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Klaviyo vs Sailthru: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Klaviyo vs. Sailthru is based on a specific set of business needs and context. The comparison uses 8087 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Klaviyo and Sailthru

Klaviyo, Sailthru, Bloomreach, omnisend, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Klaviyo covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best. " - Kevin Gianni

"Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. " - Lisa Perlmutter

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Klaviyo

Focus area

Klaviyo is better than Sailthru for

Software Failure Risk

  • low

logo Sailthru

Focus area

Software Failure Risk

  • medium

About

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2012

2008

Financials

SERIES D

M&A

Business Need

Total Processes
(we found evidences for)

98

69

Total Goals
(we found evidences for)

18

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign analytics

campaign monitoring



segmentation and targeting


helpdesk management


workflow management


identify target customers

customise loyalty program


contact list management



social media management

social media analytics

managing social media account

scheduling post to social media



lifetime value management


customer feedback management

measuring customer satisfaction

measuring net promoter score


personalized marketing


generation of new leads



competitive intelligence


training & onboarding



searching for content



rating and review management



sales document management

contract management


lead qualification

lead qualification: technographic

lead qualification: behavioural





social media marketing







promotion management


database marketing


knowledge management


trade show marketing


conversion management


courses & assessment

create learning path



products & pricelist management



discount management


channel management


sales call management


business development


touchpoint management


advocacy management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Improve consistency

  • Improve digital and social presence

  • Increase average basket value

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve internal communications

  • See 15 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting