Real-World Case Studies and Customer Success Stories with Gupshup

Gupshup’s WhatsApp business solution helped Tata CLiQ boost customer engagement. Email open rates were just 10%, but WhatsApp achieved a... 57% clickthrough rate. Customers from WhatsApp were 1.7 times more likely to buy. Tata CLiQ saw $500,000 in sales in one month from WhatsApp campaigns. The ROI was 10 times higher than with email, push, or SMS.
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Sharaf DG used Gupshup’s Conversational Cloud to boost ad efficiency. They switched from email and SMS to WhatsApp for customer... engagement. This move cut their cost per lead by 34% and improved lead qualification by 43%. The campaign delivered a 4X return on ad spend. Sharaf DG also reduced paper use by digitizing invoices and vouchers. The WhatsApp solution increased delivery and read rates, driving more store visits and supporting sustainability goals.
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Homecentre used Gupshup to run segmented WhatsApp campaigns. They reached all customer segments, including those unreachable by push notifications. WhatsApp... enabled direct tracking from message to transaction. Campaigns achieved over 20x return on ad spend, with read rates of 55–60%. WhatsApp outperformed other paid channels and became Homecentre’s top channel for re-engagement.
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Gupshup Advertise helped Carl ZEISS boost customer acquisition by linking offline and online channels. ZEISS used conversational Click to WhatsApp... Ads to engage prospects from Facebook and Instagram. The campaign achieved a 60% click-through rate and 25% journey completion. ZEISS saw a 70% lower cost per acquisition and 96% of leads were retargeted to visit stores. The solution improved lead quality, conversions, and customer engagement.
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Azadea Group used Gupshup to unify WhatsApp marketing across 25+ brands. They integrated marketing and support for a single customer... view. WhatsApp campaigns saw a 40% higher click-through rate and 30% higher read rates than SMS. ROI improved by 8–15 times across brands. The solution enabled advanced campaign types, analytics, and brand-level personalization. Azadea now runs multi-brand campaigns at scale with measurable results.
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Gupshup Conversation Cloud helped Azadea unify customer support for over 25 brands on WhatsApp. Azadea managed 35,000+ support cases in... four months and saw a 58% improvement in bot resolution rates. The solution enabled seamless agent handoffs, brand identification, and centralized visibility. Top brands achieved 72–80% first contact resolution. Azadea improved team efficiency and delivered consistent customer experiences across all brands.
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Gupshup Conversation Cloud helped Reserva, a top Brazilian fashion retailer, boost marketing ROI by 7X. The brand used targeted WhatsApp... marketing to drive online sales and saw a 4X increase in customer engagement. Campaigns achieved a 40% click-through rate and 81.8% higher open rates compared to email. Automated abandoned cart alerts delivered up to 46X ROI. Reserva also improved new customer acquisition with click-to-WhatsApp ads, generating over 2,000 leads in one month.
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Gupshup Conversation Cloud helped Sharaf DG achieve a 4X return on ad spend. The retailer switched from email and SMS... to WhatsApp for customer engagement. This move cut cost per lead by 34% and improved lead qualification by 43%. Sharaf DG used click-to-chat ads, automated retargeting, and digital vouchers. The WhatsApp solution also supported their sustainability goals by reducing paper use.
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Gupshup Conversation Cloud helped a top Indian fashion eCommerce site cut support costs by 10%. The company automated routine customer... queries with chatbots, reducing call and email volumes. Self-serve queries rose to 45%, and email support dropped from 27% to 5% of total queries. Customer satisfaction scores improved from 50% to 90% after chatbot adoption. The solution also boosted agent productivity with CRM-integrated chat.
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NoBroker used Gupshup’s WhatsApp Business API to improve its property listing process. Property owners could now upload photos and complete... listings much faster. The average listing time dropped from 3 days to just 6 minutes. NoBroker saw a 2.8x increase in property sales and rentals. The company achieved a 20X annualized ROI and reduced operational costs.
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NoBroker. com used Gupshup’s Conversation Cloud to boost real estate engagement. They launched Click-to-WhatsApp ads and an AI-powered bot for...property recommendations. This led to a 4X increase in click-through rates and a 50% drop in cost per activation. Incremental reach grew by 30%. Listing time dropped from 3 days to 6 minutes. The solution helped NoBroker connect with premium users and improve customer retention.
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Housing. com used Gupshup's WhatsApp solution to boost property discovery and simplify listings. The platform saw a 1.8X increase in...lead coverage and an 8X growth in conversions. Open rates for WhatsApp reached 54%, far higher than email. A feedback bot improved trust, achieving a 60% feedback collection ratio. Monthly listing uploads from dropped-off users grew 5X after launching the Seller Listing Bot.
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NoBroker. com used Gupshup’s Conversation Cloud to boost real estate marketing. They launched Click-to-WhatsApp ads and AI-powered property recommendations. This...led to a 4X increase in click-through rates and a 50% drop in cost per activation. The platform also saw a 30% rise in incremental reach. Listing time dropped from 3 days to 6 minutes. Personalized WhatsApp conversations improved customer engagement and satisfaction.
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Housing. com used Gupshup's WhatsApp solution to boost property discovery and simplify listings. The platform saw a 1.8X increase in...lead coverage and an 8X growth in conversions. Open rates for WhatsApp messages reached 54%, far higher than email. A feedback bot improved buyer trust, achieving a 60% feedback collection ratio. Monthly listing uploads from dropped-off users grew 5X with the Seller Listing Bot.
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NoBroker. com used Gupshup’s Conversation Cloud and Click-to-WhatsApp ads to boost property re-listings and user engagement. They launched targeted ads...on social media, driving users to WhatsApp for personalized conversations. An AI-powered property recommender sent relevant listings to users. This approach led to a 4x increase in clickthrough rate, a 50% drop in cost per listing, and a 30% rise in customer reach on WhatsApp.
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Gupshup's WhatsApp Business Platform helped Housing. com boost conversions by 1.8X and simplify property listings. The real estate platform faced...low engagement with traditional channels like email and SMS. By using Gupshup, Housing.com sent personalized property recommendations and enabled direct buyer-seller connections on WhatsApp. Monthly WhatsApp conversations hit 2.5 million with a 54% open rate. Feedback collection rates reached 60%, and overall user experience improved for both buyers and sellers.
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Tonik Bank used Gupshup’s generative AI chatbot to automate customer support. The bank saw 75% of customer queries resolved automatically... with 95% accuracy. Customer care productivity increased by 4.3 times. 90% of queries are now handled in-app, letting staff focus on complex issues. Tonik expects to save $20 million in operational costs over three years.
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Standard Chartered used Gupshup’s conversational AI to launch the ‘Straight 2Bank’ digital assistant. The assistant supports 200+ user stories in... 4+ languages and is available 24/7. It reduced call and email volumes for routine support, cutting operational costs. Customer satisfaction scores improved due to faster, more accurate query resolution. The solution freed up staff to handle complex issues and improved the corporate banking experience.
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IndusInd Bank used Gupshup and Amazon Alexa to launch IndusAssist, a voice and chat-enabled virtual assistant. Customers can check balances,... transfer funds, and pay loans using simple voice commands. The bank saw a 10X increase in ROI over email, push, and SMS. $500K in sales came from WhatsApp in one month. The WhatsApp channel achieved a 57% clickthrough rate. IndusAssist won the Finacle Client Innovation Award for its impact.
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Gupshup’s conversational AI solution, Aha! , helped Axis Bank handle over 20 million customer queries with 97% accuracy. The bank...saw 40X user growth and a 50X surge in transaction volumes after launching the AI-powered chatbot. Aha! automated routine banking tasks like fund transfers and bill payments, reducing operational costs and freeing up staff for complex issues. The omnichannel chatbot improved customer satisfaction and security with advanced fraud detection. Axis Bank’s digital transformation was recognized with the DX Leader Award at the 2018 IDC Digital Transformation Awards.
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Gupshup’s generative AI chatbot helped Tonik Bank automate 75% of customer queries with 95% accuracy. The bank saw a 4.3x... boost in customer care productivity. 90% of queries are now handled in-app, letting staff focus on complex issues. Tonik expects to save $20 million in operational costs over three years. The AI solution adapts to new products without constant retraining, supporting Tonik’s rapid growth.
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Reserva used Gupshup Conversation Cloud to boost online sales with targeted WhatsApp marketing. The brand achieved a 7X ROI and... a 4X increase in customer engagement. WhatsApp campaigns delivered an 81.8% higher open rate than email. Automated triggers and cohort-based messaging improved conversions and cross-sell opportunities. In-store staff also sent personalized offers, and a Gen AI sales assistant enhanced upselling.
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6thStreet used Gupshup Conversation Cloud to reach 97% of its customers on WhatsApp. The company faced declining results from email,... SMS, and push notifications. With Gupshup, they launched targeted, segment-based campaigns using RFM analysis. Automated triggers and personalized recommendations improved engagement. Results included an 8X ROAS, 5X increase in abandoned cart conversions, and an 8% boost in customer recency score.
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Reserva used Gupshup Conversation Cloud to boost online sales and customer engagement. Targeted WhatsApp marketing drove a 7X ROI and... a 4X lift in engagement. Open rates increased by 81.8% compared to email. Automated WhatsApp messages improved order updates and customer experience. The brand also used a Gen AI-powered sales assistant for personalized recommendations.
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Gupshup's digital shopping assistant helped a Swiss luxury fashion brand boost its order conversion rate to 8. 5%. The assistant...guided shoppers to the right products and provided 24/7 support across web, Facebook, WhatsApp, and in-store channels. One in three conversations led to users creating a size profile, enabling better personalization and targeted campaigns. Gupshup's AI-powered chatbot handled repetitive queries, freeing up agents for complex issues. Automated insights from conversations revealed new business opportunities and improved customer experience.
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6thStreet used Gupshup Conversation Cloud to reach 97% of its customers on WhatsApp. The company faced declining results from email... and SMS, so it needed a new way to connect. Gupshup enabled segment-based campaigns and automated triggers for cart abandonment and product recommendations. 6thStreet saw an 8X return on ad spend, a 5X increase in abandoned cart conversions, and an 8% boost in customer recency. WhatsApp became their top channel for customer engagement and sales.
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MTV & MTV Beats used Gupshup Conversation Cloud to boost viewer engagement. They launched gamified contests using WhatsApp and QR... codes during TV shows. This made it easy for viewers to join and interact in real time. 37,500 unique users engaged in six months, sending an average of 99 messages each. 26% of users returned to participate in multiple contests, showing strong retention.
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Gupshup Conversation Cloud helped Arha Media boost repeat subscriptions by 10%. The OTT platform used WhatsApp marketing with automated workflows... and in-chat payments. Personalized messages and CRM integration improved user engagement and campaign tracking. Arha Media achieved a 5% conversion rate on payment messages and sends up to 4 million messages monthly. Nearly 10,000 users made payments directly through WhatsApp.
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Gupshup Conversation Cloud helped Arha Media boost repeat subscriptions by 10%. The OTT platform used WhatsApp marketing with automated workflows... and in-chat payments. Personalized messages and CRM integration improved user engagement and campaign tracking. Arha Media now sends 3-4 million messages monthly, achieving a 5% conversion rate on payment messages. Nearly 10,000 users completed payments through WhatsApp, making the subscription process easier.
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MTV & MTV Beats used Gupshup Conversation Cloud to boost viewer engagement. They added QR codes to TV shows, letting... viewers join contests on WhatsApp. This made it easy for people to take part and cut login time in half. Over 37,500 unique users engaged in six months, sending 1.87 million messages. 26% of users joined more than one contest, showing strong retention.
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Gupshup Conversation Cloud helped Treebo Club cut call volumes by 60% using WhatsApp-based self-serve support. The platform enabled targeted marketing... campaigns, recapturing 50% of abandoned bookings. Treebo also used Gupshup to train 4,000+ staff, achieving a 93% monthly assessment completion rate. The solution unified marketing, support, and training, reducing costs and improving guest experience. Staff engagement and customer retention both increased with conversational automation.
