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Oracle Eloqua vs WebEngage: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oracle Eloqua vs. WebEngage is based on a specific set of business needs and context. The comparison uses 15898 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oracle Eloqua and WebEngage

Oracle Eloqua, WebEngage, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.

WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

"Oracle Eloqua has helped us build up our customer data, know who we’re marketing to, and utilize that data as much as possible to provide value for our company and for our customers. It has really set us up for the future. " - Chad Ming

"From flawless integration and priority support to targeted cross-channel campaigns, WebEngage aided us in taking our lifecycle marketing campaigns to the next level. " - Neeraj Sanghani

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oracle Eloqua

Focus area

Oracle Eloqua is better than WebEngage for

Software Failure Risk

  • medium

logo WebEngage

Focus area

WebEngage is better than Oracle Eloqua for

Software Failure Risk

  • medium

About

Oracle | Integrated Cloud Applications and Platform Services

Marketing Automation tool to craft contextual and personalized campaigns

Age

1977

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

113

111

Total Goals
(we found evidences for)

18

19

Top Processes

Evidences indicate better relative satisfaction


campaign monitoring


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications



generation of new leads


social media management

social media analytics

monitoring social media

engaging on social media

managing social media account

scheduling post to social media



workflow management


contact list management

creating contact list


account management



content publishing

searching for content


helpdesk management



training & onboarding




segmentation and targeting




trade show marketing




identify target customers

customise loyalty program

create engagement based loyalty




personalized marketing


sales document management

proposal & quote management

contract management


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


products & pricelist management


international marketing


database marketing



conversion management


lifetime value management


competitive intelligence




knowledge management


influencer marketing


social media marketing


revenue cycle management


community marketing


subscription management


performance management


relationship management




opportunity management


outbound marketing








channel management


distribution management


community building


touchpoint management


courses & assessment


customer feedback management

measuring customer satisfaction

measuring net promoter score


business development




discount management


promotion management


customer case management


rating and review management


referral management



sales incentive management




category management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Build brand awareness

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • See 15 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more
  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting