Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to... boost brand safety and visibility. The campaign delivered 8.15 million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.
Fire and Emergency NZ
- Government Administration
- Large
Perion’s programmatic DOOH technology helped Fire and Emergency NZ turn live fire data into real-time, hyper-local safety messages. The FireNear campaign... used an API to match fire incidents with digital out-of-home screens, prompting local families to act. This approach led to a 14% increase in escape plan completions and a 57% rise in website sessions. Smoke alarm installation rates rose by 5 percentage points, and 1.3 million impressions were delivered across 289 suburbs. The campaign set a new standard for data-driven public safety messaging.
Georgia Tourism Board
- Government Administration
- Medium
Atlanta, USA
Georgia Tourism Board used Perion's SORT technology to reach new travel audiences without cookies. They wanted to expand beyond the... southeast and boost Georgia’s image as a top family destination. Perion created interactive ads and used cookieless targeting to drive users to Georgia’s travel site. SORT outperformed 3rd party and contextual targeting, with a 41% higher CTR than 3rd party and 71% higher than contextual. The campaign helped Georgia attract more national attention and inspire travel.
Colorado Tourism Office
- Government Administration
- Medium
Denver, USA
Colorado Tourism Office used SORT technology to reach new tourists. They wanted to find people interested in traveling to Colorado.... SORT helped them target users across browsers where cookies did not work. The campaign saw a 106% lift in page grabber CTR and a 60% lift in interaction rate. 40% of impressions reached Apple devices, compared to 0% before. The results beat their old cookie-based targeting.
Hospitality Case Studies and Customer Success Stories with Paragone
Accor
- Hospitality
- Very Large
Paris, France
Perion helped Accor cut cost per engagement by 71% in a Meta ad campaign. The campaign also reduced carbon intensity... per 1,000 clicks by 9%. Perion used real-time optimization and prioritized low-emission ad inventory. Accor improved engagement rates and lowered its environmental footprint. The campaign ran for one month and kept the original marketing plan intact.
Perion worked with Visit Savannah to boost travel planning using dynamic, AI-powered ads. The campaign used real-time flight pricing based... on user location, making trip booking easier and more engaging. Users could see flight options and explore Savannah attractions in interactive ads. The campaign achieved a 15.69% engagement rate and a 3.31% click-through rate, beating standard ad formats. This approach positioned Savannah as a top travel destination.
Perion worked with Visit Savannah and Miles Partnership to launch an AI-powered chatbot in digital ads. The chatbot gave instant... answers to travelers' questions, making the ad experience more personal. Over 1,700 chatbot sessions happened in three months. User engagement rose by 14%. Visit Savannah saw better connections with tourists planning trips.
Automotive Case Studies and Customer Success Stories with Paragone
Volkswagen Sweden
- Automotive
- Large
Stockholm, Sweden
Volkswagen Sweden used Perion's Journeys solution to target drivers of a competing electric vehicle brand. The campaign used programmatic digital... out-of-home ads to reach premium EV owners across Sweden. Perion's technology matched audience routes to screen placements for precise targeting. The campaign achieved 99.99% audience concentration for place-based EV brand owners, 96% for location visitors, and 98% for fast-charger users. Volkswagen Sweden gained real-time insights and improved budget efficiency with data-driven advertising.
Perion and InMedia360 helped Ford Turkey cut carbon intensity by 33% in its YouTube campaigns. They used AI-based carbon-aware bidding... to optimize ad delivery and boost media efficiency. Ford saw a 22-point increase in TrueView rate, a 29% drop in CPM, and a 23% decrease in CPV. This approach supported Ford’s goal for greener, high-performing digital advertising. The results show how eco-friendly strategies can drive both sustainability and business impact.
Mercedes-Benz USA used Perion's SORT targeting and high-impact ad formats to boost awareness for certified pre-owned vehicles. The campaign focused... on dynamic creative and privacy-first targeting to reach new and existing customers. Results included a 58% lift in CTR versus contextual targeting and a 71% lift in IR versus third-party cookies. The brand saw a 70% increase in brand interactions. Mercedes-Benz highlighted the value of immersive CTV and privacy-compliant solutions.
Consumer Goods Case Studies and Customer Success Stories with Paragone
Colgate
- Consumer Goods
- Very Large
New York, USA
Colgate used Perion's programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign ran... across 98 subway screens, 231 bus shelters, and 510 billboards, reaching commuters and city dwellers. Colgate achieved 4,899,762 impressions in 3 days, 8.7% more than planned. A Brand Lift study showed a 76% lift in brand love and imagery scores. Over 50% of exposed consumers would consider purchasing Colgate.
Helena Rubinstein used programmatic DOOH technology to promote their new POWERCELL Youth Reinforcing Serum. They targeted ads near their stores... in Hong Kong using geofencing and custom audience tools. The campaign reached over 2.5 million impressions in one month. Product awareness rose by 382%. Foot traffic to stores tripled, and new customer recruitment increased by 231%.
Nulo used programmatic digital out of home (DOOH) ads to reach active pet parents across the US. The campaign targeted... devices seen in pet stores and those browsing health and fitness content. Ads appeared on screens within 5 miles of PetSmart and Petco locations. Over two months, the campaign delivered 72 million impressions. Brand lift studies showed a 40% increase in brand interest and a 38% rise in product consideration.
Food & Beverages Case Studies and Customer Success Stories with Paragone
Tecate
- Food & Beverages
- Large
Monterrey, Mexico
Perion helped Tecate launch a new Tecate Light can using programmatic DOOH ads. The campaign ran for four weeks and... delivered over 5 million impressions. Tecate saw a 38% increase in ad recall, a 13% rise in positive brand image, and an 11% boost in brand preference. Perion's data-driven approach and dynamic content made the ads more engaging. Tecate exceeded its core objectives and strengthened its brand connection with consumers.
Perion powered a programmatic DOOH campaign for Bakers Delight to boost bakery visits for National Hot Cross Bun Day. The campaign used... proximity geofencing and dynamic creative to target customers within 5km of stores across multiple Australian states. Real-time footfall tracking showed a 61% increase in visits on the event day. The campaign achieved 306,000 conversions and a $0.29 CPA. Most visits happened in the afternoon, with New South Wales leading in total visits.
Boost Mobile used Perion’s programmatic DOOH to reach consumers across Australia. The campaign targeted over 4,000 screens, focusing on areas... near major retailers. Boost Mobile achieved 25.8 million impressions and 2.3 million ad plays in 8 weeks. Brand attribution rose by 15%, brand familiarity by 80%, and purchase intent by 480%. Perion’s data-driven targeting and cross-channel retargeting helped Boost Mobile grow brand awareness and drive purchase consideration.
2degrees used Perion's programmatic DOOH to run a low-carbon, sustainable ad campaign. The "Answer the Call" campaign targeted high-footfall urban... centers in New Zealand. 2degrees achieved 1,698,275 impressions in just 8 days. The campaign ranked among the most carbon-efficient DOOH activations in the country. Creative visuals and precise targeting drove strong engagement while reducing emissions.
Owl Labs used Perion's Undertone SORT technology to launch a new product and boost brand awareness. They needed privacy-protected targeting... and interactive ads to reach more users. Perion delivered high impact ad units and used cookieless targeting to scale across browsers. SORT technology outperformed cookie-based targeting, achieving a 77% lift in bottom adhesion CPR and a 21.5% lift in interaction rate.
Samsung used Perion's programmatic DOOH solution to launch the Galaxy A in Malaysia. They activated 105 versions of day and... night creatives across 50 digital billboards using dayparting. The campaign reached 2.1 million users and delivered over 3 million impressions. Ads were targeted at peak times for maximum impact. Samsung validated consumer behavior insights and updated creatives quickly during the campaign.
Retail Case Studies and Customer Success Stories with Paragone
Stop & Shop
- Retail
- Large
Quincy, USA
Stop & Shop used Perion's SORT technology to boost in-store visits and digital engagement. The goal was to increase brand... awareness and attract new and existing customers without relying on cookies. Perion delivered geo-targeted, cross-screen ads and optimized creative throughout the campaign. The results included a 33% lift in incremental in-store visits and an 84% increase in page grabber CTR. Stop & Shop saw higher engagement and is now ready for a cookieless future.
Perion helped Sunglass Hut boost their summer campaign using dynamic CTV and video ads. The ads showed nearby store locations... and let viewers try on sunglasses virtually. This made the experience personal and interactive. The campaign achieved a 99.81% video completion rate, beating industry standards. It also earned a 5-star System 1 rating, placing it in the top 1% of all campaigns measured.
Entertainment Case Studies and Customer Success Stories with Paragone
Nexon
- Entertainment
- Large
Seoul, South Korea
Nexon used the Hivestack platform to boost awareness for its new RPG, Building & Fighter. The campaign targeted players in... Seoul with geo-location ads on digital billboards and convenience stores. Nexon served 84 creative versions using real player nicknames and locations. The two-week campaign delivered over 1.6 million impressions. Nexon gained insights on optimal ad timing and audience concentration for future marketing.
UNICEF
- Non Profit Organization Management
- Very Large
New York, USA
UNICEF used Undertone's SORT cookieless technology to boost awareness of their support in Ukraine. The campaign aimed to drive qualified... site traffic and engagement without relying on cookies. Undertone delivered multi-format ads with interactive creative focused on Ukraine. SORT technology outperformed other targeting tactics, achieving a 2x lift in visitation rate and a 97% lift in brand visitation rate. UNICEF saw a 75% increase in page grabber interactions compared to contextual targeting.
Perion and WPP Media ran a programmatic DOOH campaign for Austrian Airlines. Weather-triggered ads appeared in Vienna's high-traffic spots, adapting... to real-time conditions. The campaign drove a 69% ad recall rate, 43 points above the tourism benchmark. Interest in the brand rose by 79%, and brand image improved by 183%. Consideration increased by 58%, all outperforming industry averages.
Utilities Case Studies and Customer Success Stories with Paragone
OVO Energy
- Utilities
- Large
London, UK
OVO Energy used Perion's programmatic DOOH technology to launch a campaign that only activated when the UK grid was powered by renewable energy. The campaign drove... 16,928 sign-ups to OVO’s Power Move program in two months, making up 24% of annual sign-ups. Traffic to the Power Move page tripled during the campaign. The initiative shifted 681,521 kWh of electricity and avoided 58.1 tonnes of carbon. OVO saw a 2% increase in spontaneous brand awareness, outperforming other energy brands.
Ambetter used SORTTM to improve their targeting strategy for the Open Enrollment Period. They wanted to reach key audiences and... increase awareness and leads. The solution combined High Impact Display and CTV ads with cookieless targeting. SORTTM helped Ambetter reach users across all devices and browsers. Results included an 87% lift in page grabber CTR and a 37% lift in bottom adhesion CTR. Ambetter found SORTTM to be privacy-compliant and effective for future-proofing their campaigns.
Insurance Case Studies and Customer Success Stories with Paragone
nib
- Insurance
- Large
Newcastle, Australia
nib used Perion’s programmatic DOOH platform to engage rugby fans during the 2025 Super Rugby Pacific season. The campaign targeted... fans near Eden Park with dynamic, real-time creative based on match stages. Pre-match, live, and post-match messages adapted to the game’s progress. The campaign delivered over 1 million impressions. nib strengthened brand affinity and drove deeper engagement with New Zealanders.
Apparel & Fashion Case Studies and Customer Success Stories with Paragone
lululemon
- Apparel & Fashion
- Large
Vancouver, Canada
lululemon used Perion's programmatic digital out of home (DOOH) campaigns to boost brand awareness and drive in-store traffic in Germany. They targeted key... audiences with custom messaging on outdoor screens in gyms, transit stations, and marathon routes. The campaigns focused on promoting shorts and performance leggings to health-conscious women. Results included a 640% increase in brand image, 208% rise in interest, and 314% more footfall traffic. The campaigns led to 4,296 modeled incremental walk-ins.
Albertsons Media Collective
- Marketing And Advertising
- Large
Boise, USA
Albertsons Media Collective used Perion to boost awareness of Primo Water among shoppers. They ran a digital out-of-home campaign across... transit hubs, gyms, and offices. Smart targeting and mid-flight optimizations focused on high-performing stores. The campaign delivered 5.5 million impressions and a 5.5% sales lift. Results exceeded benchmarks for in-store sales impact.
Other Industry Case Studies and Success Stories with Paragone
Fiji Airways
- Airlines
- Large
Nadi, Fiji
Fiji Airways used Hivestack by Perion's programmatic DOOH to boost brand awareness and loyalty in APAC and global markets. The campaign targeted... young families and affluent travelers with precise, data-driven ads. Fiji Airways achieved 79 million impressions, exceeding goals by 40%. Brand recall reached 97%, and purchase intent rose to 77%. Retargeting reduced cost per acquisition by 300%.
C4 Energy Elevates YouTube Performance with Perions Outmax
C4 Energy enhanced its YouTube presence using Perion's Outmax, an AI-powered optimization tool. The campaign achieved an 80% Skippable View... Rate, surpassing industry benchmarks, and boosted brand awareness by 20.7% and ad recall by 4.1%. Perion's technology optimized media delivery, ensuring high engagement and effective brand exposure.
WPP Media Norway has transitioned most of its programmatic DOOH activities to Perion's DSP, citing the platform's simplicity, efficiency, and strategic tools like proximity targeting and footfall uplift analyses. This shift has... led to increased investment and effective campaigns, enhancing client trust and satisfaction. The platform's self-service features and detailed reporting have been pivotal in scaling their DOOH efforts.
