Real-World Case Studies and Customer Success Stories with Apteco Ltd

Apteco FastStats and PeopleStage helped WWF UK boost supporter engagement. WWF used the software to personalize animal sponsorship journeys and... automate campaigns. The solution enabled a 35% increase in renewal requests processed and raised the renewal rate from 3% to 10%. WWF also saw a 15% drop in cancellations and 100,000 extra website visits. The tools made it easier to manage complex, year-long supporter journeys with less effort.
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Apteco marketing software automated Teenage Cancer Trust’s email stewardship for fundraising events. The charity replaced a manual process that took... two days a week with a fully automated, supporter-centric approach. Supporters now get up to nine personalized emails per event, boosting engagement and retention. The new system is projected to increase ‘own place’ income by £200-£300k in the first year. Teams are now upskilled in data analysis and can focus on wider strategies.
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Apteco helped RSPB run the Vote for Bob campaign, sending over 50,000 automated messages to politicians. The team used Apteco... FastStats and PeopleStage to create 650+ personalized email variants. This saved hundreds of hours and reduced errors compared to manual processes. Members felt more valued due to tailored communications. RSPB improved operational capabilities by automating campaigns, even during holidays.
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Apteco FastStats helped RNLI transform supporter engagement. Working with Euler, RNLI used segmentation and persona research to personalize campaigns. Their... Christmas Appeal saw a 6% increase in response and income, saving £25,000 with 10% fewer mailings. The summer campaign achieved a 53.5% increase in responders and £285,756 more in donations. RNLI restructured teams to focus on supporter journeys, not products.
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Apteco helped Plan International UK launch their first automated email welcome journey for new donors and campaigners. The solution unified... supporter data and enabled personalized communications using Apteco PeopleStage, FastStats, and Orbit. After launch, 13% of participants became highly engaged, and 56% of supporters took campaign actions in the past year. The journey achieved over 30% open rates and less than 2% unsubscribe rates. Plan International UK now has a scalable platform to improve donor conversion and supporter engagement.
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Apteco FastStats helped International Fundraising Leadership (IFL) and Adroit deliver a global benchmarking project. The solution provided secure, remote access... to business intelligence for over 88 multi-lingual users. Users could analyze data from 76 million donors and 400 million+ gift records. The system enabled clear, actionable insights and accurate metrics for fundraising program managers. Apteco FastStats now supports global fundraising strategy for major NGOs.
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Apteco FastStats helped Guide Dogs increase legacy pledger conversion by 4% and prospect conversion by 7%. The team used data... analysis and modeling to target supporters for pledging events. Smaller, more personal events reduced costs and improved attendee interaction. Home visits and direct mail further boosted engagement. Guide Dogs now recruits more pledgers with fewer, lower-cost events.
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Apteco FastStats and PeopleStage helped English Heritage boost email engagement. Click-through rates increased year on year after personalisation and segmentation... improvements. More members now sign up for the Members’ Area and complete surveys. The campaign drives higher interaction across multiple touchpoints. Data-driven targeting and content personalisation proved effective for member retention.
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Apteco FastStats helped CLIC Sargent, a UK cancer charity, centralise campaign data and improve supporter communications. The team quadrupled the... number of campaigns they could run. They used targeted marketing for events and activities, making spending more efficient. FastStats enabled quick KPI reporting, saving time and effort. The charity improved ROI by identifying ineffective segments and testing supporter types.
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Apteco FastStats and Orbit helped Cats Protection overhaul their data and reporting. The charity built over 30 dashboards, enabling real-time... insights and faster decisions. Teams now track supporter behavior and digital giving trends. The new system recategorized a decade of historic income data. This shift supported a new 10-year fundraising strategy and helped sustain income during the Covid-19 pandemic.
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Apteco software helped Teenage Cancer Trust automate and personalize donor communications. Before, staff spent two days a week on manual... email processes. Now, the team uses Apteco FastStats and PeopleStage to send up to nine dynamic emails per event participant. This change is expected to increase fundraising income by £200,000–£300,000 in the first year. Donors now get more relevant, personalized messages, boosting engagement and loyalty.
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VSO used Apteco to create a single supporter view by integrating data from three systems. This reduced manual work and... improved campaign speed. VSO automated supporter journeys with personalized email and SMS, leading to higher response rates and better retention. The team saved the equivalent of one full-time employee per campaign. Apteco enabled smarter, data-driven fundraising and improved data quality.
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Plan International UK used Apteco to build its own legacy propensity model for fundraising. The new model replaced a costly,... inflexible external solution. With Apteco, PIUK tested and refined supporter data, improving segmentation and targeting. The number of interested legacy supporters grew by over 300%. Actual legacy commitments increased by 15%. PIUK expects up to £260,000 in future legacy income from these improvements.
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NSPCC used Apteco FastStats and PeopleStage to automate and personalize volunteer communications for their Childhood Day fundraising event. The new journeys... increased active volunteer participation by 3.4%. Email open rates rose by 4% and click rates by 6%. Only 0.1% of recipients unsubscribed. 88% of volunteers enjoyed the event, and 90% want to participate again. The campaign also boosted email opt-ins by 10%.
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Centrepoint used Apteco FastStats and PeopleStage to automate and expand donor journeys. They doubled their email reach to over 40,000... donors and sent more than 150,000 emails. The team saved about 13 hours per month by reducing manual work. Improved segmentation and dynamic content led to higher email open rates and stronger donor relationships. A reactivation campaign generated an extra £33,813 in annual donations.
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Mind used Apteco to automate supporter journeys for its fundraising program. Manual processes were replaced, saving the team about 10... hours per week. Email click-through rates rose to 7.2% and churn dropped to 0.42%. Year-on-year conversion increased from 28.5% to 39.6%. Mind now sends timely, personalized emails based on supporter activity, boosting engagement and fundraising results.
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VSO used Apteco to unify supporter data from three systems, creating a single supporter view. This enabled automated, targeted supporter... journeys and improved campaign timing and relevance. The platform reduced manual work, saving the equivalent of one full-time employee per campaign. Early results showed higher response rates, improved retention, and a net-positive ROI from SMS campaigns. Apteco now supports multi-channel communications and ongoing fundraising innovation at VSO.
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Apteco’s Predictor bundle helped Plan International UK transform legacy fundraising. The charity built its own legacy propensity model, moving away... from a costly agency solution. With Apteco, they tested and refined supporter data, improving segmentation and campaign targeting. Legacy intenders increased by over 300% and pledgers rose by 15%. The new approach could add £260K in future legacy income, while reducing costs and enabling ongoing model updates in-house.
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Apteco helped Mind automate its Do Your Own Thing fundraising journey. Manual processes were replaced with data-driven, personalized supporter communications.... The new system saves the team 10 hours of work each week. Click-through rates rose to 7.2% and unsubscribe rates dropped to 0.42%. Conversion rates improved from 28.5% to 39.6% year-on-year. Mind booked 81 more fundraising events after automation.
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Centrepoint used Apteco FastStats and PeopleStage to automate and personalise supporter journeys. They doubled their outreach, sending over 150,000 emails... to more than 40,000 supporters. The new system increased open rates and saved 13 staff hours each month. Targeted campaigns brought in an extra £33,813 annually from reactivated donors. The team gained new insights and improved donor engagement with better segmentation and testing.
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NSPCC used Apteco FastStats and PeopleStage to automate and personalise volunteer communications for their flagship fundraising event. The new system... replaced manual processes, reduced errors, and improved the volunteer experience. Volunteer participation increased by 3.4%. Email open and click rates rose by 4% and 6%. Email opt-in rates grew by 10%. 88% of volunteers enjoyed their experience, and 90% want to participate again.
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Nisbets used Apteco FastStats and PeopleStage to transform their marketing. They built a test and learn culture, using data to... segment customers and target campaigns. The team cut promotional flyer sends by over 1 million with no drop in sales. Profitable segments now get more catalogues, boosting ROI. New KPIs and reports help track performance and guide future campaigns.
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Apteco FastStats helped New Look cut unsubscribes by 90%. The CRM team used a new customer data platform to access... and act on data from online and offline sources. They built a multi-channel campaign system with real-time reporting. New Look saw a 57% increase in web visits and a 3.7x return on ad spend. The team could now target messages and track results, leading to higher profits and more relevant marketing.
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Apteco software helped L&T, a German department store, automate upselling and cross-selling. L&T used Apteco FastStats, Orbit, and PeopleStage to... improve customer data integration. Within six months, all manual processes were automated, reducing team workload. Every department now uses dashboards for customer insights. This led to more targeted marketing and easier cross- and upselling.
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Greggs used Apteco software to build a single customer view database. This let them see real-time data from their Greggs... Rewards app. They sent over 1 million push messages and emails using Apteco PeopleStage. The new system gave Greggs a 12% response rate to customer surveys. Product promo purchases doubled after using live data for targeted offers. Greggs now understands customer behavior and product trends much better.
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Apollo used Apteco to automate its customer satisfaction surveys. The new process included multi-stage email campaigns and real-time feedback collection.... Response rates improved, with 46% of customers opening emails and 26% clicking through. Automation cut manual work by over 50%. Segmentation allowed tailored follow-ups for promoters, passives, and detractors. Apollo gained valid data, respected customer preferences, and built stronger customer relationships.
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Apteco Orbit gave Crew Clothing Company real-time dashboards for Black Friday sales. The dashboards combined in-store and online data, letting... teams track sales, spend by channel, and category trends every 15 minutes. CRM and marketing teams used these insights to adjust campaigns during the day. The solution replaced slow third-party reports and made data accessible across departments. Crew Clothing now reacts quickly to sales trends and plans deeper data analysis for future growth.
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Apteco FastStats helped Greene King, the UK's leading pub company, boost email engagement by 200%. Greene King used FastStats to... unify customer data from bookings, Wi-Fi, loyalty apps, and order systems. This enabled better segmentation and personalized marketing. The company saw a 24% increase in segmentation reach and a 4% improvement in email engagement for segmented customers. They also saved £400k in customer offers and avoided £3.3 million in potential revenue loss by reducing churn.
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Carnival UK used Apteco FastStats and PeopleStage to automate and personalise guest communications during the Covid-19 pandemic. The solution delivered... Future Cruise Credits (FCCs) to guests, reducing refund requests and retaining bookings. Email open rates increased by 25% and click-to-open rates by 7%. The campaign achieved a 58% redemption rate for FCCs, helping Carnival UK avoid tens of millions in refunds. Automation reduced demand on internal teams and improved guest engagement.
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Apteco software helped Caravan and Motorhome Club boost insurance marketing. The club used FastStats and PeopleStage to collect member renewal... dates and automate email campaigns. Over 18 months, known renewal months rose by 59.3% across nine products. Acquisition email open rates jumped 60%, and click rates soared 170%. The club cut costs by sending fewer generic emails and improved the member experience with targeted communications.
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Goodwood used Apteco FastStats and PeopleStage to improve email marketing. They built a single, dynamic weekly email for each customer.... This reduced over-mailing and increased relevance. Click-through rates rose by 2% and website clicks grew by 84,000 year over year. Unsubscribe rates dropped by 1.5%. The new approach saved 16 hours per month and boosted engagement by 3%.
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