PROS Smart CPQ: Use-Cases, Insights and Reviews | 2025 Cuspera

PROS Group Sales Optimizer (GSO) helped Air Europa improve its group sales strategy. The airline faced challenges with managing multiple agency policies and manual processes. GSO allowed Air Europa t...o customize group sales policies and offer accurate pricing. The solution made it easier to handle different travel agencies and points of sale. Air Europa now redirects group sales more effectively and gives better conditions to travel alliances.
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PROS helped Air China optimize pricing, inventory, and connectivity for over 1,000 daily flights and 10,000 markets. Air China started using PROS RM in 1999 and later adopted O&D Revenue Management, ...RMA, and RTDP Advantage. The airline saw a threefold increase in connecting passengers. PROS solutions drove more than $3 billion in extra revenue. Air China improved decision-making, streamlined workflows, and boosted operational efficiency across Asia-Pacific.
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Air Canada used the PROS fare marketing platform and Uplift to offer monthly payment plans for flights. This let customers pay as little as $20 per month instead of the full fare upfront. The new pay...ment option appeared across all Air Canada origin and destination pages. After launch, Air Canada saw more conversions, higher average transaction value, and more new customers. 94% of surveyed customers said the monthly payment option made them likely to buy again, and 43% upgraded their travel because of it.
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Aeromexico used PROS GSO and RMA solutions to improve revenue management. They moved from basic availability management to advanced O&D revenue management. The tools helped them make better forecasts... and manage revenue more effectively. After using PROS, Aeromexico recovered from bankruptcy and saw strong business results. The company now relies on AI-driven solutions to plan for the future.
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PROS Fare Marketing products helped Aegean, Greece's largest airline, boost direct channel performance. They used airWire, airSEM, and airTRFX to show real-time fares in Google Dynamic Remarketing ca...mpaigns. The solution enabled dynamic price insertion in ads and landing pages. Aegean saw conversion rates grow by 3x in the first 60 days. The campaign also lowered cost per conversion and increased ROI.
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