Freshsales: Freshsales is AI-powered sales CRM software designed to build sales pipelines and close deals effortlessly. It's free for up to 3 users.
ActiveCampaign: ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.
This comparison report of Freshsales vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 25780 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Freshsales and ActiveCampaign
Freshsales, Pipeline CRM, Agile CRM, etc., belong to a category of solutions that help CRM, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Freshsales covers Engagement Management with E-Mail, Communication Management with E-Mail, Workflow Management with E-Mail, Lead Management with E-Mail, etc.
ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
"We integrated Web Forms into our site and it immediately improved our lead generation. Now each lead appears immediately in Freshsales and we can start working with it right away! If you have a form on your website make it a Web Form! " - Erik Endress
"I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range. " - David Paige
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Freshsales and ActiveCampaign: Best activities based on customer satisfaction
Freshsales in Action: Unique Activities
How can Freshsales optimize your Engagement Management Workflow?
"...It lets me email leads right from the dashboard as well, and even schedule emails to go out if someone needs a follow up in a specific amount of time which is a lifesaver because I never remember to follow up...." Peer review by Aaron Krall, SaaS Onboarding Specialist, Aaron Krall
What solutions does Freshsales provide for Communication Management?
"...Like the task and appointment function, integrated with email and timeline tracking of all actions taken...." Peer review by Netania V, Co Director, Computer Software
How can Freshsales optimize your Workflow Management Workflow?
"...I recommend to look for posible integrations with other tools and figure out ways to make your business more productive and efficient developing innovative workflows...." Peer review by Jonathan A, CRM Specialist
How efficiently Does Freshsales manage your Lead Management?
"...Superior management of leads, assigning of leads, reporting, exporting, and, above all else, stellar support from both accounts management and developers...." Peer review by Warren F., Financial Services
ActiveCampaign in Action: Unique Activities
What benefits does ActiveCampaign offer for Campaign Management?
"...What makes ActiveCampaign so attractive is the automation, I love being able to program my campaigns that are automatically sent to my customers by email, another plus point of this system are its options where I can customize labels, lists, create flow charts and track, All these options mentioned above facilitate my work and allow me to expand my vision in the area of Marketing, another important function is the ability to create email lists where I can spread my campaigns this makes this program is a daily use for me, is a tool I like..." Peer review by Jesse B, Marketing Team, Consumer Goods
How can ActiveCampaign enhance your Contact List Management process?
"...I love that I can easily manage my contacts and members or my member hub through AccessAlly...." Peer review by Heather B, CEO & Founder, Marketing and Advertising
How efficiently Does ActiveCampaign manage your Training & Onboarding?
"...Onboarding and Campaign Dev are a snap, I recommend for beginners and advanced users alike...." Peer review by Rich C, SEO Manager, Marketing and Advertising
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Enhance customer relationships
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Acquire customers
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Improve efficiency
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Improve internal communications
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Improve ROI
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Improve visibility
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Scale best practices
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Enter new markets internationally or locally
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Improve stakeholder relations
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Grow market share
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Launch new products
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Shorten ramp up time
- See 10 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Freshsales | ActiveCampaign | |
|---|---|---|
| Peer score | 4.7 | 4.5 |
| Peer insights | 8366 | 17414 |
| Top industries |
Computer Software 21.0%
Marketing And Advertising 12.0%
Information Technology And Services 11.0%
|
Marketing And Advertising 25.0%
Consumer Services 9.0%
Information Technology And Services 6.0%
|
| SMB and Mid-Market | 92.0% | 96.0% |
| Enterprise | 8.0% | 4.0% |
| Pricing | Freshsales | ActiveCampaign |
Integrations
Ecosystem partners each product commonly connects with.
Freshsales
News
Latest Freshsales news
Freshworks appoints Ryan Manning as Chief Product and Technology Officer
Freshworks has appointed Ryan Manning as Chief Product and Technology Officer. Manning will unify product and technology strategies across Freshworks' AI, IT, and customer experience products. He replaces Srinivasan Raghavan and will report to CEO Dennis Woodside. Manning was previously Chief Product Officer at BMC Helix and has held leadership roles at ServiceNow.
Latest ActiveCampaign news
ActiveCampaign Launches Google Ads Connector for Active Intelligence ...
ActiveCampaign has launched a Google Ads connector for its AI engine, Active Intelligence. This integration allows users to manage Google Ads campaigns directly within ActiveCampaign, enhancing campaign creation and reporting. The connector supports AI-guided campaign execution, enabling marketers to focus on strategy while AI handles execution. The connector is available to ActiveCampaign customers on Plus plans and above.