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Compare beckon vs Marketing Cloud Intelligence (formerly Datorama)

Failure Risk Guidance Security Report ?

Failure Risk for beckon low Failure Risk for Marketing Cloud Intelligence (formerly Datorama) medium
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Comparison Summary

For beckon vs Marketing Cloud Intelligence (formerly Datorama) comparison, Our AI algorithm looked at 3086 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using beckon and Marketing Cloud Intelligence (formerly Datorama) to solve their respective business needs.

Pros and cons of beckon and Marketing Cloud Intelligence (formerly Datorama)

beckon is more suited to businesses that require Social Media Management with E-Mail and Channel Marketing with Omnichannel where as Marketing Cloud Intelligence (formerly Datorama) is focused towards Lead Analytics and Advertisement .

Both beckon and Marketing Cloud Intelligence (formerly Datorama) are Marketing Data Intelligence software, peers recommend beckon for channel marketing where as Marketing Cloud Intelligence (formerly Datorama) is more known for advertisement and sending & publishing communications .

logo beckon

Focus area

beckon is better than Marketing Cloud Intelligence (formerly Datorama) for

Software Failure Risk

  • low

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than beckon for

Software Failure Risk

  • medium

About

Marketing Intelligence, Analytics, Reports & Dashboards

AI-powered marketing intelligence for smarter marketing decisions

Age

2000

1999

Financials

SERIES E

IPO

Business Need

Total Processes
(we found evidences for)

47

69

Total Goals
(we found evidences for)

9

12

Top Processes

Evidences indicate better relative satisfaction

social media management

Read Reviews (44)

Read Reviews (41)

social media analytics

Read Reviews (44)

Read Reviews (38)

channel marketing

Read Reviews (36)

Read Reviews (13)

campaign management

Read Reviews (31)

Read Reviews (40)

campaign analytics

Read Reviews (16)

Read Reviews (10)

campaign monitoring

Read Reviews (1)

Read Reviews (6)

collaboration

Read Reviews (18)

Read Reviews (6)

competitive intelligence

Read Reviews (16)

Read Reviews (17)

funnel analysis

Read Reviews (12)

Read Reviews (1)

communication management

Read Reviews (10)

Read Reviews (34)

sending & publishing communications

Read Reviews (10)

Read Reviews (34)

engagement management

Read Reviews (10)

Read Reviews (37)

engaging and following up

Read Reviews (10)

Read Reviews (27)

performance management

Read Reviews (6)

Read Reviews (0)

international marketing

Read Reviews (6)

Read Reviews (7)

loyalty management

Read Reviews (3)

Read Reviews (3)

customise loyalty program

Read Reviews (1)

Read Reviews (3)

channel management

Read Reviews (3)

Read Reviews (1)

workflow management

Read Reviews (2)

Read Reviews (2)

content management

Read Reviews (2)

Read Reviews (1)

helpdesk management

Read Reviews (2)

Read Reviews (20)

referral management

Read Reviews (2)

Read Reviews (1)

generation of new leads

Read Reviews (1)

Read Reviews (6)

training & onboarding

Read Reviews (1)

Read Reviews (2)

lead qualification

Read Reviews (1)

Read Reviews (5)

lead qualification: technographic

Read Reviews (1)

Read Reviews (5)

contract management

Read Reviews (0)

Read Reviews (5)

sales document management

Read Reviews (0)

Read Reviews (11)

contract management

Read Reviews (0)

Read Reviews (5)

social media marketing

Read Reviews (0)

Read Reviews (3)

lifetime value management

Read Reviews (0)

Read Reviews (3)

community building

Read Reviews (0)

Read Reviews (3)

community marketing

Read Reviews (0)

Read Reviews (3)

products & pricelist management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Scale best practices

  • Improve ROI

  • Improve efficiency

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Increase sales & revenue

  • Improve internal communications

  • See 6 more

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • mobile

  • Facebook

  • display advertisement

  • user generated content

  • blogs

  • chat

  • Slack

  • offline

  • Doubleclick

  • on premises

  • review sites

  • Glassdoor

  • movies

  • promotions

  • video

  • phone calls

  • See 16 more

  • social media

  • e-mail

  • website

  • mobile

  • Facebook

  • display advertisement

  • user generated content

  • blogs

  • chat

  • Slack

  • offline

  • Doubleclick

  • on premises

  • review sites

  • Glassdoor

  • movies

  • promotions

  • video

  • phone calls

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting