A platform for developers to build bots for SMS, Twitter, Slack, WeChat, Teamchat and others with a unified API
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Real Estate Case Studies and Customer Success Stories with Gupshup
NoBroker.com
- Real Estate
- Large
Bangalore, India
NoBroker. com used Gupshup’s Conversation Cloud to boost real estate marketing. They launched Click-to-WhatsApp ads and AI-powered property recommendations. This...led to a 4X increase in click-through rates and a 50% drop in cost per activation. The platform also saw a 30% rise in incremental reach. Listing time dropped from 3 days to 6 minutes. Personalized WhatsApp conversations improved customer engagement and satisfaction.
Housing. com used Gupshup's WhatsApp solution to boost property discovery and simplify listings. The platform saw a 1.8X increase in...lead coverage and an 8X growth in conversions. Open rates for WhatsApp messages reached 54%, far higher than email. A feedback bot improved buyer trust, achieving a 60% feedback collection ratio. Monthly listing uploads from dropped-off users grew 5X with the Seller Listing Bot.
Gupshup's WhatsApp Business Platform helped Housing. com boost conversions by 1.8X and simplify property listings. The real estate platform faced...low engagement with traditional channels like email and SMS. By using Gupshup, Housing.com sent personalized property recommendations and enabled direct buyer-seller connections on WhatsApp. Monthly WhatsApp conversations hit 2.5 million with a 54% open rate. Feedback collection rates reached 60%, and overall user experience improved for both buyers and sellers.
NoBroker. com used Gupshup’s Conversation Cloud and Click-to-WhatsApp ads to boost property re-listings and user engagement. They launched targeted ads...on social media, driving users to WhatsApp for personalized conversations. An AI-powered property recommender sent relevant listings to users. This approach led to a 4x increase in clickthrough rate, a 50% drop in cost per listing, and a 30% rise in customer reach on WhatsApp.
Retail Case Studies and Customer Success Stories with Gupshup
Reserva
- Retail
Gupshup Conversation Cloud helped Reserva, a top Brazilian fashion retailer, boost marketing ROI by 7X. The brand used targeted WhatsApp... marketing to drive online sales and saw a 4X increase in customer engagement. Campaigns achieved a 40% click-through rate and 81.8% higher open rates compared to email. Automated abandoned cart alerts delivered up to 46X ROI. Reserva also improved new customer acquisition with click-to-WhatsApp ads, generating over 2,000 leads in one month.
A leading fashion eCommerce site in India
- Retail
- Very Large
India
Gupshup Conversation Cloud helped a top Indian fashion eCommerce site cut support costs by 10%. The company automated routine customer... queries with chatbots, reducing call and email volumes. Self-serve queries rose to 45%, and email support dropped from 27% to 5% of total queries. Customer satisfaction scores improved from 50% to 90% after chatbot adoption. The solution also boosted agent productivity with CRM-integrated chat.
Gupshup Conversation Cloud helped Sharaf DG achieve a 4X return on ad spend. The retailer switched from email and SMS... to WhatsApp for customer engagement. This move cut cost per lead by 34% and improved lead qualification by 43%. Sharaf DG used click-to-chat ads, automated retargeting, and digital vouchers. The WhatsApp solution also supported their sustainability goals by reducing paper use.
Apparel & Fashion Case Studies and Customer Success Stories with Gupshup
Reserva
- Apparel & Fashion
- Large
Rio de Janeiro, Brazil
Reserva used Gupshup Conversation Cloud to boost online sales and customer engagement. Targeted WhatsApp marketing drove a 7X ROI and... a 4X lift in engagement. Open rates increased by 81.8% compared to email. Automated WhatsApp messages improved order updates and customer experience. The brand also used a Gen AI-powered sales assistant for personalized recommendations.
Swiss luxury fashion brand
- Apparel & Fashion
- Large
Switzerland
Gupshup's digital shopping assistant helped a Swiss luxury fashion brand boost its order conversion rate to 8. 5%. The assistant...guided shoppers to the right products and provided 24/7 support across web, Facebook, WhatsApp, and in-store channels. One in three conversations led to users creating a size profile, enabling better personalization and targeted campaigns. Gupshup's AI-powered chatbot handled repetitive queries, freeing up agents for complex issues. Automated insights from conversations revealed new business opportunities and improved customer experience.
6thStreet used Gupshup Conversation Cloud to reach 97% of its customers on WhatsApp. The company faced declining results from email... and SMS, so it needed a new way to connect. Gupshup enabled segment-based campaigns and automated triggers for cart abandonment and product recommendations. 6thStreet saw an 8X return on ad spend, a 5X increase in abandoned cart conversions, and an 8% boost in customer recency. WhatsApp became their top channel for customer engagement and sales.
Entertainment Case Studies and Customer Success Stories with Gupshup
Arha Media
- Entertainment
- Medium
Hyderabad, India
Gupshup Conversation Cloud helped Arha Media boost repeat subscriptions by 10%. The OTT platform used WhatsApp marketing with automated workflows... and in-chat payments. Personalized messages and CRM integration improved user engagement and campaign tracking. Arha Media now sends 3-4 million messages monthly, achieving a 5% conversion rate on payment messages. Nearly 10,000 users completed payments through WhatsApp, making the subscription process easier.
MTV & MTV Beats used Gupshup Conversation Cloud to boost viewer engagement. They added QR codes to TV shows, letting... viewers join contests on WhatsApp. This made it easy for people to take part and cut login time in half. Over 37,500 unique users engaged in six months, sending 1.87 million messages. 26% of users joined more than one contest, showing strong retention.
Hospitality Case Studies and Customer Success Stories with Gupshup
Treebo Hospitality Ventures
- Hospitality
- Large
Bangalore, India
Gupshup Conversation Cloud helped Treebo Club cut call volumes by 60% using WhatsApp-based self-serve support. The platform enabled targeted marketing... campaigns, recapturing 50% of abandoned bookings. Treebo also used Gupshup for staff training, achieving a 93% monthly assessment completion rate among 4,000+ employees. The solution unified marketing, support, and training, reducing costs and improving guest experience. AI-powered virtual assistants streamlined guest requests and support interactions.
Education Case Studies and Customer Success Stories with Gupshup
AECC Global
- Education
- Medium
Melbourne, Australia
Gupshup helped AECC Global boost student engagement by integrating WhatsApp into their communication. AECC saw open rates jump from 10%... with email to 60-70% on WhatsApp. The solution enabled AECC to reach 500,000 students monthly and connect with 65% of leads, up from 15%. Local WhatsApp numbers were set up in eight countries in just 30-45 days. Automation and CRM integration reduced manual work and improved lead conversion rates.
Banking Case Studies and Customer Success Stories with Gupshup
Tonik Bank
- Banking
- Medium
Philippines
Gupshup’s generative AI chatbot helped Tonik Bank automate 75% of customer queries with 95% accuracy. The bank saw a 4.3x... boost in customer care productivity. 90% of queries are now handled in-app, letting staff focus on complex issues. Tonik expects to save $20 million in operational costs over three years. The AI solution adapts to new products without constant retraining, supporting Tonik’s rapid growth.
Consumer Goods Case Studies and Customer Success Stories with Gupshup
Nivea
- Consumer Goods
- Very Large
Hamburg, Germany
Nivea used Gupshup to launch a WhatsApp Skincare Routine Agent in Mexico. The AI agent gave users personalized skincare consultations... and product recommendations. Customers could buy products directly in WhatsApp after the chat. The campaign led to an 8.4-point lift in brand recall and an 86% messaging completion rate. Over 34,000 qualified potential customers were acquired through this conversational marketing approach.
Automotive Case Studies and Customer Success Stories with Gupshup
CARS24
- Automotive
- Large
Gupshup Conversation Cloud and Gen AI bot helped CARS24 cut agent costs by 60%. The AI-powered WhatsApp chatbot automated car... discovery and test drive bookings. It handled 80% of customer inquiries, a 50% improvement over the previous vendor. CARS24 achieved an industry-leading 8% conversion rate. Human agents now focus on complex needs, boosting efficiency in automotive customer engagement.
Sports Case Studies and Customer Success Stories with Gupshup
Rajasthan Royals
- Sports
- Medium
Jaipur, India
Gupshup's WhatsApp solution helped Rajasthan Royals boost fan engagement and sales. The team saw a 4x increase in merchandise sales... in just 2.5 months. WhatsApp drove 50% of all merchandise orders over one season. The platform also captured 60% of first-party fan data in five months. Interactive experiences and targeted notifications kept fans engaged and increased conversions.
Gupshup deploys Meta Business Agent on WhatsApp for Treebo
Bengaluru, India
Gupshup has deployed Meta Business Agent on WhatsApp for Treebo Hotels, enabling customers to search and book hotels through AI-driven conversations. Treebo integrated its... hotel catalogue and APIs, enhancing customer engagement via WhatsApp. Early results show high user interaction with the platform, highlighting the growing role of conversational AI in customer service.
