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Internet Case Studies and Customer Success Stories with Sprout Social
Sprout Social
- Internet
- Medium
Chicago, USA
Sprout Social used its Employee Advocacy platform to boost brand reach. After the president shared an article, employees shared it... 87 times, reaching nearly 233,000 people in just six business days. The program increased brand awareness and employee engagement. Executive involvement and incentives drove participation. The platform helped track key metrics and prove ROI.
Superhuman used Sprout Social’s Employee Advocacy tools to manage a complex rebrand after being acquired by Grammarly. The team replaced... manual workflows with a central hub for approved content and messaging. On launch day, employees generated over 200 shares and 330,000 LinkedIn impressions. Social shares increased by 205% compared to a typical month. The program continues to drive employee engagement and brand reach.
Grammarly used Sprout Social to improve customer care on social media. The team reduced their average time to first response... by over 80% in less than two years. They manage more than 13,000 messages per month across Facebook, X, and Instagram. Sprout's tagging and reporting features help them organize feedback and measure agent productivity. Social listening tools provide insights that shape product decisions and support business teams.
Sprout Social used its own Smart Inbox to improve global social customer care. The team analyzed Inbox Activity Reports to... find slow response times and inconsistent message tagging. They created a "tiger team" to handle social support during targeted hours. This led to a 55% decrease in average response time and a 37% increase in tag rate. Consistent tagging and better staffing helped Sprout deliver faster, more organized support worldwide.
Sprout Social used its own Smart Inbox to improve global social customer care. The team analyzed Inbox Activity Reports to... find slow response times during after-hours. They created a "tiger team" to handle social support requests at key times. This led to a 55% decrease in average response time and a 37% increase in tag rate. Consistent tagging and better staffing helped Sprout deliver faster, more organized support worldwide.
Sprout Social used its own AI Assist tools to improve social media workflows. The team saved 72 hours each quarter... on reporting. This led to $16,000 saved annually on reporting and $132,000 saved on customer care. AI Assist helped automate alt text, summarize social trends, and generate creative content. The team responded to customer messages faster and with more accuracy.
Sprout Social
- Information Technology And Services
- Large
Sprout Social used its own AI Assist tools to save 72 hours per quarter on reporting. The team automated alt... text creation, improved trend analysis, and sped up social customer care. AI Assist helped generate captions and manage inbox responses faster. These changes saved $16,000 annually on reporting and $132,000 on customer care.
Superhuman
- Information Technology And Services
- Medium
Superhuman used Employee Advocacy by Sprout Social to manage a major rebrand after acquiring Coda and Grammarly. The team replaced... manual workflows with a central hub for approved content, making it easy for employees to share brand news. On launch day, Superhuman saw a 205% increase in social shares and over 330,000 LinkedIn impressions. Employee-led posts continue to drive reach and engagement, proving the value of social media management tools for brand transformation.
Medallia
- Information Technology And Services
- Large
San Francisco, USA
Sprout Social helped Medallia boost employee advocacy and content engagement. Medallia used Sprout’s analytics and tagging to track content performance... and optimize social media strategy. The company saw a 174% increase in video views and a 39.5% higher engagement rate on LinkedIn. Employee advocacy users grew by 45% in two weeks after relaunching the program with Sprout. Medallia doubled employee shares of content and improved content distribution worldwide.
Medallia
- Information Technology And Services
- Large
San Francisco, USA
Sprout Social helped Medallia boost employee advocacy and social engagement. Medallia saw a 45% increase in employee adoption in two... weeks after relaunching its advocacy program. The company earned $136,553 in media value over three months using Sprout's Employee Advocacy tool. Engagements rose 48.6% year-over-year, and video views on X increased by 1,884%. Medallia used Sprout to track content performance, automate reporting, and empower employees to share relevant content.
Ivanti
- Information Technology And Services
- Large
Salt Lake City, USA
Employee Advocacy by Sprout Social helped Ivanti boost its brand ambassador program. In the first month, Ivanti increased its social... reach by 16 million and saved $500,000 in marketing costs. Employee adoption of the program jumped by 171%, reaching nearly 46%. Ivanti used Sprout Social’s analytics and support to benchmark and improve its employee advocacy efforts. The program now drives more engagement and authentic communication with customers.
Human Resources Case Studies and Customer Success Stories with Sprout Social
Randstad
- Human Resources
- Very Large
Sprout Social helped Randstad save 60 hours per month on community management. Randstad's social media community grew by 400% and... engagement increased by 45% in 18 months. The platform's Smart Inbox and robust reporting made collaboration and analytics easy. Randstad modernized its content, moving from static images to engaging video. Sprout Social enabled Randstad to become a social-first organization and strengthened its brand.
