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freshdesk vs Kustomer: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of freshdesk vs. Kustomer is based on a specific set of business needs and context. The comparison uses 31844 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing freshdesk and Kustomer

freshdesk, Kustomer, Freshservice, Zoho Desk, etc., belong to a category of solutions that help Help Desk. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

freshdesk covers Helpdesk Management, Knowledge Management with User Generated Content, Engagement Management, Customer Feedback Management, etc.

Kustomer focuses on Engagement Management with Chat, Contact List Management with Chat, Customer Feedback Management with Chat, Advertisement with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo freshdesk

Focus area

freshdesk is better than Kustomer for

Software Failure Risk

  • medium

logo Kustomer

Focus area

Kustomer is better than freshdesk for

Software Failure Risk

  • low

About

Omnichannel Customer support software

Kustomer: Customer Service Software Reimagined

Age

2010

Financials

SERIES H

SERIES D

Business Need

Total Processes
(we found evidences for)

103

59

Total Goals
(we found evidences for)

15

14

Top Processes

Evidences indicate better relative satisfaction



knowledge management

creating knowledge base


engagement management

engaging and following up


customer feedback management

measuring customer satisfaction

measuring net promoter score


communication management

sending & publishing communications

tracking & monitoring communications




contact list management

creating contact list


sales document management

contract management

proposal & quote management


social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media

monitoring social media


training & onboarding


sales call management

meeting management


products & pricelist management



revenue cycle management


customer case management


touchpoint management


rating and review management


lifetime value management


competitive intelligence


generation of new leads


channel management


community building



content management

content publishing


conversion management




loyalty management

customise loyalty program


relationship management


follower management


motivation management




conference call management


performance management



advocacy management



payment management


business development


lead qualification

lead qualification: technographic




sales review & feedback



trade show marketing


discount management


promotion management


category management


license management



campaign management




distribution management


community marketing





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve internal communications

  • Improve efficiency

  • Increase sales & revenue

  • Scale best practices

  • Launch new products

  • Improve ROI

  • Improve consistency

  • Improve visibility

  • Improve digital and social presence

  • Grow market share

  • Enter new markets internationally or locally

  • Shorten ramp up time

  • Improve brand engagement

  • See 12 more
  • Enhance customer relationships

  • Acquire customers

  • Improve internal communications

  • Scale best practices

  • Launch new products

  • Increase sales & revenue

  • Increase customer life time value

  • Establish thought leadership

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 11 more

Top Channels

Channels Used

  • chat

  • social media

  • e-mail

  • phone calls

  • user generated content

  • blogs

  • website

  • Whatsapp

  • omnichannel

  • text SMS

  • offline

  • video

  • on premises

  • Facebook

  • point of sale

  • Twitter

  • promotions

  • mobile

  • trade shows

  • Slack

  • See 17 more
  • chat

  • social media

  • e-mail

  • phone calls

  • user generated content

  • blogs

  • website

  • Whatsapp

  • omnichannel

  • text SMS

  • offline

  • video

  • on premises

  • Facebook

  • point of sale

  • Twitter

  • promotions

  • mobile

  • trade shows

  • Slack

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

high

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting