Latest News & Updates on PROS Smart CPQ

Pharos Network integrates $PROS and USDC as exclusive payment methods for its Model-as-a-Service platform, enhancing AI model access for developers. This integration expands $PROS's utility, allowing... holders to access AI models like ChatGPT and Gemini, while offering a 20% discount for launch-month payments with $PROS. The move strengthens Pharos's position in AI-integrated applications.
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PROS Holdings, Inc. has announced that its Smart Price Optimization and Management solution is now available on the SAP Store. This AI-powered pricing tool integrates with SAP S/4HANA Cloud and SAP B...usiness Technology Platform, offering real-time pricing insights and omnichannel commerce capabilities. Key features include AI-driven price optimization, centralized governance, dynamic strategy management, and advanced analytics, enhancing agility and profitability for businesses.
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PROS Holdings, Inc. and Lufthansa Group have extended their strategic partnership, focusing on commercial offer innovation. The renewed agreement enhances Lufthansa's capabilities in revenue manageme...nt, dynamic pricing, and sales optimization, aiming to eliminate legacy IT barriers and deliver optimized, attribute-based offers. This collaboration underscores a shared vision for modern, customer-centric airline retailing.
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PROS and Lufthansa Group have extended their strategic partnership, focusing on AI-powered solutions to enhance airline retailing and offer management. This collaboration aims to improve Lufthansa's ...pricing and revenue management capabilities, leveraging PROS' advanced technology.
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Thoma Bravo has completed its acquisition of PROS Holdings, Inc., a move that aligns with its strategy of investing in leading software companies. This acquisition is part of Thoma Bravo's broader in...vestment activities, which include over 535 software companies in its portfolio.
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Thoma Bravo plans to acquire PROS Holdings and will run PROS' travel segment as a standalone business while merging its B2B segment with Conga. This strategic move aims to enhance PROS' market positi...on in AI-powered pricing and selling solutions, particularly in the travel industry, and expand Conga's capabilities in revenue lifecycle management.
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PROS Holdings, Inc. has appointed Bhaskara Rao Guntreddy as Senior Vice President of Product to lead its AI-driven airline retail transformation. Guntreddy, with extensive experience in airline and t...echnology sectors, will drive product strategy and innovation at PROS, enhancing its offer and order management capabilities. His leadership aims to advance PROS' vision in modernizing airline commerce through AI.
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PROS Holdings, Inc. has appointed Bhaskara Rao Guntreddy as Senior Vice President of Product. Guntreddy, with extensive experience in global airlines and travel technology, will lead product strategy... and innovation at PROS. His previous roles include Vice President of Product at Sabre Corporation and leadership positions at Emirates and Etihad.
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PROS has appointed Bhaskara Rao Guntreddy as Senior Vice President of Product, a strategic move to bolster its product strategy and innovation in AI-powered offer management solutions for the airline... industry. Guntreddy brings extensive experience from Sabre Corporation and major airlines like Emirates and Etihad. His leadership is expected to enhance PROS's capabilities in dynamic, customer-centric airline retailing.
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PROS Holdings, Inc. has appointed Bhaskara Rao Guntreddy as Senior Vice President of Product to lead its AI-driven transformation in airline pricing. With extensive experience at Sabre, Emirates, and... Etihad, Guntreddy will drive PROS' product strategy to enhance dynamic pricing and offer management. This move aligns with the industry's shift towards AI-powered, customer-centric retailing, supported by PROS' recent acquisition by Thoma Bravo.
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PROS appoints Bhaskara Rao Guntreddy as Senior Vice President of Product to drive AI-driven airline retail transformation. Guntreddy, with extensive experience in airline and travel technology, will ...lead product strategy and innovation at PROS, enhancing offer and order management. His leadership aims to advance PROS' position in modernizing airline commerce and improving traveler experiences.
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PROS has been awarded a Gold Stevie Award in the Business or Competitive Intelligence Solution category at the 2025 International Business Awards. The recognition highlights PROS AI Agents and the PR...OS Platform for enabling businesses to optimize pricing and revenue in real-time. The platform's integration of prescriptive AI and natural language processing enhances decision-making and workflow efficiency.
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PROS Holdings, Inc. won a Gold Stevie Award in the Business or Competitive Intelligence Solution category at the 2025 International Business Awards. The award recognizes PROS AI Agents and the PROS P...latform for enabling real-time pricing and revenue optimization. The platform's use of prescriptive AI and natural language processing was praised for its innovation in competitive intelligence and pricing optimization.
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PROS has repositioned itself as a dedicated travel technology company, focusing on modern airline retailing. This strategic shift aims to enhance its offerings in AI-powered airline retailing and off...er management, aligning with industry trends and demands.
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PROS has transitioned into a dedicated travel technology company, focusing on AI-driven airline retailing. This strategic move follows the acquisition of its B2B business by Conga. PROS aims to enhan...ce airline revenue through advanced offer management, leveraging AI to deliver personalized traveler experiences and optimize pricing strategies. Sunil John has been appointed CEO to lead this new direction.
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