Real-World Case Studies and Customer Success Stories with Webtrends Optimize

Webtrends Optimize helped Virgin Wines deliver a complex web personalisation project. The goal was to let returning customers easily reorder... their favorite wine cases. The solution required deep integration with Virgin Wines' databases and a custom A/B test. The project overcame technical challenges, including matching previous purchases to current stock and rebuilding bespoke cases online. Early results showed a positive lift, especially for bespoke case reorders.
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Webtrends Optimize ran a multivariate test for Virgin Wines. The test changed how mixed case offers were shown on the... website. Showing discounts as a percentage increased add-to-basket clicks by almost 3%. Sales rose by nearly 2%. Virgin Wines gained £113,000 extra revenue per quarter from this test. The company now trusts a programmatic approach to web page optimisation.
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Webtrends Optimize helped Victoria Plum improve online sales by 7% using product recommendations. Victoria Plum replaced a manual system with... an algorithm-driven solution. The new tool showed more relevant products to shoppers. This led to more orders and a better customer experience. The company AB tested the solution before launch. The results exceeded expectations and made shopping easier for customers.
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Webtrends Optimize helped RSPB Shop boost revenue by 8% in a tough eCommerce market. Daydot used A/B testing and user... insights to improve mobile experience and highlight RSPB’s unique value. Adding pinch-and-zoom to product images raised "Add to Basket" rates by 4% and eCommerce conversion by 7%. Displaying conservation impact stats increased checkout progression by 2%. Upsell performance jumped 18% after updating the donation widget. RSPB Shop now uses a test-and-learn approach for ongoing digital growth.
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Webtrends Optimize helped RS Components improve their online customer experience. Using multivariate testing, RS Components saw a 3% increase in... conversion rates for returning visitors. A change to the basket page button color led to a 22% increase in average order value. Promotional incentives added £10 to the average order value per order. Testing and personalisation are now core to RS Components' digital strategy.
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Webtrends Optimize helped Marks & Spencer boost online sales by 6% with agile, data-driven personalisation and AB testing. The teams worked... together to create a new, collaborative operating model focused on continuous short-term testing. Marks & Spencer’s digital team received training to use the self-service solution, enabling more complex personalisation tests. The partnership led to faster planning cycles and more responsive project prioritisation. One test, personalising the homepage for returning customers, drove a 6% increase in conversion rate.
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Webtrends Optimize helped Lark London launch their first Shopify store in just 48 hours. The team improved the website's look... and fixed user experience issues fast. Lark London used the new site and Instagram to drive sales and brand awareness. Their online revenue grew, supporting their rapid expansion. The results were so strong that Visa and Shopify featured them in an advert.
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Webtrends Optimize helped Halfords scale website personalisation. 80% of users now get personalised experiences. Guided selling reduced bike choices from... 184 to 32, making it easier for customers to find what they want. Personalised entry page experiences used real-time data to show relevant offers. This improved user experience, boosted conversion, and reduced exit rates.
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Webtrends Optimize helped Get The Label improve their website's user experience. They focused on making the search bar more visible... to boost engagement. Two rounds of ABn testing on mobile changed the search bar's look and text. The best version increased conversion rates by 4.38% and led to 460 more conversions each quarter. The tests also drove 6% more searches and a 4.24% higher add-to-basket rate.
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Webtrends Optimize built a social proof and product recommendations engine for Get The Label. The new solution replaced multiple vendors,... reducing costs and saving time. Site speed improved due to fewer supplier tags. The team could now test new ideas faster using one interface. The customer journey stayed smooth during the transition. Get The Label gained better insights to boost sales and user experience.
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Webtrends Optimize helped Lark London launch their first Shopify store in just 48 hours. Lark London, a growing independent retailer,... needed a fast and effective online presence. The Webtrends Optimize team built, tested, and deployed website changes quickly. Their new site and social media strategy drove strong traffic and sales. Lark London opened a new revenue stream and boosted brand awareness online.
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Webtrends Optimize helped Marks & Spencer boost conversion rates by 6% with agile website optimisation. The team used A/B testing... and personalisation to improve digital experiences. Both companies worked together in a new, collaborative model. Training enabled Marks & Spencer to run more complex, data-driven tests. The approach led to faster planning cycles and more impactful results.
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Webtrends Optimize built a social proof and product recommendations engine for Get The Label. The goal was to replace multiple... point solutions and reduce costs. The new engine launched in weeks and outperformed previous vendors in AB testing. Get The Label saw faster site speed, easier management, and quicker rollout of new features. The solution improved user experience and helped maximize sales.
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Webtrends Optimize product recommendations helped Victoria Plum boost sales by 7%. The company replaced a manual, collection-based recommendation system with... an algorithm-driven solution. This allowed more relevant product suggestions and improved the online shopping experience. AB testing showed a strong lift in conversions and sales. Victoria Plum now offers a more personalized product selection to its customers.
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Webtrends Optimize ran a multivariate test for Virgin Wines, the UK's top online wine retailer. The test changed product page... text to bullet points and displayed discounts as percentages. Showing the discount as a percentage led to a 3% increase in add-to-basket clicks and a 2% rise in sales. Virgin Wines gained £113,000 in extra revenue per quarter. The test proved that small changes can boost ecommerce results.
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Webtrends Optimize helped Cracka Wines boost sales with multivariate testing. The first test increased sales by 36% by simplifying the... homepage with a product carousel. The second test, using retargeting and a price comparison tool, led to a 13.5% sales uplift. The third test changed pricing display to show case pricing, resulting in an 18% sales increase. Cracka Wines improved conversion rates and customer experience using website optimisation and personalisation tools.
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Webtrends Optimize helped RSPB Shop boost revenue by 8% in a tough retail market. Daydot used A/B testing and UX... audits to improve mobile conversion and highlight unique selling points. The platform enabled a 3% increase in eCommerce conversion rates and an 18% rise in upsell performance. RSPB Shop adopted a test-and-learn approach, driving over £800,000 in projected annual earnings. The solution focused on mobile UX, social proof, and checkout upsell widgets.
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Webtrends Optimize helped Halfords scale website personalisation. Guided Selling reduced bike choices from 184 to 32, making shopping easier. 80%... of users now get personalised experiences, boosting conversion and lowering exit rates. Personalised Entry Page Experiences used real-time data for targeted offers. Ongoing testing and learning refine the customer journey.
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Webtrends Optimize helped Halfords scale website personalisation. Halfords faced challenges with product discovery and limited onsite space for promotions. Guided... Selling and Personalised Entry Page Experiences made it easier for users to find relevant products and offers. 80% of users now get personalised experiences. This improved user experience, boosted conversion, and reduced exit rates.
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Webtrends Optimize ran a multivariate test for Virgin Wines. The challenge was to improve the mixed case web pages for... better visitor experience and higher sales. The solution tested bullet points versus paragraphs and showed discounts as percentages or monetary values. Showing the discount as a percentage led to almost 3% more add-to-basket clicks and nearly a 2% increase in sales. This resulted in a projected £113,000 additional revenue per quarter.
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Webtrends Optimize helped Cracka Wines use multivariate testing (MVT) to boost online sales. The team ran three MVT tests on... the website. The first test increased sales by 36% by making the homepage easier to use. The second test improved sales by 13.5% by showing returning visitors their recently viewed items. The third test changed pricing displays and led to an 18% sales uplift. Cracka Wines quickly added the winning changes to their site.
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Webtrends Optimize helped Lark London launch their first Shopify store in just 48 hours. The team improved the website’s look... and user experience, enabling online sales for the first time. Lark London saw a big increase in website traffic and conversions after going live. Their digital strategy, including Instagram integration, boosted brand awareness. The results were so strong that Visa and Shopify commissioned an advert featuring Lark London.
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Webtrends Optimize helped Get The Label improve their website's user experience. They focused on increasing use of the search bar... through ABn testing on mobile. The winning test increased conversion rates by 4.38% and delivered 460 more conversions each quarter. Another test led to 6% more searches and a 4.24% higher add-to-basket rate. These changes made it easier for shoppers to find products quickly.
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Webtrends Optimize helped RSPB Shop boost revenue by 8% in a tough eCommerce market. Daydot used A/B testing and user... insights to improve mobile experience and highlight RSPB’s unique value. A new pinch-and-zoom feature raised "Add to Basket" rates by 4% and conversion rates by 7%. Displaying conservation impact stats increased checkout progression by 2%. Upsell improvements led to an 18% rise in checkout upsells. RSPB Shop now uses a test-and-learn approach for ongoing digital growth.
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Webtrends Optimize helped Victoria Plum improve its online store with advanced product recommendations. The new solution used algorithms to show... more relevant products to shoppers. Victoria Plum AB tested the tool and saw a 7% lift in sales over three weeks. The system reduced manual work and made shopping easier for customers. Victoria Plum now offers a more personalized experience and plans to keep working with Webtrends Optimize.
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Webtrends Optimize helped Virgin Wines deliver a complex web personalisation project. The goal was to let returning customers easily reorder... their favorite wine cases. The solution required deep integration with Virgin Wines' databases and a custom A/B test. The project took ten weeks and met all technical challenges. Early results showed a positive lift, especially for bespoke case buyers.
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Webtrends Optimize helped Marks & Spencer boost conversion rates by 6% with agile, data-driven website optimisation. The teams worked together... to run continuous A/B and personalisation tests. Marks & Spencer’s digital team received training to use the self-service platform. This new approach allowed for faster, more collaborative testing. The result was more tests, quicker cycles, and measurable sales growth.
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Webtrends Optimize helped Virgin Trains speed up their website search tool by 93%. This led to a 6.7% increase in... sales conversions on mobile and a 1.5% increase on desktop. Virgin Trains wanted to improve the online experience for their customers and needed a partner for continuous testing. Webtrends Optimize provided robust AB testing and expert support. The results proved the value of website optimisation for Virgin Trains.
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Webtrends Optimize helped Europcar boost online car bookings by 15%. The team used AB and multivariate testing to improve website... conversion and average order value. Tests included changes to landing pages, call-to-action buttons, and how extras were displayed. Europcar also saw a 12% increase in sales of add-ons. The collaboration focused on segmentation and cultural differences across regions.
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Webtrends Optimize helped Virgin Trains speed up their website search tool by 93%. This led to a 6.7% increase in... mobile conversions and a 1.5% increase on desktop. Virgin Trains wanted to improve online customer experience and needed a partner for continuous testing. Webtrends Optimize provided robust AB testing and optimisation tools. The results proved the investment was cost effective and built trust with the Virgin Trains team.
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Webtrends Optimize helped Alitalia boost online bookings by 7% in three months. The platform used AB testing and multivariate testing... to improve conversion rates. Alitalia saw a 6% increase in click-through conversions and a €2 million revenue uplift per quarter. The solution enabled better customer profiling and dynamic booking page optimization. Alitalia also improved internal data sharing and reporting across markets.
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Webtrends Optimize helped Europcar boost online car bookings by 15%. The platform used AB testing, multivariate testing, and segmentation to... improve website conversion and average order value. Europcar also saw a 12% increase in sales of extras and add-ons. Tests included changes to landing pages, call to action buttons, and upsell visibility. The collaboration delivered measurable ROI for Europcar's digital sales.
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Webtrends Optimize helped Qantas improve its website experience. Qantas used AB testing, multivariate testing, and personalisation tools. The airline saw... an 8% lift in completed applications and a 24% increase in Qantas Club sign-ups. Bookings rose by 3%. Qantas now has better conversion rates and a stronger digital experience.
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Webtrends Optimize helped redspottedhanky. com increase train ticket sales by over £1 million. The challenge was to move more visitors...through the sales funnel and boost conversions. Webtrends Optimize used A/B and multivariate testing on the homepage search widget. They removed a distracting call-to-action button and simplified the booking process. Results included a 5.76% increase in booking confirmations, 10.24% more open-return bookings, and 12,500 extra visitors per quarter reaching the Journey Details page.
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Webtrends Optimize helped Qantas improve its website experience. Qantas used AB testing, advanced segmentation, and personalisation to make the site... easier to use. The airline saw an 8% lift in completed applications and a 24% increase in Qantas Club sign-ups. Bookings rose by 3% after testing changes to the booking funnel. Qantas now has better conversion rates and a more user-friendly website.
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Webtrends Optimize helped Europcar boost online car bookings by 15%. The team used AB and multivariate testing to improve website... conversion and average order value. Tests included changes to landing pages, checkout flows, and call-to-action buttons. Europcar also saw a 12% increase in sales of extras and add-ons. The project focused on tailoring experiences for different regions and languages.
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Webtrends Optimize helped Alitalia increase online bookings by 7% using AB testing and MVT. Alitalia saw a 6% increase in... click-through conversions and a €2 million revenue uplift per quarter. The airline's website receives over 5 million visits monthly, with 900,000 transactions. Webtrends Optimize provided a fully managed service to improve Alitalia's digital channels.
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Webtrends Optimize helped VIP SKI increase online bookings by 12% using exit intent popups and A/B testing. VIP SKI wanted... to reduce phone bookings and ease the workload on their sales team. The team identified a key drop-off point in the booking funnel, especially during flight selection. They used exit intent light boxes to keep visitors engaged and encourage them to complete bookings. Over a 19-day test, progression and completion rates improved on both desktop and mobile.
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Webtrends Optimize helped SpaSeekers boost sales by reducing friction in the booking journey. SpaSeekers faced high drop-off rates as users... left to compare deals elsewhere. The team implemented exit intent popups to highlight exclusive offers and reliability. This led to a 5.41% increase in hotel selections and a 26.73% rise in purchases. The experiment resulted in 122 more spa experiences sold each quarter.
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Webtrends Optimize helped Hotels4u boost searches by 61% through search funnel optimisation and multivariate testing. Hotels4u wanted to increase online... sales and reduce booking abandonment in a crowded travel market. The solution focused on improving the homepage, hotel details page, and booking funnel. Mobile site optimisation led to a 22% increase in mobile pageviews. Hotels4u also saw a 5.5% rise in conversions after implementing the changes.
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Webtrends Optimize helped Destination2 improve their hotel booking site with A/B testing. The new design grouped hotel rooms by board... basis, making it easier for users to compare options. This led to a 46% increase in users reaching the summary page and a 16% boost in conversion rate. Users reaching the booking form rose by 23%. Destination2 rolled out the changes to all site traffic.
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Webtrends Optimize helped SpaSeekers boost conversions by 5. 41% for hotel selections and 26.73% for purchases. The team used exit...intent popups to highlight exclusive deals and reliability, reducing drop-off rates. Over 122 extra spa experiences were purchased each quarter. The solution focused on website optimisation and conversion rate optimisation. SpaSeekers saw strong results in a competitive hospitality market.
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Webtrends Optimize helped Hotels4u boost searches by 61% and increase conversions by 5. 5%. Hotels4u used multivariate testing and search...funnel optimisation to improve their website and mobile experience. The solution focused on the homepage, hotel details page, and booking funnel. Mobile site optimisation led to a 22% rise in mobile pageviews. Hotels4u saw better customer journeys and easier multi-channel booking.
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Webtrends Optimize exit intent popups helped VIP SKI boost online bookings by 12%. VIP SKI wanted to reduce phone bookings... and ease sales team workload. The team used A/B testing and baseline analysis to find booking funnel drop-offs. An exit intent light box nudged users to continue or request help. Over 19 days, desktop progression rose 89.8%, mobile 45%, and booking completions increased on both. VIP SKI saw fast, measurable results from the experiment.
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Webtrends Optimize helped Hotels4u improve their website with search funnel optimisation and multivariate testing. Hotels4u wanted to increase online sales... and make booking easier for users. The team used A/B and multivariate testing to improve the homepage, hotel details page, and booking funnel. Mobile site optimisation led to a 61% increase in searches and a 22% rise in mobile pageviews. Hotels4u saw a 5.5% increase in conversions after using Webtrends Optimize.
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Destination2 is a travel operator that wanted to make it easier for users to compare hotel rooms on their website. Their old design... showed a long list of rooms, which was hard to read and caused many users to leave. Webtrends Optimize helped them group rooms by board basis, making the list shorter and easier to use. After this change, 46% more users reached the summary page, 23% more reached the booking form, and the conversion rate increased by 16%. Destination2 was very happy with these results and used the new design for all users.
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Webtrends Optimize helped World Vision Canada improve its donor website. The team used A/B and multivariate testing to make data-driven... changes. This reduced development costs and improved donor experience. Tests showed what worked and what did not, saving time and money. The charity now uses insights from Webtrends Optimize to plan future website updates.
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Webtrends Optimize helped Trussell improve user interactions on their website. A baseline test showed the food bank search tool was... the most clicked element, even though it was low on the homepage. Moving the search tool higher led to a 16% increase in interactions on desktop and 110% on mobile. Users found help faster, and financial donations from the homepage also increased. The insights led to a simpler homepage focused on helping users access food banks.
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Webtrends Optimize helped Mersey Maritime boost website conversions with A/B testing and form optimisation. The team ran four experiments to... improve membership sign-ups and user experience. Results included a 71% increase in visitors to the membership page and an 800% uplift in enquiries. Form changes led to a 164% rise in conversions. A hello bar for Covid-19 updates drove a 39.8% lift in event page visits.
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Webtrends Optimize helped World Vision Canada improve its donor website. The charity needed to move from intuition-based changes to data-driven... website optimisation. Using A/B and multivariate testing, they identified what worked best for donors. The platform enabled conversion lifts and reduced development costs. Tests also showed what did not work, saving money on unnecessary updates.
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Webtrends Optimize helped Trussell improve its website with A/B testing. Moving the food bank search tool higher on the homepage... led to a 16% increase in desktop interactions and a 110% increase on mobile. The change made it easier for users to find help and boosted homepage donations. Insights from the test guided further website improvements for better user journeys.
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Webtrends Optimize helped World Vision Canada improve its donor website. The charity wanted to make the site better for donors... and save money on development. Before, they made changes based on guesses. With Webtrends Optimize, they used A/B and multivariate testing to find what works. The team learned what changes increased conversions and which ideas to avoid. This saved time and money. The platform gave them data to make smart choices and plan future tests.
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Webtrends Optimize helped Trussell improve user interactions on their website. A baseline test showed the food bank search tool was... the most clicked element, even though it was low on the page. Moving the search tool higher led to a 16% increase in desktop interactions and a 110% increase on mobile. The change also boosted financial donations from the homepage. Trussell used these insights to simplify their homepage and make help easier to find.
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Webtrends Optimize helped Microsoft Office Live Small Business UK boost conversion rates by over 500%. The team used multivariate testing... and a new landing page to improve sign-ups from PPC traffic. Key changes included a new call-to-action button and updated hero images. The "Start Now!" button had the biggest impact. The winning hero image was more casual and less corporate. These changes led to a major increase in sign-ups.
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Webtrends Optimize helped Identity Guard improve their website with AB testing and web optimisation. The team moved from guesswork to... data-driven decisions. They tested buttons, images, copy, and page layouts. One experiment led to a 20% increase in conversions. Identity Guard now runs a mature in-house optimisation program using Webtrends Optimize.
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Webtrends Optimize used its multivariate testing platform for Microsoft Office Live Small Business UK. The goal was to boost sign-ups... and understand what drives conversions from PPC traffic. They built a new landing page and ran MVT tests on five page elements. The result was a 500% increase in conversion rates. The call-to-action button and hero shot had the biggest impact.
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Webtrends Optimize helped Identity Guard boost conversions by 20%. The team used AB testing and multivariate testing to improve the... website. They moved from guesswork to data-driven decisions. The platform enabled a shift to a self-service model. Identity Guard now has a strong in-house web optimisation program.
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Webtrends Optimize helped Identity Guard improve their website with AB testing and multivariate testing. The team used data instead of... opinions to make changes. They tested buttons, images, and page layouts. One experiment led to a 20% increase in conversions. The company now runs its own web optimisation program using Webtrends Optimize.
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Webtrends Optimize helped Microsoft Office Live Small Business UK boost conversion rates by over 500%. The team wanted to improve... sign-ups from PPC traffic. Webtrends Optimize built a new landing page and ran multivariate testing. They tested five page elements, including call-to-action buttons and hero images. The best results came from a simple copy change and a more casual hero image. The project showed which factors most influenced sign-ups.
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Webtrends Optimize helped Scan Computers improve their ScanProtect warranty offer using A/B testing. By changing the layout and wording, Scan... saw a 22.6% increase in clicks on 'Protect' and a 3.7% rise in ScanProtect sales. The experiment also led to a 16.2% increase in average order value. Scan Computers used A/B testing to make small changes that had a big impact on conversions. The platform allowed them to test new ideas without disrupting the customer journey.
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Webtrends Optimize helped RS Components boost online sales. The platform enabled A/B and multivariate testing, personalisation, and data-driven changes. RS... Components saw a 3% increase in conversions for returning visitors. Average order value rose by 22% and £10 per order. Testing and optimisation are now core to RS Components' digital strategy.
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Webtrends Optimize A/B testing helped Scan Computers boost clicks on 'Protect' by 22. 6%. The experiment also increased ancillary sales...by 3.7% and average order value by 16.2%. Scan Computers used the platform to test changes to their ScanProtect warranty offer. Simple layout and wording changes made the decision easier for customers. Continuous testing improved conversion and customer experience.
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Webtrends Optimize helped Scan Computers increase clicks on their ScanProtect insurance by 22. 6% using A/B testing. The team changed...the layout and wording of the offer to make it clearer for customers. This led to a 3.7% rise in ScanProtect sales and a 16.2% increase in average order value. The experiment also saw 14.3% more visitors reach the final checkout step. Scan Computers now uses continuous A/B testing to improve the customer journey and boost conversions.
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Webtrends Optimize helped RS Components improve their online customer experience. By using multivariate testing, RS Components saw a 3% increase... in conversion rates for returning visitors. A change to the basket page button color led to a 22% rise in average order value. Promotional messages at checkout increased average order value by £10 per order. Testing and personalisation are now central to RS Components' digital strategy.
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Webtrends Optimize helped nib, a leading health insurance provider, increase conversions by 27%. nib faced high form abandonment and needed... a better online experience for customers. Webtrends Optimize delivered a tailored conversion optimisation strategy, simplifying forms and personalising the user journey. The team also improved mobile usability, making it easier for users to compare insurance packages. These changes led to more healthcare subscriptions and higher revenue for nib.
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Webtrends Optimize helped Aardy, a travel insurance marketplace, achieve a $2. 5m uplift in annual incremental revenue. The team used...AB testing and website optimisation to drive a 12% increase in online quote sales. The solution focused on improving the quote results page and highlighting Aardy’s price guarantee. The results exceeded the initial $1m target, with a 173% performance above the guarantee. Aardy now continues to use experimentation for ongoing conversion rate optimisation.
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Webtrends Optimize helped nib, a major health insurance provider, boost conversions by 27%. nib faced high form abandonment and lacked... internal resources for advanced AB and multivariate testing. Webtrends Optimize delivered a tailored conversion optimisation strategy, simplifying forms and personalising user journeys. The new website improved user experience, especially on mobile, and made it easier for customers to compare and select insurance packages. This led to more healthcare subscriptions and higher revenue for nib.
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Webtrends Optimize helped nib improve its website with a tailored conversion optimisation strategy. nib wanted to make health insurance easy... to buy online and needed expert help to run advanced AB and multivariate tests. Webtrends Optimize simplified nib’s forms and made the site more personal, using location data. The new site led to a 27% lift in conversions. Mobile users also got a better experience, making it easier to compare insurance packages and subscribe.
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Aardy wanted to increase their online quote sales and annual revenue. They worked with Fresh Egg and Webtrends Optimize to... run AB tests on their website. The main focus was on the quote results page, where many users dropped off. By highlighting Aardy’s price guarantee, they saw a 12% increase in quote to sale. This led to a $2.5 million increase in annual revenue. The results were above the original targets and the program will continue.
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Webtrends Optimize helped Sussex Cricket Club improve their Ticketmaster booking funnel. The team ran A/B and multivariate tests to make... the checkout process easier, especially on mobile. Making the checkout button sticky led to an 87% increase in clicks and a 17% rise in bookings. Changing the event layout boosted visitors to payment pages by 23%. Making ticket links more visible increased tickets purchased by 26%. A pop-up widget for promotions raised conversions by 31% for a key event.
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Webtrends Optimize helped Sussex Cricket Club improve their website with AB testing and conversion rate optimisation. The club saw a... 69% increase in clicks to the tickets funnel and a 511% lift in visitors to the membership page. Changes to the hospitality page led to a 22% increase in users reaching the booking funnel. The project focused on making ticket and package purchases easier for supporters. These improvements boosted sales and user experience on the site.
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Webtrends Optimize used AB testing to help Sussex Cricket Club improve their website. The goal was to boost ticket sales... and make it easier for users to find key pages. The club saw a 69% increase in clicks to the tickets funnel and a 511% lift in visitors to the membership page. There was also a 22% increase in users reaching the hospitality funnel. These changes made it easier for fans to buy tickets and packages online.
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Webtrends Optimize helped Sussex Cricket Club improve their Ticketmaster booking funnel. Sussex Cricket wanted to increase ticket sales and make... the user journey easier. Webtrends Optimize ran tests to make the checkout button more visible, improve mobile layouts, and add quick links to tickets. They also created a pop-up widget for promotions. The results were strong: 87% more clicks on the call-to-action, 23% more visitors to the payment page, and 26% more tickets sold.
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Webtrends Optimize helped Sussex Cricket Club improve their website with AB testing and CRO tools. The club wanted more users... to reach the booking funnel and buy tickets, memberships, and hospitality packages. Webtrends Optimize ran tests to make booking options more visible and navigation easier. The changes led to a 69% increase in clicks to the tickets funnel and a 511% lift in visitors to the membership page. Hospitality funnel visits rose by 22%. These results show strong gains in user engagement and sales opportunities.
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Webtrends Optimize helped Unbiased achieve a 104% aggregated conversion lift across all devices. Unbiased connects people with qualified financial advisors... through their website. The challenge was to balance enquiries between their Matchflow process and directory listings without losing previous conversion gains. A new A/B test introduced a choice step for users, which increased visits to both channels. Both Matchflow and directory conversions rose, with the biggest lift seen on tablets.
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Webtrends Optimize helped Unbiased achieve a 104% aggregated conversion lift across all devices. Unbiased wanted to balance enquiries between their... Matchflow and directory channels without losing previous conversion gains. The team ran an AB test introducing a choice step for users. This led to significant increases in both Matchflow and directory conversions. Tablet users saw the highest improvement, with all devices showing strong results.
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Webtrends Optimize helped Unbiased achieve a 104% aggregated conversion lift across all devices. Unbiased connects people with qualified financial advisors... through its website. The challenge was to balance enquiries between the Matchflow process and the directory without losing previous conversion gains. A new AB test added a step for users to choose their path, which increased conversions for both channels. The results showed strong growth in enquiries and improved balance between the two options.
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Webtrends Optimize helped Raffolux improve user trust and boost sales. By adding Trustpilot reviews to the product detail page, Raffolux... saw a 20.38% increase in tickets purchased. Streamlining the registration process led to a 19.16% rise in purchases per user. Revenue per user grew by 32.7%. AB testing and social proofing were key to these results.
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Webtrends Optimize helped Raffolux boost ticket sales by 20. 38%. The team added Trustpilot reviews to the product page to...build trust. They also made the registration process easier. These changes led to a 19.16% increase in purchases per user and a 32.7% rise in revenue per user. Raffolux praised the AB testing platform for its ease of use and strong support.
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Webtrends Optimize helped Raffolux boost ticket sales by 20. 38%. The platform enabled A/B testing to add Trustpilot reviews to...key pages, building user trust. Streamlining the registration process made it easier for users to buy. These changes led to a 32.7% increase in revenue per user. Raffolux saw a 19.16% rise in purchases per user after the updates.
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Webtrends Optimize helped Microsoft build an enterprise-wide experience optimisation program. Microsoft used the platform to run hundreds of tests each... year, including A/B tests for the Surface product line. In one test, a new offer copy and page design increased buy button clicks and revenue in just eight days. The solution supported multiple business units with custom integrations and strong data security. Microsoft valued the platform's flexibility, security, and ability to drive data-driven decisions.
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Webtrends Optimize helped Microsoft run hundreds of AB tests each year to improve digital experiences. Microsoft used the platform to... increase Surface product sales by testing new offer copy and buy button placement. The team built and launched tests quickly using the visual editor. A challenger page won after two AB tests in eight days, boosting click-through rates and revenue. Webtrends Optimize provided custom integrations and strong support for Microsoft's complex needs.
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Webtrends Optimize helped Microsoft build an enterprise-wide experience optimisation program. Microsoft needed to connect many business units and digital properties... with different goals. They chose Webtrends Optimize for its security, interoperability, and support. The platform allowed Microsoft to run hundreds of tests each year, from simple to complex. Microsoft used these tests to improve site redesigns, usability, and purchase funnels.
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Webtrends Optimize helped Kimberly-Clark improve user experience on Huggies. com and Depend.com. Using A/B testing and website personalisation, Kimberly-Clark increased...sign-in rates by 17% for Huggies.com. The company also achieved a 24% lift in conversion rates for Depend.com’s free sample page. These changes led to higher engagement and measurable marketing ROI. Kimberly-Clark used analytics and targeted content to better connect with consumers online.
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Webtrends Optimize helped Kimberly-Clark boost sign-in rates by 17% and lift conversion rates by 24%. The company used AB testing... and website personalisation to improve user experience on Huggies.com and Depend.com. Analytics and targeted content made registration and sample requests easier for consumers. These UX improvements led to higher engagement and measurable ROI. Kimberly-Clark focused on continual digital optimisation for better marketing results.
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Webtrends Optimize helped Kimberly-Clark improve user experience on Huggies. com and Depend.com. The team used AB testing and website personalisation...to deliver more relevant content. Kimberly-Clark saw a 17% increase in sign-in rates for Huggies.com. Depend.com achieved a 24% lift in conversion rates for free sample requests. These results led to higher ROI and better engagement with consumers.
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