Persado Overview

Persado Motivation AI transforms marketing language through its enterprise AI platform, generating, optimizing, and personalizing content at scale. This technology is trusted by leading financial institutions and Fortune 500 companies to enhance customer engagement and loyalty. Persado's AI-driven approach has delivered significant results, such as a 42% increase in conversions for Vodafone Italy and a 2.5x uplift in digital campaigns for Carrefour. The platform integrates securely with existing tech stacks, offering personalized outputs without risk. By leveraging Persado, businesses can achieve superior outcomes, positioning themselves as market leaders in conversion rate optimization.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Persado.

Other use cases:

  • Onboarding
  • Content Management
  • Digital Marketing
  • Loyalty Management
  • Knowledge Management
  • Collaboration
  • Personalized Marketing
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Business Priorities

Scale Best Practices and Improve ROI are the most popular business priorities that customers and associates have achieved using Persado.

Other priorities:

  • Improve Brand Engagement
  • Grow Market Share
  • Improve Efficiency
  • Acquire Customers
  • Improve Internal Communications
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Establish Thought Leadership
  • Manage Risk
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Persado Use-Cases and Business Priorities: Customer Satisfaction Data

Persado works with different mediums / channels such as Social Media. E-Mail. Facebook etc.

Persado's features include Personalization, Alerts: Popups & Notifications, Landing Page, etc. and Persado support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Persado analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Persado is designed to unlock the power of words to engage consumers like never before, one by one, moment by moment, across every marketing channel, driving improvements in brand engagement and revenue performance...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Persado AI helps enterprise companies engage customers anywhere - web, mobile, social, email, TV, SMS, IVR and direct mail - at any time...." Persado AI for Omnichannel Campaigns
"...AI Marketing Tools Persado Persado is an AI powered marketing tool that creates the text for social ads...." AI and Marketing: What You Need to Know
"...Phrasee Email generation: Persado Cross-Channel Campaign Management: ai Audience optimization: Tinyclues Customer Data Platform: Optimove, Listrak Social Media analytics: Crimson Hexagon, Brandwatch Social Media Management: Spredfast, Sprinklr ..." AI Powered Everything: The Second Marketing Revolution

Persado, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), WalkMe Digital Adoption Platform, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Persado's Motivation AI Platform transforms marketing language to enhance consumer responses. AI is leveraged for personalized engagement and increased marketing efficiency.

Popular Business Setting

for Persado

Top Industries

  • Retail
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Persado is popular in Retail, Marketing And Advertising, and Internet and is widely used by Mid Market, Large Enterprise, and Small Business.

Persado Customer wins, Customer success stories, Case studies

How efficiently Does Persado manage your Engagement Management?

How can Persado optimize your Campaign Management Workflow?

What Are the key features of Persado for Onboarding?

What makes Persado ideal for Content Management?

39 buyers and buying teams have used Cuspera to assess how well Persado solved their Conversion Rate Optimization needs. Cuspera uses 1294 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

 

Vodafone Italy - Telecommunications - Very Large

Milan, Italy

Persado helped Vodafone Italy boost conversion rates by 42% on CRM campaigns. Vodafone used Persado's AI platform to generate and test creative for SMS and push notifications. Over 2,000 campaigns we...re optimized, covering upsell, cross-sell, win-back, and loyalty. The platform identified which emotional messages worked best for each segment. Vodafone saw a 60% lift in loyalty campaign redemptions and 9% more conversions on win-back efforts.

 

Vodafone Italy - Telecommunications - Very Large

Milan, Italy

Persado helped Vodafone Italy boost conversion rates by 42% on average across more than 2,000 SMS and push campaigns. Vodafone used Persado's AI platform to generate and test creative messages for up...sell, cross-sell, win-back, and loyalty campaigns. The platform identified which emotional framings worked best for different customer segments. Vodafone saw a 60% lift in loyalty campaign redemption rates and 9% higher win-back conversions. The partnership built a repeatable system for campaign optimization and customer engagement.

 

Ally Financial - Financial Services - Large

Detroit, USA

Ally Financial used Persado's Motivation AI to boost cross-sell campaigns for mortgage, investment, and deposit products. The bank ran 12 language experiments across email and web, achieving up to 58...% higher engagement than control messages. One campaign for Ally Invest saw a 57% increase in new accounts. Persado's AI doubled click-through rates and raised average conversions by 16%. The partnership helped Ally understand customer motivation and improve digital marketing results.

 

Ally Financial - Financial Services - Large

Detroit, USA

Ally Financial used Persado's Motivation AI to boost cross-sell campaigns for mortgage and investment products. The bank ran 12 language experiments across email and web, seeing up to 58% higher enga...gement than control messages. One campaign for Ally Invest drove a 57% increase in new accounts. Average conversion rates rose by 16% across campaigns. Ally gained deeper insights into customer motivation, helping shape future marketing strategies.

Vodafone Italy - Telecommunications

Persado helped Vodafone Italy boost conversion rates by 42% in CRM campaigns using AI-powered marketing creative. The platform optimized over 2,000 campaigns, driving an 11% increase in total sales t...hrough SMS and push notifications. Vodafone also saw a 9% lift in winback campaign conversions and a 63% lift in SMS value creation campaigns. Persado's AI enabled personalized messaging, improved customer loyalty, and increased lifetime value.

Persado - Enterprise Generative AI at your fingertips.

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Frequently Asked Questions(FAQ)

for Persado

What is Persado?

Persado is an AI-powered message machine that provides its patented technology of the most optimized and best performing content for use in marketing creatives or messages to customers. Persado’s knowledge base stores tagged and scored words, phrases and images in 25 languages.

Persado provides the best performing content for a marketing creative by breaking down the content into 6 key elements, and then experimenting on message combinations to arrive at the best content. Persado Analytics provides insights on the reasoning behind the selection of the content enabling accountability in delivering results.

Persado provides a plug and play approach for installing the software into the marketing infrastructure removing the hurdles of data integration. Some of its features include emotional language personalization, AI that learns the brand voice, instant text and image generation for social media ads and more.

What is Persado used for?

Persado is a Conversion Rate Optimization Software mainly used by its customers to Scale Best Practices and Improve ROI by Engagement Management, Advertisement and Campaign Management .

What are the top features of Persado?

Personalization, Alerts: popups & Notifications and Landing page are some of the top features of Persado.

Who uses Persado?

Persado is used by Retail, Marketing And Advertising and Internet among other industries.

What are Persado alternatives?

Where is Persado located?

Persado is headquartered at 11 East 26th St New York NY, 10010.
lightning

Peers used Persado for engagement management and advertisement

Persado Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.34/5

Read Reviews (314)
Analytics

4.70/5

Read Reviews (147)
Custom Reports

4.49/5

Read Reviews (100)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.34/5

Read Reviews (314)
Analytics

4.70/5

Read Reviews (147)
Custom Reports

4.49/5

Read Reviews (100)

Software Failure Risk Guidance

?

for Persado

Overall Risk Meter

Low Medium High

Top Failure Risks for Persado

Persado Holdings Limited News

Product

Persado Launches AI-Powered Dynamic Email for Financial Services Marketing Press Releases

Persado has launched Dynamic Email, an AI-powered solution for financial services marketing, enhancing campaign setup, content personalization, and automation. This tool, leveraging Persado's Motivation AI platform, enables financial institutions to optimize customer engagement and drive significant business value. It has already shown success, with a U.S. lender achieving a 140% increase in click rates and a 25% rise in loan applications.

Product

Persado Debuts Marketing Compliance Agentic AI For Financial Services Press Releases

Persado has launched its Marketing Compliance AI, an agentic AI platform designed for financial services marketing and legal teams. This solution integrates regulatory compliance analysis, performance prediction, and brand fit insights, reducing legal review time by 90%. It helps banks and credit unions rapidly resolve content risks, ensuring compliant, high-performing customer communications across various channels.

Product

Persado annonce sa nouvelle solution IA: Dynamic Email, pour les quipes Marketing du secteur financier Press Releases

Persado has launched Dynamic Email, an AI-driven solution designed to enhance marketing campaigns for financial sector clients. The tool reduces operational time by 75% and boosts conversions by 20%, leveraging Persado's Motivation AI platform. It offers pre-validated content libraries and seamless integration with major ESPs, improving efficiency and compliance.

Awards

Persado Wins Tearsheet 2025 Marketing Award for Best Product/Service Designed for Gen Z

Persado has won the Tearsheet 2025 Marketing Award for Best Product/Service Designed for Gen Z. This recognition highlights Persado's innovative approach to AI-driven marketing solutions tailored for the Gen Z demographic.

Persado Holdings Limited Profile

Company Name

Persado Holdings Limited

Company Website

//persado.com

Year Founded

2012

HQ Location

11 East 26th St New York NY, 10010

Employees

101-250

Social

Financials

SERIES C