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Compare Marketing Cloud Intelligence (formerly Datorama) vs Funnel

Failure Risk Guidance Security Report ?

Failure Risk for Marketing Cloud Intelligence (formerly Datorama) medium Failure Risk for Funnel low
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Comparison Summary

This comparison report of Marketing Cloud Intelligence (formerly Datorama) vs. Funnel is based on a specific set of business needs and context. The comparison uses 3332 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Marketing Cloud Intelligence (formerly Datorama) and Funnel

Marketing Cloud Intelligence (formerly Datorama), Funnel, beckon, Improvado, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your specific needs - such as multi-channel engagement, cadence, analytics, and specific to your industry and context. Get your personalized report today.


logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than Funnel for

Software Failure Risk

  • medium

logo Funnel

Focus area

Software Failure Risk

  • low

About

AI-powered marketing intelligence for smarter marketing decisions

Funnel | Automated Data Collection & Marketing Reports

Age

1999

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

69

48

Total Goals
(we found evidences for)

12

11

Top Processes

Evidences indicate better relative satisfaction

lead analytics

Read Reviews (52)

Read Reviews (3)

advertisement

Read Reviews (47)

Read Reviews (111)

social media management

Read Reviews (41)

Read Reviews (33)

social media analytics

Read Reviews (38)

Read Reviews (27)

managing social media account

Read Reviews (2)

Read Reviews (1)

engaging on social media

Read Reviews (0)

Read Reviews (2)

campaign management

Read Reviews (40)

Read Reviews (36)

campaign analytics

Read Reviews (10)

Read Reviews (14)

campaign monitoring

Read Reviews (6)

Read Reviews (0)

engagement management

Read Reviews (37)

Read Reviews (2)

engaging and following up

Read Reviews (27)

Read Reviews (2)

communication management

Read Reviews (34)

Read Reviews (9)

sending & publishing communications

Read Reviews (34)

Read Reviews (3)

helpdesk management

Read Reviews (20)

Read Reviews (13)

competitive intelligence

Read Reviews (17)

Read Reviews (37)

sales document management

Read Reviews (11)

Read Reviews (5)

contract management

Read Reviews (5)

Read Reviews (2)

proposal & quote management

Read Reviews (1)

Read Reviews (3)

international marketing

Read Reviews (7)

Read Reviews (1)

generation of new leads

Read Reviews (6)

Read Reviews (0)

lead qualification

Read Reviews (5)

Read Reviews (0)

lead qualification: technographic

Read Reviews (5)

Read Reviews (0)

social media marketing

Read Reviews (3)

Read Reviews (0)

lifetime value management

Read Reviews (3)

Read Reviews (1)

community building

Read Reviews (3)

Read Reviews (0)

loyalty management

Read Reviews (3)

Read Reviews (0)

customise loyalty program

Read Reviews (3)

Read Reviews (0)

community marketing

Read Reviews (3)

Read Reviews (0)

training & onboarding

Read Reviews (2)

Read Reviews (4)

workflow management

Read Reviews (2)

Read Reviews (16)

products & pricelist management

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (1)

Read Reviews (2)

customer feedback management

Read Reviews (1)

Read Reviews (2)

channel management

Read Reviews (1)

Read Reviews (2)

courses & assessment

Read Reviews (1)

Read Reviews (3)

create learning path

Read Reviews (1)

Read Reviews (3)

rating and review management

Read Reviews (0)

Read Reviews (5)

SeealllessActivities

Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve efficiency

  • Increase customer life time value

  • See 8 more

Top Channels

Channels Used

  • social media

  • Facebook

  • LinkedIn

  • website

  • chat

  • Whatsapp

  • mobile

  • e-mail

  • games

  • offline

  • trade shows

  • review sites

  • Amazon

  • video

  • Snapchat

  • Twitter

  • mobile app

  • See 14 more

  • social media

  • Facebook

  • LinkedIn

  • website

  • chat

  • Whatsapp

  • mobile

  • e-mail

  • games

  • offline

  • trade shows

  • review sites

  • Amazon

  • video

  • Snapchat

  • Twitter

  • mobile app

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting