Marketing Cloud Intelligence and AYTM cater to marketing data intelligence needs but serve slightly different customer segments and objectives. Marketing Cloud Intelligence focuses on lead analytics and advertisement, helping enterprises enhance ROI and expand market reach. AYTM, on the other hand, excels in market research, aiding businesses in building brand awareness and launching new products. Both offer robust support options, though Marketing Cloud Intelligence leans towards larger enterprises in marketing and advertising industries, while AYTM is favored by tech and consulting sectors.
Marketing Cloud Intelligence (formerly Datorama): Marketing-cloud-intelligence-formerly-datorama unifies marketing data for automated reporting. Customer value and spend are optimized through this software by Salesforce.
AYTM: Aytm's agile survey tool enables the creation of simple or complex surveys effortlessly. Precision and ease are achieved through an intuitive builder and expanding research automation tools.
Top use cases: Marketing Cloud Intelligence (formerly Datorama) vs AYTM
Use cases tied to Marketing Cloud Intelligence (formerly Datorama) and AYTM from verified data sources. Click any use case for supporting evidences.
| Marketing Cloud Intelligence (formerly Datorama) | AYTM |
|---|---|
Top Capabilities: Marketing Cloud Intelligence (formerly Datorama) vs AYTM
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Marketing Cloud Intelligence (formerly Datorama) vs AYTM
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Marketing Cloud Intelligence (formerly Datorama) vs AYTM
Share of peer evidence by company size for Marketing Cloud Intelligence (formerly Datorama) and AYTM. Each product segments add up to 100%. Click any segment for supporting evidence.
| Marketing Cloud Intelligence (formerly Datorama) | AYTM | |
|---|---|---|
| Key Capabilities Supported | Marketing Cloud Intelligence emphasizes lead analytics, advertisement, and social media management, addressing the needs of enterprises seeking robust campaign and communication management. → | AYTM focuses on market research and advertisement, supporting businesses with customer feedback management and collaborative engagement, essential for informed decision-making. → |
| Business Goals | Marketing Cloud Intelligence aims to improve ROI and grow market share, making it suitable for enterprises looking to enhance customer relationships and acquire new customers. → | AYTM facilitates goals like scaling best practices and building brand awareness, ideal for businesses aiming to launch new products and grow their presence. → |
| Core Features | The core features of Marketing Cloud Intelligence include AI-powered analytics and custom reporting, offering a comprehensive suite for data import and integration, which caters well to enterprise needs. → | AYTM provides integration and analytics, with a strong focus on custom reporting and compliance, tailored for businesses seeking efficient data management and privacy. → |
| Vendor Support | Marketing Cloud Intelligence offers 24/7 support with additional options for chat, email, and phone, accommodating enterprises that require continuous access to assistance. → | AYTM also provides 24/7 support but more limited chat, email, and phone support, catering to businesses that prioritize round-the-clock but less frequent communication. → |
| Segments and Industries | Large enterprises and businesses in marketing and advertising predominantly use Marketing Cloud Intelligence, indicating its strength in providing robust data intelligence solutions. → | AYTM is frequently used by information technology, computer software, and consulting sectors, highlighting its appeal for organizations focusing on research and software services. → |
| Operational Alignment | Marketing Cloud Intelligence fits well in the operational workflow of enterprises, particularly in high-volume environments that require complex data analysis and reporting capabilities. → | AYTM is designed for businesses seeking strategic market insights, with tools that integrate seamlessly into market research and collaboration workflows. → |
Marketing Cloud Intelligence (formerly Datorama) and AYTM: Best activities based on customer satisfaction
Most deployed common Activities for Marketing Cloud Intelligence (formerly Datorama) and AYTM
Why is Marketing Cloud Intelligence (formerly Datorama) and AYTM the best choice for Advertisement?
"...It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360). ...." Peer review by Jordan D., Marketing Analytics Specialist, Marketing and Advertising
"...Perfect your advertising and test creative elements with confidence...." Consumer insights solutions & services
Marketing Cloud Intelligence (formerly Datorama) in Action: Unique Activities
What solutions does Marketing Cloud Intelligence (formerly Datorama) provide for Lead Analytics?
"...(Arbe Robotics 11.07) Back to Table of Contents 2.5 Salesforce Signs Definitive Agreement to Acquire Datorama Salesforce has signed a definitive agreement to acquire Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers...." Fortnightly, 25 July 2018
What benefits does Marketing Cloud Intelligence (formerly Datorama) offer for Campaign Management?
"...If you want to effectively combine digital marketing campaign data then this is the platform for you...." Peer review by Paul M, General Manager, Marketing and Advertising
How can Marketing Cloud Intelligence (formerly Datorama) optimize your Engagement Management Workflow?
"...If there s been a spike, we can easily see which asset or channel is responsible and potentially make a decision to downweight that asset/channel, try to find new audiences who may be more engaged, or ultimately remove the asset/channel from the plan and redirect our budget to lines that are driving more efficient engagement...." Peer review by Stevie Williams, Director of Data Intelligence, iProspect
AYTM in Action: Unique Activities
What makes AYTM ideal for Market Research?
"...Market research is a key component in the planning process of a startup...." Peer review by Adeo Ressi, CEO, TheFunded
What Are the key features of AYTM for Customer Feedback Management?
"...Conduct a key drivers analysis to identify and quantify which variables are most important in driving KPIs such as likelihood to purchase, customer satisfaction, likelihood to recommend, and even customer loyalty. ..." Online Market Research
What solutions does AYTM provide for Collaboration?
"...Run a full range of quantitative research, collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes...." Peer review from Featured Customers
Integrations
Ecosystem partners each product commonly connects with.
Marketing Cloud Intelligence (formerly Datorama)
News
Latest Marketing Cloud Intelligence (formerly Datorama) news
Snaps Specs Get an Enterprise Boost from Salesforce and Nvidia
Salesforce partners with Snap Inc. to integrate its Agentforce AI agents into Snap's Specs augmented-reality glasses for enterprise use. This integration aims to enhance hands-free workplace tasks in various environments, leveraging Salesforce's AI capabilities to provide practical applications for Snap's Specs in the enterprise market.
Latest AYTM news
aytm Publishes First Quarterly Data Quality Benchmark Report, Setting the Standard for Transparency in Survey Research
aytm has published its first Data Quality Benchmark Report, showcasing transparency in survey research. The report, based on 1.1 million survey attempts, highlights metrics like a 2.6% abandon rate and a 5.4% post-survey cleanout rate. It aims to set a new standard for data quality verification in the market research industry.