Persado Overview

This is a summary of the comprehensive capabilities and benefits of Persado based on over 1294 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Persado, Amplitude Analytics, Gainsight PX, Heap, UserIQ, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Persado is right for your needs? Our Cuspera AI engine can evaluate how Persado fits your specific business needs, industry, and context. Get your personalized assessment report today.

Persado supports business activities such as:

  • Engagement Management
  • Advertisement
  • Campaign Management
  • Training & Onboarding
  • Content Management

Persado can help you with many business goals, such as Scale Best Practices, Improve ROI, Improve Brand Engagement, Grow Market Share, Improve Efficiency, etc. It can help manage these activities if you use Social Media E-Mail Facebook etc. for these needs. As a solution, Persado's capabilities include Personalization, Alerts: Popups & Notifications, Landing Page, etc.

Persado was founded in 2012. Retail Vertical is its biggest customer base.

Reviews

"...For example, in its back-to-school study, Persado found that using emojis drove higher engagement than emails without, since emojis help make it automatically clear what the email is about. ..." Here s what customers hate about your emails (And how AI can help)

Cuspera Reviews

39 buyers and buying teams have used Cuspera to assess how well Persado solved their Conversion Rate Optimization needs. Cuspera uses 1294 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Scale Best Practices and Improve ROI are the most popular business priorities peers achieved using Persado.

Other priorities:

  • Improve Brand Engagement
  • Grow Market Share
  • Improve Efficiency
  • Acquire Customers
  • Improve Internal Communications
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Establish Thought Leadership
  • Manage Risk
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advertisement , Campaign Management , as the business use cases that they have been most satisfied while using Persado.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.93/5 ★

Read Reviews (139)

"...For example, in its back-to-school study, Persado found that using emojis drove higher engagement than emails without, since emojis help make it automatically clear what the email is about. ..." Here s what customers hate about your emails (And how AI can help)
engaging and following up

4.94/5 ★

Read Reviews (103)

"...Our engagement rates have skyrocketed since we started the trial, and it keeps learning our audience and increasing engagement...."
Advertisement with Social Media, E-Mail, Facebook and Display Advertisement

4.84/5 ★

Read Reviews (52)

"...Marketing Big Game Ads Worthy of MVP Status...." AI Language Trends & Thought Leadership
Campaign Management

4.81/5 ★

Read Reviews (24)

"...Phrasee Email generation: Persado Cross-Channel Campaign Management: ai Audience optimization: Tinyclues Customer Data Platform: Optimove, Listrak Social Media analytics: Crimson Hexagon, Brandwatch Social Media Management: Spredfast, Sprinklr ..." AI Powered Everything: The Second Marketing Revolution
PEER EXPERIENCES
Engagement Management

4.93/5 ★

Read Reviews (139)

"...For example, in its back-to-school study, Persado found that using emojis drove higher engagement than emails without, since emojis help make it automatically clear what the email is about. ..." Here s what customers hate about your emails (And how AI can help)
engaging and following up

4.93/5 ★

Read Reviews (103)

Advertisement with Social Media, E-Mail, Facebook and Display Advertisement

4.84/5 ★

Read Reviews (52)

"...Marketing Big Game Ads Worthy of MVP Status...." AI Language Trends & Thought Leadership
Campaign Management

4.81/5 ★

Read Reviews (24)

"...Phrasee Email generation: Persado Cross-Channel Campaign Management: ai Audience optimization: Tinyclues Customer Data Platform: Optimove, Listrak Social Media analytics: Crimson Hexagon, Brandwatch Social Media Management: Spredfast, Sprinklr ..." AI Powered Everything: The Second Marketing Revolution

41+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1294 insights from peers and experts to help you assess how these Persado use cases fit your Conversion Rate Optimization needs.

Case Studies

COMPANY CASE STUDIES
Case Study Global Clothing Retailer

How a Large Global Clothing Retailer Increased Order Rate 112% with AI

Read More
Case Study Hostelworld

How Hostelworld Uses AI to Increase Engagement with 500+ Audience Segments

Read More
Case Study Adorama

Adorama boosted engagement 163% with data science and a customer-centric strategy

Read More

Frequently Asked Questions(FAQ)

for Persado

What is Persado?

Persado is an AI-powered message machine that provides its patented technology of the most optimized and best performing content for use in marketing creatives or messages to customers. Persado’s knowledge base stores tagged and scored words, phrases and images in 25 languages.

What is Persado used for?

Persado is a Conversion Rate Optimization Software mainly used by its customers to Scale Best Practices and Improve ROI by Engagement Management, Advertisement and Campaign Management .

What are the top features of Persado?

Personalization, Alerts: popups & Notifications and Landing page are some of the top features of Persado.

Who uses Persado?

Persado is used by Retail, Marketing And Advertising and Internet among other industries.

What are Persado alternatives?

Amplitude Analytics, Gainsight PX, Heap and UserIQ are popular alternatives for Persado.

Where is Persado located?

Persado is headquartered at 11 East 26th St New York NY, 10010.

Popular Business Setting

for Persado

Top Industries

  • Retail
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Peers used Persado to Scale best practices and Improve ROI

Peer and Expert Opinion on Features

for Persado

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.65/5 ★

Read Reviews (85)
Alerts: popups & Notifications

4.16/5 ★

Read Reviews (8)
Landing page

4.68/5 ★

Read Reviews (8)
Rewards

4.51/5 ★

Read Reviews (7)
Gamification

4.51/5 ★

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.65/5 ★

Read Reviews (85)
Alerts: popups & Notifications

4.16/5 ★

Read Reviews (8)
Landing page

4.68/5 ★

Read Reviews (8)
Rewards

4.51/5 ★

Read Reviews (7)
Gamification

4.51/5 ★

Read Reviews (7)

IT and Other Capabilities

for Persado

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.28/5 ★

Read Reviews (48)
Data Export

3.80/5 ★

Read Reviews (15)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.28/5 ★

Read Reviews (48)
Data Export

3.80/5 ★

Read Reviews (15)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.62/5 ★

Read Reviews (58)
Email Support

4.01/5 ★

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.62/5 ★

Read Reviews (58)
Email Support

4.01/5 ★

Read Reviews (7)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.34/5 ★

Read Reviews (314)
Analytics

4.70/5 ★

Read Reviews (147)
Custom Reports

4.49/5 ★

Read Reviews (100)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.34/5 ★

Read Reviews (314)
Analytics

4.70/5 ★

Read Reviews (147)
Custom Reports

4.49/5 ★

Read Reviews (100)

Software Failure Risk Guidance

?

for Persado

Overall Risk Meter

Low Medium High

Top Failure Risks for Persado

Vendor Profile Details

Company Name

Persado

Company Website

https://www.persado.com/

Year Founded

2012

HQ Location

11 East 26th St New York NY, 10010

Employees

101-250

Social

Financials

SERIES C