Real-World Case Studies and Customer Success Stories with Sprout Social

Sprout Social's Influencer Marketing helped Care to Beauty grow its global reach. The company struggled with manual influencer management and... slow campaign reporting. Sprout Social gave them tools to track ROI, assign unique links, and vet influencers faster. They cut profile analysis time by 75%. Influencer-attributed sales increased 10 times. The platform made influencer marketing a key growth channel for Care to Beauty.
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Sprout Social, integrated with Salesforce Service Cloud, helped ScottsMiracle-Gro improve social customer care. The company faced slow response times and... complex workflows using many platforms. With Sprout Social, they streamlined social media management and reporting. They cut case resolution time by 50% and reduced time to action by 91%. Their action rate increased by 381%. Agents now work more efficiently and customer satisfaction improved.
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Sprout Social helped ScottsMiracle-Gro cut case resolution time by 50%. The company used Sprout Social's integration with Salesforce Service Cloud... to manage social media customer care. This led to a 91% decrease in time to action and a 381% increase in action rate. Agents now work more efficiently and enjoy higher job satisfaction. The platform also improved reporting and analytics for better social media strategy.
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Sprout Social Influencer Marketing helped Care to Beauty cut profile analysis time by 75%. The platform unified influencer discovery, campaign... management, and ROI tracking. Care to Beauty saw a 10x increase in influencer-attributed sales during Black Friday 2024. The team now manages global influencer programs efficiently and builds long-term creator partnerships. Reporting features support data-driven decisions and budget allocation for growth.
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Sprout Social helped Wahl Professional boost Instagram engagement by 4,307%. The team used Sprout to manage comments, monitor hashtags, and... share user-generated content. Wahl's main Instagram account grew followers by 56% in 10 months. The Smart Inbox feature let the team reply quickly and average 847 interactions per post. Sprout's analytics tools helped Wahl track and improve social media performance.
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Sprout Social's Employee Advocacy tool helped Medallia boost employee adoption by 45% in just two weeks. The company earned $136,553... in media value from August to October 2022. Medallia saw a 48.6% year-over-year increase in engagements after relaunching its advocacy program. Using Sprout's Premium Analytics and social listening, Medallia improved content strategy and engagement. Video and imagery content led to a 174% increase in video views and a 39.5% higher engagement rate on LinkedIn.
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Sprout Social helped Ivanti build a strong brand ambassador program. Ivanti wanted to boost employee advocacy and brand awareness. With... Sprout Social's Employee Advocacy tool, Ivanti learned how to improve their program and set new goals. In the first month, Ivanti saw a 16 million increase in reach and $500,000 in earned media value. Employee adoption of the program grew by 171%.
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Superhuman used Employee Advocacy by Sprout Social to manage a major rebrand after acquiring Coda and Grammarly. The team replaced... manual workflows with a central hub for approved content, making it easy for employees to share brand news. On launch day, Superhuman saw a 205% increase in social shares and over 330,000 LinkedIn impressions. Employee-led posts continue to drive reach and engagement, proving the value of social media management tools for brand transformation.
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Sprout Social used its own AI Assist tools to save 72 hours per quarter on reporting. The team automated alt... text creation, improved trend analysis, and sped up social customer care. AI Assist helped generate captions and manage inbox responses faster. These changes saved $16,000 annually on reporting and $132,000 on customer care.
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Superhuman used Employee Advocacy by Sprout Social to manage a major rebrand after acquiring Coda and Grammarly. The team replaced... manual workflows with a central hub for content sharing, enabling employees to amplify brand messages. On launch day, Superhuman saw a 205% increase in social shares and over 330,000 LinkedIn impressions. Employee-led posts continue to drive reach and engagement, making social media a key business engine.
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Sprout Social helped Trello run an influencer marketing campaign on X. Trello used Brand Keywords to find influencers like Tim... Ferriss. The #ReadySetGoal campaign led to a 71% increase in Twitter followers. Trello saw a 33% growth in @mentions and a 7% spike in impressions per Tweet. Sprout Social tracked all campaign results and boosted brand awareness.
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Sprout Social helped Grammarly cut average time to first response by over 80% in less than two years. The social support... team manages 13,000+ messages monthly across Facebook, X, and Instagram. Sprout's Smart Inbox and tagging features let Grammarly organize feedback and deliver insights to product teams. The Inbox Team Report improved agent productivity and coaching. Social Listening tools boosted Grammarly's competitive share of voice to 71%.
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Salesforce used Sprout Social to manage over 150 social channels. The company switched to Sprout Social in August 2022. In... the first year, Salesforce saved 12,000 hours using the platform. Sprout Social helped increase community management efficiency by 10 times. The team used features like Smart Inbox, Reports, and Listening to improve engagement and event coverage. Sprout's mobile app made real-time approvals and content management easier during major events like Dreamforce.
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Sprout Social helped Salesforce save over 12,000 hours in one year by streamlining social media management. The team managed 150+... social channels using Sprout’s Smart Inbox and automation features. Community management efficiency increased 10 times. Real-time reporting and social listening improved event engagement at Dreamforce. Salesforce now uses Sprout to drive strategy and connect with their audience year-round.
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Sprout Social helped Randstad modernize its social media strategy. Randstad faced outdated content and strict brand rules. With Sprout Social,... they improved collaboration and used strong analytics. Randstad grew its social media community by 400%. They saved 60 hours per month on community management. Social media engagement increased by 45% in 18 months.
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Sprout Social helped Paychex cut SLA response time by 67% in just 60 days. The platform unified social media publishing... and customer care, replacing manual processes with integrated workflows. Paychex generated over $300,000 in earned media value in one month using Sprout Employee Advocacy. The Care team now meets a strict 15-minute SLA for social responses. Sprout's reporting, analytics, and AI tools improved efficiency, collaboration, and brand engagement.
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Sprout Social helped Randstad save 60 hours per month on community management. Randstad's social media community grew by 400% and... engagement increased by 45% in 18 months. The platform's Smart Inbox and robust reporting made collaboration and analytics easy. Randstad modernized its content, moving from static images to engaging video. Sprout Social enabled Randstad to become a social-first organization and strengthened its brand.
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Sprout Social helped Paychex cut SLA response time by 67% in 60 days. The platform unified social media management and... customer care, replacing manual processes. Paychex generated over $300,000 in earned media value in one month using Sprout Employee Advocacy. The team now uses Sprout's analytics and Salesforce integration to track engagement and leads. Sprout's intuitive UI enabled fast onboarding and improved cross-team collaboration.
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Simpli. fi used Sprout Social's Employee Advocacy platform to boost its online presence after a major rebranding. The company wanted...to unify its brand and engage employees in sharing its story. Simpli.fi saw almost $90,000 in earned media value in three months. The program delivered a 7x ROI and a 50% increase in engagement rate year over year. Employee adoption reached 55% in the first quarter.
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Disobey uses Sprout Social to manage social media for gaming clients. They track content performance, manage communities, and monitor trends... with Sprout’s Social Listening tool. Disobey has created over 10,000 posts and worked with 2,000+ influencers. Their campaigns have generated more than 400 million organic impressions. Sprout Social helps Disobey show clients the ROI of social media marketing.
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Sprout Social's Employee Advocacy platform helped Simpli. fi achieve a 7x ROI in just three months. The company saw nearly...$90,000 in earned media value and a 50% increase in engagement rate year over year. Simpli.fi used Sprout Social to boost employee advocacy, unify its brand after acquisitions, and drive higher adoption rates. The platform made it easy for employees to share content and increased internal connectedness.
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Sprout Social helps Disobey, a UK-based games marketing agency, manage over 10,000 social media posts and collaborate with 2,000+ influencers. Disobey uses Sprout's... social listening and reporting tools to track content performance, manage communities, and demonstrate ROI to gaming clients. The agency generated 400 million+ organic impressions for clients using Sprout. Features like Smart Inbox, tagging, and accessibility tools streamline operations and support inclusive community building.
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Sprout Social helped Penn State Health manage social media more efficiently. The Smart Inbox let them respond to patients quickly... and with empathy. Saved Replies made it easy to answer common questions while keeping a personal touch. Tagging and reporting gave them clear insights for better decisions. They saw a 70% decrease in time to build custom reports, a 1 hour response time, and an 80% reduction in errors.
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Sprout Social's Employee Advocacy software helped Vizient triple their social media engagements in six months. Vizient used the tool to... empower employees to share company content and pre-approved messages. This led to a 200% increase in engagement and a 10x audience reach on a recent campaign. Employee satisfaction with the advocacy program reached 98%. Vizient gained thousands of new followers and won an award for their LinkedIn strategy.
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Sprout Social helped Penn State Health cut custom report build time by 70%. Their support response time dropped to 1... hour. Errors fell by 80%, with just one support ticket per month. The Smart Inbox and Saved Replies made patient engagement faster and more personal. Tagging and reporting gave clear social media insights. Penn State Health now connects with patients better and works more efficiently online.
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Sprout Social used its own social media management platform to improve global social customer care. The team analyzed the Inbox... Activity Report and found slow response times during after-hours support. They expanded after-hours coverage and trained staff to provide better support. This led to a 55% decrease in average response time, a 37% increase in tag rate, and 36,000 messages handled in Smart Inbox in 2023. The changes helped Sprout Social deliver faster, more organized customer support.
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Sprout Social uses its own AI-powered platform to improve social media workflows. The team saves 72 hours each quarter on... reporting and $16,000 annually in reporting time. They also save $132,000 each year on customer care. AI Assist helps generate alt text, summarize social data, and create post captions. This lets the team work faster, stay creative, and deliver better results.
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Sprout Social used its own social media management platform to improve global social customer care. The team analyzed the Inbox... Activity Report and found slow response times during after-hours support. They expanded after-hours coverage and trained staff to provide better support. As a result, they handled 36,000 messages in Smart Inbox in 2023, cut average response time by 55%, and increased tag rate by 37%. This led to faster, more organized, and more personalized customer support.
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Sprout Social helped Minor Hotels manage 6x more social media profiles and double their reporting frequency. The hospitality group saved... 192 hours a year on social media reporting. Sprout's platform let social media specialists handle up to 12 profiles each, up from just two before. The team now plans, schedules, and tracks content for hundreds of hotel brands in one place. Real-time reporting and analytics improved resource allocation and campaign performance.
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Sprout Social helped Minor Hotels manage 6x more social media profiles and doubled their reporting frequency. The platform saved the... team 192 hours a year on social media reporting. Sprout's unified calendar and reporting tools let specialists handle up to 12 profiles each. Integrations with tools like Zendesk and Google Analytics streamlined workflows. Minor Hotels now tracks performance and competitors in real time, boosting their online presence.
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Sprout Social helped Plaid grow its LinkedIn audience by 60% in one year. Plaid used Sprout to share posts, engage... with followers, and track key metrics. The company saved 20 hours per month after implementing Sprout. Plaid saw a 73% year-over-year increase in engagement rate per impression. The platform helped Plaid reach 62,000 new LinkedIn followers in a year.
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Sprout Social helped pay. com.au achieve a 529% compound annual growth rate by building trust through social media. The team...used Sprout's Publishing, Listening, and Reporting tools to create and share customer success stories, address skepticism, and optimize paid media. Response rates jumped from 20% to 98% after using Sprout Social's Smart Inbox. The Canva integration streamlined content production, supporting pay.com.au's expansion into North America. Social insights now guide product, support, and growth strategies.
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Sprout Social helped the Royal National Institute of Blind People (RNIB) improve accessibility for their social media team. RNIB needed a... tool that worked well for blind and partially sighted staff. After testing many platforms, they chose Sprout Social for its strong accessibility features. The platform saved RNIB 720 hours each year. Staff felt more included and empowered in their roles.
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Sprout Social helped the Royal National Institute of Blind People save 720 hours a year on social media management. RNIB needed an... accessible platform for blind and partially sighted staff. After testing many tools, they chose Sprout Social for its strong accessibility features. The team now works faster, manages more messages, and creates better content. Sprout’s Smart Inbox and reporting tools improved efficiency and community engagement.
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Sprout Social helps the Grains Research and Development Corporation (GRDC) connect with grain farmers across Australia. GRDC needed to reach... a wide audience, from young to older farmers, using different types of social content. With Sprout Social, GRDC posts high-quality content often and tracks what works best. They saw a 101% growth in video views, a 79% increase in impressions, and a 63% boost in engagements. Sprout Social makes it easier for their small team to manage social media and share results with stakeholders.
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Sprout Social helped the Grains Research and Development Corporation (GRDC) double video views and boost engagement by 63%. GRDC used Sprout... to manage social media for a broad audience of Australian grain growers. The team leveraged Sprout’s reporting and publishing tools to identify top-performing content and optimize posting times. In 2023, GRDC saw a 101% growth in video views, 79% increase in impressions, and 13.9% audience growth. Sprout enabled a small team to deliver high-quality, engaging content across multiple platforms.
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Sprout Social helped American Honda boost community engagement by 251%. The team saved 40 hours a month by using Sprout's... automation and Smart Inbox features. Honda achieved a 91% high-quality engagement action rate, beating the 75% industry standard. The platform made social media a key business asset and improved customer conversations. Honda now uses Sprout for influencer marketing and strategic data insights.
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Sprout Social helped American Honda boost community engagement by 251%. The team saved 40 hours each month using Sprout's intelligent... queue management and tagging. Honda's four-person social team shifted from manual tasks to customer-focused work. The platform enabled a 91% high-quality engagement action rate. Honda valued Sprout's ease of use and strong customer support. Sprout became a key part of Honda's digital strategy.
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Papa Johns used Sprout Social to improve their social media management. Before Sprout, they struggled with slow response times and... managing many accounts. With Sprout Social, they used features like Smart Inbox and social listening to streamline their workflow. They cut customer service response time in half and now manage over 600 cases a week. The team saved more than 830 hours a year and saw better engagement with their audience.
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Sprout Social helped Papa Johns cut response times in half and save over 830 hours a year. The team now... manages 600+ cases weekly and improved response rates by 50%. Smart Inbox and social listening tools made social media management easier. Papa Johns boosted engagement and brand loyalty with real-time analytics and influencer marketing. The platform streamlined operations and strengthened customer connections.
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Goally used Sprout Social to improve its social media strategy. The company wanted to better connect with parents of neurodiverse... children. Using Sprout’s Listening tools, Goally grew its followers by 254% month over month. They achieved a 100% action rate on TikTok comments and increased productivity by over 50%. Goally also saw a 58% increase in branded search rate during an influencer campaign.
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Nutrisense used Sprout Social to grow its social media community by over 400%. The company saved 60 hours per month... with Sprout's Smart Inbox. Social media engagement increased by 45% in 18 months. Nutrisense used Sprout to collect and amplify user-generated content. Insights from Sprout helped Nutrisense add almost 79,000 followers in one quarter.
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Sprout Social's Canva Integration helped Virginia Commonwealth University (VCU) save 15 minutes per social post. Before, the team lost time... to manual downloads and uploads, causing image quality issues. Now, VCU pushes designs from Canva straight into Sprout Social. This direct workflow keeps images sharp and ensures only approved content gets published. The team now spends more time on storytelling and community engagement.
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Sprout Social's Canva Integration helped Virginia Commonwealth University (VCU) save 15 minutes per social post. Before, the team lost time... downloading and re-uploading files, which hurt image quality. The integration lets VCU move designs from Canva straight to Sprout Social, keeping images sharp and the process smooth. This change freed up hours each week for the team to focus on creative work and community engagement. VCU now delivers high-quality, consistent content faster across all channels.
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Sprout Social helps the Chicago Bulls manage and grow their global social media presence. The Bulls use Sprout’s publishing, analytics,... and listening tools to connect with fans worldwide. The platform lets the team schedule posts, track engagement, and analyze campaign performance in real time. Sprout saves the Bulls time and gives them fast feedback on what works. The team can also quickly share results with over 50 brand partners. This helps the Bulls build stronger fan relationships and improve sponsor reporting.
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Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed to reduce tool-hopping and speed... up response times for support agents. Sprout Social integrated easily with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.
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Sprout Social helped Boingo Wireless improve its social media management. Boingo needed a tool that worked with Salesforce Service Cloud... to automate social service ticketing. The switch to Sprout Social was easy and let Boingo "spring clean" keywords, making customer care more efficient. Boingo reduced social media cases by 89% after the transition. The team found Sprout Social responsive and easy to use.
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Sprout Social’s Service Cloud integration helped Casey’s improve customer care. Casey’s used the tool to speed up social media response... times. They reduced response time by 90%, from days to just three to five hours. Communication between guest relations and social teams improved 10 times. Guest satisfaction scores increased by 3%. The integration made it easy for teams to work together and see all customer information in one place.
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Sprout Social's Bot Builder helps Southern California Edison resolve 1 in 6 social customer issues using chatbots. SCE uses chatbots... to provide immediate responses on social media, even outside business hours. The company built decision trees for common issues like outages and billing. Specialized bots handle crises and high-volume periods. This automation reduces resolution time and improves customer experience.
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Sprout Social helped Lemonade boost social media engagement by 1,373% and impressions by 758% in one year. Lemonade used Sprout's... publishing, reporting, and community management tools to streamline workflows and track performance. The team achieved a 99% message action rate within 24 hours, up from 66% the previous year. Sprout's sentiment analysis and custom reporting supported Lemonade's creative, data-driven strategy. This approach built brand trust and cultural relevance in the insurance industry.
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Sprout Social helped Medallia boost employee advocacy and content performance. Medallia used Sprout's Premium Analytics and Tagging to track content... and prove ROI. Video views on LinkedIn rose 174% year-over-year, with a 50% increase in engagements and a 39.5% higher engagement rate. Twitter video views jumped 1,884%. Employee advocacy users grew 45% in two weeks after relaunching with Sprout. Medallia now posts more effective content and saves time with Sprout's automation features.
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Sprout Social helped pay. com.au boost its response rate from 20% to 98% in just one week. The team used...Sprout's Publishing, Listening, and Reporting tools to share customer success stories and address skepticism. Social insights shaped FAQs, onboarding, and product decisions. This strategy drove a 529% compound annual growth rate between 2022 and 2025. Social media became a key channel for building trust and supporting rapid business growth.
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Sprout Social helped Lemonade boost social media engagement by 1,373% in one year. Lemonade used Sprout to manage publishing, reporting,... and community management. The team improved their response rate to 99% of messages within 24 hours. Impressions grew by 758% after launching a new content strategy. Sprout's analytics and automation supported Lemonade's creative, data-driven approach to building brand trust.
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