Sprout Social helped Paychex cut SLA response time by 67% in just 60 days. The platform unified social media publishing... and customer care, replacing manual processes with integrated workflows. Paychex generated over $300,000 in earned media value in one month using Sprout Employee Advocacy. The Care team now meets a strict 15-minute SLA for social responses. Sprout's reporting, analytics, and AI tools improved efficiency, collaboration, and brand engagement.
Sprout Social helped Paychex cut their social media SLA response time by 67% in just 60 days. The platform unified... Paychex’s Organic Social and 24/7 Care teams, streamlining workflows and eliminating manual tracking. Paychex generated over $300,000 in earned media value in one month using Sprout’s Employee Advocacy tools. The team leveraged Sprout’s reporting, analytics, and AI features to improve collaboration and deliver fast, authentic customer care. Sprout’s integration enabled Paychex to turn social insights into business strategy and boost engagement.
Sprout Social helped Randstad modernize its social media presence. Randstad saved 60 hours per month on community management. Their social... media community grew by 400%. Engagement increased by 45% in 18 months. Sprout Social's reporting and automation tools made collaboration easier. Randstad now creates more engaging content and connects better with its audience.
Sprout Social's Employee Advocacy platform helped Simpli. fi achieve a 7x ROI in just three months. The company saw nearly...$90,000 in earned media value and a 50% increase in engagement rate year over year. Simpli.fi used Sprout Social to boost employee advocacy, unify its brand after acquisitions, and drive higher adoption rates. The platform made it easy for employees to share content and increased internal connectedness.
Sprout Social helps Disobey, a UK-based games marketing agency, manage over 10,000 social media posts and collaborate with 2,000+ influencers. Disobey uses Sprout's... social listening and reporting tools to track content performance, manage communities, and demonstrate ROI to gaming clients. The agency generated 400 million+ organic impressions for clients using Sprout. Features like Smart Inbox, tagging, and accessibility tools streamline operations and support inclusive community building.
Disobey, a UK-based gaming marketing agency, uses Sprout Social to manage social media for top gaming brands. The agency created... over 10,000 posts and collaborated with 2,000+ influencers, generating 400 million impressions. Sprout Social helps Disobey track content performance, manage communities, and report ROI to clients. The platform's tools support accessibility, inclusiveness, and efficient community management. Disobey relies on Sprout to deliver measurable results and build engaged online communities.
Simpli. fi used Employee Advocacy by Sprout Social to boost its engagement rate by 50%. In just three months, the...company saw $90,000 in earned media value. The program delivered a 7x ROI. Simpli.fi quickly achieved a 55% employee adoption rate. The sales team led sharing activity, expanding the brand's reach. Sprout Social made it easy to launch and track the advocacy program.
Consumer Goods Case Studies and Customer Success Stories with Sprout Social
ScottsMiracle-Gro
- Consumer Goods
- Large
Sprout Social helped ScottsMiracle-Gro cut case resolution time by 50%. The company used Sprout Social's integration with Salesforce Service Cloud... to manage social media customer care. This led to a 91% decrease in time to action and a 381% increase in action rate. Agents now work more efficiently and enjoy higher job satisfaction. The platform also improved reporting and analytics for better social media strategy.
Sprout Social Influencer Marketing helped Care to Beauty cut profile analysis time by 75%. The platform unified influencer discovery, campaign... management, and ROI tracking. Care to Beauty saw a 10x increase in influencer-attributed sales during Black Friday 2024. The team now manages global influencer programs efficiently and builds long-term creator partnerships. Reporting features support data-driven decisions and budget allocation for growth.
Sprout Social helped Wahl Professional boost Instagram engagement by 4,307%. The team used Sprout to manage comments, monitor hashtags, and... share user-generated content. Wahl’s main Instagram account, @wahlpro, grew followers by 56% in 10 months. The Smart Inbox feature let the team reply to every comment quickly. Wahl now averages 847 interactions per Instagram post.
Sprout Social, integrated with Salesforce Service Cloud, helped ScottsMiracle-Gro cut case resolution time by 50%. The company saw a 91%... decrease in time to action and a 381% increase in action rate. Agents now manage all social interactions in one place, improving workflow and job satisfaction. The integration also boosted agent retention and enabled quick responses to viral social moments. ScottsMiracle-Gro now delivers faster, more personalized customer care through social media.
Financial Services Case Studies and Customer Success Stories with Sprout Social
pay.com.au
- Financial Services
- Medium
Sprout Social helped pay. com.au achieve a 529% compound annual growth rate by building trust through social media. The team...used Sprout's Publishing, Listening, and Reporting tools to create and share customer success stories, address skepticism, and optimize paid media. Response rates jumped from 20% to 98% after using Sprout Social's Smart Inbox. The Canva integration streamlined content production, supporting pay.com.au's expansion into North America. Social insights now guide product, support, and growth strategies.
Sprout Social helped pay. com.au achieve a 529% compound annual growth rate by using social intelligence to build trust in...B2B payments. The team created authentic customer stories and used video content to address skepticism. Social insights from Sprout shaped product, support, and marketing strategies. Response rates jumped from 20% to 98% after adopting Sprout Social’s Smart Inbox. Streamlined content workflows and region-specific management supported global expansion.
Sprout Social helped Plaid grow its LinkedIn followers by 60% in one year. Plaid increased engagement rate per impression by... 73% year-over-year. The company saved 20 hours each month using Sprout's LinkedIn management tools. Sprout enabled Plaid to track KPIs, manage content, and engage diverse audiences. Plaid used Sprout to educate financial institutions, developers, and consumers about its platform.
Computer Software Case Studies and Customer Success Stories with Sprout Social
Salesforce
- Computer Software
- Very Large
Sprout Social helped Salesforce save over 12,000 hours in one year by streamlining social media management. The team managed 150+... social channels using Sprout’s Smart Inbox and automation features. Community management efficiency increased 10 times. Real-time reporting and social listening improved event engagement at Dreamforce. Salesforce now uses Sprout to drive strategy and connect with their audience year-round.
Trello used Sprout Social to run an influencer marketing campaign with the hashtag #ReadySetGoal. The campaign targeted new year resolutions... and involved influencers like Tim Ferriss. Trello saw a 71% increase in Twitter followers and a 33% rise in @mentions in just one month. Impressions per tweet also grew by 7%. Sprout Social tracked all campaign results and helped Trello gain new users and boost brand awareness.
Salesforce used Sprout Social to manage over 150 social channels. In the first year, they saved 12,000 hours by automating... tasks and streamlining workflows. Community management became 10 times more efficient. The team tracked trends and secured real-time approvals during major events like Dreamforce. Sprout’s reporting and analytics helped Salesforce engage their audience and improve content quickly.
Penn State Health
- Hospital & Health Care
- Very Large
Sprout Social helped Penn State Health cut custom report build time by 70%. Their support response time dropped to 1... hour. Errors fell by 80%, with just one support ticket per month. The Smart Inbox and Saved Replies made patient engagement faster and more personal. Tagging and reporting gave clear social media insights. Penn State Health now connects with patients better and works more efficiently online.
Penn State Health
- Hospital & Health Care
- Large
Hershey, USA
Sprout Social helped Penn State Health cut custom report build time by 70%. Their team reduced errors by 80% and... now responds to support tickets in just one hour. The Smart Inbox and Saved Replies features made patient interactions faster and more personal. Tagging and reporting tools gave them clear insights for better decisions. Social listening helped them understand patient needs and improve care.
Sprout Social's Employee Advocacy helped Vizient triple their social media engagement in six months. Vizient saw a 200% increase in... engagement and a tenfold boost in audience reach from employee networks. Thousands of new followers joined, and 98% of employees reported satisfaction with the advocacy program. The platform made it easy for staff to share pre-approved content, boosting brand awareness and supporting recruitment. Vizient's leadership expanded the program after seeing strong results, making employee advocacy a core part of their social strategy.
Hospitality Case Studies and Customer Success Stories with Sprout Social
Minor Hotels
- Hospitality
- Very Large
Sprout Social helped Minor Hotels manage 6x more social media profiles and doubled their reporting frequency. The platform saved the... team 192 hours a year on social media reporting. Sprout's unified calendar and reporting tools let specialists handle up to 12 profiles each. Integrations with tools like Zendesk and Google Analytics streamlined workflows. Minor Hotels now tracks performance and competitors in real time, boosting their online presence.
Sprout Social helped Minor Hotels manage six times more social media profiles. Reporting frequency doubled, and the team saved 192... hours a year on reporting tasks. The platform centralized content planning and made it easy to schedule and track posts. Social media specialists now handle more accounts and can quickly compare performance across hotels. Integrations with tools like Zendesk and Google Analytics streamlined workflows. Minor Hotels improved its online presence and gained faster insights for business decisions.
Royal National Institute of Blind People (RNIB)
- Non Profit Organization Management
- Large
Sprout Social helped the Royal National Institute of Blind People save 720 hours a year on social media management. RNIB needed an... accessible platform for blind and partially sighted staff. After testing many tools, they chose Sprout Social for its strong accessibility features. The team now works faster, manages more messages, and creates better content. Sprout’s Smart Inbox and reporting tools improved efficiency and community engagement.
Royal National Institute of Blind People (RNIB)
- Non Profit Organization Management
- Medium
London, UK
Sprout Social helped the Royal National Institute of Blind People save 720 hours a year on social media management. RNIB needed an... accessible platform for blind and partially sighted staff. After testing many tools, they chose Sprout for its strong accessibility features. The team now works faster and manages more messages, doubling their inbound volume. Sprout’s reporting and Smart Inbox help RNIB spot trends and engage their community.
Research Case Studies and Customer Success Stories with Sprout Social
Grains Research and Development Corporation (GRDC)
- Research
- Medium
Sprout Social helped the Grains Research and Development Corporation (GRDC) double video views and boost engagement by 63%. GRDC used Sprout... to manage social media for a broad audience of Australian grain growers. The team leveraged Sprout’s reporting and publishing tools to identify top-performing content and optimize posting times. In 2023, GRDC saw a 101% growth in video views, 79% increase in impressions, and 13.9% audience growth. Sprout enabled a small team to deliver high-quality, engaging content across multiple platforms.
Grains Research and Development Corporation (GRDC)
- Research
- Medium
Canberra, Australia
Sprout Social helped GRDC double its video views and boost engagement by 63%. GRDC used Sprout to manage social media... for a diverse audience of Australian grain growers. The team leveraged Sprout’s reporting to identify top-performing content and share results with stakeholders. A new engagement-focused strategy included humor and storytelling, leading to a viral post with 3.5 million reach. GRDC saw a 79% increase in impressions and 13.9% audience growth across channels.
Telecommunications Case Studies and Customer Success Stories with Sprout Social
Boingo Wireless
- Telecommunications
- Large
Los Angeles, USA
Boingo Wireless used Sprout Social to automate their social media ticketing process. The integration with Salesforce Service Cloud made the... switch easy. Boingo reduced social media cases by 89% and saved over 75 hours each month. Customer care agents now focus on high-priority messages. The team found the transition smooth and the support responsive.
Sprout Social helped Boingo Wireless automate their social media ticketing process. The integration with Salesforce Service Cloud made the switch... easy. Boingo reduced social media cases by 89%. The team saved over 75 hours each month. Agents now focus more on high-quality customer care. The transition was smooth and required little training.
Automotive Case Studies and Customer Success Stories with Sprout Social
American Honda
- Automotive
- Very Large
Sprout Social helped American Honda boost community engagement by 251%. The team saved 40 hours a month by using Sprout's... automation and Smart Inbox features. Honda achieved a 91% high-quality engagement action rate, beating the 75% industry standard. The platform made social media a key business asset and improved customer conversations. Honda now uses Sprout for influencer marketing and strategic data insights.
Sprout Social helped Honda boost community engagement by 251%. The platform saved the team 40 hours a month by streamlining... inbox management and automating workflows. Honda achieved a 91% high-quality engagement action rate, far above the industry standard. Sprout Social enabled Honda to centralize influencer marketing and social listening. The partnership turned social media into a key data source for business strategy. Honda now uses social insights to support major initiatives like the LA28 Olympics partnership.
Restaurants Case Studies and Customer Success Stories with Sprout Social
Papa Johns
- Restaurants
- Large
Sprout Social helped Papa Johns cut response times in half and save over 830 hours a year. The team now... manages 600+ cases weekly and improved response rates by 50%. Smart Inbox and social listening tools made social media management easier. Papa Johns boosted engagement and brand loyalty with real-time analytics and influencer marketing. The platform streamlined operations and strengthened customer connections.
Sprout Social helped Papa Johns cut customer service response time in half. The team now manages over 600 cases a... week and saves more than 830 hours each year. Social media engagement rates increased after switching to Sprout. The Smart Inbox feature made it easier to handle customer messages from different platforms. Papa Johns used social listening to launch a successful campaign and connect with influencers. The brand built stronger customer relationships and improved loyalty.
Retail Case Studies and Customer Success Stories with Sprout Social
Care to Beauty
- Retail
- Small
Porto, Portugal
Sprout Social Influencer Marketing helped Care to Beauty cut profile analysis time by 75%. The platform unified influencer discovery, campaign... management, and reporting in one place. Care to Beauty used Sprout Social to track ROI and measure influencer impact on sales. During Black Friday 2024, influencer-attributed sales grew 10x over the previous period. The team now builds long-term influencer partnerships and makes faster, data-driven decisions.
