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Bloomreach vs Sailthru: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Bloomreach vs. Sailthru is based on a specific set of business needs and context. The comparison uses 5762 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Bloomreach and Sailthru

Bloomreach, Sailthru, Klaviyo, Ortto, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Bloomreach covers Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Helpdesk Management with E-Mail, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"Products, content, and services can be combined seamlessly and efficiently across every touchpoint. Unlock the power to scale market leading customer experiences without breaking the bank. Bloomreach enables us to connect all the different touch poi...nts and deliver a seamless customer experience that really delights our customers and turns them into brand ambassadors. " - Ramon Bueno

"Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we...’ve been able to save time, evolve our marketing programs, and drive results. " - Jenny Rothenberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Bloomreach

Focus area

Bloomreach is better than Sailthru for

Software Failure Risk

  • low

logo Sailthru

Focus area

Software Failure Risk

  • medium

About

Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2009

2008

Financials

SERIES F

M&A

Business Need

Total Processes
(we found evidences for)

81

69

Total Goals
(we found evidences for)

15

16

Top Processes

Evidences indicate better relative satisfaction


campaign analytics

campaign monitoring


engagement management

engaging and following up


helpdesk management


communication management

sending & publishing communications

tracking & monitoring communications



social media management

social media analytics



contact list management


segmentation and targeting


identify target customers

customise loyalty program


lifetime value management


generation of new leads


training & onboarding



workflow management



sales document management

contract management


customer feedback management

measuring net promoter score

measuring customer satisfaction



personalized marketing




products & pricelist management



social media marketing


touchpoint management



lead qualification

lead qualification: behavioural

lead qualification: technographic





discount management


channel management



promotion management


category management


trade show marketing




conversion management



subscription management



competitive intelligence





sales call management


advocacy management


business development


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Increase average basket value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve internal communications

  • Grow market share

  • See 12 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting