PROS Smart CPQ: Product updates, Customer stories, and Insights | 2026 Cuspera

HAWE Hydraulik used PROS Sales Agreements solution to move from spreadsheets to AI-powered tools. They wanted to solve problems with sales agreements, mass price changes, and manual data entry. The c...ompany started a digital transformation journey with PROS. As a result, they improved how they manage sales agreements and pricing. The solution helped them work faster and more accurately.
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PROS helped Crescent Electric Supply Company (CESCO) improve their pricing processes. CESCO faced challenges with manual pricing and outdated data. PROS provided analytics dashboards and centralized ...price management. This solution led to margin gains, better pricing accountability, and more focus on high value tasks. CESCO now uses data-driven recommendations for pricing decisions.
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Thai Airways used airTRFX Custom Pages to promote a 60th Anniversary campaign. They offered loyalty program members triple miles for booking future flights. The campaign used email, push notification...s, and social media to drive traffic. The two-day promotion earned TBH 6.7 million (USD 207K) and 22,500 landing page sessions. Email marketing had a 3.3% conversion rate and brought in 60% of the revenue.
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Wilbur-Ellis used PROS Smart Price Optimization & Management with Gen IV AI to improve their pricing process. Before PROS, pricing was manual and slow, covering only half their products. With PROS, t...hey now price over 6,000 SKUs in real time and use all product attributes to set prices. They saw a 2% margin uplift and achieved ROI in less than a year. The new AI solution also made pricing faster, more accurate, and easier for their team.
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Turkish Airlines used the PROS Willingness-to-Pay solution to improve forecast accuracy and move toward dynamic pricing. The airline wanted to better understand customer intent and measure price elas...ticity of demand. PROS helped Turkish Airlines manage forecast accuracy at the class block level, which was a new approach for their analysts. The first results after moving a few markets to the new system were positive. Turkish Airlines received strong support and training from PROS during the transition.
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Virgin Australia used PROS Offer Marketing solutions, including airTRFX and airWire, to improve digital flight pricing. The airline wanted to show the right prices at the right time across all channe...ls. With PROS, they ran tests faster and improved the customer experience. The new tools helped Virgin Australia offer low fares on demand and stay competitive in a changing market.
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