Destination2 is a travel operator that wanted to make it easier for users to compare hotel rooms on their website. Their old design showed a long list of rooms, which was hard to read and caused many... users to leave. Webtrends Optimize helped them group rooms by board basis, making the list shorter and easier to use. After this change, 46% more users reached the summary page, 23% more reached the booking form, and the conversion rate increased by 16%. Destination2 was very happy with these results and used the new design for all users.
Webtrends Optimize helped Hotels4u improve their website with search funnel optimisation and multivariate testing. Hotels4u wanted to increase online sales and make booking easier for users. The team... used A/B and multivariate testing to improve the homepage, hotel details page, and booking funnel. Mobile site optimisation led to a 61% increase in searches and a 22% rise in mobile pageviews. Hotels4u saw a 5.5% increase in conversions after using Webtrends Optimize.
Webtrends Optimize helped Destination2 improve their hotel booking site with A/B testing. The team grouped hotel rooms by board basis to make the site easier to use. This change led to a 46% increase... in users reaching the summary page. There was a 23% increase in users reaching the booking form. Destination2 saw a 16% increase in conversion rate after the test.
Webtrends Optimize helped SpaSeekers improve their website with a tailored CRO roadmap. The team used exit intent popups to highlight the value and exclusivity of SpaSeekers deals. This reduced frict...ion in the customer journey and encouraged users to stay on the site. The experiment led to a 5.41% increase in hotel selection conversions and a 26.73% increase in purchases. SpaSeekers saw 122 more spa experiences purchased each quarter.
Webtrends Optimize helped VIP SKI increase online bookings using exit intent popups. VIP SKI wanted to reduce pressure on their sales team and boost online conversions. The team used baseline analysi...s and A/B testing to find a key drop-off point in the booking funnel. They added an exit intent light box to keep visitors engaged. Over 19 days, online bookings rose by 12%. Desktop progression improved by 89.8% and mobile by 45%. Booking completion increased by 5.7% on desktop and 5.0% on mobile.
Financial Services Case Studies and Success Stories with Webtrends Optimize
CASE STUDY Unbiased
Webtrends Optimize helped Unbiased improve website conversions. Unbiased wanted to balance enquiries between their Matchflow process and directory listings without losing previous conversion gains. T...hey ran an AB test that added a step for users to choose between browsing a list or starting Matchflow. The test ran on all devices. The result was a 104% aggregated conversion lift for tablet visitors and strong gains across all devices. Both Matchflow and directory conversions increased, leading to more enquiries each quarter.
Unbiased wanted to balance enquiries between their Matchflow and directory channels without losing previous conversion gains. They worked with Webtrends Optimize to run an AB test that added a step f...or users to choose between the two channels. The test ran on all devices. The results showed a 104% aggregated conversion lift for tablet users and strong improvements across all devices. Both Matchflow and directory conversions increased. The changes led to more enquiries each quarter.
Events Services Case Studies and Success Stories with Webtrends Optimize
CASE STUDY Mersey Maritime
Mersey Maritime needed to get more members and keep current ones. Covid-19 made their website more important for signing up new members. They used Webtrends Optimize to test changes to their site. Th...ey ran four experiments to improve sign-ups and user experience. The results were strong: 71% more visitors reached the Membership Enquiry Page, 800% more converted to the Enquiry Page, and form conversions went up by 164%.
Raffolux wanted to increase purchases, order value, and registrations on their site. They faced trust issues from users coming from Facebook ads, as Trustpilot reviews were not visible on the product... page. Webtrends Optimize ran a test to show Trustpilot reviews on the product page and streamlined the registration process. This led to a 20.38% increase in tickets purchased. There was also a 19.16% increase in purchases per user and a 32.7% increase in revenue per user.
Webtrends Optimize helped Raffolux improve user trust and increase sales. They added Trustpilot reviews to the product detail page using AB testing. This made users feel safer and more likely to buy.... Raffolux also made registration easier for new users. These changes led to a 20.38% increase in tickets sold and a 32.7% rise in revenue per user. The platform was easy to use and the team was helpful.
Non-Profit Organization Management Case Studies and Success Stories with Webtrends Optimize
CASE STUDY Trussell
Webtrends Optimize helped Trussell improve its website with A/B testing. The team moved the food bank search tool higher on the homepage. This led to a 16% increase in search bar use on desktop and 1...10% on mobile. More users found help faster. Financial donations from the homepage also went up. Trussell used these results to make the site simpler and more focused on helping people in need.
Webtrends Optimize helped Mersey Maritime improve their website user experience. The team ran four AB tests to boost membership sign-ups and engagement. A new 'Join Us' button increased visitors to t...he Membership Page by 71%. Redesigning the Membership Benefits page led to an 800% increase in conversions to the enquiry page. Form improvements on the enquiry page resulted in a 164% uplift in form conversions. A Hello Bar experiment provided important Covid-19 updates and improved site communication.
Trussell wanted to learn how users interacted with its website before a redesign. Webtrends Optimize ran a baseline test and found the search tool was the most clicked element, even though it was low... on the page. They moved the search tool higher up using an A/B test. This change led to a 16% increase in search bar use on desktop and 110% on mobile. More users found help faster, and financial donations from the homepage also went up.
Webtrends Optimize helped World Vision Canada improve its donor website. The charity wanted to make the site better for donors and save money on development. Before, they made changes based on guesse...s. With Webtrends Optimize, they used A/B and multivariate testing to find what works. The team learned what changes increased conversions and which ideas to avoid. This saved time and money. The platform gave them data to make smart choices and plan future tests.
Webtrends Optimize helped Microsoft build an enterprise-wide experience optimisation program. Microsoft needed to connect many business units and digital properties with different goals. They chose W...ebtrends Optimize for its security, interoperability, and support. The platform allowed Microsoft to run hundreds of tests each year, from simple to complex. Microsoft used these tests to improve site redesigns, usability, and purchase funnels.
Webtrends Optimize helped Bupa improve mobile conversion rates. Bupa wanted to give customers a better online experience and grow profits. They used Webtrends Optimize to test and change their websit...e. A new policy summary page for mobile led to a 21% increase in mobile conversions. A travel insurance test boosted policy sales by 17.5%. Bupa now plans more tests to keep improving results.
Consumer Electronics Case Studies and Success Stories with Webtrends Optimize
CASE STUDY RS Components
Webtrends Optimize helped RS Components improve their online customer experience. RS Components wanted to increase conversions and make their website easier to use. They used A/B and multivariate tes...ting to personalize the home page and test new features. This led to a 3% increase in conversions for returning visitors. A button color test increased average order value by 22%. Promotional messages raised average order value by £10 per order.
Webtrends Optimize helped Scan Computers improve sales with A/B testing. Scan changed the layout and wording of their ScanProtect insurance offer. This made it easier for customers to choose protecti...on. Clicks on 'Protect' went up by 22.6%. Sales of ScanProtect rose by 3.7%. Average order value increased by 16.2%. Continuous testing found small changes that made a big difference.
Scan Computers wanted to increase sales of their ScanProtect warranty for customers building their own computers. The company changed the layout and wording of the ScanProtect offer on their website.... They used A/B testing to see if these changes would help. After 30 days, clicks on 'Protect' went up by 22.6%. Sales of ScanProtect rose by 3.7%. The average order value increased by 16.2%.
RS Components improved their online customer experience with Webtrends Optimize. They achieved a 3% lift in conversions and a 22% increase in average order value, with a £10 increase in average order... value. RS Components used Webtrends Optimize for testing and personalisation, focusing on the home page to enhance user experience. They found that personalising the home page for visitors improved sales and customer satisfaction.
Europcar, a Paris-based car rental company, partnered with Webtrends Optimize to increase average order value and online conversion. They achieved a 15% increase in car bookings and a 12% increase in... the sale of extras. Webtrends Optimize used AB testing and multivariate testing to identify the best content combinations. They worked closely with Europcar to target valuable audiences and improve the purchase process.
Qantas improved its website experience with Webtrends Optimize. They saw an 8% lift in completed applications and a 24% increase in Qantas Club sign-ups. Bookings increased by 3%. Qantas used AB and ...multivariate testing to enhance personalization and user experience.
Webtrends Optimize helped redspottedhanky.com increase train ticket sales by over £1 million. The challenge was to move more visitors through the sales funnel and boost conversions. Webtrends Optimiz...e used A/B and multivariate testing on the homepage search widget. They removed a distracting call-to-action button and simplified the booking process. Results included a 5.76% increase in booking confirmations, 10.24% more open-return bookings, and 12,500 extra visitors per quarter reaching the Journey Details page.
Webtrends Optimize helped Alitalia increase online bookings by 7% using AB testing and MVT. Alitalia saw a 6% increase in click-through conversions and a €2 million revenue uplift per quarter. The ai...rline's website receives over 5 million visits monthly, with 900,000 transactions. Webtrends Optimize provided a fully managed service to improve Alitalia's digital channels.
Webtrends Optimize helped Virgin Trains improve their website. The main challenge was to make the online experience faster and better for customers. Webtrends Optimize used their testing technology t...o speed up the search tool by 93%. This led to a 6.7% increase in conversions on mobile and a 1.5% increase on desktop. Virgin Trains now trusts Webtrends Optimize as a key adviser for their digital team.
Webtrends Optimize helped Alitalia increase online bookings using AB testing and multivariate testing. Alitalia wanted to make their digital services simple and boost online sales. The solution inclu...ded targeted testing and a consultative approach. Alitalia saw a 6% increase in click-through conversions and a 7% rise in online bookings. Revenue went up by €2 million per quarter. The team used dashboards to track and share results across markets.
Webtrends Optimize helped Europcar increase average order value and online conversion. Europcar wanted to boost car bookings and upsell extras on its website. The team used AB testing, multivariate t...esting, and advanced segmentation to test landing pages and checkout flows. They found that changing CTA button colors and how extras were displayed impacted results. Europcar saw a 15% increase in car bookings and a 12% rise in sales of extras and add-ons.
Webtrends Optimize helped Virgin Wines improve their website with advanced personalisation. Virgin Wines wanted to make it easier for returning customers to reorder their favorite wine cases. The sol...ution involved a complex A/B test and deep database integration. The project took ten weeks and required close teamwork. The results showed a positive lift, especially for bespoke case reorders.
Victoria Plum wanted to improve how they recommend products to customers online. Their old system only showed items from the same collection and was hard to manage. They switched to Webtrends Optimiz...e’s product recommendation engine, which uses smart algorithms to suggest more relevant products. After testing, they saw a 7% increase in sales. The new system also made it easier to offer more choices to shoppers.
Marks & Spencer increased their conversion rate by 6% through agile, continuous optimization with Webtrends Optimize. They collaborated with Webtrends Optimize to enhance their digital experiences an...d streamline optimization efforts. The partnership involved training and a new agile strategy, leading to more complex, personalization-based tests.
RSPB Shop wanted to stand out in a tough eCommerce market and improve their website. They worked with Daydot and used Webtrends Optimize to test new ideas. They made it easier for mobile users to zoo...m in on product images, which led to a 4% increase in 'Add to Basket' rates and a 7% rise in conversion rates. Showing more information about their conservation work increased 'Add to Basket' rates by 3% and checkout progression by 2%. Improving the donation upsell widget led to an 18% increase in upsells. Overall, RSPB Shop saw an 8% projected revenue boost, adding over £800,000 in nine months.
Webtrends Optimize helped Victoria Plum improve their online store with product recommendations. The new solution used smart algorithms to show more relevant products to shoppers. Victoria Plum AB te...sted the tool and saw a 7% lift in sales over three weeks. The new system also reduced manual work and made shopping easier for customers. Victoria Plum plans to keep using Webtrends Optimize to improve their website experience.
Get The Label wanted to help shoppers find products faster on their website. They saw that people who used the search bar bought more often. They worked with Webtrends Optimize to test changes to the... search bar using AB testing. They tried different designs and words to make the search bar stand out. The best version made the search bar green and added a magnifying glass. This led to a 4.38% higher conversion rate, 460 more conversions each quarter, and 6% more searches.
Webtrends Optimize helped Cracka Wines use multivariate testing (MVT) to boost online sales. The team ran three MVT tests on the website. The first test increased sales by 36% by making the homepage ...easier to use. The second test improved sales by 13.5% by showing returning visitors their recently viewed items. The third test changed pricing displays and led to an 18% sales uplift. Cracka Wines quickly added the winning changes to their site.
Webtrends Optimize helped Get The Label improve their website with AB testing. The challenge was too many product choices made it hard for shoppers to find what they wanted. They tested new search ba...r designs on mobile to make it easier for users to search. The best version increased conversion rates by 4.38% and brought 460 more conversions each quarter. Searches went up by 6% and more users added items to their basket.
Webtrends Optimize built a social proof and product recommendations engine for Get The Label. The challenge was to replace multiple point solutions with one platform without hurting customer experien...ce. Webtrends Optimize delivered the new engine in weeks and AB tested it against the old system. Get The Label saw faster site speed, lower costs, and easier management. The new tools let them test messaging and placements to boost sales and user experience.
Lark London is a small retailer in South-West London. They had no online presence and needed help to launch a website. Webtrends Optimize helped them set up and improve their Shopify store. The team ...made changes and launched the site in 48 hours. The new website brought in more traffic and sales. Their digital strategy and website helped them grow and gain more attention.
Webtrends Optimize ran a multivariate test for Virgin Wines. The challenge was to improve the mixed case web pages for better visitor experience and higher sales. The solution tested bullet points ve...rsus paragraphs and showed discounts as percentages or monetary values. Showing the discount as a percentage led to almost 3% more add-to-basket clicks and nearly a 2% increase in sales. This resulted in a projected £113,000 additional revenue per quarter.
Webtrends Optimize helped Halfords scale website personalisation. Halfords faced challenges with product discovery and limited onsite space for promotions. Guided Selling and Personalised Entry Page ...Experiences made it easier for users to find relevant products and offers. 80% of users now get personalised experiences. This improved user experience, boosted conversion, and reduced exit rates.
Webtrends Optimize helped RSPB Shop improve their website. Daydot used the platform to run AB tests and find ways to boost sales. They made the mobile site better and highlighted unique selling point...s. This led to a 3% increase in eCommerce conversion rates and an 18% rise in upsell performance. RSPB Shop saw an 8% projected revenue growth, adding over £800,000 in annual earnings.
Webtrends Optimize helped Lark London launch their first Shopify store. Lark London had no online presence and needed quick support to build a retail website. Webtrends Optimize built, tested, and de...ployed updates within 48 hours. The new website enabled Lark London to drive traffic and sales, supporting their rapid growth. Their digital strategy increased brand awareness and opened a new revenue stream.
Webtrends Optimize helped Marks & Spencer improve their website conversion rate. The team used agile, continuous testing and personalisation tools. Both companies worked together and trained on agile... processes. Marks & Spencer's product teams used the self-service solution for more complex tests. One test led to a 6% increase in sales by personalising the homepage for returning customers. The new approach made the team more flexible and responsive.
Health, Wellness and Fitness Case Studies and Success Stories with Webtrends Optimize
CASE STUDY Bupa
Bupa improved mobile conversion rates by 21% using Webtrends Optimize. They also saw a 17.5% uplift in policy sales. Bupa is a large health and care company with 32 million customers worldwide. They ...partnered with Webtrends Optimize to enhance digital communication and conversion rates. The focus was on travel and pet insurance, leading to measurable revenue increases.
Aardy wanted to increase their online quote sales and annual revenue. They worked with Fresh Egg and Webtrends Optimize to run AB tests on their website. The main focus was on the quote results page,... where many users dropped off. By highlighting Aardy’s price guarantee, they saw a 12% increase in quote to sale. This led to a $2.5 million increase in annual revenue. The results were above the original targets and the program will continue.
Webtrends Optimize helped Aardy, a travel insurance marketplace, increase annual revenue by $2.5 million. Fresh Egg and Webtrends Optimize used AB testing to improve the quote-to-sale conversion rate... by 12%. The team focused on the quote results page and highlighted Aardy’s price guarantee. The test exceeded the $1 million target and led to a 173% performance above the guarantee. The winning changes were quickly implemented to drive ongoing results.
Webtrends Optimize helped nib improve its website with a tailored conversion optimisation strategy. nib wanted to make health insurance easy to buy online and needed expert help to run advanced AB an...d multivariate tests. Webtrends Optimize simplified nib’s forms and made the site more personal, using location data. The new site led to a 27% lift in conversions. Mobile users also got a better experience, making it easier to compare insurance packages and subscribe.
Virgin Wines partnered with Webtrends Optimize to enhance their digital presence through web personalization. The challenge was to allow returning customers to easily reorder their favorite wine case...s. This complex task required integration with Virgin Wines' databases and was categorized as a Level five complexity by Webtrends Optimize. The solution involved a ten-week A/B test development, ensuring seamless integration and no disruption to the existing website.
Webtrends Optimize helped Kimberly-Clark improve user experience on Huggies.com and Depend.com. The team used AB testing and website personalisation to deliver more relevant content. Kimberly-Clark s...aw a 17% increase in sign-in rates for Huggies.com. Depend.com achieved a 24% lift in conversion rates for free sample requests. These results led to higher ROI and better engagement with consumers.
Information Technology and Services Case Studies and Success Stories with Webtrends Optimize
CASE STUDY Microsoft Office Live Small Business UK
Webtrends Optimize helped Microsoft Office Live Small Business UK improve sign-up conversions. The team wanted to boost performance from PPC traffic and understand what drives sign-ups. They created ...a new landing page and used multivariate testing to find the best page elements. Conversion rates increased by over 500%. The call-to-action button, hero shot, and product description had the biggest impact.
CASE STUDY Microsoft Office Live Small Business UK
Microsoft Office Live Small Business UK improved conversion rates by over 500% using MVT testing with Webtrends Optimize. They created a new landing page and tested five page elements. The Call-to-Ac...tion button change to 'Start Now!' was the most effective. The winning Hero Shot was casual, not corporate. The project aimed to increase sign-ups and understand factors driving them.
Webtrends Optimize helped Identity Guard improve their website with AB testing and multivariate testing. The team used data instead of opinions to make changes. They tested buttons, images, and page ...layouts. One experiment led to a 20% increase in conversions. The company now runs its own web optimisation program using Webtrends Optimize.
Sussex Cricket Club wanted to improve their website to help more people buy tickets and packages. They worked with Webtrends Optimize to run tests on their site. They made booking buttons easier to f...ind and improved the navigation. These changes led to a 69% increase in clicks to the ticket funnel and a 511% lift in visitors to the membership page. There was also a 22% increase in users reaching the hospitality booking funnel. The club was happy with the big improvements from these tests.
Webtrends Optimize used AB testing to help Sussex Cricket Club improve their website. The goal was to boost ticket sales and make it easier for users to find key pages. They made the 'Book Tickets' i...con more visible and added quick access bars for hospitality and membership. This led to a 69% increase in clicks to the ticket funnel, a 511% lift in visitors to the membership page, and a 22% increase in hospitality funnel clicks. The changes brought more visitors to booking pages and improved the user experience.
Webtrends Optimize helped Qantas improve its website experience. Qantas used AB testing, multivariate testing, and personalisation tools. The team tested homepage elements, special offer pages, and b...ooking funnels. Qantas saw an 8% lift in completed applications and a 24% increase in Qantas Club sign-ups. Bookings increased by 3% after the first test. Qantas now has better conversion rates and a stronger digital experience.
