Gupshup: Product updates, Customer stories, and Insights | 2026 Cuspera

Gupshup Conversation Cloud and Gen AI bot helped CARS24 cut agent costs by 60%. The AI-powered WhatsApp chatbot automated car discovery and test drive bookings. It handled 80% of customer inquiries, ...a 50% improvement over the previous vendor. CARS24 achieved an industry-leading 8% conversion rate. Human agents now focus on complex needs, boosting efficiency in automotive customer engagement.
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Gupshup's digital shopping assistant helped a swiss luxury fashion brand boost its conversion rates. The assistant provided a seamless omnichannel shopping experience across Webshop, Facebook, WhatsA...pp, and in-store. 8.5% of conversations led to order placements, compared to a 0.57% website conversion rate. One out of three conversations resulted in users creating a size profile, enabling better personalization and new campaigns. The brand gained actionable consumer insights and improved customer support with AI-powered automation.
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Sharaf DG, a leading electronics retailer in the Middle East, faced declining engagement on traditional channels. They partnered with Gupshup to use WhatsApp for better customer engagement. The solut...ion included Click to WhatsApp ads and personalized campaigns. This approach reduced cost per lead by 34% and improved lead qualification by 43%. The innovative ad experience increased return on ad spending by over 4X.
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MTV & MTV Beats wanted to boost viewer engagement and retention. They partnered with Gupshup to create interactive contests using WhatsApp. Viewers could scan QR codes on TV to join contests, reducin...g login time. This led to 1,867,403 messages from 47.3K users, with 37.5K unique users. 26% of users engaged multiple times, exchanging 99 messages each on average.
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Tonik Bank, a digital-only neobank in the Philippines, faced challenges in scaling operations due to a rapidly growing customer base. They partnered with Gupshup to integrate Generative AI into their... customer service chatbot. This solution automated 75% of customer queries, improving service efficiency. The bank expects to save USD 20 million in operational costs over three years and increased customer care productivity by 4.3 times.
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Arha Media, a regional OTT platform, faced challenges in engaging their audience and increasing conversions. They partnered with Gupshup for WhatsApp marketing to send personalized messages and facil...itate easy chat payments. This integration led to a 10% increase in repeat subscriptions and a 5% conversion rate for payment messages. The platform now sends 3-4 million messages monthly, with a 38% read rate, enhancing user interaction and engagement.
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