Real-World Case Studies and Customer Success Stories with Paragone

Perion Custom Algo helped Accor run a Meta campaign with a focus on sustainability. Accor wanted to boost engagement while... cutting the carbon footprint. Perion optimized ad delivery in real time, choosing lower-emission inventory and smart bidding. In four weeks, Accor cut cost per engagement by 71% and reduced carbon intensity per 1,000 clicks by 9%. Engagement rates improved and the campaign had a lower environmental impact.
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Visit Savannah and Miles Partnership wanted to improve travel planning for visitors. They worked with Perion to create interactive ads... with dynamic flight pricing based on the user's location. The ads showed real-time flight information and let users explore Savannah attractions. The campaign had a 15.69% engagement rate and a 3.31% click-through rate, both higher than standard ads.
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Visit Savannah and Miles Partnership wanted to make their ads more interactive for tourists. They worked with Perion to add... an AI chatbot to their ad formats. The chatbot answered questions and gave personalized information to users. Over 1,700 sessions with the chatbot were recorded between July and September 2024. User engagement increased by 14%. The client said the new tool helped them connect better with their audience.
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Perion Custom Algo helped Accor run a Meta campaign with a focus on sustainability. Accor wanted to boost engagement while... cutting the carbon footprint. Perion optimized ad delivery in real time, choosing lower-emission inventory and smart bidding. In four weeks, Accor cut cost per engagement by 71% and reduced carbon intensity per 1,000 clicks by 9%. Engagement rates improved and the campaign had a lower environmental impact.
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Visit Savannah and Miles Partnership wanted to improve travel planning for visitors. They worked with Perion to create interactive ads... with dynamic flight pricing based on the user's location. The ads showed real-time flight information and let users explore Savannah attractions. The campaign had a 15.69% engagement rate and a 3.31% click-through rate, both higher than standard ads.
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Visit Savannah and Miles Partnership wanted to make their ads more interactive for tourists. They worked with Perion to add... an AI chatbot to their ad formats. The chatbot answered questions and gave personalized information to users. Over 1,700 sessions with the chatbot were recorded between July and September 2024. User engagement increased by 14%. The client said the new tool helped them connect better with their audience.
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Perion powered a digital out-of-home campaign for Albertsons Media Collective. The goal was to boost awareness of Primo Water among... Albertsons shoppers. The campaign used smart targeting across screens in transit hubs, gyms, and offices. Mid-flight optimizations focused on high-performing stores. The campaign delivered 5.5 million impressions and a 5.5% sales lift. Results exceeded benchmarks for in-store sales impact.
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Stop & Shop used SORT™ technology to boost in-store visits and digital metrics. The goal was to increase brand awareness... and attract new and existing customers without relying on cookies. They ran geo-targeted, cross-screen ad campaigns with fresh creative. SORT™ outperformed 3rd party cookie targeting, delivering a 33% lift in incremental in-store visits, 84% higher page grabber CTR, and 42% more page grabber interactions. The brand saw strong results and feels ready for a cookieless future.
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Sunglass Hut wanted to improve their summer campaign and reach more people. They worked with Perion to use Dynamic CTV... and Video ads. The ads showed nearby store locations and let people try on sunglasses virtually. This made the ads more fun and personal. The campaign had a 99.81% video completion rate and got a 5-star rating for growth potential.
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Stop & Shop used SORT™ technology to boost in-store visits and digital metrics. The goal was to increase brand awareness... and attract new and existing customers without relying on cookies. They ran geo-targeted, cross-screen ad campaigns with fresh creative. SORT™ outperformed 3rd party cookie targeting, delivering a 33% lift in incremental in-store visits, 84% higher page grabber CTR, and 42% more page grabber interactions. The brand saw strong results and feels ready for a cookieless future.
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Sunglass Hut wanted to improve their summer campaign and reach more people. They worked with Perion to use Dynamic CTV... and Video ads. The ads showed nearby store locations and let people try on sunglasses virtually. This made the ads more fun and personal. The campaign had a 99.81% video completion rate and got a 5-star rating for growth potential.
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Perion powered a digital out-of-home campaign for Albertsons Media Collective. The goal was to boost awareness of Primo Water among... Albertsons shoppers. The campaign used smart targeting across screens in transit hubs, gyms, and offices. Mid-flight optimizations focused on high-performing stores. The campaign delivered 5.5 million impressions and a 5.5% sales lift. Results exceeded benchmarks for in-store sales impact.
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Helena Rubinstein used programmatic DOOH technology to promote their new POWERCELL Youth Reinforcing Serum. They targeted ads near their stores... in Hong Kong and used custom audience tools to reach premium skincare shoppers. The campaign included retargeting on other digital channels. After one month, they saw over 2.5 million impressions, a 382% increase in product awareness, a 3x uplift in store footfall, and a 231% increase in new customer recruitment.
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Colgate used Hivestack DSP and programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign aimed... to rebuild brand love and trust for Colgate Oral Care. Colgate ran ads on 98 subway screens, 231 bus shelters, 510 billboards, and 88 more bus shelters, plus Instagram posts. The campaign delivered 4,899,762 impressions in 3 days, 8.7% more than planned. A brand lift study showed a 76% lift in brand love and imagery, and a 20% lift in consideration, with over 50% of exposed consumers considering a purchase.
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Nulo wanted to reach more pet owners and increase visits to stores. They used programmatic digital out of home ads... and partnered with Simone Biles. They targeted people who visited pet stores and those interested in health and fitness. The ads showed on screens near PetSmart and Petco stores across the US. The campaign got 72 million impressions in two months. Brand interest went up by 40%, product consideration by 38%, and brand familiarity by 25%.
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Helena Rubinstein used programmatic DOOH technology to promote their new POWERCELL Youth Reinforcing Serum. They targeted ads near their stores... in Hong Kong and used custom audience tools to reach premium skincare shoppers. The campaign included retargeting on other digital channels. After one month, they saw over 2.5 million impressions, a 382% increase in product awareness, a 3x uplift in store footfall, and a 231% increase in new customer recruitment.
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Colgate used Hivestack DSP and programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign aimed... to rebuild brand love and trust for Colgate Oral Care. Colgate ran ads on 98 subway screens, 231 bus shelters, 510 billboards, and 88 more bus shelters, plus Instagram posts. The campaign delivered 4,899,762 impressions in 3 days, 8.7% more than planned. A brand lift study showed a 76% lift in brand love and imagery, and a 20% lift in consideration, with over 50% of exposed consumers considering a purchase.
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Nulo wanted to reach more pet owners and increase visits to stores. They used programmatic digital out of home ads... and partnered with Simone Biles. They targeted people who visited pet stores and those interested in health and fitness. The ads showed on screens near PetSmart and Petco stores across the US. The campaign got 72 million impressions in two months. Brand interest went up by 40%, product consideration by 38%, and brand familiarity by 25%.
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Perion's programmatic DOOH helped Tecate launch a new Tecate Light can and reconnect with consumers. The campaign used data-driven out-of-home... ads to boost brand engagement. Over four weeks, it delivered more than 5 million impressions. Brand lift results showed a 38% increase in ad recall, 13% rise in positive brand image, and 11% growth in brand preference. Tecate praised the campaign's dynamic content and audience connection.
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Perion's programmatic DOOH solution helped Bakers Delight boost bakery visits. The campaign used proximity-based targeting and dynamic creative to promote... National Hot Cross Bun Day. Ads ran on digital screens within 5km of stores in key Australian regions. Bakers Delight saw a 61% increase in footfall on March 13. The campaign tracked 306,000 conversions and achieved a $0.29 CPA. New South Wales led in total visits, while Queensland had the highest conversion rate.
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Perion's programmatic DOOH helped Tecate launch a new Tecate Light can and reconnect with consumers. The campaign used data-driven out-of-home... ads to boost brand engagement. Over four weeks, it delivered more than 5 million impressions. Brand lift results showed a 38% increase in ad recall, 13% rise in positive brand image, and 11% growth in brand preference. Tecate praised the campaign's dynamic content and audience connection.
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Perion's programmatic DOOH solution helped Bakers Delight boost bakery visits. The campaign used proximity-based targeting and dynamic creative to promote... National Hot Cross Bun Day. Ads ran on digital screens within 5km of stores in key Australian regions. Bakers Delight saw a 61% increase in footfall on March 13. The campaign tracked 306,000 conversions and achieved a $0.29 CPA. New South Wales led in total visits, while Queensland had the highest conversion rate.
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Boost Mobile used Perion's programmatic DOOH platform to boost brand awareness and purchase intent across Australia. The campaign targeted over... 4,000 screens, focusing on areas near major retailers. Data-driven targeting and dayparting helped reach consumers at key moments. The campaign delivered 25.8 million impressions and 2.3 million ad plays in 8 weeks. Results included a 15% increase in brand attribution, 80% growth in brand familiarity, 97% rise in purchase consideration, and a 480% uplift in purchase intent.
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2degrees used Perion's programmatic Digital Out-of-Home (DOOH) platform for a sustainable ad campaign. The goal was to show that DOOH... can be high-performing and eco-friendly. 2degrees used Scope3’s emissions modeling to select low-carbon screens and targeted ads during peak commuter hours. The campaign reached 1,698,275 impressions in 8 days and ranked 93 for carbon efficiency in New Zealand. The campaign proved that emissions-aware advertising can deliver strong results.
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Boost Mobile used Perion's programmatic DOOH platform to boost brand awareness and purchase intent across Australia. The campaign targeted over... 4,000 screens, focusing on areas near major retailers. Data-driven targeting and dayparting helped reach consumers at key moments. The campaign delivered 25.8 million impressions and 2.3 million ad plays in 8 weeks. Results included a 15% increase in brand attribution, 80% growth in brand familiarity, 97% rise in purchase consideration, and a 480% uplift in purchase intent.
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2degrees used Perion's programmatic Digital Out-of-Home (DOOH) platform for a sustainable ad campaign. The goal was to show that DOOH... can be high-performing and eco-friendly. 2degrees used Scope3’s emissions modeling to select low-carbon screens and targeted ads during peak commuter hours. The campaign reached 1,698,275 impressions in 8 days and ranked 93 for carbon efficiency in New Zealand. The campaign proved that emissions-aware advertising can deliver strong results.
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Perion Custom Algo helped Ford Turkey improve media sustainability and YouTube ad performance. Ford wanted to lower carbon intensity and... boost key metrics. InMedia360 and Perion used AI-based carbon-aware bidding to optimize YouTube campaigns. The system adjusted impressions in real time for better efficiency and lower emissions. Results included a 33% drop in carbon intensity, a 22-point rise in TrueView rate, a 29% decrease in CPM, and a 23% drop in CPV. Ford Turkey showed how smart, eco-friendly ad strategies can drive real business and environmental impact.
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Perion's SORT technology helped Mercedes Benz boost awareness and intent for certified pre-owned vehicles. The campaign used high-impact CTV ads... and dynamic creative to show local dealer offers. SORT targeting found new and existing customers at the right time. Results included a 58% lift in CTR versus contextual targeting and a 71% lift in IR versus third-party cookies. Mercedes Benz saw a 70% increase in brand interactions.
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Perion Custom Algo helped Ford Turkey improve media sustainability and YouTube ad performance. Ford wanted to lower carbon intensity and... boost key metrics. InMedia360 and Perion used AI-based carbon-aware bidding to optimize YouTube campaigns. The system adjusted impressions in real time for better efficiency and lower emissions. Results included a 33% drop in carbon intensity, a 22-point rise in TrueView rate, a 29% decrease in CPM, and a 23% drop in CPV. Ford Turkey showed how smart, eco-friendly ad strategies can drive real business and environmental impact.
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Perion's SORT technology helped Mercedes Benz boost awareness and intent for certified pre-owned vehicles. The campaign used high-impact CTV ads... and dynamic creative to show local dealer offers. SORT targeting found new and existing customers at the right time. Results included a 58% lift in CTR versus contextual targeting and a 71% lift in IR versus third-party cookies. Mercedes Benz saw a 70% increase in brand interactions.
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Undertone SORT technology helped Owl Labs launch a new product and boost brand awareness. The team used high impact ads... and cookieless targeting to reach more users. SORT AI outperformed cookie-based targeting, driving a 77% lift in bottom adhesion CPR and a 21.5% lift in interaction rate. Owl Labs saw better performance across all KPIs and ad formats. The solution protected user privacy while increasing ad relevancy.
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Samsung used Hivestack SSP and The Trade Desk DSP for a programmatic DOOH campaign in Malaysia. They targeted consumers with... dayparted, dynamic creatives on 50 digital billboards, highlighting features like Samsung Wallet and Nightography. The campaign reached 2.1 million users and delivered over 3 million impressions, with ads played 43,000 times. Samsung gained insights on peak audience times and updated creatives quickly. The campaign showed the flexibility and impact of programmatic DOOH for product launches.
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Samsung used Hivestack SSP and The Trade Desk DSP for a programmatic DOOH campaign in Malaysia. They targeted consumers with... dayparted, dynamic creatives on 50 digital billboards, highlighting features like Samsung Wallet and Nightography. The campaign reached 2.1 million users and delivered over 3 million impressions, with ads played 43,000 times. Samsung gained insights on peak audience times and updated creatives quickly. The campaign showed the flexibility and impact of programmatic DOOH for product launches.
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Undertone SORT technology helped Owl Labs launch a new product and boost brand awareness. The team used high impact ads... and cookieless targeting to reach more users. SORT AI outperformed cookie-based targeting, driving a 77% lift in bottom adhesion CPR and a 21.5% lift in interaction rate. Owl Labs saw better performance across all KPIs and ad formats. The solution protected user privacy while increasing ad relevancy.
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Georgia Tourism Board used SORT technology to reach new travel audiences without cookies. They wanted to expand beyond the southeast... and boost Georgia's image as a top family destination. Perion's creative ads and cookieless targeting helped them connect with more travelers. SORT outperformed other tactics, with a 41% higher page grabber CTR than 3rd party and 51% higher than contextual. Bottom adhesion CTR was 11% higher than 3rd party and 71% higher than contextual.
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SORT technology helped Colorado Tourism Office find new tourists by using an inclusion targeting approach. The team used SORT to... reach users on browsers that cookie-based targeting missed. They optimized campaigns with SORT’s ad server and SmartGroups. Results showed a 106% lift in page grabber CTR and a 60% lift in interaction rate. Brand reveal CTR rose by 38% and interaction rate by 35%. 40% of SORT impressions were on Apple devices, compared to 0% in the control group.
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SORT technology helped Colorado Tourism Office find new tourists by using an inclusion targeting approach. The team used SORT to... reach users on browsers that cookie-based targeting missed. They optimized campaigns with SORT’s ad server and SmartGroups. Results showed a 106% lift in page grabber CTR and a 60% lift in interaction rate. Brand reveal CTR rose by 38% and interaction rate by 35%. 40% of SORT impressions were on Apple devices, compared to 0% in the control group.
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Georgia Tourism Board used SORT technology to reach new travel audiences without cookies. They wanted to expand beyond the southeast... and boost Georgia's image as a top family destination. Perion's creative ads and cookieless targeting helped them connect with more travelers. SORT outperformed other tactics, with a 41% higher page grabber CTR than 3rd party and 51% higher than contextual. Bottom adhesion CTR was 11% higher than 3rd party and 71% higher than contextual.
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Nexon wanted to grow awareness and loyalty for their new game, Building & Fighter. They used the Hivestack platform to... target ads on digital billboards in Seoul and at convenience stores. Nexon split their audience into new and existing users and used first-party data to show ads at the best times. They created 84 versions of ads using real locations and player nicknames. The campaign got over 1.6 million impressions in two weeks. Nexon learned which times and places worked best for their ads.
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Nexon wanted to grow awareness and loyalty for their new game, Building & Fighter. They used the Hivestack platform to... target ads on digital billboards in Seoul and at convenience stores. Nexon split their audience into new and existing users and used first-party data to show ads at the best times. They created 84 versions of ads using real locations and player nicknames. The campaign got over 1.6 million impressions in two weeks. Nexon learned which times and places worked best for their ads.
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Undertone's SORT cookieless technology helped UNICEF boost site visits and engagement. The campaign focused on Ukraine support, using multi-format ads... and a scrolling timeline for deeper user interaction. SORT technology delivered a 2x lift in page grabber visitation rate and a 97% lift in brand visitation rate compared to 3rd party targeting. Page grabber interactions rose 75% over contextual targeting. UNICEF's CMO praised the solution for strong performance without cookies.
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Undertone's SORT cookieless technology helped UNICEF boost site visits and engagement. The campaign focused on Ukraine support, using multi-format ads... and a scrolling timeline for deeper user interaction. SORT technology delivered a 2x lift in page grabber visitation rate and a 97% lift in brand visitation rate compared to 3rd party targeting. Page grabber interactions rose 75% over contextual targeting. UNICEF's CMO praised the solution for strong performance without cookies.
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Perion's programmatic DOOH platform powered a weather-activated campaign for Austrian Airlines. The campaign used real-time weather data to trigger ads... in Vienna's high-traffic areas, boosting brand awareness and consideration. Results included a 69% ad recall rate, 79% increase in interest, 183% uplift in brand image, and 58% increase in consideration. The campaign ranked in the top 5% of global travel DOOH studies, showing strong impact on brand perception and customer engagement.
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Perion's programmatic DOOH platform powered a weather-activated campaign for Austrian Airlines. The campaign used real-time weather data to trigger ads... in Vienna's high-traffic areas, boosting brand awareness and consideration. Results included a 69% ad recall rate, 79% increase in interest, 183% uplift in brand image, and 58% increase in consideration. The campaign ranked in the top 5% of global travel DOOH studies, showing strong impact on brand perception and customer engagement.
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OVO Energy wanted to tell people about greener times to use energy and get them to join their Power Move program. They worked with... Goodstuff and Hivestack to run a digital out-of-home ad campaign that only showed when the grid used more renewable energy. The campaign used real-time data and a special algorithm to show ads at the best times. Over two months, 16,928 people signed up for Power Move, making up 24% of yearly sign-ups. The campaign also shifted 681,521 kWh of electricity and avoided 58.1 tonnes of carbon. OVO's brand awareness went up by 2% during the campaign.
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OVO Energy wanted to tell people about greener times to use energy and get them to join their Power Move program. They worked with... Goodstuff and Hivestack to run a digital out-of-home ad campaign that only showed when the grid used more renewable energy. The campaign used real-time data and a special algorithm to show ads at the best times. Over two months, 16,928 people signed up for Power Move, making up 24% of yearly sign-ups. The campaign also shifted 681,521 kWh of electricity and avoided 58.1 tonnes of carbon. OVO's brand awareness went up by 2% during the campaign.
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SORT™ helped Ambetter boost ad performance during Open Enrollment. The brand used high impact display and CTV ads with cookieless... targeting. SORT™ outperformed 3rd party targeting on all KPIs. Ambetter saw an 87% lift in page grabber CTR and a 37% lift in bottom adhesion CTR. The solution enabled privacy-compliant, cross-device audience reach for healthcare advertising.
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SORT™ helped Ambetter boost ad performance during Open Enrollment. The brand used high impact display and CTV ads with cookieless... targeting. SORT™ outperformed 3rd party targeting on all KPIs. Ambetter saw an 87% lift in page grabber CTR and a 37% lift in bottom adhesion CTR. The solution enabled privacy-compliant, cross-device audience reach for healthcare advertising.
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Perion's programmatic DOOH platform helped nib connect with rugby fans during the 2025 Super Rugby Pacific season. nib used dynamic,... location-based ads to reach people near Eden Park on match days. Creative messages changed in real time based on the game's progress. The campaign delivered over 1 million impressions. nib built brand awareness and engaged fans with contextually relevant ads during key match moments.
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Perion's programmatic DOOH platform helped nib connect with rugby fans during the 2025 Super Rugby Pacific season. nib used dynamic,... location-based ads to reach people near Eden Park on match days. Creative messages changed in real time based on the game's progress. The campaign delivered over 1 million impressions. nib built brand awareness and engaged fans with contextually relevant ads during key match moments.
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Hivestack's programmatic digital out of home (DOOH) platform helped lululemon boost brand awareness and in-store traffic in Germany. lululemon used custom... audience targeting and contextual outdoor screens to reach women aged 18-34 interested in fitness and activewear. Campaigns included placements at gyms, transit stations, and marathon routes. Results included a 640% increase in brand image, 208% increase in interest, 314% increase in footfall traffic, and 4,296 modeled incremental walk-ins. lululemon's media agency Zenith praised the strategy and plans to expand it to more markets.
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Hivestack's programmatic digital out of home (DOOH) platform helped lululemon boost brand awareness and in-store traffic in Germany. lululemon used custom... audience targeting and contextual outdoor screens to reach women aged 18-34 interested in fitness and activewear. Campaigns included placements at gyms, transit stations, and marathon routes. Results included a 640% increase in brand image, 208% increase in interest, 314% increase in footfall traffic, and 4,296 modeled incremental walk-ins. lululemon's media agency Zenith praised the strategy and plans to expand it to more markets.
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Perion's Journeys solution helped Volkswagen Sweden target premium electric vehicle drivers using programmatic digital out-of-home (DOOH) advertising. The campaign achieved... 99.99% audience concentration for place-based EV brand owners, 96% for EV brand location visitors, and 98% for EV fast-charger users. Volkswagen Sweden used location intelligence and audience-first planning to reach the right people at the right time. The campaign delivered 876,071, 651,616, and 648,462 impressions for each segment. Real-time reporting and precise targeting gave Volkswagen Sweden valuable insights.
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Perion’s programmatic DOOH technology helped Fire and Emergency NZ turn live fire data into real-time, hyper-local safety messages. The FireNear campaign... used an API to match fire incidents with digital out-of-home screens, prompting local families to act. This approach led to a 14% increase in escape plan completions and a 57% rise in website sessions. Smoke alarm installation rates rose by 5 percentage points, and 1.3 million impressions were delivered across 289 suburbs. The campaign set a new standard for data-driven public safety messaging.
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Fiji Airways wanted to grow brand awareness and loyalty in many markets. They used programmatic digital out of home ads... to reach young families and wealthy travelers. The campaign ran in places like Australia, New Zealand, China, and the US. They used special audience segments and timed ads for best results. The campaign got 79 million impressions, 40% more than expected. A study showed 77% of people remembered the ads and 77% wanted to choose Fiji Airways in the future. The cost per acquisition dropped by 300% with retargeting.
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Fiji Airways wanted to grow brand awareness and loyalty in many markets. They used programmatic digital out of home ads... to reach young families and wealthy travelers. The campaign ran in places like Australia, New Zealand, China, and the US. They used special audience segments and timed ads for best results. The campaign got 79 million impressions, 40% more than expected. A study showed 77% of people remembered the ads and 77% wanted to choose Fiji Airways in the future. The cost per acquisition dropped by 300% with retargeting.
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Perion's Journeys solution helped Volkswagen Sweden target premium electric vehicle drivers using programmatic digital out-of-home (DOOH) advertising. The campaign achieved... 99.99% audience concentration for place-based EV brand owners, 96% for EV brand location visitors, and 98% for EV fast-charger users. Volkswagen Sweden used location intelligence and audience-first planning to reach the right people at the right time. The campaign delivered 876,071, 651,616, and 648,462 impressions for each segment. Real-time reporting and precise targeting gave Volkswagen Sweden valuable insights.
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Perion’s programmatic DOOH technology helped Fire and Emergency NZ turn live fire data into real-time, hyper-local safety messages. The FireNear campaign... used an API to match fire incidents with digital out-of-home screens, prompting local families to act. This approach led to a 14% increase in escape plan completions and a 57% rise in website sessions. Smoke alarm installation rates rose by 5 percentage points, and 1.3 million impressions were delivered across 289 suburbs. The campaign set a new standard for data-driven public safety messaging.
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