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Gupshup helped OYO automate over 700 hours of customer conversations each month. Within two months, 70% of customer questions were... answered by a digital assistant. OYO used Gupshup’s omnichannel messaging to reach customers in 80 countries. The platform unified marketing, support, and feedback collection. OYO improved customer satisfaction and expanded into new markets with real-time analytics and faster grievance resolution.
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Gupshup Conversation Cloud helped Treebo Club cut call volumes by 60% using WhatsApp-based self-serve support. The platform enabled targeted marketing... campaigns, recapturing 50% of abandoned bookings. Treebo also used Gupshup for staff training, achieving a 93% monthly assessment completion rate among 4,000+ employees. The solution unified marketing, support, and training, reducing costs and improving guest experience. AI-powered virtual assistants streamlined guest requests and support interactions.
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Gupshup helped Khan Academy use WhatsApp to support students, teachers, and parents. The solution automated over 700 hours of conversations... each month. Within two months, 70% of questions were answered by a digital assistant. The WhatsApp integration made onboarding easier and improved user experience. Teachers and students connected better through the platform. Khan Academy reached more users and streamlined communication.
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Gupshup helped AECC Global boost student engagement by 600% using WhatsApp integration. Open rates jumped from 10% with email to... 60-70% on WhatsApp. AECC Global reached 500,000 students monthly and improved lead conversion from 15% to 65%. The solution automated lead qualification and integrated with Zoho CRM. AECC expanded communication across eight countries in just 30-45 days.
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Gupshup helped AECC Global boost student engagement by integrating WhatsApp into their communication. AECC saw open rates jump from 10%... with email to 60-70% on WhatsApp. The solution enabled AECC to reach 500,000 students monthly and connect with 65% of leads, up from 15%. Local WhatsApp numbers were set up in eight countries in just 30-45 days. Automation and CRM integration reduced manual work and improved lead conversion rates.
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Nivea used Gupshup to launch a WhatsApp Skincare Routine Agent in Mexico. The AI agent gave users personalized skincare consultations... and product recommendations. Customers could buy products directly in WhatsApp, making shopping easy. The campaign led to an 8.4-point lift in brand recall and an 86% messaging completion rate. Over 34,000 qualified potential customers were acquired. Nivea set a new standard for personalized skincare engagement in a competitive market.
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Gupshup Voice AI helped Dot & Key automate over 650 daily customer calls. The AI agent resolved 80% of queries... without human help. Call handling time dropped by 50%. Support costs went down by 3.78%. Dot & Key's small team now delivers faster, more personal support. Customers get instant answers in their own language, boosting satisfaction.
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Nivea used Gupshup to launch a WhatsApp Skincare Routine Agent in Mexico. The AI agent gave users personalized skincare consultations... and product recommendations. Customers could buy products directly in WhatsApp after the chat. The campaign led to an 8.4-point lift in brand recall and an 86% messaging completion rate. Over 34,000 qualified potential customers were acquired through this conversational marketing approach.
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Gupshup has partnered with Treebo Hospitality Ventures to deploy Meta Business Agent on WhatsApp, enabling hotel discovery and booking through AI-powered conversations. This deployment allows... customers to search for hotels, compare options, and receive personalized recommendations, enhancing customer engagement and operational efficiency in the hospitality sector.
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Gupshup has implemented the world's first enterprise deployment of Meta Business Agent with Treebo Hospitality Ventures, enhancing enterprise communication. The deployment allows... users to interact with AI agents for tasks like hotel searches and bookings, leveraging Gupshup's multi-channel messaging infrastructure. This marks a significant step in AI-powered customer interaction, providing personalized and contextual experiences.
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Gupshup has deployed Meta Business Agent on WhatsApp for Treebo Hotels, enabling customers to search and book hotels through AI-driven conversations. Treebo integrated its... hotel catalogue and APIs, enhancing customer engagement via WhatsApp. Early results show high user interaction with the platform, highlighting the growing role of conversational AI in customer service.
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