Real-World Case Studies and Customer Success Stories with Paragone

Samsung used Hivestack SSP and The Trade Desk DSP for a programmatic DOOH campaign in Malaysia. They targeted consumers with dayparted, dynamic creatives on 50 digital billboards, highlighting featur...es like Samsung Wallet and Nightography. The campaign reached 2.1 million users and delivered over 3 million impressions, with ads played 43,000 times. Samsung gained insights on peak audience times and updated creatives quickly. The campaign showed the flexibility and impact of programmatic DOOH for product launches.
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Stop & Shop used SORT™ technology to boost in-store visits and digital metrics. The goal was to increase brand awareness and attract new and existing customers without relying on cookies. They ran ge...o-targeted, cross-screen ad campaigns with fresh creative. SORT™ outperformed 3rd party cookie targeting, delivering a 33% lift in incremental in-store visits, 84% higher page grabber CTR, and 42% more page grabber interactions. The brand saw strong results and feels ready for a cookieless future.
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Sunglass Hut wanted to improve their summer campaign and reach more people. They worked with Perion to use Dynamic CTV and Video ads. The ads showed nearby store locations and let people try on sungl...asses virtually. This made the ads more fun and personal. The campaign had a 99.81% video completion rate and got a 5-star rating for growth potential.
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Visit Savannah and Miles Partnership wanted to improve travel planning for visitors. They worked with Perion to create interactive ads with dynamic flight pricing based on the user's location. The ad...s showed real-time flight information and let users explore Savannah attractions. The campaign had a 15.69% engagement rate and a 3.31% click-through rate, both higher than standard ads.
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Visit Savannah and Miles Partnership wanted to make their ads more interactive for tourists. They worked with Perion to add an AI chatbot to their ad formats. The chatbot answered questions and gave ...personalized information to users. Over 1,700 sessions with the chatbot were recorded between July and September 2024. User engagement increased by 14%. The client said the new tool helped them connect better with their audience.
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OVO Energy wanted to tell people about greener times to use energy and get them to join their Power Move program. They worked with Goodstuff and Hivestack to run a digital out-of-home ad campaign tha...t only showed when the grid used more renewable energy. The campaign used real-time data and a special algorithm to show ads at the best times. Over two months, 16,928 people signed up for Power Move, making up 24% of yearly sign-ups. The campaign also shifted 681,521 kWh of electricity and avoided 58.1 tonnes of carbon. OVO's brand awareness went up by 2% during the campaign.
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Perion's programmatic DOOH helped Tecate launch a new Tecate Light can and reconnect with consumers. The campaign used data-driven out-of-home ads to boost brand engagement. Over four weeks, it deliv...ered more than 5 million impressions. Brand lift results showed a 38% increase in ad recall, 13% rise in positive brand image, and 11% growth in brand preference. Tecate praised the campaign's dynamic content and audience connection.
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Perion's programmatic DOOH solution helped Bakers Delight boost bakery visits. The campaign used proximity-based targeting and dynamic creative to promote National Hot Cross Bun Day. Ads ran on digit...al screens within 5km of stores in key Australian regions. Bakers Delight saw a 61% increase in footfall on March 13. The campaign tracked 306,000 conversions and achieved a $0.29 CPA. New South Wales led in total visits, while Queensland had the highest conversion rate.
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Nexon wanted to grow awareness and loyalty for their new game, Building & Fighter. They used the Hivestack platform to target ads on digital billboards in Seoul and at convenience stores. Nexon split... their audience into new and existing users and used first-party data to show ads at the best times. They created 84 versions of ads using real locations and player nicknames. The campaign got over 1.6 million impressions in two weeks. Nexon learned which times and places worked best for their ads.
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Hivestack's programmatic digital out of home (DOOH) platform helped lululemon boost brand awareness and in-store traffic in Germany. lululemon used custom audience targeting and contextual outdoor sc...reens to reach women aged 18-34 interested in fitness and activewear. Campaigns included placements at gyms, transit stations, and marathon routes. Results included a 640% increase in brand image, 208% increase in interest, 314% increase in footfall traffic, and 4,296 modeled incremental walk-ins. lululemon's media agency Zenith praised the strategy and plans to expand it to more markets.
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SORT technology helped Colorado Tourism Office find new tourists by using an inclusion targeting approach. The team used SORT to reach users on browsers that cookie-based targeting missed. They optim...ized campaigns with SORT’s ad server and SmartGroups. Results showed a 106% lift in page grabber CTR and a 60% lift in interaction rate. Brand reveal CTR rose by 38% and interaction rate by 35%. 40% of SORT impressions were on Apple devices, compared to 0% in the control group.
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Colgate used Hivestack DSP and programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign aimed to rebuild brand love and trust for Colgate O...ral Care. Colgate ran ads on 98 subway screens, 231 bus shelters, 510 billboards, and 88 more bus shelters, plus Instagram posts. The campaign delivered 4,899,762 impressions in 3 days, 8.7% more than planned. A brand lift study showed a 76% lift in brand love and imagery, and a 20% lift in consideration, with over 50% of exposed consumers considering a purchase.
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Helena Rubinstein used programmatic DOOH technology to promote their new POWERCELL Youth Reinforcing Serum. They targeted ads near their stores in Hong Kong and used custom audience tools to reach pr...emium skincare shoppers. The campaign included retargeting on other digital channels. After one month, they saw over 2.5 million impressions, a 382% increase in product awareness, a 3x uplift in store footfall, and a 231% increase in new customer recruitment.
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Nulo wanted to reach more pet owners and increase visits to stores. They used programmatic digital out of home ads and partnered with Simone Biles. They targeted people who visited pet stores and tho...se interested in health and fitness. The ads showed on screens near PetSmart and Petco stores across the US. The campaign got 72 million impressions in two months. Brand interest went up by 40%, product consideration by 38%, and brand familiarity by 25%.
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2degrees used Perion's programmatic Digital Out-of-Home (DOOH) platform for a sustainable ad campaign. The goal was to show that DOOH can be high-performing and eco-friendly. 2degrees used Scope3’s e...missions modeling to select low-carbon screens and targeted ads during peak commuter hours. The campaign reached 1,698,275 impressions in 8 days and ranked 93 for carbon efficiency in New Zealand. The campaign proved that emissions-aware advertising can deliver strong results.
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Perion's SORT technology helped Mercedes Benz boost awareness and intent for certified pre-owned vehicles. The campaign used high-impact CTV ads and dynamic creative to show local dealer offers. SORT... targeting found new and existing customers at the right time. Results included a 58% lift in CTR versus contextual targeting and a 71% lift in IR versus third-party cookies. Mercedes Benz saw a 70% increase in brand interactions.
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Fiji Airways wanted to grow brand awareness and loyalty in many markets. They used programmatic digital out of home ads to reach young families and wealthy travelers. The campaign ran in places like ...Australia, New Zealand, China, and the US. They used special audience segments and timed ads for best results. The campaign got 79 million impressions, 40% more than expected. A study showed 77% of people remembered the ads and 77% wanted to choose Fiji Airways in the future. The cost per acquisition dropped by 300% with retargeting.
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