Real-World Case Studies and Customer Success Stories with Webtrends Optimize

Webtrends Optimize helped Cracka Wines use multivariate testing (MVT) to boost online sales. The team ran three MVT tests on... the website. The first test increased sales by 36% by making the homepage easier to use. The second test improved sales by 13.5% by showing returning visitors their recently viewed items. The third test changed pricing displays and led to an 18% sales uplift. Cracka Wines quickly added the winning changes to their site.
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Webtrends Optimize ran a multivariate test for Virgin Wines. The challenge was to improve the mixed case web pages for... better visitor experience and higher sales. The solution tested bullet points versus paragraphs and showed discounts as percentages or monetary values. Showing the discount as a percentage led to almost 3% more add-to-basket clicks and nearly a 2% increase in sales. This resulted in a projected £113,000 additional revenue per quarter.
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Webtrends Optimize helped Halfords scale website personalisation. Halfords faced challenges with product discovery and limited onsite space for promotions. Guided... Selling and Personalised Entry Page Experiences made it easier for users to find relevant products and offers. 80% of users now get personalised experiences. This improved user experience, boosted conversion, and reduced exit rates.
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Lark London is a small retailer in South-West London. They had no online presence and needed help to launch a... website. Webtrends Optimize helped them set up and improve their Shopify store. The team made changes and launched the site in 48 hours. The new website brought in more traffic and sales. Their digital strategy and website helped them grow and gain more attention.
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Victoria Plum wanted to improve how they recommend products to customers online. Their old system only showed items from the... same collection and was hard to manage. They switched to Webtrends Optimize’s product recommendation engine, which uses smart algorithms to suggest more relevant products. After testing, they saw a 7% increase in sales. The new system also made it easier to offer more choices to shoppers.
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RSPB Shop wanted to stand out in a tough eCommerce market and improve their website. They worked with Daydot and... used Webtrends Optimize to test new ideas. They made it easier for mobile users to zoom in on product images, which led to a 4% increase in "Add to Basket" rates and a 7% rise in conversion rates. Showing more information about their conservation work increased "Add to Basket" rates by 3% and checkout progression by 2%. Improving the donation upsell widget led to an 18% increase in upsells. Overall, RSPB Shop saw an 8% projected revenue boost, adding over £800,000 in nine months.
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Get The Label wanted to help shoppers find products faster on their website. They saw that people who used the... search bar bought more often. They worked with Webtrends Optimize to test changes to the search bar using AB testing. They tried different designs and words to make the search bar stand out. The best version made the search bar green and added a magnifying glass. This led to a 4.38% higher conversion rate, 460 more conversions each quarter, and 6% more searches.
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Marks & Spencer increased their conversion rate by 6% through agile, continuous optimization with Webtrends Optimize. They collaborated with Webtrends... Optimize to enhance their digital experiences and streamline optimization efforts. The partnership involved training and a new agile strategy, leading to more complex, personalization-based tests.
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Webtrends Optimize helped redspottedhanky. com increase train ticket sales by over £1 million. The challenge was to move more visitors...through the sales funnel and boost conversions. Webtrends Optimize used A/B and multivariate testing on the homepage search widget. They removed a distracting call-to-action button and simplified the booking process. Results included a 5.76% increase in booking confirmations, 10.24% more open-return bookings, and 12,500 extra visitors per quarter reaching the Journey Details page.
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Qantas improved its website experience with Webtrends Optimize. They saw an 8% lift in completed applications and a 24% increase... in Qantas Club sign-ups. Bookings increased by 3%. Qantas used AB and multivariate testing to enhance personalization and user experience.
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Europcar, a Paris-based car rental company, partnered with Webtrends Optimize to increase average order value and online conversion. They achieved a... 15% increase in car bookings and a 12% increase in the sale of extras. Webtrends Optimize used AB testing and multivariate testing to identify the best content combinations. They worked closely with Europcar to target valuable audiences and improve the purchase process.
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Webtrends Optimize helped Alitalia increase online bookings by 7% using AB testing and MVT. Alitalia saw a 6% increase in... click-through conversions and a €2 million revenue uplift per quarter. The airline's website receives over 5 million visits monthly, with 900,000 transactions. Webtrends Optimize provided a fully managed service to improve Alitalia's digital channels.
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Webtrends Optimize helped Hotels4u improve their website with search funnel optimisation and multivariate testing. Hotels4u wanted to increase online sales... and make booking easier for users. The team used A/B and multivariate testing to improve the homepage, hotel details page, and booking funnel. Mobile site optimisation led to a 61% increase in searches and a 22% rise in mobile pageviews. Hotels4u saw a 5.5% increase in conversions after using Webtrends Optimize.
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Destination2 is a travel operator that wanted to make it easier for users to compare hotel rooms on their website. Their old design... showed a long list of rooms, which was hard to read and caused many users to leave. Webtrends Optimize helped them group rooms by board basis, making the list shorter and easier to use. After this change, 46% more users reached the summary page, 23% more reached the booking form, and the conversion rate increased by 16%. Destination2 was very happy with these results and used the new design for all users.
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Webtrends Optimize helped World Vision Canada improve its donor website. The charity wanted to make the site better for donors... and save money on development. Before, they made changes based on guesses. With Webtrends Optimize, they used A/B and multivariate testing to find what works. The team learned what changes increased conversions and which ideas to avoid. This saved time and money. The platform gave them data to make smart choices and plan future tests.
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Trussell wanted to learn how users interacted with its website before a redesign. Webtrends Optimize ran a baseline test and... found the search tool was the most clicked element, even though it was low on the page. They moved the search tool higher up using an A/B test. This change led to a 16% increase in search bar use on desktop and 110% on mobile. More users found help faster, and financial donations from the homepage also went up.
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Scan Computers wanted to increase sales of their ScanProtect warranty for customers building their own computers. The company changed the... layout and wording of the ScanProtect offer on their website. They used A/B testing to see if these changes would help. After 30 days, clicks on 'Protect' went up by 22.6%. Sales of ScanProtect rose by 3.7%. The average order value increased by 16.2%.
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RS Components improved their online customer experience with Webtrends Optimize. They achieved a 3% lift in conversions and a 22%... increase in average order value, with a £10 increase in average order value. RS Components used Webtrends Optimize for testing and personalisation, focusing on the home page to enhance user experience. They found that personalising the home page for visitors improved sales and customer satisfaction.
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Webtrends Optimize helped nib improve its website with a tailored conversion optimisation strategy. nib wanted to make health insurance easy... to buy online and needed expert help to run advanced AB and multivariate tests. Webtrends Optimize simplified nib’s forms and made the site more personal, using location data. The new site led to a 27% lift in conversions. Mobile users also got a better experience, making it easier to compare insurance packages and subscribe.
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Aardy wanted to increase their online quote sales and annual revenue. They worked with Fresh Egg and Webtrends Optimize to... run AB tests on their website. The main focus was on the quote results page, where many users dropped off. By highlighting Aardy’s price guarantee, they saw a 12% increase in quote to sale. This led to a $2.5 million increase in annual revenue. The results were above the original targets and the program will continue.
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Webtrends Optimize helped Kimberly-Clark improve user experience on Huggies. com and Depend.com. The team used AB testing and website personalisation...to deliver more relevant content. Kimberly-Clark saw a 17% increase in sign-in rates for Huggies.com. Depend.com achieved a 24% lift in conversion rates for free sample requests. These results led to higher ROI and better engagement with consumers.
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Virgin Wines partnered with Webtrends Optimize to enhance their digital presence through web personalization. The challenge was to allow returning... customers to easily reorder their favorite wine cases. This complex task required integration with Virgin Wines' databases and was categorized as a Level five complexity by Webtrends Optimize. The solution involved a ten-week A/B test development, ensuring seamless integration and no disruption to the existing website.
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Webtrends Optimize helped Identity Guard improve their website with AB testing and multivariate testing. The team used data instead of... opinions to make changes. They tested buttons, images, and page layouts. One experiment led to a 20% increase in conversions. The company now runs its own web optimisation program using Webtrends Optimize.
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Microsoft Office Live Small Business UK improved conversion rates by over 500% using MVT testing with Webtrends Optimize. They created a... new landing page and tested five page elements. The Call-to-Action button change to 'Start Now!' was the most effective. The winning Hero Shot was casual, not corporate. The project aimed to increase sign-ups and understand factors driving them.
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Webtrends Optimize helped Sussex Cricket Club improve their Ticketmaster booking funnel. Sussex Cricket wanted to increase ticket sales and make... the user journey easier. Webtrends Optimize ran tests to make the checkout button more visible, improve mobile layouts, and add quick links to tickets. They also created a pop-up widget for promotions. The results were strong: 87% more clicks on the call-to-action, 23% more visitors to the payment page, and 26% more tickets sold.
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Sussex Cricket Club wanted to improve their website to help more people buy tickets and packages. They worked with Webtrends... Optimize to run tests on their site. They made booking buttons easier to find and improved the navigation. These changes led to a 69% increase in clicks to the ticket funnel and a 511% lift in visitors to the membership page. There was also a 22% increase in users reaching the hospitality booking funnel. The club was happy with the big improvements from these tests.
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Unbiased wanted to balance enquiries between their Matchflow and directory channels without losing previous conversion gains. They worked with Webtrends... Optimize to run an AB test that added a step for users to choose between the two channels. The test ran on all devices. The results showed a 104% aggregated conversion lift for tablet users and strong improvements across all devices. Both Matchflow and directory conversions increased. The changes led to more enquiries each quarter.
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Raffolux wanted to increase purchases, order value, and registrations on their site. They faced trust issues from users coming from... Facebook ads, as Trustpilot reviews were not visible on the product page. Webtrends Optimize ran a test to show Trustpilot reviews on the product page and streamlined the registration process. This led to a 20.38% increase in tickets purchased. There was also a 19.16% increase in purchases per user and a 32.7% increase in revenue per user.
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Mersey Maritime needed to get more members and keep current ones. Covid-19 made their website more important for signing up... new members. They used Webtrends Optimize to test changes to their site. They ran four experiments to improve sign-ups and user experience. The results were strong: 71% more visitors reached the Membership Enquiry Page, 800% more converted to the Enquiry Page, and form conversions went up by 164%.
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Webtrends Optimize helped Microsoft build an enterprise-wide experience optimisation program. Microsoft needed to connect many business units and digital properties... with different goals. They chose Webtrends Optimize for its security, interoperability, and support. The platform allowed Microsoft to run hundreds of tests each year, from simple to complex. Microsoft used these tests to improve site redesigns, usability, and purchase funnels.
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Bupa improved mobile conversion rates by 21% using Webtrends Optimize. They also saw a 17.5% uplift in policy sales. Bupa... is a large health and care company with 32 million customers worldwide. They partnered with Webtrends Optimize to enhance digital communication and conversion rates. The focus was on travel and pet insurance, leading to measurable revenue increases.
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