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Compare Leanplum vs CleverTap

Comparison Summary

This comparison report of Leanplum vs. CleverTap is based on a specific set of business needs and context. The comparison uses 10548 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Leanplum and CleverTap

Leanplum, CleverTap, MoEngage, Swrve, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Leanplum covers Engagement Management with Mobile, Training & Onboarding, Communication Management with Phone Calls, Segmentation And Targeting, etc.

CleverTap focuses on Customer Engagement with Mobile, Campaign Management with Mobile, Training & Onboarding, Segmentation And Targeting with Mobile, etc.

"In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes t...o our apps. The platform’s ease of use, coupled with some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps. " - Lee Mullins

"The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. " - Manish Dhanwani

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Leanplum

Focus area

Leanplum is better than CleverTap for

Software Failure Risk

  • medium

logo CleverTap

Focus area

CleverTap is better than Leanplum for

Software Failure Risk

  • low

About

Mobile Marketing Platform Built for Engagement

Mobile Marketing Platform helping the app marketers to retain user engagement

Financials

SERIES D

SERIES D

Business Need

Total Processes
(we found evidences for)

52

92

Total Goals
(we found evidences for)

13

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding


social media management

social media analytics

engaging on social media


segmentation and targeting


identify target customers

customise loyalty program


campaign management

campaign monitoring




helpdesk management


generation of new leads



content management

content publishing

searching for content


competitive intelligence


workflow management


lifetime value management


touchpoint management


account management


personalized marketing


channel management



rating and review management





social media marketing


sales document management

proposal & quote management


international marketing



business development


relationship marketing






customer case management



products & pricelist management



create learning path


courses & assessment

create learning path


referral management


sales review & feedback


lead qualification: technographic


lead qualification: demographic


lead qualification

lead qualification: technographic

lead qualification: demographic



measuring customer satisfaction


customer feedback management

measuring customer satisfaction


promotion management


conversion management



discount management




database marketing


community building




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Increase customer life time value

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Establish thought leadership

  • Improve digital and social presence

  • See 10 more
  • Improve ROI

  • Enhance customer relationships

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • See 2 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • omnichannel

  • mobile app

  • video

  • promotions

  • offline

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • movies

  • coupons

  • on premises

  • games

  • point of sale

  • events

  • causes and charity

  • Whatsapp

  • chat

  • channel partners

  • mobile ads

  • LinkedIn

  • Twitter

  • Pinterest

  • Instagram

  • See 26 more
  • mobile

  • e-mail

  • omnichannel

  • mobile app

  • video

  • promotions

  • offline

  • text SMS

  • phone calls

  • social media

  • user generated content

  • blogs

  • Facebook

  • website

  • movies

  • coupons

  • on premises

  • games

  • point of sale

  • events

  • causes and charity

  • Whatsapp

  • chat

  • channel partners

  • mobile ads

  • LinkedIn

  • Twitter

  • Pinterest

  • Instagram

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting