Gupshup and Certainly, An In-Depth Comparison 2026

Comparison Summary

Gupshup: Gupshup offers conversational tools to enhance customer engagement. AI-powered chatbots automate acquisition, marketing, commerce, and support, maximizing customer lifetime value and reducing service costs.

Certainly: Certainly offers an AI-powered, no-code ecommerce chatbot builder with premade content and template integrations. It helps improve customer satisfaction, cut costs, and increase revenue.

This comparison report of Gupshup vs. Certainly is based on a specific set of business needs and context. The comparison uses 539 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Gupshup and Certainly

Gupshup belong to a category of solutions that help Bot Platform, whereas Certainly belong to a category of solutions that help Chatbot. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Gupshup covers Communication Management with Chat, Engagement Management with Chat, Campaign Management, International Marketing, etc.

Certainly focuses on Customer Feedback Management, Engagement Management, Communication Management, Training & Onboarding, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Gupshup and Certainly: Best activities based on customer satisfaction


Gupshup in Action: Unique Activities

What makes Gupshup ideal for Communication Management?
Gupshup offers communication management capabilities by providing a platform for publishing bots across multiple channels, including WhatsApp, Cisco Spark, Teamchat, Google Home, and websites. Users can now leverage interactive message templates for WhatsApp and access a unified platform for managing bots across different platforms. However, users need to follow specific guidelines and processes for publishing bots on each platform.
"...In a survey done by Kantar Research recently, more than 70% of Indians said that they prefer to message businesses rather than sending an email, calling or visiting their website...." Gupshup: Click to WhatsApp Ads Explained
What Are the key features of Gupshup for Engagement Management?
Gupshup provides a platform for businesses to engage with customers across multiple channels. nGupshup enables seamless customer engagement by integrating messaging environments, such as WhatsApp, with a single API. nThe platform offers tools and services to support businesses in optimizing workflows for better customer retention and engagement.
"...Engage with followers through Instagram Messaging API. ..." Conversational Messaging Platform for Businesses

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


communication management

sending & publishing communications


engagement management

engaging and following up


measuring customer satisfaction


customer feedback management

measuring customer satisfaction


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • See 2 more
  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • See 4 more

Business Setting

Gupshup peer evidence is 50% Enterprise. Certainly peer evidence is 100% SMB and Mid-Market.

Gupshup Certainly
Peer score 4.0 4.6
Peer insights 233 306
Top industries
Marketing And Advertising 50.0%
Internet 50.0%
Computer & Network Security 38.0%
Banking 33.0%
Hospitality 19.0%
SMB and Mid-Market 50.0% 100.0%
Enterprise 50.0% 0.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Gupshup news

Gupshup Launches Self-Serve Platform For AI Voice Agents

Gupshup launched a self-serve Voice AI Platform to automate customer support, sales, and operational calls. The platform integrates voice and messaging interactions, supporting PSTN and WhatsApp channels. It allows businesses to configure voice agents through a no-code interface and select their own speech-to-text and language model providers. The platform aims to enhance customer engagement and operational efficiency across various workflows.

02/09/2026 - source