for multiple modes of collection and multi-currency and provide integration to payment gateways. Some of them provide integration capability to specialized ticketing software as well.
Event-related email marketing is built into event management platform software - which helps to handle all promotional activities around events. Using custom and branded templates, one can reach out to the target audience through emails, track email interaction and also improve engagement through personalized emails.
Social Media Campaigns
Given the popularity and dynamic nature of social media usage, it is a trend for event management software to support the creation, publish and management of social media campaigns related to the event. This extends the reach and helps in finding the right audience.
Event management involves both online and offline activities and also connects with multiple and disparate processes that can cross organization boundaries. Hence it is important to provide integration hooks to several other applications that deal with customer/audience data, accounts, payments, vendor management, etc. It is likely that there might be a need to use specialized point solutions for specific processes like venue management, ticketing, etc, in such cases the core platform software needs to integrate with those applications.
Event Management software comes with built-in analytics to provide insight into various activities associated with the event. Events generate a lot of data related to audience registration, attendance, type of audience attending like influencers, experts, celebrities, etc, meeting and sessions tracking, traffic, exhibitor session traffic, most trending sessions, etc. Analytics based on such data provide valuable insight to organizers and exhibitors to take action/respond in real-time. There is other revenue/expense related analytics that can be generated out of payment and ticketing data that helps organizers to plan their logistics. Providing a holistic solution to capture, process and analyze event data not only helps in organizing the event successfully but also helps in future planning. Audience related analytics helps in knowing various trends around audience interests, where they spent the most time, who they connected with and what they are likely to buy.
Event analytics around audience management help in generating qualified leads that can be used by marketers. Such leads are generated out of registration and session attendance data. Exhibitors can also get automated lead generation through the audience who attended their sessions.
Some advanced event management platform software provides additional capabilities like venue management, speaker management, event-related content management, exhibitor management, and sponsor management. These include specialized features to manage specific workflows, automate activities, calendar management, schedule and appointment management etc.