Real-World Case Studies and Customer Success Stories with PROS Smart CPQ

PROS airTRFX and airModules helped a global airline boost vacation package sales. Custom SEO-optimized pages drove 33% of sales and... 44% of traffic for vacation packages. The airline achieved top 3 Google rankings for major vacation search terms. Dynamic merchandising blocks cross-sold vacation offers on flight pages. The airline reduced reliance on paid media and increased organic demand and conversions.
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EVA Air used PROS airSEM and Cabin Class Dataset Expansion to boost premium cabin bookings. The airline saw a 17%... year-over-year increase in PNRs and a 30% rise in online revenue from direct bookings. Search visibility for premium cabins grew 3x, helping EVA Air reach more high-value travelers. Centralized campaign management improved efficiency across global markets. EVA Air now drives more direct sales and maintains consistent messaging worldwide.
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Copa Airlines worked with PROS to speed up its digital transformation. The airline's VP of pricing and revenue management highlights... the strong partnership with PROS experts. Together, they used AI-powered retailing and offer management tools. This helped Copa Airlines improve customer experiences and boost revenue. The collaboration focused on science, technology, and business opportunity.
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Europcar Mobility Group used PROS to transform its global pricing system. The company implemented the new system in just eight... months. Hundreds of users were trained on the platform. Europcar exceeded its revenue targets by more than three times. The solution improved team collaboration and change management. The company operates in over 140 countries and won the PROS Growth Catalyst Award.
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United Airlines shared their experience with PROS Outperform at the 2023 event. They discussed how AI is being used in... airline corporate sales. The case highlights key learnings and takeaways from using PROS solutions. United Airlines values the impact of AI-powered pricing and quoting. Their feedback shows the benefits of intelligent commerce in the airline industry.
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SriLankan Airlines used PROS RMA and airTRFX to improve revenue management. The airline adopted AI-powered forecasting and inventory planning. This... helped them overcome old system limits and boost digital efficiency. The team saw better cross-functional collaboration. SriLankan Airlines won the PROS Growth Catalyst Customer Award for these results.
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airTRFX Pages helped SKY Airline boost SEO performance. The airline improved its average Google ranking from 15 to 6 over... two years. Non-branded keyword visibility rose from 67% to 83%. Organic clicks on airTRFX Pages increased by 20%. First-page rankings for non-branded keywords jumped by 45%. Robust technical features and optimized destination content drove these results.
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PROS Revenue Management helps Japan Airlines improve customer experience and meet regulatory needs. Masanori Miyajima, Deputy VP of Revenue and... Profit, says PROS offers the most robust solution. The platform supports both customer satisfaction and compliance. Japan Airlines uses AI-powered retailing and offer management to maximize revenue. The airline benefits from advanced technology for better results.
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PROS RM helps Air China optimize revenue on every flight. The airline uses AI-powered revenue management to set seat prices... and maximize revenue. PROS group sales solution automates group bookings, making the process faster and easier. Air China improved forecasting, fare valuation, and inventory management. The airline trusts PROS to drive digital transformation and stay competitive in the airline industry.
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PROS Revenue Management helped Malaysia Airlines achieve an 8. 7% increase in passenger revenue and a 7% yield increase in...2019. The airline used AI-powered forecasting and network optimization to improve capacity management and dynamic pricing. Analysts automated market analysis, freeing time for strategic work. The solution enabled record-breaking revenue per available seat kilometer (RASK) despite tough competition. Malaysia Airlines plans to adopt PROS cloud-based RM Advantage for further growth.
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PROS Group Sales Optimizer helped Turkish Airlines move from manual group sales to dynamic pricing. The airline replaced rigid fare... levels with flexible pricing and automated group sales evaluations. Response times improved from days to instant replies, boosting customer satisfaction. Turkish Airlines saw a significant increase in group sales requests and bookings. Tailor-made solutions from PROS supported diverse market needs and ongoing change management.
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PROS RMA helped SriLankan Airlines migrate to a cloud-based revenue management solution. The airline faced challenges from changing market demand... during the pandemic. PROS provided optimization and forecasting tools to recalibrate their markets. The partnership spans over two decades. SriLankan Airlines is now ready for future growth with scalable, AI-driven airline retailing.
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PROS Smart Price Optimization and Management helps Qatar Airways Cargo deliver real-time pricing across all online booking channels. The airline uses... AI-powered pricing to respond to customer price elasticity. This solution improves the customer experience and optimizes pricing decisions. Qatar Airways Cargo benefits from dynamic pricing and better revenue management.
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PROS pricing solutions helped Lufthansa Cargo speed up quoting with intelligent spot rate distribution on its eCommerce platform. The company wanted... to make booking air freight as easy as booking passenger travel. They also aimed for centralized, science-based rate optimization. With PROS, Lufthansa Cargo launched Rapid Rate Response, improving digital sales channels. The result was double-digit growth in online sales and a better customer experience.
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PROS Price Optimization & Management helped Averitt Express transform its pricing strategy. The company moved from gut-feel pricing to AI-powered... analytics. This change improved revenue growth and customer experience. Averitt's pricing team gained confidence and trust. The solution set Averitt apart from competitors in the transportation industry.
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Azul Airlines used the PROS platform to manage rapid business growth and network complexity. The airline needed advanced revenue optimization... and industry expertise. PROS provided AI-powered offer management and retailing tools. Azul now operates over 100 destinations and 900 daily departures. The partnership supports continued success and improved revenue performance.
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PROS Offer Creation helped Lufthansa Group cut transaction costs and boost conversion rates. The airline group used PROS to deploy... a single shopping solution for all metasearch partners. This gave Lufthansa Group full control over dynamic offers and pricing. Customers now see consistent offers across all channels. The solution improved accuracy and made retailing more efficient.
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PROS Contribution Management System helped a global car rental company manage over 20 million prices daily. The company faced disconnected... pricing and fleet decisions, leading to missed profit opportunities. PROS automated pricing, improved demand forecasting, and aligned pricing with fleet plans. The company generated millions in additional revenue and recouped its investment in under a year. Pricing analysts eliminated manual tasks and gained better reporting for margin impact.
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PROS Willingness-to-Pay (WTP) forecasting helped an international airline boost revenue by $1. 5 million on six routes. The airline faced...revenue loss from buy-down behavior and low-cost competitors. PROS WTP forecasting used AI and real-time data to optimize seat availability and pricing. The solution led to a 4.7% revenue increase in three key markets. The airline gained better demand forecasting and improved decision-making for revenue management.
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PROS Dynamic Ancillary Pricing helped airBaltic increase seat revenue by 6% per passenger. The airline used AI-powered pricing to automate... seat assignment offers and reduce manual work. The solution tailored prices in real time for each customer segment. airBaltic saw faster results, with measurable gains in just two months. The team now spends less time on repetitive tasks and more on strategy. This move set airBaltic apart as a leader in AI-driven airline pricing.
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PROS airWire and Movable Ink helped Frontier Airlines boost email conversions by 90%. The airline used real-time fare data to... personalize offers based on each traveler's location and interests. This dynamic pricing approach replaced their old batch-and-blast email strategy. Click-through rates increased by 40%. The campaign saved the marketing team time and effort with automated, relevant content.
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PROS cloud-based revenue management helped Malaysia Airlines boost yield by 15%. The airline upgraded to PROS RM Advantage for better... operational efficiency and digital transformation. PROS AI-driven platform enabled agile responses to market changes and improved offer management. Malaysia Airlines used big data and artificial intelligence to maximize revenue and adapt to shifting customer needs. The move supported record-breaking RASK and advanced their digital leadership in the airline industry.
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PROS RM Solutions helps Air China optimize revenue on every flight. The airline uses AI-driven forecasting and network optimization to... set the best seat prices. Air China replaced manual processes with data science for better fare valuation and inventory management. The solution improved forecasting, fare valuation, and connecting flight management. Air China can now adapt to changing demand and drive revenue growth with precision.
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Qatar Airways Cargo uses PROS Smart Price Optimization and Management to power real-time pricing across all online booking channels. The solution enables... dynamic pricing based on customer price elasticity. This helps the airline deliver faster, more accurate quotes to its customers. The result is an improved customer experience and optimized pricing for the business.
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airTRFX helped Pacific Coastal increase online revenue by 15% in one year. The airline used airTRFX to improve SEO and... network visibility. They launched landing pages for all destinations, which boosted organic search rankings. Over 100,000 more visitors came to their site, and 17 destination pages reached the first page of Google. Personalized landing pages and real-time fare updates made booking easier for travelers.
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Frontier Airlines used PROS’s airWire and Movable Ink to send emails with real-time fares. They matched offers to each traveler’s... location and interests. This approach replaced their old batch email strategy. The new emails led to a 90% increase in conversion rate and a 40% rise in click-through rate. Automation saved the marketing team time and effort. Personalized content made each email more relevant for customers.
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Porter Airlines used PROS Revenue Management Advantage with Elasticity Forecasting to modernize its revenue management. The airline moved from class-based... forecasting to a behavior-based model. This change helped Porter reduce manual workarounds and focus on macro trends. Analysts now trust the system more and can better understand passenger behavior. Early results show improved revenue and smoother operations. Integration with PROS tools is helping Porter plan for future growth.
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PROS airTRFX helped GOL Airlines boost organic search traffic by 500% in six months. The airline switched from static to... dynamic fares, making campaigns faster and more transparent. GOL improved customer trust by showing real-time prices and clear offers. Campaign-driven revenue jumped 230%. Automation let the team launch new pages quickly and scale their strategy.
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Conga helped Europcar Mobility Group achieve 7. 1% yearly revenue growth, far surpassing their 1.7% target. The company replaced disconnected...legacy pricing tools with the Conga Platform, automating and standardizing pricing and sales processes. Employees now use real-time price optimization, demand forecasting, and CPQ tools. 89% of staff say Conga helps generate more business. Europcar rolled out the solution in 23 launches across six countries in one year, transforming pricing agility and collaboration.
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PROS Revenue Management Essentials helped Saudia Airlines boost forecast accuracy from under 20% to over 90%. The airline replaced legacy... tools and manual workarounds with a data-driven platform. Saudia saw double-digit growth in RASK and yield. Team training and system calibration improved trust and analyst efficiency. The solution enabled better pricing, demand forecasting, and group management.
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PROS Smart CPQ helped SDMO Industries cut order processing time by 90%. The company faced challenges with complex products and... sales channels. They needed to support global sales and harmonize business practices. PROS Smart CPQ created a single master catalog and automated order-to-manufacturing. This improved sales effectiveness and reduced operational costs.
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PROS Platform helped Wacker Chemie transform sales with AI-powered pricing. The company optimized pricing for over 3,200 products worldwide. 80%... of quotes now go through the PROS Platform. Wacker Chemie improved customer experience and unified teams. Their digital initiative increased efficiency and innovation in manufacturing.
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PROS dynamic pricing software helped Perstorp recover $1M in margin leakage each month. Perstorp faced margin decline due to undisciplined... pricing and raw material cost changes. They used algorithmic price guidance to give real-time recommendations to sales teams. This improved pricing discipline by 42% in 20 months. Perstorp reported their second strongest EBITDA quarter as a result.
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PROS Smart CPQ helped SDMO Industries cut order processing time by 90%. The company faced challenges with complex products and... global sales channels. They needed to harmonize sales practices and reduce manual work. With PROS Smart CPQ, SDMO created a single master catalog and automated quote-to-order processes. The sales team now generates quotes in minutes and reduces errors. This led to lower costs and better customer service worldwide.
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PROS Smart CPQ helped a manufacturing company cut order processing time by 90%. The company used the solution to speed... up quoting and order workflows. This led to faster sales cycles and improved efficiency. The case highlights the impact of AI-powered CPQ software in manufacturing. The company saw major time savings and smoother operations.
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Wacker Chemie used the Conga Platform to transform its sales and pricing strategies. 80% of quotes are now processed through... Conga, and over 3,000 product prices are managed with AI-powered pricing. The company wanted to simplify complex pricing and improve customer experience. Conga helped Wacker Chemie streamline quoting, enable smarter sales, and deliver a seamless buying experience. This led to faster processes and higher customer satisfaction.
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PROS Smart CPQ helped Manitou Group increase sales by 26% year over year. The solution enabled faster and more accurate... quoting. Manitou Group improved their sales process with AI-powered CPQ software. The company saw measurable growth after implementing PROS. This case highlights the impact of dynamic pricing and revenue optimization tools.
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PROS Smart CPQ helped a global manufacturer increase sales. The company used the solution to improve their quoting process. This... led to faster and more accurate quotes. The manufacturer saw a boost in sales after using PROS Smart CPQ. The case highlights the value of AI-powered CPQ for large manufacturing businesses.
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PROS optimized pricing for a process monitoring manufacturer. The company had $41M in revenue. They used PROS to expand their... margins quickly. The solution focused on smarter pricing. The manufacturer saw rapid improvement in profitability. This case highlights the impact of AI-powered pricing tools in manufacturing.
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Lapeyre used PROS Smart CPQ to support its multichannel sales strategy. The solution helped Lapeyre improve customer experience across channels.... PROS Smart CPQ enabled better sales processes for the company. Lapeyre streamlined quoting and configuration for its products. The company enhanced its ability to serve customers quickly and accurately. This led to improved satisfaction and efficiency in sales operations.
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PROS helped an industrial manufacturer cut service offer creation time by 98%. The company used PROS AI-powered CPQ and dynamic... pricing software. This made their quoting process much faster. The solution improved efficiency for the manufacturer. The case shows strong results for digital pricing tools in manufacturing.
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PROS Smart CPQ and Collaborative Portal helped Groupe DEYA improve their quote process. The company used these tools to make... offer configuration, pricing, and quote creation faster and easier. The sales and buying experience got better for both teams and customers. Groupe DEYA has worked with PROS for over 20 years, showing strong partnership and trust. The solutions supported their eCommerce strategy and internal changes.
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PROS Smart CPQ helped Yara move from spreadsheets to automation in their quote-to-order process. The commercial team now saves many... hours that were spent on manual tasks. Yara faced challenges with manual quoting before using PROS. The digital transformation improved efficiency and streamlined operations. Seiji from Yara shares lessons learned during the implementation.
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ExxonMobil used the PROS Platform to modernize its pricing and quoting processes. The company faced global energy challenges and needed... to optimize pricing and workflows. PROS helped ExxonMobil achieve faster deal cycles and improved business results at scale. The solution enabled better process efficiency and supported innovation in pricing strategies. This case highlights the impact of AI-powered CPQ and dynamic pricing for large enterprises.
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Conga automated pricing for a global oil company, helping analysts manage billions of gallons across hundreds of terminals. The company faced... challenges with manual data collection and volatile market conditions. Conga's solution delivered real-time pricing insights, automated alerts, and consolidated reporting. In six months, the company improved margins by $3 million, exceeding executive projections. After one year, margin gains surpassed $8 million.
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St1 needed a future-proof price management solution to support its growing multinational business. The company wanted to meet changing customer... needs and manage complex pricing. PROS delivered a fast implementation for St1. The new software helps St1 handle pricing across countries and adapt to market changes. St1 can now serve customers better and scale its operations.
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PROS pricing solutions helped a global oil and gas company optimize pricing for its fuels and lubricants business. The company struggled... with inconsistent pricing across regions, leading to negative margin transactions. PROS integrated with SAP to create efficient, end-to-end pricing processes. The phased rollout quickly eliminated negative margin deals and improved contract negotiation. The company boosted its margin by $350 million after implementing PROS.
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A Fortune 500 distribution company switched to PROS pricing solutions. The company optimized $7.2B in revenue using AI-powered dynamic pricing.... PROS helped improve pricing accuracy and revenue management. The solution enabled smarter pricing decisions at scale. The company benefited from advanced SaaS tools for omnichannel selling.
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Conga helped a leading global materials distributor move to digital commerce. The company faced shrinking margins and slow sales processes... due to outdated pricing and quoting systems. Conga's AI-powered pricing and quoting solutions enabled dynamic, omnichannel pricing and streamlined workflows. Sales reps now get real-time pricing guidance and can respond faster to customers. The distributor quickly replaced its old systems and expects Conga to exceed ROI goals.
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Conga pricing solutions helped a global chemicals company standardize pricing across more than 200 countries. The company faced inconsistent pricing... and lost millions in profit due to unclear cost-to-serve elements. Conga integrated with SAP ERP, providing real-time pricing data and enabling quick, profitable price changes. Within 17 days, management identified underperforming products and customers, taking immediate action. Millions of dollars in margin improvement are expected from the new pricing strategy.
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A wholesale grocery distributor chose PROS AI-powered pricing and quoting to improve their business. The distributor wanted smarter pricing and... quoting tools. PROS provided a solution that uses artificial intelligence. This helped the distributor make better pricing decisions. The company can now quote prices faster and more accurately. The new system supports their growth and efficiency goals.
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PROS Collaboration Portal helps Groupe DEYA work better with end users. The company uses the portal to make quoting faster... and easier. Groupe DEYA has trusted PROS for over 20 years. The solution connects with their internal systems and supports custom configurations. This partnership improves quote efficiency and streamlines sales processes.
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PROS helped a major business supply distributor increase revenue by $21 million just 25 days after switching to their platform. The distributor used... PROS to optimize pricing and sales processes. The fast results show the impact of real-time pricing and automation. This case highlights the value of PROS for large distributors seeking quick revenue growth.
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PROS helped an office products distributor increase revenue by $74 million. The company used PROS solutions to optimize pricing and... sales processes. The distributor improved how they set prices and managed offers. This led to a large boost in revenue. The case shows the impact of using PROS for pricing and sales automation.
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GOL Airlines was the first to use PROS Fare Finder Agent. Many travelers visit their site without a set plan.... The AI-powered tool gives these users personalized travel offers. This helps guide undecided shoppers to relevant deals. GOL saw more engagement and higher conversion rates. The team values the recommendation feature and its impact on user experience.
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TAP Air Portugal shared their experience with PROS Outperform. They discussed key learnings from using the AI-powered airline retailing and... offer management platform. The airline highlighted how the solution helped them gain insights into airline best practices. TAP Air Portugal valued the customer-centric approach and revenue performance improvements. Their feedback focused on the benefits of attending the Outperform event and using PROS technology.
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Lufthansa Group used PROS AI-powered airline retailing and offer management platform to unify revenue management across all its carriers. They moved to... a single, scalable, cloud-based system to simplify complexity and enable innovation. The solution focused on dynamic product offers, customer targeting, and continuous pricing. This data-driven approach improved flexibility and set the stage for modern airline retailing.
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PROS revenue management solution replaced an old system for a leading global airline. The airline faced lost competitive advantage and... manual workarounds with its previous provider. PROS deployed its AI-powered platform on time and on budget. In six months, the airline saw a 10.9% increase in passenger yield and an 11.6% rise in revenue per ASK. The results were highlighted in the chairman’s letter to shareholders.
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PROS NDC solution helped Air Europa launch its NDC distribution strategy. Air Europa needed more flexibility and customization for partner-specific... needs. The PROS platform enabled government discounts for Spain and supported direct distribution. Air Europa worked with startup agencies in Spain to pilot the solution. The partnership with PROS allowed for innovation and special market requirements.
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PROS RTDP Advantage helps Air Canada understand consumer demand during peak travel times. The airline uses AI-powered pricing science to... improve customer experience and maximize revenue. Air Canada has worked with PROS for 32 years. The solution supports global rate exchanges and revenue optimization. Richard Cléaz-Savoyen, Director of Revenue Optimization, highlights key learnings from the partnership.
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PROS Revenue Management and Pricing Shopping solutions help flydubai optimize revenue and manage inventory. The airline uses AI-driven tools for... better sales and distribution. Analytical AI has improved passenger revenue optimization. The partnership with PROS is built on trust and shared goals. flydubai values the support from the PROS team.
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PROS Dynamic Offers helped Etihad Airways cut average response time by over 50%. The airline needed faster, more accurate shopping... results across all channels. PROS provided a single source of truth for pricing and offers. Etihad now delivers consistent, real-time airfare offers and improved conversion rates. The solution also reduced distribution costs and increased control over digital retailing.
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Cyprus Airways used PROS Offer Creation, OneSearch, and Repricer to fix fare pricing accuracy on their website. Before PROS, they... had pricing errors and high distribution costs. The PROS solution gave them real-time, accurate pricing and better control over distribution channels. The team praised PROS for fast, reliable implementation and strong support. Cyprus Airways now plans to expand with more PROS solutions to boost revenue and sales.
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airBaltic used the PROS Offer Creation solution to improve shopping experiences on their digital platforms and with interline partners. The airline aimed... to boost eCommerce and speed up ancillary revenue. PROS helped airBaltic deliver more accurate offers and increase conversion rates. The solution enhanced merchandising capabilities for airBaltic. This led to better customer experiences and higher revenue performance.
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PROS Revenue Management helped Porter Airlines improve forecasting and optimization. Edmond Eldebs, VP of Revenue Management and Alliances, chose PROS... for its O&D-based science. The platform supports AI-driven retailing and offer management. Porter Airlines aimed to enhance revenue performance and customer experience. The solution delivered science-based forecasting for better decision making.
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PROS airline retailing and offer management platform helped TAP Air Portugal optimize revenue management. The airline used PROS RMA, GSO,... and RTDP tools to rebuild processes and prepare for demand recovery. TAP Air Portugal extracted maximum value from dynamic pricing and O&D optimization features. The partnership enabled the airline to align with industry needs and drive revenue growth. Mario Cruz, Chief Commercial and Revenue Officer, highlights the long-standing collaboration and future-ready approach.
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PROS Platform helps Air Canada improve customer experience with AI-powered airline retailing and offer management. Air Canada and PROS have... worked together for over 30 years to enhance revenue optimization. The partnership focuses on speed and precision in revenue management. The solution aims to deliver customer-centric experiences and maximize revenue performance. Richard Cléaz-Savoyen, Director of Revenue Optimization at Air Canada, highlights the value of this collaboration.
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PROS revenue management platform replaced an older system for a leading global airline. The airline faced lost competitive advantage and... manual workarounds with its previous provider. PROS delivered a fast, on-budget, on-time deployment. In the first six months, the airline saw a 10.9% increase in passenger yield and an 11.6% rise in revenue per ASK. The results were highlighted in the chairman’s letter to shareholders.
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airTRFX helped Pacific Coastal grow online revenue by 15% in the first year. The airline used airTRFX to improve SEO... and reach the first page of Google for key destinations. Real-time fare updates and optimized landing pages made booking easier for travelers. Pacific Coastal now outranks OTAs and competitors in organic search. The solution improved digital marketing and increased direct bookings.
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United Airlines used airTRFX to create over 60 custom pages for U. S. National Parks. They wanted better SEO and...more direct bookings. airTRFX let them launch optimized pages fast. United promoted these pages on their homepage and app. Their pages reached the first page of Google for "national parks" searches. This helped United capture more direct traffic and reduce reliance on OTAs.
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Air Canada used the PROS fare marketing platform and Uplift's buy-now-pay-later solution to offer monthly payment plans as low as $20. This let customers... pay over time instead of upfront. After launch, Air Canada saw higher conversions, more new customers, and longer booking windows. 94% of surveyed customers said the monthly payment option made them likely to buy again. 43% upgraded their travel because of flexible payments. Average transaction value increased.
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Copa Airlines used PROS airWire, airTRFX, and airSEM to boost their paid search ad performance. They showed real-time fares in... ads and on landing pages. This made ads more relevant and improved their Google ad position. As a result, Copa Airlines saw higher click-through rates, better conversion rates, more revenue, and lower cost-per-click. The solution helped Copa Airlines reach their SEM goals with AI-powered airline retailing tools.
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PROS helps Lufthansa Group deliver continuous pricing across its metasearch network. The airline uses PROS AI-powered offer management to improve... traveler experiences and maximize revenue. Lufthansa Group benefits from dynamic pricing and advanced airline retailing. The partnership supports better revenue performance and customer-centric solutions. Janine Hoerburger from Lufthansa Group highlights the value of this collaboration.
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PROS Platform helped Copa Airlines speed up its digital transformation. Copa Airlines used AI-powered retailing and offer management to improve... traveler experiences and boost revenue. The partnership between Copa Airlines and PROS focused on science, technology, and business opportunity. Chris Ameneci, VP Pricing & Revenue Management at Copa Airlines, highlights the value of this collaboration. The solution aimed to deliver customer-centric experiences and maximize revenue performance.
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Wilbur-Ellis faced fragmented pricing and shrinking margins. They used PROS Price Optimization and Management to centralize pricing and apply AI-driven... insights. This helped them deliver consistent pricing strategies and improve customer experience. Wilbur-Ellis achieved up to 5% margin growth in key channels. Their success earned them the PROS Profit Booster Award.