Casey's used Sprout Social's Service Cloud integration to speed up social media response times by 90%. The integration helped Casey's... guest relations and social teams communicate 10 times better. Guest satisfaction scores rose by 3%. Teams now respond to customer messages in hours instead of days. Sprout's analytics tools also help Casey's track and improve content performance.
Sprout Social helped Goally grow its TikTok followers by 254% month over month. Goally used Sprout’s Listening tools to learn... from parents of neurodiverse children and refine its product. Influencer campaigns powered by Sprout led to an 89% increase in subscriptions and a 58% rise in branded search. The Smart Inbox feature boosted productivity by over 50% and ensured every comment received a reply. Goally now connects better with its community and adapts its social strategy using real-time insights.
Nutrisense
- Health, Wellness And Fitness
- Medium
Chicago, USA
Sprout Social helped Nutrisense grow its social media followers by 469% in 18 months. The company saved 60 hours per... month using Sprout's Smart Inbox for community management. Engagement on Nutrisense's social channels increased by 45%. Sprout's reporting tools made it easy to identify top-performing content and amplify user-generated content. Nutrisense used these insights to collaborate across teams and focus on content creation.
Education Case Studies and Customer Success Stories with Sprout Social
Virginia Commonwealth University (VCU)
- Education
- Very Large
Sprout Social's Canva Integration helped Virginia Commonwealth University (VCU) save 15 minutes per social post. Before, the team lost time... to manual downloads and uploads, causing image quality issues. Now, VCU pushes designs from Canva straight into Sprout Social. This direct workflow keeps images sharp and ensures only approved content gets published. The team now spends more time on storytelling and community engagement.
Virginia Commonwealth University (VCU)
- Education
- Very Large
Richmond, USA
Sprout Social's Canva integration helped Virginia Commonwealth University (VCU) save 15 minutes per social post. The social media team eliminated... manual file transfers and improved image quality. The integration enabled direct publishing from Canva to Sprout Social. This streamlined workflow reduced errors and ensured brand consistency. VCU's team now spends more time on community engagement and storytelling.
Insurance Case Studies and Customer Success Stories with Sprout Social
Lemonade
- Insurance
- Large
Sprout Social helped Lemonade boost social media engagement by 1,373% and impressions by 758% in one year. Lemonade used Sprout's... publishing, reporting, and community management tools to streamline workflows and track performance. The team achieved a 99% message action rate within 24 hours, up from 66% the previous year. Sprout's sentiment analysis and custom reporting supported Lemonade's creative, data-driven strategy. This approach built brand trust and cultural relevance in the insurance industry.
Lemonade used Sprout Social to transform its social media strategy. They focused on humor, cultural relevance, and fast response times... to build trust in the insurance industry. With Sprout, Lemonade achieved a 1,373% increase in engagements and a 758% rise in impressions in one year. The team actioned 99% of messages within 24 hours, up from 66% the year before. Sprout’s reporting and automation helped Lemonade align teams and prove social’s business impact.
Sports Case Studies and Customer Success Stories with Sprout Social
Chicago Bulls
- Sports
- Large
Chicago, USA
Sprout Social helps the Chicago Bulls connect with millions of fans worldwide. The Bulls use Sprout to schedule posts, analyze... engagement, and track trends in real time. The platform saves the team time and gives instant feedback on campaign performance. Social listening tools help the Bulls understand fan sentiment and join conversations naturally. Sprout makes it easy for the Bulls to report results to over 50 brand partners and improve their social media strategy.
Hudl switched from Social Studio to Sprout Social to improve customer support. The company needed to reduce tool-hopping and speed... up response times for support agents. Sprout Social integrated easily with Salesforce Service Cloud, streamlining workflows and making customizations simple. After switching, Hudl handled 10-15 Twitter support requests per day and resolved 97% of interactions within the same business day. In three months, they solved 180 customer issues directly on Twitter.
Utilities Case Studies and Customer Success Stories with Sprout Social
Southern California Edison
- Utilities
- Very Large
Rosemead, USA
Southern California Edison used Sprout Social’s Bot Builder to improve social media customer service. The company set up chatbots to... answer common questions and help customers at any time, even overnight. In the first quarter of 2018, 17% of over 1,500 chatbot users resolved their issues without human help. Chatbots also collect customer details upfront, making the process faster for agents. SCE plans to keep refining its chatbots to boost customer satisfaction and efficiency.
