Beckon, The Source of Truth for Marketing™ is a data management, reporting and analytics platform, built specifically for Marketing. It can be used by Marketing Leaders, Campaign managers, Marketing Analysts across industries such as Consumer Electronics, Financial Services, Media & Entertainment, Travel and more.
Beckon Connect feature pulls in and synchronizes all the data from all the sources, Beckon Data is a data management tool enabling normalization of data from the various sources for enabling insights and analysis, Beckon Analytics provides automated real-time analytics based on marketing best-practices.
Beckon Answers is a tool for collecting business critical questions that can range from complex business questions to performance by products, or market segments or brands. The answers will be in the forms of tables or charts or graphs that can be sliced or drilled down for details. Beckon Dashboard communicates what’s working, in the form of reports that can be secured with permissions and access controls. Beckon Scorecard provides the big picture view and Beckon Calendar provides the campaign schedule.
Popular Business Setting
- Food & Beverages
- Large Enterprise
Peer Recommendations on business needs
Scale best practices, Improve ROI, Enhance customer relationships, are the most popular goals peers achieved using beckon.
It is the best suited for e-mail, e-mail, social media, channels.
beckon does well for a wide range of processes. Peers recommend social media analytics, social media management, channel marketing, as the business processes that they have been most satisfied while using beckon.
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First 5 Reports are Free
IT and Other Capabilities