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flydubai used PROS solutions to improve pricing and revenue management. The airline adopted real-time dynamic pricing and revenue management tools.... These tools helped flydubai streamline operations and make faster, data-driven decisions. As a result, flydubai posted its strongest financial results in 15 years. The partnership with PROS supported flydubai’s growth and commercial efficiency.
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Etihad Airways attended the PROS Outperform event. They shared their key learnings and takeaways from the sessions. The event offered... informative sessions and networking with other airlines. Etihad Airways valued the opportunity to learn from peers. They highlighted the benefits of AI-powered airline retailing and offer management. The experience helped them improve customer-centric experiences and revenue performance.
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Lufthansa Group has worked with PROS for over 30 years to improve airline revenue management. They use PROS for real-time... dynamic pricing, demand forecasting, and revenue optimization. This partnership helps Lufthansa Group make faster decisions and boost revenue across its airlines. Their joint innovation led to Lufthansa winning the PROS Innovator Award. The case highlights the value of AI-driven travel technology for global airline operations.
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Hawaiian Airlines used PROS Willingness-to-Pay to improve their revenue management. The airline worked closely with PROS to implement this solution.... The team discussed the benefits of using Willingness-to-Pay for pricing and offers. They also shared their views on the future of offers and orders in the airline industry. The case highlights the value of advanced pricing tools for airlines.
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PROS helps ITA Airways improve forecasting and pricing. ITA uses PROS Real-Time Dynamic Pricing and Revenue Management Advantage. These tools... support real-time revenue optimization and digital innovation. ITA sees better forecasting and more efficient analysts. PROS lays the foundation for ITA's future commercial transformation.
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PROS airWire and Volantio SmartShopper helped Japan Airlines send real-time flight deal alerts to travelers. Japan Airlines added a price... alert opt-in on their website, letting users get weekly emails about fares they searched for. This solution improved direct bookings and email conversion rates. Price alert subscriptions grew by 79% each month. Active users increased by 67%. Revenue per active subscription rose by 30% per month.
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PROS Group Sales Optimizer helped Lufthansa improve its group business. Lufthansa saw changes in market trends and needed a better... way to serve travel agents. The solution made it easier for agents to book group travel. Lufthansa increased revenue from group bookings. The experience for travel agents improved with the new system.
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PROS pricing solutions helped Lufthansa Cargo speed up and simplify its quoting process. The company used PROS Real-Time Pricing Engine... to power its Rapid Rate Response eCommerce portal. This made it easy for agents to get instant pricing for any route. Lufthansa Cargo gained centralized control and science-based rate optimization. The result was double-digit growth in online sales and a better customer experience.
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PROS Shopping solution FastSearch helped a leading European aviation group improve metasearch and marketing channel distribution. The group needed fast,... customizable sales offers for metasearch partners. FastSearch enabled instant search and distribution of millions of flight results in over 70 markets. The solution allowed rapid integration with new partners and millisecond response times. Airlines gained control over sales offers and easy omni-channel management.
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PROS Revenue Management Advantage (RMA) helped SriLankan Airlines move from a leg-based to an O&D-based revenue management system. The airline wanted... to modernize its revenue strategy to handle global competition and market changes. PROS RMA enabled advanced forecasting, full itinerary demand modeling, and AI-powered decisions. This improved internal efficiency and analyst insights. The solution also supported SriLankan Airlines' digital transformation and direct channel growth.
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PROS airTRFX and airWire helped TAP Air Portugal boost digital performance. The airline cleaned up over 100 underperforming pages and... added more than 1,000 new destinations. They saw a 49% increase in sessions from airTRFX pages and 29% growth in organic channel performance. Mobile traffic grew to 60% of total, and custom pages now drive 38% of all PROS traffic. TAP Air Portugal achieved up to 35% estimated revenue growth from airTRFX pages.
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PROS airTRFX helped YA VAS by Volaris stand out in Mexico’s crowded travel market. YA VAS used airTRFX to launch... personalized campaigns with hotel partners and scale SEO. The tool let them build unlimited custom pages. YA VAS reached the #1 search ranking for non-brand keywords in hotel and destination searches. They outperformed major OTAs and exceeded their parent airline’s expectations.
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