Real-World Case Studies and Customer Success Stories with Adroll

LockThreat used AdRoll ABM to target in-market B2B buyers and shorten their 6–8-month sales cycles. The platform helped LockThreat reduce... wasted ad spend and consolidate their MarTech stack. AdRoll’s integrations and analytics gave full-funnel visibility and improved lead quality. Most of LockThreat’s marketing pipeline now comes from AdRoll ads. The sales team connects with high-intent leads, boosting efficiency and revenue.
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AdRoll ABM helped Snowflake scale 1:1 account-based marketing to over 2,000 accounts. The ABM team saw a 75% increase in... SDR-booked meetings and a 3x higher meeting rate in targeted accounts. Snowflake used AdRoll to align sales and marketing, personalize campaigns, and streamline reporting. Custom landing pages and gifting boosted engagement. The company improved efficiency and cross-team collaboration, driving more opportunities from both new and existing customers.
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RollWorks helped Bombora improve its account-based marketing (ABM) strategy. Bombora used RollWorks to target high-intent accounts and align marketing and... sales. The team saw a 17% higher click-through rate and a 67% higher conversion rate on RollWorks compared to non-intent campaigns. They achieved a 10x increase in influenced pipeline. Bombora kept marketing spend stable while increasing engagement and revenue from target accounts.
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RollWorks helped Rural Sourcing boost new website prospects by 30-40%. The marketing team needed more high-quality leads to support fast... growth. They used RollWorks for account-based marketing and targeted digital ads. The team built campaigns for different industries and roles. Sales and marketing now work together better. RollWorks brought more warm leads to the website.
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RollWorks and HubSpot helped Goverlan target larger accounts and move upmarket. Goverlan used account-based marketing to reach full buying committees... and sync leads from HubSpot to RollWorks. The two-person marketing team generated 40-50 demo requests per week. In 13 months, closed/won revenue was 15 times the initial investment. 95% of closed/won deals were influenced by RollWorks. Retargeting created 173 new conversions.
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RollWorks and LinkedIn helped TELUS International improve account-based marketing. TELUS faced challenges reaching key decision-makers in complex sectors. By integrating... RollWorks with LinkedIn, TELUS targeted and engaged accounts more precisely. In 2023, they reached over 76% of accounts and achieved a 0.21% click-through rate on LinkedIn campaigns. The solution used LinkedIn’s Lead Gen Forms and RollWorks’ analytics to deliver better results.
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RollWorks helped Okta improve its account-based marketing (ABM) with intent data. Okta needed to support big pipeline goals and better... understand prospect intent. The team used RollWorks to create dynamic target lists, align sales and marketing, and refresh creative content. Okta saw a 24x increase in opportunities, a 2.7x reduction in cost per conversion, a 17% higher click-through rate, a 63% faster deal cycle, and a 22% increase in influenced revenue.
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RollWorks helped Oracle Dyn improve their retargeting campaigns. Oracle Dyn used RollWorks to bring back high-intent website visitors and saw... a 4x return on investment. The RollWorks Marketo Connector gave the team better visibility into their marketing impact, revealing they influenced 9% more marketing-qualified leads. In five months, Oracle Dyn increased MQLs by 28% and re-engaged 2.2% of churned accounts. The team credits RollWorks for consistent positive ROI and better lead generation.
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NS1 used the RollWorks account-based platform to improve their marketing. They switched from traditional marketing to a digital-first, account-based strategy.... With RollWorks, they identified and engaged target accounts using personalized ads. In five months, NS1 saw a 69x increase in new pipeline creation, a 3x increase in ROI influenced revenue, and a 498% lift in unique visitors from target accounts.
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RollWorks helped Kopis, a small software and consulting company, shift from events-led to digital-first marketing. With a team of just... one marketer, one designer, and an outsourced ADR team, they used RollWorks for account-based marketing. They focused on best-fit accounts and ran targeted campaigns for awareness and conversion. Kopis increased leads by 70% year-over-year and grew marketing-generated revenue by 40%. They also connected marketing spend to results and optimized their target account list.
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RollWorks helped BetterCloud improve their account-based marketing. The marketing team needed to align with sales and target the right accounts.... They used RollWorks to define their ideal customer profile and tier their account lists. In one quarter, they saw a 64% shift from unaware to engaged accounts. They also created 18 influenced opportunities from top named accounts.
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RollWorks helped LeapPoint improve their account-based marketing. LeapPoint used RollWorks to target the right accounts with smart data tools and... real-time insights. They saw ad influence on 50% of all opportunities in eight months. Opportunities influenced by ads had a 12% higher win rate. Average revenue for influenced opportunities grew by 167%. LeapPoint also saw higher click-through and engagement rates than industry averages.
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AdRoll ABM helped Total Expert achieve 100% attribution on closed-won deals. The team reached 93% of their priority accounts using... targeted advertising. Integration with HubSpot streamlined sales and marketing alignment. Automation saved over five hours per week. The company redefined its ideal customer profile and improved campaign efficiency. AdRoll ABM became central to their go-to-market strategy.
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AdRoll helped PitchBook cut their cost per click by 37. 9%. PitchBook used AdRoll's ABM strategy to target high-fit accounts...and personalize ads. They saw a 14.9% faster sales cycle and a 24.3% higher win rate. The average deal size for ad-influenced opportunities was 36.85% higher. PitchBook booked demos 2 days faster with marketing-influenced accounts. Their campaigns boosted efficiency and pipeline growth.
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AdRoll helped FP Markets expand globally by improving audience targeting and retargeting. FP Markets saw a 27% increase in conversions... and a 38% reduction in cost per acquisition. Campaign management time dropped by 30%. AdRoll's platform enabled FP Markets to reach new markets, segment audiences, and tailor messaging by region. The partnership allowed FP Markets to grow its brand and acquire more qualified traders without increasing spend.
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FinHive Solutions used AdRoll ABM to target financial advisors with precision. They integrated AdRoll with HubSpot to connect marketing and... sales data. Their campaigns achieved a 0.12% click-through rate, beating the industry average of 0.08%. FinHive built hyper-targeted audiences using specialized data and AdRoll's intent signals. They expanded into connected TV and digital out-of-home ads for more reach. AI and custom dashboards helped them optimize campaigns and deliver actionable insights.
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AdRoll helped a forex trading platform increase new account conversions by 30%. The marketing team used AdRoll for retargeting and... brand awareness campaigns. The platform made campaign setup faster and enabled better tracking of marketing results. AdRoll's data-driven approach allowed the team to forecast outcomes and optimize creative assets. The partnership also supported geographic expansion and improved collaboration between teams.
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AdRoll helped a cryptocurrency brand grow sales by 6x. The company used AdRoll's retargeting and analytics tools to launch segmented... campaigns. These campaigns targeted site visitors, account signups, and inactive users. The brand saw a 53% increase in organic traffic and a 22% increase in direct traffic. AdRoll's dashboard and weekly reports made campaign tracking and optimization easy. The company plans to use AdRoll for future product launches and website updates.
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AdRoll helped a crypto trading brand boost conversions by up to 5% and cut acquisition costs by 77%. The company used... AdRoll's retargeting and audience targeting to reach users who visited their sign up page but did not register. They also ran A/B tests with HTML5 banners in different countries to optimize ad spend. AdRoll's platform made it easy to track, test, and improve campaigns. The brand gained 342 new registrations in one year using these strategies.
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PitchBook used AdRoll's ABM strategy to improve their digital marketing. They cut cost-per-click by 37.9%. Their sales cycle became 14.9%... faster. They also achieved a 24.3% higher win rate. AdRoll helped PitchBook reach more accounts and close deals faster.
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RollWorks helped Alveo improve their account-based marketing. Alveo used RollWorks for precision targeting and intent data. They reached the right... accounts with relevant content. HubSpot and RollWorks worked together for better sales and marketing alignment. Alveo saw more leads, better engagement, and a fuller sales pipeline. Their marketing became more efficient and targeted.
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AdRoll helped Audio Plugin Deals boost their return on ad spend. Over the past year, APD’s retargeting campaigns averaged a... 6.4x ROAS. Their 2022 Black Friday campaign reached a 16.9x ROAS. APD used AdRoll’s integration with WooCommerce for enhanced conversion tracking. The team relied on AdRoll’s analytics and account management to optimize campaigns and grow their music software marketplace.
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RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with... Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
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RollWorks helped Coupa improve website engagement and conversions. Coupa used RollWorks' account-based platform for smart, segmented retargeting. They targeted procurement... and finance personas with tailored ads. In one quarter, Coupa saw a 15% increase in click-through rate, a 2.5x increase in conversions, and a 54% decrease in cost per acquisition. Over 22 months, Coupa achieved 8.7x ROI on first-touch revenue and 7.3x ROI on multi-touch revenue.
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RollWorks helped Blackbaud launch their first account-based marketing (ABM) campaigns. Blackbaud used RollWorks to run a three-month pilot focused on... display ad ABM. They connected Salesforce and RollWorks to target and score accounts, using machine learning to prioritize leads. After three months, Blackbaud engaged 94% of target accounts, saw a 190% increase in engaged visitors, and achieved a 10x ROI on pipeline generation. The pilot proved the value of ABM for Blackbaud's sales and marketing teams.
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RollWorks helped Mixpanel shift to a freemium, product-led growth model. Mixpanel used RollWorks for ABM campaigns to target startups and... SMBs, introducing new pricing and promotions. The team used RollWorks Account Scoring to prioritize top accounts and scaled from 100 to up to 2,000 target accounts. RollWorks-Marketo integration automated list updates and improved retargeting. Mixpanel saw a 200% increase in signup volume, 98% increase in LTV from paid channels, and 13% higher ad click-through rates.
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RollWorks helped Auditoria's small marketing team reach more target accounts with account-based marketing. Auditoria used RollWorks, LinkedIn, ZoomInfo, HubSpot, and... Salesforce to find and engage the right companies. In 5 months, they reached 93% of their target account list. 59% of those accounts visited the website, and 31% became engaged. Auditoria saw a 208% increase in engaged accounts and up to 3.8% click-through rates on LinkedIn campaigns.
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RollWorks helped Neon One move beyond Google Ads for lead generation. Neon One wanted better targeting and more visibility for... their display ads. With RollWorks and Salesforce, they built dashboards to help sales focus on the best accounts. The team can now track ad impact and prove value quickly. RollWorks made their ad spend more efficient and improved sales and marketing teamwork.
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KNB Online used AdRoll to boost retargeting results for their clients. They achieved up to 60x return on ad spend... by switching from Google and Meta Ads to AdRoll. Campaign setup became much faster, taking only minutes. AdRoll’s AI Assistant gave actionable insights to improve campaigns. Integrations with platforms like Facebook and Klaviyo provided more data for better targeting. KNB Online’s clients saw faster ROI and higher revenue from digital marketing.
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AdRoll helped Click and Create, a UK-based agency, boost ROI for their clients. The agency switched from Google Remarketing to... AdRoll for more granular audience targeting. They achieved a 6.9x return on ad spend, a 10–15% increase in conversions, and recovered $2,591 in revenue. AdRoll’s Shopify integration and cart abandonment features saved time and improved campaign results. The platform’s simplicity and strong account support made it a core part of their strategy.
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RollWorks helped Acclaro, a marketing agency for HealthLink Dimensions, use account-based marketing to reach new healthcare insurance providers. Acclaro faced challenges... with stale email lists and fewer in-person events, making it hard to find new leads. By using RollWorks, they built a new target account list and personalized campaigns for different buyer personas. In just over a year, HealthLink Dimensions saw a 234% increase in new customer pipeline. The team used omni-channel campaigns and tailored messaging to drive results.
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RollWorks helped GaggleAMP connect HubSpot with their sales process. GaggleAMP needed better integration and real-time insights for their sales team.... RollWorks provided seamless onboarding, HubSpot integration, and features like Hot Contacts and Slack alerts. In less than three months, GaggleAMP generated 6 deals and $50,928 in ARR. The platform paid for itself and improved sales and marketing collaboration.
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