PROS Smart CPQ vs. Conga CPQ: Comparing Best CPQ Solutions 2026

Overview: PROS Smart CPQ and Conga CPQ as CPQ Category solutions.

PROS Smart CPQ: Pros-smart-cpq software streamlines sales, optimizes pricing, and enhances customer engagement. Efficiency is driven, revenue boosted, and business success elevated.

Conga CPQ: Conga CPQ empowers sales, partners, and customers to configure complex products, deliver accurate quotes, and create smarter deals. Sales can be closed more efficiently with Conga CPQ.

This comparison of PROS Smart CPQ vs. Conga CPQ draws on 1209 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both PROS Smart CPQ and Conga CPQ are commonly chosen for AI-driven price optimization, Quoting process automation, Centralized price management for SKUs, Sales quoting automation, etc.

PROS Smart CPQ also supports Airline retailing and offer management, Airline offer management, Automated pricing and quoting, Revenue management optimization, etc.

Conga CPQ also supports Contract lifecycle management automation, Contract lifecycle management, Contract management automation, Contract automation for language services, etc.

Evidence shows that both products are used for Revenue management, Price optimization, Sales process automation, Sales automation, etc.

PROS Smart CPQ also covers Customer engagement, Pricing optimization, Customer acquisition, Content marketing, etc.

Conga CPQ also covers Contract management, Document automation, Contract lifecycle management, Compliance management, etc.

Top use cases: PROS Smart CPQ vs Conga CPQ

Use cases tied to PROS Smart CPQ and Conga CPQ from verified data sources. Click any use case for supporting evidences.

PROS Smart CPQ
Conga CPQ
Shared by both · Use cases
PROS Smart CPQ Conga CPQ

Top Capabilities: PROS Smart CPQ vs Conga CPQ

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

PROS Smart CPQ
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Conga CPQ
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Deployed Industries: PROS Smart CPQ vs Conga CPQ

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: PROS Smart CPQ vs Conga CPQ

Share of peer evidence by company size for PROS Smart CPQ and Conga CPQ. Each product segments add up to 100%. Click any segment for supporting evidence.

PROS Smart CPQ 100%
Conga CPQ 100%

PROS Smart CPQ and Conga CPQ: Best activities based on customer satisfaction

PROS Smart CPQ in Action: Unique Activities

What solutions does PROS Smart CPQ provide for Products & Pricelist Management?
The products enable flexible pricing scenarios, guided selling processes, and the organization of large product lists. nThe products use artificial intelligence and machine learning to provide personalized product and pricing recommendations. nThe product recommendations enable sales teams to deliver targeted offers.
"...Infusing AI and machine learning along the quoting process, PROS Smart CPQ further provides sales teams with science derived insights that enables them to personalize product and pricing recommendations, increasing their ability to deliver targeted offers that win...." Peer review
What makes PROS Smart CPQ ideal for Workflow Management?
The software facilitates automated workflows for pricing approvals, ensuring adherence to established pricing rules and guidelines. It enables the generation of pricing reports and supports multiple pricing levels. The software may not cater to specific configuration workflow needs, depending on business requirements.
"...1 integrated sales experience through the tool, still having the ability to enforce pricing guidance and rules and approval workflows in the same tool...." Peer review by Consultant
How can PROS Smart CPQ optimize your Cross Selling Workflow?
The platform provides guided selling capabilities to enable intelligent cross-selling and upselling. nAlgorithmic cross-sell recommendations are automated, delivering personalized offers that increase deal sizes. nThese features help sales teams sustain their cross-sell process and deliver relevant recommendations over time.
"...In addition, advanced guided selling allows you to intelligently cross-sell and upsell...." Peer review from PROS
How efficiently Does PROS Smart CPQ manage your Collaboration?
The software allows multiple salespeople to collaborate on quotes and requests for proposals simultaneously. It also enables real-time collaboration with internal pricing teams during the creation of sales agreements. This ensures alignment between sales and pricing teams, ultimately recording finalized agreement prices and terms in a centralized repository.
"...Key Features Sales Agreements Product Catalog with Guided Selling Al-based cross sell Simultaneous Quote Collaboration Quote Analytics Pricing and Discount Management Sales Agreement Management Available With Sales Agreements...." CPQ Software - Configure Price Quote Solutions

Conga CPQ in Action: Unique Activities

How does Conga CPQ facilitate Forecasting?
Conga CPQ provides standardized and easy-to-access reporting for forecasting and market information. It automates numerous processes, including sales forecasting, quote generation and negotiation, customer business reviews, and regional report cards. The solution streamlines laborious processes for forecasting and enables reps to generate forecasts with a click of a button.
"...Standardized and easy to access reporting for forecasting and market information...." Case Study Finning International
What solutions does Conga CPQ provide for Revenue Cycle Management?
Conga CPQ streamlines the revenue cycle management process. It enables users to sell effectively, manage revenue operations, and access relevant data within a single platform. The solution simplifies complex responsibilities and integrates disparate departments and systems to enhance user experience.
"...Like Zuora, they feature an order-to-cash program; additionally, they offer contract management, quote configuration, contract management, revenue management, and more...." Enhance your business: Choosing the right billing tool

Integrations

Ecosystem partners each product commonly connects with.

PROS Smart CPQ

Lucidchart
4.5
Proof
4.6
Avalara
4.3
Copper
4.5
Tremendous
4.3

Conga CPQ

Slack
4.7
Tray.ai
4.0
Pipedrive
4.5

News

Latest PROS Smart CPQ news

BigCommerce Rebrands as Commerce, Partners with PROS

PROS and Commerce have partnered to integrate PROS' AI-driven pricing and CPQ capabilities with Commerce's eCommerce solutions. This collaboration aims to enhance B2B digital commerce by optimizing pricing, reducing errors, and accelerating revenue. The joint solution targets companies with complex product catalogs, improving customer engagement and sales across diverse channels.

22/07/2026 - source

Latest Conga CPQ news

Conga Recognized as a Customers’ Choice for Configure, Price, and Quote Applications

Conga has been recognized as a Customers' Choice in the 2026 Gartner Peer Insights Voice of the Customer report for Configure, Price, and Quote (CPQ) applications. This recognition is based on 18 months of verified peer reviews, with 92% of 125 reviewers recommending Conga CPQ. The report highlights Conga's strong user interest, adoption, and overall experience.

18/08/2026 - source