Real-World Case Studies and Customer Success Stories with Gupshup

Sharaf DG, a leading electronics retailer in the Middle East, faced declining engagement on traditional channels. They partnered with Gupshup to use WhatsApp for better customer engagement. The solut...ion included Click to WhatsApp ads and personalized campaigns. This approach reduced cost per lead by 34% and improved lead qualification by 43%. The innovative ad experience increased return on ad spending by over 4X.
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Nivea wanted to attract new customers with personalized skincare consultations. They used WhatsApp as a key channel in Mexico. Nivea partnered with Gupshup to create the Skincare Routine Advisor. Thi...s tool helped customers find the right skincare routine. It also allowed them to add products to their cart and purchase directly from WhatsApp. The campaign resulted in an 8.4-point lift in brand recall and 34,000+ qualified potential customers.
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6thStreet faced declining engagement on traditional channels like email and app push. They partnered with Gupshup to use WhatsApp for segmented marketing and interactive campaigns. This approach led ...to a 5-8X increase in ROAS and a 5X increase in abandoned cart conversions. WhatsApp became the primary engagement channel, boosting customer loyalty with an 8% increase in the 'Champions' segment.
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A leading fashion eCommerce site in India used Gupshup's Conversation Cloud to improve customer support. They implemented chatbots to handle routine queries, reducing reliance on email and calls. Thi...s led to a 10% reduction in support costs and a 40-45% deflection to self-serve. The company also saw a 100% year-over-year growth in their customer base and added 75 million new app users in 2023.
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Gupshup Conversation Cloud helped Reserva, a top Brazilian fashion retailer, boost marketing ROI by 7X. The brand used targeted WhatsApp marketing to drive online sales and saw a 4X increase in custo...mer engagement. Campaigns achieved a 40% click-through rate and 81.8% higher open rates compared to email. Automated abandoned cart alerts delivered up to 46X ROI. Reserva also improved new customer acquisition with click-to-WhatsApp ads, generating over 2,000 leads in one month.
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Gupshup's WhatsApp Business Platform helped Housing.com boost conversions by 1.8X and simplify property listings. The real estate platform faced low engagement with traditional channels like email an...d SMS. By using Gupshup, Housing.com sent personalized property recommendations and enabled direct buyer-seller connections on WhatsApp. Monthly WhatsApp conversations hit 2.5 million with a 54% open rate. Feedback collection rates reached 60%, and overall user experience improved for both buyers and sellers.
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NoBroker.com used Gupshup’s Conversation Cloud and Click-to-WhatsApp ads to boost property re-listings and user engagement. They launched targeted ads on social media, driving users to WhatsApp for p...ersonalized conversations. An AI-powered property recommender sent relevant listings to users. This approach led to a 4x increase in clickthrough rate, a 50% drop in cost per listing, and a 30% rise in customer reach on WhatsApp.
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Treebo Club used Gupshup Conversation Cloud to improve customer service and staff training. They reduced call volumes by 60% using WhatsApp virtual assistants, which also cut human agent costs by 66%.... The platform helped recapture 50% of abandoned bookings. Treebo also used WhatsApp for staff training, with 93% of staff engaging in assessments. This improved customer support and internal training.
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MTV & MTV Beats wanted to boost viewer engagement and retention. They partnered with Gupshup to create interactive contests using WhatsApp. Viewers could scan QR codes on TV to join contests, reducin...g login time. This led to 1,867,403 messages from 47.3K users, with 37.5K unique users. 26% of users engaged multiple times, exchanging 99 messages each on average.
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AECC Global faced challenges with low email engagement and inefficient communication across countries. They switched to Gupshup's WhatsApp integration, which improved their communication strategy. Th...is change led to a 600% increase in engagement and boosted open rates from 10% to 70%. Gupshup helped AECC onboard local WhatsApp numbers in eight countries within 30-45 days, expanding their global reach and improving lead conversion rates.
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Gupshup's digital shopping assistant helped a swiss luxury fashion brand boost its conversion rates. The assistant provided a seamless omnichannel shopping experience across Webshop, Facebook, WhatsA...pp, and in-store. 8.5% of conversations led to order placements, compared to a 0.57% website conversion rate. One out of three conversations resulted in users creating a size profile, enabling better personalization and new campaigns. The brand gained actionable consumer insights and improved customer support with AI-powered automation.
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Tonik Bank, a digital-only neobank in the Philippines, faced challenges in scaling operations due to a rapidly growing customer base. They partnered with Gupshup to integrate Generative AI into their... customer service chatbot. This solution automated 75% of customer queries, improving service efficiency. The bank expects to save USD 20 million in operational costs over three years and increased customer care productivity by 4.3 times.
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Arha Media, a regional OTT platform, faced challenges in engaging their audience and increasing conversions. They partnered with Gupshup for WhatsApp marketing to send personalized messages and facil...itate easy chat payments. This integration led to a 10% increase in repeat subscriptions and a 5% conversion rate for payment messages. The platform now sends 3-4 million messages monthly, with a 38% read rate, enhancing user interaction and engagement.
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