Persado Overview

Persado Motivation AI transforms marketing language through its enterprise AI platform, generating, optimizing, and personalizing content at scale. This technology is trusted by leading financial institutions and Fortune 500 companies to enhance customer engagement and loyalty. Persado's AI-driven approach has delivered significant results, such as a 42% increase in conversions for Vodafone Italy and a 2.5x uplift in digital campaigns for Carrefour. The platform integrates securely with existing tech stacks, offering personalized outputs without risk. By leveraging Persado, businesses can achieve superior outcomes, positioning themselves as market leaders in conversion rate optimization.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Persado.

Other use cases:

  • Onboarding
  • Content Management
  • Digital Marketing
  • Loyalty Management
  • Knowledge Management
  • Collaboration
  • Personalized Marketing
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Business Priorities

Scale Best Practices and Improve ROI are the most popular business priorities that customers and associates have achieved using Persado.

Other priorities:

  • Improve Brand Engagement
  • Grow Market Share
  • Improve Efficiency
  • Acquire Customers
  • Improve Internal Communications
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Launch New Products
  • Establish Thought Leadership
  • Manage Risk
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Persado Use-Cases and Business Priorities: Customer Satisfaction Data

Persado works with different mediums / channels such as Social Media. E-Mail. Facebook etc.

Persado's features include Personalization, Alerts: Popups & Notifications, Landing Page, etc. and Persado support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Persado analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Persado is designed to unlock the power of words to engage consumers like never before, one by one, moment by moment, across every marketing channel, driving improvements in brand engagement and revenue performance...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Persado AI helps enterprise companies engage customers anywhere - web, mobile, social, email, TV, SMS, IVR and direct mail - at any time...." Persado AI for Omnichannel Campaigns
"...Imagine the Orpheum Memphis (#client) wants to use Facebook ads to sell more tickets for upcoming performances...." How Artificial Intelligence Is Changing Social Media Marketing [Research]
"...Movable Ink and Persado are laser-focused on creating unique, personalized content for customers to drive more value out of their marketing programs...." 3 Key Takeaways on the Persado and Movable Ink Partnership From Think Summit 2018

Persado, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Persado's Motivation AI Platform transforms marketing language to enhance consumer responses. AI is leveraged for personalized engagement and increased marketing efficiency.

Popular Business Setting

for Persado

Top Industries

  • Retail
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Persado is popular in Retail, Marketing And Advertising, and Internet and is widely used by Mid Market, Large Enterprise, and Small Business.

Persado Customer wins, Customer success stories, Case studies

What solutions does Persado provide for Engagement Management?

How does Persado address your Campaign Management Challenges?

How efficiently Does Persado manage your Onboarding?

What benefits does Persado offer for Content Management?

39 buyers and buying teams have used Cuspera to assess how well Persado solved their Conversion Rate Optimization needs. Cuspera uses 1294 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

 

Carrefour - Retail - Very Large

Boulogne-Billancourt, France

Persado Motivation AI helped Carrefour, a top 10 global retailer, achieve a 2.5x uplift in digital campaign performance. Carrefour used Persado to optimize over 250 email, SMS, and website campaigns,... including a Black Friday SMS that saw a 260% engagement increase and a 14.5% higher click-through rate. The platform generated multiple message versions and predicted top performers, letting Carrefour test and refine language for millions of customers. Insights from these campaigns changed how Carrefour approaches holiday messaging and personalization. The partnership now focuses on audience-level personalization using first-party data.

 

Marks & Spencer - Retail - Very Large

London, UK

Persado helped Marks & Spencer use AI to personalize digital marketing across email, web, app, and push channels. The program drove a 20% average conversion rate lift on email campaigns over six mont...hs, with a 34% peak during December 2021. Subject-line optimization alone increased order rates by 20%. The initiative generated hundreds of millions of pounds in revenue. Insights from the program changed how M&S approached campaign messaging.

 

Carrefour - Retail - Very Large

Boulogne-Billancourt, France

Persado Motivation AI helped Carrefour, a top 10 global retailer, achieve a 2.5x uplift in digital campaign performance. Carrefour used Persado to optimize over 250 email, SMS, and website campaigns,... including a Black Friday SMS that saw a 260% engagement increase and a 14.5% higher click-through rate. AI-generated language outperformed standard messaging, even when not mentioning "Black Friday." The partnership enabled Carrefour to connect customer data with impactful messaging, driving measurable growth and shaping future personalization strategies.

 

Marks & Spencer - Retail - Very Large

London, UK

Persado helped Marks & Spencer use AI to personalize digital marketing. The company wanted to match its in-store service online for millions of shoppers. Persado's platform optimized email subject li...nes and campaign copy, driving a 20% average conversion lift and a 34% peak lift during December. Subject-line optimization alone increased order rates by 20%. The program generated hundreds of millions of pounds in revenue and changed how M&S uses language in digital channels.

 

Carrefour - Retail - Very Large

Boulogne-Billancourt, France

Persado helped Carrefour, a top 10 global retailer, achieve a 2.5x uplift in digital campaign performance. Carrefour used Persado's AI to optimize email, SMS, and website copy across 250+ campaigns. ...The Black Friday SMS campaign saw a 260% engagement increase and a 14.5% higher click-through rate. Persado's platform generated multiple message versions and predicted top performers. Carrefour now uses Persado for all CRM channels, driving measurable growth with personalized digital marketing.

 

Marks & Spencer - Retail - Very Large

London, UK

Persado helped Marks & Spencer use AI to personalize digital marketing. The program drove hundreds of millions of pounds in revenue. Email campaigns saw a 20% average conversion rate lift, peaking at... 34% during December. Subject line optimization increased order rates by 20%. The solution scaled across web, app, and push channels, using customer data to tailor messages for millions of shoppers.

Persado - Enterprise Generative AI at your fingertips.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Persado

What is Persado?

Persado is an AI-powered message machine that provides its patented technology of the most optimized and best performing content for use in marketing creatives or messages to customers. Persado’s knowledge base stores tagged and scored words, phrases and images in 25 languages.

Persado provides the best performing content for a marketing creative by breaking down the content into 6 key elements, and then experimenting on message combinations to arrive at the best content. Persado Analytics provides insights on the reasoning behind the selection of the content enabling accountability in delivering results.

Persado provides a plug and play approach for installing the software into the marketing infrastructure removing the hurdles of data integration. Some of its features include emotional language personalization, AI that learns the brand voice, instant text and image generation for social media ads and more.

What is Persado used for?

Persado is a Conversion Rate Optimization Software mainly used by its customers to Scale Best Practices and Improve ROI by Engagement Management, Advertisement and Campaign Management .

What are the top features of Persado?

Personalization, Alerts: popups & Notifications and Landing page are some of the top features of Persado.

Who uses Persado?

Persado is used by Retail, Marketing And Advertising and Internet among other industries.

What are Persado alternatives?

Where is Persado located?

Persado is headquartered at 11 East 26th St New York NY, 10010.
lightning

Peers used Persado for engagement management and advertisement

Persado Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.34/5

Read Reviews (314)
Analytics

4.70/5

Read Reviews (147)
Custom Reports

4.49/5

Read Reviews (100)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.34/5

Read Reviews (314)
Analytics

4.70/5

Read Reviews (147)
Custom Reports

4.49/5

Read Reviews (100)

Software Failure Risk Guidance

?

for Persado

Overall Risk Meter

Low Medium High

Top Failure Risks for Persado

Persado Holdings Limited News

Product

Persado Launches AI-Powered Dynamic Email for Financial Services Marketing Press Releases

Persado has launched Dynamic Email, an AI-powered solution for financial services marketing, enhancing campaign setup, content personalization, and automation. This tool, leveraging Persado's Motivation AI platform, enables financial institutions to optimize customer engagement and drive significant business value. It has already shown success, with a U.S. lender achieving a 140% increase in click rates and a 25% rise in loan applications.

Product

Persado Debuts Marketing Compliance Agentic AI For Financial Services Press Releases

Persado has launched its Marketing Compliance AI, an agentic AI platform designed for financial services marketing and legal teams. This solution integrates regulatory compliance analysis, performance prediction, and brand fit insights, reducing legal review time by 90%. It helps banks and credit unions rapidly resolve content risks, ensuring compliant, high-performing customer communications across various channels.

Product

Persado annonce sa nouvelle solution IA: Dynamic Email, pour les quipes Marketing du secteur financier Press Releases

Persado has launched Dynamic Email, an AI-driven solution designed to enhance marketing campaigns for financial sector clients. The tool reduces operational time by 75% and boosts conversions by 20%, leveraging Persado's Motivation AI platform. It offers pre-validated content libraries and seamless integration with major ESPs, improving efficiency and compliance.

Awards

Persado Wins Tearsheet 2025 Marketing Award for Best Product/Service Designed for Gen Z

Persado has won the Tearsheet 2025 Marketing Award for Best Product/Service Designed for Gen Z. This recognition highlights Persado's innovative approach to AI-driven marketing solutions tailored for the Gen Z demographic.

Persado Holdings Limited Profile

Company Name

Persado Holdings Limited

Company Website

//persado.com

Year Founded

2012

HQ Location

11 East 26th St New York NY, 10010

Employees

101-250

Social

Financials

SERIES C